Midvale, Utah Short-Term Rental Market
Midvale, UT STRs averaged $154/night at 61.5% occupancy in April 2026, with a winter-ski demand peak reaching 76.3% in February.
Quick Answer: Midvale, Utah is an active short-term rental market. average occupancy is 71%. average monthly revenue is $2,979. average daily rate is $153. the top operator is GrandRoad with 91 listings. market score is 58/100 (grade C).
Market data reflects the Salt Lake City regional market, which includes Midvale. Regulations, taxes, and permit details below are specific to Midvale.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Midvale, UT short-term rental market covers 6,879 tracked listings in Salt Lake County. Midvale (population 35,989) is a suburban city southeast of Salt Lake City with convenient access to world-class ski resorts including Alta, Snowbird, and Big Cottonwood Canyon, as well as Salt Lake City’s urban amenities.
In April 2026, the market posted an average daily rate of $154, a 61.5% occupancy rate, and a $95 RevPAR. Year over year, occupancy improved 2.6 percentage points, ADR rose 1.2%, and revenue increased 0.5%, reflecting modest stability with demand recovery.
The 2025 full-year average was 66.2% occupancy and a $160 ADR, generating $2,996 in average monthly revenue per listing. Entire-place rentals account for 87.8% of inventory at 6,040 listings, with 837 private-room listings (12.2%) and 2 shared-room listings. The bedroom distribution shows 1-bedrooms leading at 2,745 units, followed by 2-bedrooms (1,802), 3-bedrooms (1,120), 4-bedrooms (645), and 5-bedroom-plus homes (544).
Channel distribution is Airbnb-oriented: 3,854 listings on Airbnb only, 2,728 on both Airbnb and VRBO, and 297 on VRBO only. Market scores include a rental demand score of 86.5, a seasonality score of 74.2, and a total score of 58.1, with an investability rating of 55.4 and a revenue growth score of 57.6.
No housing price data is available in the dataset for Midvale. The market’s rental demand score of 86.5 reflects strong year-round occupancy anchored by Salt Lake County’s urban core and ski-season access.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 66% | $159 | $2,921 |
| Feb | 76% | $169 | $3,194 |
| Mar | 73% | $170 | $3,525 |
| Apr | 58% | $128 | $2,106 |
| May | 65% | $123 | $2,206 |
| Jun | 73% | $132 | $2,517 |
| Jul | 72% | $130 | $2,599 |
| Aug | 67% | $126 | $2,380 |
| Sep | 66% | $126 | $2,207 |
| Oct | 61% | $122 | $2,161 |
| Nov | 56% | $113 | $1,694 |
| Dec | 65% | $151 | $2,503 |
Top Short-Term Rental Operators in Midvale
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | GrandRoad | 91 | 6,493 | ★ 4.93 |
| 2 | Evolve | 82 | 2,801 | ★ 4.64 |
| 3 | Landing | 67 | 28 | ★ 3.85 |
| 4 | RedAwning | 58 | 244 | ★ 4.71 |
| 5 | Drew Rothkopf | 57 | 4,737 | ★ 4.75 |
What Kind of STR Should I Buy in Midvale?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,745 |
| 2 bed | 1,802 |
| 3 bed | 1,120 |
| 4 bed | 645 |
| 5 bed | 544 |
ADR by Property Tier
| Entire Home | $166 |
| Luxury | $299 |
| Professionally Managed | $190 |
Revenue by Dwelling Type
| Apartment | $2,686 |
| Entire Place | $3,233 |
| House | $3,214 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56% |
| vrbo | 4.3% |
| both | 39.7% |
Investment Analysis
April 2026 data shows a $154 average daily rate, 61.5% occupancy, and $2,591 average monthly revenue per listing. Full-year 2025 revenues averaged $2,996 per listing per month, implying an annualized gross of approximately $35,952 for a typical listing. No housing price data is available for yield calculation.
Revenue differentiates by property type. Entire-place listings averaged $2,786 per month in April 2026, house listings $2,725, and apartment-type listings $2,434. The luxury ADR tier reached $316 per night against the market average of $154, a 105% premium. Professionally managed properties averaged $210 per night, 36% above the market mean. The entire-home tier averaged $167 per night.
The market’s ski-driven winter peak is a key investment differentiator. February occupancy of 76.3% and March occupancy of 73.4% generate $3,193 and $3,524 in average monthly revenue, respectively, substantially above the annual average. The consistent 2025 annual occupancy of 66.2% (up from 66.3% in 2024) reflects year-round Salt Lake County demand.
Occupancy has trended down from a 2021 peak of 72.7% to 66.2% in 2025, while ADR grew from $141 in 2021 to $160 in 2025 (13.5%). Revenue per listing has been relatively stable: $2,772/month in 2021, $2,996 in 2025. Investors should source current Salt Lake County home prices to assess net yield.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The Midvale market shows an average booking lead time of 38.3 days (roughly 5 to 6 weeks) and an average length of stay of 4.63 nights. The 5- to 6-week lead time reflects a mix of advance ski-trip planning (winter months) and shorter-notice urban leisure travel (summer and fall).
The 4.63-night average stay is longer than many suburban markets, suggesting guests frequently book extended stays covering ski weekends, holiday weeks, or Salt Lake City business trips. Operators can consider 3- to 5-night minimums during peak winter months (January through March) when occupancy consistently exceeds 65%. During the April and November shoulder periods, 2-night minimums help maintain booking volume.
Winter pricing should reflect the premium demand window: February and March occupancy of 73% to 76% supports higher rates, while November and April at 56% to 58% occupancy benefit from competitive pricing to fill available inventory.
Short-Term Rental Regulations
Operating an STR in Midvale requires a Midvale business license under Municipal Code Title 5.02, which must be obtained before operating, is non-transferable, and renews annually by December 31. Rental dwellings are also licensed under Midvale Municipal Code Chapter 5.30. STRs in Utah are defined as lodging rented for fewer than 30 consecutive days.
A specific fee for the business license or rental dwelling license was not confirmed in available data; operators should contact the Midvale City offices directly for current fee schedules. No owner-occupancy or primary-residence requirement was identified for Midvale in available sources.
The total lodging tax burden in Midvale is approximately 12.52%, comprising: 7.45% combined sales tax (4.85% state + 2.6% Salt Lake County), 0.32% Utah state transient room tax, and 4.75% Salt Lake County transient room tax (4.25% county TRT + 0.50% tourism TRT). Midvale may additionally levy an optional municipal transient room tax that could push the total to approximately 13.5%; operators should confirm current rates with the Utah State Tax Commission and Salt Lake County. Enforcement is rated moderate.
Market Comparison
Midvale’s April 2026 ADR of $154 is below the U.S. STR median ADR of approximately $220, reflecting the suburban residential character of this Salt Lake County market rather than a premium ski resort town. April occupancy of 61.5% exceeds the U.S. median of approximately 55%, and the 2025 annual average of 66.2% significantly outperforms the national median, driven by year-round Salt Lake County demand.
The market’s rental demand score of 86.5 is particularly strong for a suburban market. Revenue growth of 0.5% year over year in April 2026 is modest, while the annual 2025 revenue of $2,996 per month represents a 3.4% improvement over 2024.
GrandRoad leads the professional management landscape with 91 listings (1.3% of the 6,879-listing market) and 6,493 reviews at a 4.93 average rating. Evolve manages 82 listings (1.2%, 4.64 rating), and Landing holds 67 listings (1.0%, 3.85 rating). RedAwning manages 58 listings (0.8%, 4.71 rating), and Drew Rothkopf holds 57 listings (0.8%, 4.75 rating). The top five account for 355 listings or 5.2% of market inventory.
Frequently Asked Questions About Midvale, Utah
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