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  4. Vernal

Vernal, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Vernal, Utah Short-Term Rental Market Overview

Population: 10,698
Annual Visitors: 120,000
Total STRs: 108
ADR: $157.67

Visitor Profile

Vernal, Utah, attracts approximately 1.5 million visitors annually, primarily drawn by Dinosaur National Monument and the region’s paleontology attractions. Primary visitor demographics include families with children, geology enthusiasts, and outdoor adventure seekers, with significant representation in the 25 to 54 age range. Many travelers come specifically to explore dinosaur fossils and exhibits at the monument and Utah Field House museum, making Vernal a unique educational tourism destination. The summer months see peak visitation for outdoor activities including river rafting, hiking, and camping. Tourism contributes substantially to Vernal’s economy, generating an estimated 200 million dollars annually and supporting numerous jobs in hospitality, guiding services, and retail sectors. The city’s remote location and specialized attractions create distinct visitation patterns.

Visitor statistics show average stays of approximately 2.5 nights, with peak seasons from June through August when weather is ideal for outdoor activities and family travel. The primary visitor demographic reveals that approximately 60% are from out of state, particularly from neighboring Colorado and Wyoming, along with visitors from California and the Midwest. Families planning educational vacations represent a significant segment, attracted by the hands-on learning opportunities at dinosaur sites. According to Visit Utah tourism resources, the combination of paleontology attractions and outdoor recreation makes Vernal appealing to diverse traveler segments. River rafting on the Green River peaks in late spring and early summer when water flows are optimal. For STR operators, properties offering family-friendly amenities, multiple bedrooms, and proximity to dinosaur attractions perform best. Marketing to families planning educational vacations and outdoor adventure groups aligns with core demographics. Understanding Vernal’s role as a specialized destination focused on dinosaur tourism helps operators position properties effectively. The unique niche appeal creates strong demand during peak season, suggesting premium pricing opportunities from May through September while requiring strategic marketing for shoulder seasons.

Vernal, Utah, attracts approximately 1.5 million visitors annually, primarily drawn by Dinosaur National Monument and the region’s paleontology attractions. Primary visitor demographics include families with children, geology enthusiasts, and outdoor adventure seekers, with significant representation in the 25 to 54 age range. Many travelers come specifically to explore dinosaur fossils and exhibits at the monument and Utah Field House museum, making Vernal a unique educational tourism destination. The summer months see peak visitation for outdoor activities including river rafting, hiking, and camping. Tourism contributes substantially to Vernal’s economy, generating an estimated 200 million dollars annually and supporting numerous jobs in hospitality, guiding services, and retail sectors. The city’s remote location and specialized attractions create distinct visitation patterns.

Visitor statistics show average stays of approximately 2.5 nights, with peak seasons from June through August when weather is ideal for outdoor activities and family travel. The primary visitor demographic reveals that approximately 60% are from out of state, particularly from neighboring Colorado and Wyoming, along with visitors from California and the Midwest. Families planning educational vacations represent a significant segment, attracted by the hands-on learning opportunities at dinosaur sites. According to Visit Utah tourism resources, the combination of paleontology attractions and outdoor recreation makes Vernal appealing to diverse traveler segments. River rafting on the Green River peaks in late spring and early summer when water flows are optimal. For STR operators, properties offering family-friendly amenities, multiple bedrooms, and proximity to dinosaur attractions perform best. Marketing to families planning educational vacations and outdoor adventure groups aligns with core demographics. Understanding Vernal’s role as a specialized destination focused on dinosaur tourism helps operators position properties effectively. The unique niche appeal creates strong demand during peak season, suggesting premium pricing opportunities from May through September while requiring strategic marketing for shoulder seasons.

Top Attractions

Vernal, Utah, serves as the gateway to Dinosaur National Monument and offers visitors an extraordinary blend of paleontology, outdoor adventure, and natural beauty. The city is internationally recognized for its dinosaur heritage, featuring the Utah Field House of Natural History State Park Museum with impressive fossil exhibits and interactive displays. Dinosaur National Monument, just outside town, showcases the Carnegie Quarry where visitors can see over 1,500 dinosaur bones still embedded in rock. The surrounding Uinta Basin provides stunning landscapes for hiking, rafting, rock climbing, and exploring. Vernal’s unique combination of prehistoric attractions and outdoor recreation draws families, geology enthusiasts, and adventure seekers from across the nation and internationally.

The Utah Field House of Natural History State Park features a world-class museum with dinosaur fossils, interactive exhibits about paleontology, and an outdoor Dinosaur Garden with life-size replicas. The museum engages visitors of all ages with hands-on activities and educational programs. Dinosaur National Monument offers the Quarry Exhibit Hall where visitors view dinosaur bones in situ, scenic drives through dramatic canyon landscapes, and hiking trails suitable for various skill levels. The Green and Yampa Rivers provide rafting opportunities ranging from family-friendly floats to challenging whitewater adventures. For information on attractions, visit Visit Utah (https://www.visitutah.com/places-to-go/cities-and-towns/vernal) and the official Vernal visitors page (https://www.vernal.gov/31/Visitors). Koreshan State Park offers historic settlement tours and trails for hiking and biking. Red Fleet State Park features hiking to dinosaur trackways preserved in sandstone and a reservoir for boating and fishing. The area’s stunning landscapes include scenic drives through colorful badlands and canyons. McConkie Ranch displays ancient petroglyphs created by Fremont people, providing cultural history insights. Vernal’s dinosaur heritage combined with adventure recreation creates unforgettable experiences.

Vernal, Utah, serves as the gateway to Dinosaur National Monument and offers visitors an extraordinary blend of paleontology, outdoor adventure, and natural beauty. The city is internationally recognized for its dinosaur heritage, featuring the Utah Field House of Natural History State Park Museum with impressive fossil exhibits and interactive displays. Dinosaur National Monument, just outside town, showcases the Carnegie Quarry where visitors can see over 1,500 dinosaur bones still embedded in rock. The surrounding Uinta Basin provides stunning landscapes for hiking, rafting, rock climbing, and exploring. Vernal’s unique combination of prehistoric attractions and outdoor recreation draws families, geology enthusiasts, and adventure seekers from across the nation and internationally.

The Utah Field House of Natural History State Park features a world-class museum with dinosaur fossils, interactive exhibits about paleontology, and an outdoor Dinosaur Garden with life-size replicas. The museum engages visitors of all ages with hands-on activities and educational programs. Dinosaur National Monument offers the Quarry Exhibit Hall where visitors view dinosaur bones in situ, scenic drives through dramatic canyon landscapes, and hiking trails suitable for various skill levels. The Green and Yampa Rivers provide rafting opportunities ranging from family-friendly floats to challenging whitewater adventures. For information on attractions, visit Visit Utah (https://www.visitutah.com/places-to-go/cities-and-towns/vernal) and the official Vernal visitors page (https://www.vernal.gov/31/Visitors). Koreshan State Park offers historic settlement tours and trails for hiking and biking. Red Fleet State Park features hiking to dinosaur trackways preserved in sandstone and a reservoir for boating and fishing. The area’s stunning landscapes include scenic drives through colorful badlands and canyons. McConkie Ranch displays ancient petroglyphs created by Fremont people, providing cultural history insights. Vernal’s dinosaur heritage combined with adventure recreation creates unforgettable experiences.

Regulations

Vernal, Utah, requires short-term rental operators to obtain a city business license before listing properties. Applicants must submit proof of insurance, a safety inspection report, and zoning verification as part of the licensing process. Property owners must register their property with the city and obtain a rental permit, complying with restrictions on guest numbers and annual rental days. Utah imposes state transient room tax and sales tax on short-term rentals, requiring registration with the Utah State Tax Commission. Local transient room taxes may also apply. Safety requirements include smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Zoning regulations may restrict where short-term rentals can operate, so verifying property eligibility is essential before investing.

To operate a short-term rental in Vernal, contact the city’s business licensing department to apply for a business license and rental permit. Submit required documentation including proof of liability insurance, safety inspection report, and zoning verification. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Verify local transient room tax rates and payment schedules with Vernal city offices. Ensure your property’s zoning allows short-term rentals by consulting with city planning staff. Install smoke detectors, fire extinguishers, and carbon monoxide alarms in all sleeping areas and common spaces. Comply with occupancy limits and rental day restrictions specified in local ordinances. Violations can result in fines, license revocation, or legal action. For additional information on regulations, visit the Uintah County website (https://www.uintah.gov) and the Vernal city resources on residential building permits (https://www.vernal.gov/205/Residential-Building-Permits). Utah’s local control approach means understanding both state tax obligations and Vernal’s specific municipal requirements is essential for compliant operations.

Vernal, Utah, requires short-term rental operators to obtain a city business license before listing properties. Applicants must submit proof of insurance, a safety inspection report, and zoning verification as part of the licensing process. Property owners must register their property with the city and obtain a rental permit, complying with restrictions on guest numbers and annual rental days. Utah imposes state transient room tax and sales tax on short-term rentals, requiring registration with the Utah State Tax Commission. Local transient room taxes may also apply. Safety requirements include smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Zoning regulations may restrict where short-term rentals can operate, so verifying property eligibility is essential before investing.

To operate a short-term rental in Vernal, contact the city’s business licensing department to apply for a business license and rental permit. Submit required documentation including proof of liability insurance, safety inspection report, and zoning verification. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Verify local transient room tax rates and payment schedules with Vernal city offices. Ensure your property’s zoning allows short-term rentals by consulting with city planning staff. Install smoke detectors, fire extinguishers, and carbon monoxide alarms in all sleeping areas and common spaces. Comply with occupancy limits and rental day restrictions specified in local ordinances. Violations can result in fines, license revocation, or legal action. For additional information on regulations, visit the Uintah County website (https://www.uintah.gov) and the Vernal city resources on residential building permits (https://www.vernal.gov/205/Residential-Building-Permits). Utah’s local control approach means understanding both state tax obligations and Vernal’s specific municipal requirements is essential for compliant operations.

Frequently Asked Questions

What are the short-term rental regulations in Vernal, Utah?
Vernal, Utah, requires short-term rental operators to obtain a city business license before listing properties. Applicants must submit proof of insurance, a safety inspection report, and zoning verification as part of the licensing process. Property owners must register their property with the city and obtain a rental permit, complying with restrictions on guest numbers and annual rental days. Utah imposes state transient room tax and sales tax on short-term rentals, requiring registration with the Utah State Tax Commission. Local transient room taxes may also apply. Safety requirements include smoke detectors, fire extinguishers, and carbon monoxide alarms throughout the property. Zoning regulations may restrict where short-term rentals can operate, so verifying property eligibility is essential before investing.To operate a short-term rental in Vernal, contact the city's business licensing department to apply for a business license and rental permit. Submit required documentation including proof of liability insurance, safety inspection report, and zoning verification. Register with the Utah State Tax Commission to collect and remit state transient room tax and sales tax. Verify local transient room tax rates and payment schedules with Vernal city offices. Ensure your property's zoning allows short-term rentals by consulting with city planning staff. Install smoke detectors, fire extinguishers, and carbon monoxide alarms in all sleeping areas and common spaces. Comply with occupancy limits and rental day restrictions specified in local ordinances. Violations can result in fines, license revocation, or legal action. For additional information on regulations, visit the Uintah County website (https://www.uintah.gov) and the Vernal city resources on residential building permits (https://www.vernal.gov/205/Residential-Building-Permits). Utah's local control approach means understanding both state tax obligations and Vernal's specific municipal requirements is essential for compliant operations.
Do I need a permit to operate a short-term rental in Vernal, Utah?
Short-term rental regulations vary by location. In Vernal, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Vernal, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Vernal, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Vernal

Vernal attracts visitors with its urban amenities and entertainment and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Vernal, Utah Market Performance Trends

LTM Avg. Daily Rate$146.00
LTM Occupancy Rate70.0%
LTM Avg. Revenue$2,302
Monthly Short-Term Rental Market Performance Data for Vernal
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$142.6483.1%$3,041
Aug 24$140.5773.9%$2,581
Sep 24$147.0572.9%$2,491
Oct 24$146.0053.3%$1,828
Nov 24$144.0056.5%$1,392
Dec 24$138.3146.4%$1,683
Jan 25$144.6934.5%$1,517
Feb 25$144.4339.3%$1,368
Mar 25$148.0051.7%$1,772
Apr 25$147.0070%$1,864
May 25$156.0576.7%$2,780
Jun 25$157.6782.5%$3,102

Short-Term Rental Market Performance Analysis for Vernal

The short-term rental market in Vernal demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: year-round stability with consistent occupancy

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Vernal, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Vernal
QuarterTypical Home Value (USD)
Q2 17$155,563
Q3 17$147,742
Q4 17$150,346
Q1 18$147,313
Q2 18$149,379
Q3 18$153,092
Q4 18$156,713
Q1 19$161,489
Q2 19$166,968
Q3 19$171,214
Q4 19$179,445
Q1 20$186,642
Q2 20$187,075
Q3 20$188,835
Q4 20$190,831
Q1 21$192,644
Q2 21$199,746
Q3 21$212,259
Q4 21$223,390
Q1 22$234,277
Q2 22$247,159
Q3 22$254,894
Q4 22$260,678
Q1 23$266,602
Q2 23$275,990
Q3 23$281,900
Q4 23$288,775
Q1 24$288,603
Q2 24$289,561
Q3 24$289,712
Q4 24$294,049
Q1 25$297,837
Q2 25$298,337
Q3 25$300,872
Q4 25$305,268
Q1 26$310,810

Market Overview

  • Typical Home Value:$290,521
  • Median List Price:$352,833

Current Inventory

  • Homes For Sale:36
  • New Listings:9

Detailed Market Analysis

The average home value in Vernal, UT is $290,521, up 4.0% over the past year. Learn more about the Vernal housing market and real estate trends.

Real Estate Market Analysis for Vernal, Utah

The residential real estate market in Vernal, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Vernal, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Vernal, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Vernal
QuarterNumber of Listings
Q3 163
Q4 164
Q1 173
Q2 1711
Q3 1716
Q4 1717
Q1 1818
Q2 1820
Q3 1826
Q4 1831
Q1 1933
Q2 1946
Q3 1963
Q4 1956
Q1 2070
Q2 2079
Q3 2079
Q4 2075
Q1 2171
Q2 2192
Q3 2169
Q4 2185
Q1 2285
Q2 22105
Q3 2294
Q4 2285
Q1 2375
Q2 2387
Q3 2395
Q4 23101
Q1 2499
Q2 24104
Q3 24104
Q4 24104
Q1 25102
Q2 25108

Booking Activity

  • 1-3 Months:61.2% Booked
  • 4-6 Months:55.9% Booked
  • 7-9 Months:48.9% Booked
  • 10-12 Months:9.7% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Vernal

Vernal vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals structured minimum stays optimizing for weekly rentals. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Vernal, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Vernal
Bedroom ConfigurationNumber of Properties
Studio1
1 Bed17
2 Beds18
3 Beds30
4 Beds13
5+ Beds10

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Vernal

    The vacation rental market in Vernal features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include predominantly entire home rentals catering to families. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Vernal

    Active STRs
    108
    Avg Daily Rate
    $158
    Occupancy Rate
    82%
    Population
    10,698
    Annual Visitors
    120,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo

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