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South Jordan, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

South Jordan, Utah Short-Term Rental Market Overview

Population: 86,156
Annual Visitors: 55,000
Total STRs: 210
ADR: $148.56

Visitor Profile

South Jordan attracts approximately 1.2 million annual visitors drawn by the Loveland Living Planet Aquarium, outdoor recreation, and proximity to Salt Lake City attractions. The primary demographics include families with children, outdoor enthusiasts, and business travelers aged 25 to 55, with many combining South Jordan stays with broader Utah vacation itineraries. Tourism contributes around 90 million dollars to the local economy, supporting hotels, restaurants, retail businesses, and recreational services. The city’s appeal combines family-friendly attractions with convenient access to mountain recreation and urban amenities.

The average length of stay is approximately three nights, with peak seasons during summer months from June through August when outdoor activities and aquarium visitation are highest. According to South Jordan tourism data, families represent about 60 percent of visitors, attracted by the aquarium, parks, and safe community environment. Winter brings additional visitors accessing nearby ski resorts while staying in more affordable valley accommodations. Visitors primarily originate from within Utah and neighboring states, with growing numbers from California and other western states. For short-term rental operators, properties near the aquarium and Jordan River Parkway perform best, accommodating families and groups seeking multiple bedrooms and full kitchens. The market favors six to ten person capacity homes. Properties offering mountain views, outdoor spaces, and proximity to major attractions command premium rates. Summer weekends and holiday periods drive highest occupancy, while ski season creates strong midweek demand from resort visitors seeking affordable lodging alternatives.

South Jordan attracts approximately 1.2 million annual visitors drawn by the Loveland Living Planet Aquarium, outdoor recreation, and proximity to Salt Lake City attractions. The primary demographics include families with children, outdoor enthusiasts, and business travelers aged 25 to 55, with many combining South Jordan stays with broader Utah vacation itineraries. Tourism contributes around 90 million dollars to the local economy, supporting hotels, restaurants, retail businesses, and recreational services. The city’s appeal combines family-friendly attractions with convenient access to mountain recreation and urban amenities.

The average length of stay is approximately three nights, with peak seasons during summer months from June through August when outdoor activities and aquarium visitation are highest. According to South Jordan tourism data, families represent about 60 percent of visitors, attracted by the aquarium, parks, and safe community environment. Winter brings additional visitors accessing nearby ski resorts while staying in more affordable valley accommodations. Visitors primarily originate from within Utah and neighboring states, with growing numbers from California and other western states. For short-term rental operators, properties near the aquarium and Jordan River Parkway perform best, accommodating families and groups seeking multiple bedrooms and full kitchens. The market favors six to ten person capacity homes. Properties offering mountain views, outdoor spaces, and proximity to major attractions command premium rates. Summer weekends and holiday periods drive highest occupancy, while ski season creates strong midweek demand from resort visitors seeking affordable lodging alternatives.

Top Attractions

South Jordan, Utah, offers visitors access to stunning mountain scenery, outdoor recreation, and family-friendly attractions in the Salt Lake Valley. The city’s location provides convenient access to both urban amenities and natural landscapes including nearby canyons and the Jordan River Parkway. The Loveland Living Planet Aquarium serves as the primary attraction, featuring diverse marine life exhibits, interactive displays, and educational programs appealing to families and nature enthusiasts. South Jordan’s welcoming community atmosphere, well-maintained parks, and proximity to Salt Lake City create an ideal base for exploring northern Utah.

The Loveland Living Planet Aquarium features immersive exhibits including a stunning underwater tunnel where visitors walk among sharks, rays, and tropical fish. The aquarium showcases diverse ecosystems from oceans to rainforests with interactive experiences and educational programming suitable for all ages. The Jordan River Parkway offers a scenic multi-use trail stretching for miles, perfect for walking, running, biking, and enjoying river views with abundant wildlife spotting opportunities. Oquirrh Lake provides a beautiful setting for community gatherings, walking paths, and seasonal events. South Jordan City Park features playgrounds, sports fields, pavilions, and picnic areas ideal for family outings. The Daybreak community includes Town Center with shops, restaurants, and entertainment creating a vibrant gathering place. South Jordan’s proximity to ski resorts including Snowbird and Alta, both within 45 minutes, provides world-class winter recreation access. For comprehensive visitor information and event calendars, visit the South Jordan City website.

South Jordan, Utah, offers visitors access to stunning mountain scenery, outdoor recreation, and family-friendly attractions in the Salt Lake Valley. The city’s location provides convenient access to both urban amenities and natural landscapes including nearby canyons and the Jordan River Parkway. The Loveland Living Planet Aquarium serves as the primary attraction, featuring diverse marine life exhibits, interactive displays, and educational programs appealing to families and nature enthusiasts. South Jordan’s welcoming community atmosphere, well-maintained parks, and proximity to Salt Lake City create an ideal base for exploring northern Utah.

The Loveland Living Planet Aquarium features immersive exhibits including a stunning underwater tunnel where visitors walk among sharks, rays, and tropical fish. The aquarium showcases diverse ecosystems from oceans to rainforests with interactive experiences and educational programming suitable for all ages. The Jordan River Parkway offers a scenic multi-use trail stretching for miles, perfect for walking, running, biking, and enjoying river views with abundant wildlife spotting opportunities. Oquirrh Lake provides a beautiful setting for community gatherings, walking paths, and seasonal events. South Jordan City Park features playgrounds, sports fields, pavilions, and picnic areas ideal for family outings. The Daybreak community includes Town Center with shops, restaurants, and entertainment creating a vibrant gathering place. South Jordan’s proximity to ski resorts including Snowbird and Alta, both within 45 minutes, provides world-class winter recreation access. For comprehensive visitor information and event calendars, visit the South Jordan City website.

Regulations

South Jordan, Utah, regulates short-term rentals through city ordinances requiring business licenses and compliance with transient room tax obligations. Utah grants municipalities authority to regulate short-term rentals through local ordinances, with minimal statewide regulation beyond taxation. Property owners must obtain a business license from South Jordan and comply with transient room tax collection requirements. The city can impose up to one percent municipal transient room tax, and Salt Lake County can impose up to 4.25 percent county tax, creating combined local rates that vary by jurisdiction. These rates apply to rentals of less than 30 consecutive days.

Compliance requirements include obtaining a business license through the South Jordan Business Licensing Division by submitting an application and paying associated fees. The business license must be renewed annually. Property owners must collect applicable transient room taxes, which include the South Jordan city rate of 1.5 percent plus county and any tourism district taxes. These taxes must be submitted quarterly to appropriate authorities. Zoning regulations dictate that short-term rentals are primarily permitted in designated residential zones, so verification with the planning department is essential before listing. Safety requirements include smoke detectors and carbon monoxide alarms to protect guests. Properties must meet local building codes and safety standards. Violations can result in fines, license revocation, and legal consequences. For specific South Jordan requirements and application procedures, visit the South Jordan City website or contact the Business Licensing Division.

South Jordan, Utah, regulates short-term rentals through city ordinances requiring business licenses and compliance with transient room tax obligations. Utah grants municipalities authority to regulate short-term rentals through local ordinances, with minimal statewide regulation beyond taxation. Property owners must obtain a business license from South Jordan and comply with transient room tax collection requirements. The city can impose up to one percent municipal transient room tax, and Salt Lake County can impose up to 4.25 percent county tax, creating combined local rates that vary by jurisdiction. These rates apply to rentals of less than 30 consecutive days.

Compliance requirements include obtaining a business license through the South Jordan Business Licensing Division by submitting an application and paying associated fees. The business license must be renewed annually. Property owners must collect applicable transient room taxes, which include the South Jordan city rate of 1.5 percent plus county and any tourism district taxes. These taxes must be submitted quarterly to appropriate authorities. Zoning regulations dictate that short-term rentals are primarily permitted in designated residential zones, so verification with the planning department is essential before listing. Safety requirements include smoke detectors and carbon monoxide alarms to protect guests. Properties must meet local building codes and safety standards. Violations can result in fines, license revocation, and legal consequences. For specific South Jordan requirements and application procedures, visit the South Jordan City website or contact the Business Licensing Division.

Frequently Asked Questions

What are the short-term rental regulations in South Jordan, Utah?
South Jordan, Utah, regulates short-term rentals through city ordinances requiring business licenses and compliance with transient room tax obligations. Utah grants municipalities authority to regulate short-term rentals through local ordinances, with minimal statewide regulation beyond taxation. Property owners must obtain a business license from South Jordan and comply with transient room tax collection requirements. The city can impose up to one percent municipal transient room tax, and Salt Lake County can impose up to 4.25 percent county tax, creating combined local rates that vary by jurisdiction. These rates apply to rentals of less than 30 consecutive days.Compliance requirements include obtaining a business license through the South Jordan Business Licensing Division by submitting an application and paying associated fees. The business license must be renewed annually. Property owners must collect applicable transient room taxes, which include the South Jordan city rate of 1.5 percent plus county and any tourism district taxes. These taxes must be submitted quarterly to appropriate authorities. Zoning regulations dictate that short-term rentals are primarily permitted in designated residential zones, so verification with the planning department is essential before listing. Safety requirements include smoke detectors and carbon monoxide alarms to protect guests. Properties must meet local building codes and safety standards. Violations can result in fines, license revocation, and legal consequences. For specific South Jordan requirements and application procedures, visit the South Jordan City website or contact the Business Licensing Division.
Do I need a permit to operate a short-term rental in South Jordan, Utah?
Short-term rental regulations vary by location. In South Jordan, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in South Jordan, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In South Jordan, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for South Jordan

South Jordan attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

South Jordan, Utah Market Performance Trends

LTM Avg. Daily Rate$150.00
LTM Occupancy Rate67.7%
LTM Avg. Revenue$2,200
Monthly Short-Term Rental Market Performance Data for South Jordan
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$138.2579%$2,765
Aug 24$145.8665.5%$2,098
Sep 24$150.2753.7%$1,669
Oct 24$144.1354.8%$2,130
Nov 24$153.2050%$1,615
Dec 24$151.4253.3%$2,053
Jan 25$159.4052.9%$1,866
Feb 25$165.7978.6%$2,453
Mar 25$155.5380%$2,600
Apr 25$152.0558.8%$2,182
May 25$153.9471%$2,666
Jun 25$148.5676.6%$2,697

Short-Term Rental Market Performance Analysis for South Jordan

The short-term rental market in South Jordan demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: emerging growth market with increasing demand

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

South Jordan, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in South Jordan
QuarterTypical Home Value (USD)
Q2 17$395,427
Q3 17$393,483
Q3 17$401,862
Q4 17$402,485
Q4 17$408,232
Q1 18$411,271
Q1 18$417,143
Q2 18$417,958
Q2 18$423,926
Q3 18$427,859
Q3 18$433,968
Q4 18$433,889
Q4 18$440,085
Q1 19$440,894
Q1 19$447,189
Q2 19$443,659
Q2 19$449,993
Q3 19$445,739
Q3 19$452,103
Q4 19$454,541
Q4 19$461,031
Q1 20$466,772
Q1 20$473,436
Q2 20$474,047
Q2 20$480,816
Q3 20$484,159
Q3 20$491,072
Q4 20$510,781
Q4 20$518,074
Q1 21$544,365
Q1 21$552,137
Q2 21$592,456
Q2 21$600,915
Q3 21$621,892
Q3 21$630,771
Q4 21$637,624
Q4 21$646,728
Q1 22$674,474
Q1 22$684,104
Q2 22$709,833
Q2 22$719,968
Q3 22$687,257
Q3 22$697,070
Q4 22$666,871
Q4 22$676,393
Q1 23$658,409
Q1 23$667,810
Q2 23$658,338
Q2 23$667,738
Q3 23$661,108
Q3 23$670,547
Q4 23$657,230
Q4 23$666,614
Q1 24$660,027
Q1 24$669,451
Q2 24$666,531
Q2 24$676,048
Q3 24$668,411
Q3 24$677,955
Q4 24$678,096
Q4 24$687,778
Q1 25$681,029
Q1 25$690,752
Q2 25$676,339
Q2 25$685,996
Q3 25$678,818
Q3 25$688,510
Q4 25$687,080

Market Overview

  • Typical Home Value:$658,813
  • Median Sale Price:$616,447
  • Median List Price:$611,483

Current Inventory

  • Homes For Sale:332
  • New Listings:83

Detailed Market Analysis

The average home value in South Jordan, UT is $658,813, up 1.6% over the past year. Learn more about the South Jordan housing market and real estate trends.

Real Estate Market Analysis for South Jordan, Utah

The residential real estate market in South Jordan, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show strong appreciation trends in a premium market segment with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in South Jordan, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

South Jordan, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for South Jordan
QuarterNumber of Listings
Q3 1649
Q4 1668
Q1 1766
Q2 1767
Q3 1787
Q4 17105
Q1 18105
Q2 18106
Q3 1897
Q4 1888
Q1 1985
Q2 1984
Q3 1995
Q4 1987
Q1 2089
Q2 2076
Q3 2073
Q4 20136
Q1 21143
Q2 21117
Q3 21120
Q4 21134
Q1 22155
Q2 22177
Q3 22186
Q4 22177
Q1 23195
Q2 23200
Q3 23232
Q4 23229
Q1 24224
Q2 24207
Q3 24217
Q4 24205
Q1 25193
Q2 25210

Booking Activity

  • 1-3 Months:57.8% Booked
  • 4-6 Months:56.5% Booked
  • 7-9 Months:58.5% Booked
  • 10-12 Months:5% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in South Jordan

South Jordan vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals seasonal policy variations maximizing revenue. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

South Jordan, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in South Jordan
Bedroom ConfigurationNumber of Properties
Studio3
1 Bed24
2 Beds35
3 Beds39
4 Beds22
5+ Beds24

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in South Jordan

    The vacation rental market in South Jordan features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include diverse property sizes from studios to large homes. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Fillmore
    • Garden City

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: South Jordan

    Active STRs
    210
    Avg Daily Rate
    $149
    Occupancy Rate
    77%
    Population
    86,156
    Annual Visitors
    55,000

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