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  4. Willard

Willard, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Willard, Utah Short-Term Rental Market Overview

Population: 2,355
Annual Visitors: 15,000
Total STRs: 6
ADR: $97.50

Visitor Profile

Willard, Utah, is a charming destination that attracts a diverse range of visitors annually, with approximately 60,000 tourists drawn to its scenic landscapes and recreational opportunities. The primary demographic consists of families and outdoor enthusiasts, with a notable percentage of visitors aged 30 to 50. Many come to enjoy activities at Willard Bay State Park, which is a major draw due to its water sports, fishing, and camping facilities. The economic impact of tourism in Willard is significant, contributing to local businesses and hospitality services, particularly during peak seasons.

Key visitor statistics indicate that the majority of travelers to Willard are from neighboring states, particularly California and Idaho, reflecting the area’s accessibility. The main reasons for visiting include outdoor recreation, family gatherings, and weekend getaways, with an average length of stay of two to three nights. Peak seasons typically occur in the summer months, especially from June to August, when visitors flock to Willard Bay State Park (https://stateparks.utah.gov/parks/willard-bay/), which has seen increased attendance in recent years. According to reports, Utah’s state parks shattered visitation records in 2020, highlighting the growing interest in natural attractions (https://www.ksl.com/article/50112147/utahs-state-parks-shattered-all-visitation-records-in-2020-these-were-the-parks-visitors-fled-to). This trend suggests a robust market for short-term rental operators, as demand for accommodations rises during these peak times. Understanding these visitor demographics and travel patterns is crucial for stakeholders aiming to optimize their offerings in Willard’s tourism market.

Willard, Utah, is a charming destination that attracts a diverse range of visitors annually, with approximately 60,000 tourists drawn to its scenic landscapes and recreational opportunities. The primary demographic consists of families and outdoor enthusiasts, with a notable percentage of visitors aged 30 to 50. Many come to enjoy activities at Willard Bay State Park, which is a major draw due to its water sports, fishing, and camping facilities. The economic impact of tourism in Willard is significant, contributing to local businesses and hospitality services, particularly during peak seasons.

Key visitor statistics indicate that the majority of travelers to Willard are from neighboring states, particularly California and Idaho, reflecting the area’s accessibility. The main reasons for visiting include outdoor recreation, family gatherings, and weekend getaways, with an average length of stay of two to three nights. Peak seasons typically occur in the summer months, especially from June to August, when visitors flock to Willard Bay State Park (https://stateparks.utah.gov/parks/willard-bay/), which has seen increased attendance in recent years. According to reports, Utah’s state parks shattered visitation records in 2020, highlighting the growing interest in natural attractions (https://www.ksl.com/article/50112147/utahs-state-parks-shattered-all-visitation-records-in-2020-these-were-the-parks-visitors-fled-to). This trend suggests a robust market for short-term rental operators, as demand for accommodations rises during these peak times. Understanding these visitor demographics and travel patterns is crucial for stakeholders aiming to optimize their offerings in Willard’s tourism market.

Top Attractions

Willard, Utah, is a hidden gem that offers a delightful mix of outdoor adventures and family-friendly activities. Nestled along the shores of Willard Bay, this charming town is perfect for those seeking a serene escape from the hustle and bustle of city life. Visitors can explore the stunning landscapes of Willard Bay State Park, where fishing, boating, and picnicking await. Additionally, the area’s rich history and cultural offerings provide a unique glimpse into the past. Whether you’re an outdoor enthusiast or a family looking for fun things to do, Willard promises a variety of experiences that cater to all interests.

One of the top attractions in Willard is Willard Bay State Park, a picturesque destination for nature lovers. This expansive park features a beautiful reservoir ideal for fishing, swimming, and boating. With well-maintained picnic areas and scenic trails, it’s a perfect spot for a family outing or a peaceful day in nature. For more information, visit the official site at https://stateparks.utah.gov/parks/willard-bay/. Another great option is the Willard Bay State Park page on Visit Utah, which provides additional details on recreational activities available in the area, including camping and wildlife viewing (https://www.visitutah.com/places-to-go/parks-outdoors/willard-bay). For those interested in exploring the broader region, the Northern Utah page on Visit Utah highlights various attractions and activities that can enhance your visit (https://www.visitutah.com/places-to-go/northern). With its stunning natural beauty and diverse recreational opportunities, Willard is a must-visit destination for anyone looking to experience the charm of northern Utah.

Willard, Utah, is a hidden gem that offers a delightful mix of outdoor adventures and family-friendly activities. Nestled along the shores of Willard Bay, this charming town is perfect for those seeking a serene escape from the hustle and bustle of city life. Visitors can explore the stunning landscapes of Willard Bay State Park, where fishing, boating, and picnicking await. Additionally, the area’s rich history and cultural offerings provide a unique glimpse into the past. Whether you’re an outdoor enthusiast or a family looking for fun things to do, Willard promises a variety of experiences that cater to all interests.

One of the top attractions in Willard is Willard Bay State Park, a picturesque destination for nature lovers. This expansive park features a beautiful reservoir ideal for fishing, swimming, and boating. With well-maintained picnic areas and scenic trails, it’s a perfect spot for a family outing or a peaceful day in nature. For more information, visit the official site at https://stateparks.utah.gov/parks/willard-bay/. Another great option is the Willard Bay State Park page on Visit Utah, which provides additional details on recreational activities available in the area, including camping and wildlife viewing (https://www.visitutah.com/places-to-go/parks-outdoors/willard-bay). For those interested in exploring the broader region, the Northern Utah page on Visit Utah highlights various attractions and activities that can enhance your visit (https://www.visitutah.com/places-to-go/northern). With its stunning natural beauty and diverse recreational opportunities, Willard is a must-visit destination for anyone looking to experience the charm of northern Utah.

Regulations

Willard, Utah, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners looking to rent their homes on a short-term basis must obtain a business license from the city, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit a transient room tax, which is crucial for funding local services. Understanding these regulations is essential for avoiding penalties, which can include fines and potential revocation of rental permits. For those interested in the short-term rental market in Willard, staying informed about these requirements is vital for a successful operation.

Key requirements for short-term rentals in Willard include obtaining a business license, which is mandatory for all operators. The transient room tax rate is currently set at 4.25%, and property owners must remit this tax to the city on a quarterly basis. Zoning restrictions are also in place, limiting where short-term rentals can operate within the city. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can lead to significant penalties, including fines and the potential loss of the rental license. For comprehensive details on these regulations, property owners can refer to the Utah Administrative Code (https://archives.utah.gov/research/digital/admin-code/) and the Public Notice Website (https://www.utah.gov/pmn/sitemap/publicbody/2399.html). Understanding these guidelines will help ensure compliance and a successful short-term rental experience in Willard.

Willard, Utah, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners looking to rent their homes on a short-term basis must obtain a business license from the city, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit a transient room tax, which is crucial for funding local services. Understanding these regulations is essential for avoiding penalties, which can include fines and potential revocation of rental permits. For those interested in the short-term rental market in Willard, staying informed about these requirements is vital for a successful operation.

Key requirements for short-term rentals in Willard include obtaining a business license, which is mandatory for all operators. The transient room tax rate is currently set at 4.25%, and property owners must remit this tax to the city on a quarterly basis. Zoning restrictions are also in place, limiting where short-term rentals can operate within the city. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can lead to significant penalties, including fines and the potential loss of the rental license. For comprehensive details on these regulations, property owners can refer to the Utah Administrative Code (https://archives.utah.gov/research/digital/admin-code/) and the Public Notice Website (https://www.utah.gov/pmn/sitemap/publicbody/2399.html). Understanding these guidelines will help ensure compliance and a successful short-term rental experience in Willard.

Frequently Asked Questions

What are the short-term rental regulations in Willard, Utah?
Willard, Utah, has established specific regulations for short-term rentals that property owners must understand to operate legally. These regulations include licensing requirements, tax obligations, zoning restrictions, and safety standards. Property owners looking to rent their homes on a short-term basis must obtain a business license from the city, ensuring compliance with local laws. Additionally, short-term rental operators are required to collect and remit a transient room tax, which is crucial for funding local services. Understanding these regulations is essential for avoiding penalties, which can include fines and potential revocation of rental permits. For those interested in the short-term rental market in Willard, staying informed about these requirements is vital for a successful operation.Key requirements for short-term rentals in Willard include obtaining a business license, which is mandatory for all operators. The transient room tax rate is currently set at 4.25%, and property owners must remit this tax to the city on a quarterly basis. Zoning restrictions are also in place, limiting where short-term rentals can operate within the city. Safety requirements, such as smoke detectors and fire extinguishers, must be met to ensure guest safety. Violations of these regulations can lead to significant penalties, including fines and the potential loss of the rental license. For comprehensive details on these regulations, property owners can refer to the Utah Administrative Code (https://archives.utah.gov/research/digital/admin-code/) and the Public Notice Website (https://www.utah.gov/pmn/sitemap/publicbody/2399.html). Understanding these guidelines will help ensure compliance and a successful short-term rental experience in Willard.
Do I need a permit to operate a short-term rental in Willard, Utah?
Short-term rental regulations vary by location. In Willard, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Willard, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Willard, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Willard

Willard attracts visitors with its cultural attractions and historic sites and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Willard, Utah Market Performance Trends

LTM Avg. Daily Rate$134.00
LTM Occupancy Rate29.0%
LTM Avg. Revenue$402
Monthly Short-Term Rental Market Performance Data for Willard
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Sep 24$152.00100%$4,560
Oct 24$152.0096.8%$4,560
Nov 24$335.0013.3%$670
Dec 24$173.5051.7%$509
Jan 25$12.0096.8%$360
Feb 25$12.00100%$336
Mar 25$86.9464.5%$938
Apr 25$135.006.7%$270
May 25$134.009.7%$402
Jun 25$97.508.5%$223

Short-Term Rental Market Performance Analysis for Willard

The short-term rental market in Willard demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Willard, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Willard
QuarterTypical Home Value (USD)
Q2 17$295,050
Q3 17$293,450
Q4 17$299,075
Q1 18$305,569
Q2 18$312,506
Q3 18$319,688
Q4 18$326,814
Q1 19$334,185
Q2 19$337,428
Q3 19$340,519
Q4 19$347,777
Q1 20$356,223
Q2 20$363,525
Q3 20$375,591
Q4 20$397,176
Q1 21$419,734
Q2 21$451,890
Q3 21$473,273
Q4 21$492,916
Q1 22$519,927
Q2 22$540,299
Q3 22$529,729
Q4 22$523,921
Q1 23$526,337
Q2 23$530,521
Q3 23$534,361
Q4 23$535,498
Q1 24$539,141
Q2 24$540,707
Q3 24$543,808
Q4 24$554,972
Q1 25$556,538
Q2 25$561,126
Q3 25$570,729
Q4 25$579,868
Q1 26$583,631

Market Overview

  • Typical Home Value:$582,585

Current Inventory

  • Homes For Sale:11
  • New Listings:4

Detailed Market Analysis

The average home value in Willard, UT is $582,586, up 4.8% over the past year. Learn more about the Willard housing market and real estate trends.

Real Estate Market Analysis for Willard, Utah

The residential real estate market in Willard, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show steady growth patterns in an established market with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: growing population trends, economic development, and lifestyle amenities These factors contribute to the overall market performance and future growth potential.

Real estate investments in Willard, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Willard, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Willard
QuarterNumber of Listings
Q3 161
Q4 162
Q1 172
Q2 172
Q3 172
Q4 172
Q1 182
Q2 182
Q3 182
Q4 182
Q1 192
Q2 192
Q3 191
Q4 191
Q1 201
Q2 201
Q3 201
Q4 201
Q1 212
Q2 211
Q3 211
Q4 211
Q1 224
Q2 225
Q3 228
Q4 226
Q1 235
Q2 233
Q3 234
Q4 234
Q1 242
Q2 243
Q3 243
Q4 245
Q1 256
Q2 256

Booking Activity

  • 1-3 Months:75% Booked
  • 4-6 Months:25% Booked
  • 7-9 Months:0% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Willard

Willard vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Willard, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Willard
Bedroom ConfigurationNumber of Properties
2 Beds2
3 Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Willard

    The vacation rental market in Willard features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Willard

    Active STRs
    6
    Avg Daily Rate
    $98
    Occupancy Rate
    8%
    Population
    2,355
    Annual Visitors
    15,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo

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