La Verkin, Utah Short-Term Rental Market
La Verkin, UT STRs averaged $306/night at 65.0% occupancy in April 2026 across 5,244 active regional listings.
Quick Answer: La Verkin, Utah is an active short-term rental market. average occupancy is 56%. average monthly revenue is $5,316. average daily rate is $335. the top operator is Red Rock Vacation Rentals with 548 listings. market score is 82/100 (grade B).
Market data reflects the St. George regional market, which includes La Verkin. Regulations, taxes, and permit details below are specific to La Verkin.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The La Verkin, UT short-term rental market covers a broader Zion National Park gateway area in Washington County and posted 5,244 active listings as of the latest snapshot. In April 2026, listings achieved an average daily rate of $306 and occupancy of 65.0%, yielding a RevPAR of $199. The supply is almost entirely entire-place units: 4,972 of 5,244 listings (94.8%) are entire-place rentals, with 271 private rooms and 1 shared room. By bedroom count, 3-bedroom properties lead with 1,370 listings, followed by 1-bedroom (1,265), 5-bedroom (992), 4-bedroom (850), and 2-bedroom (759). Channel distribution skews toward dual-platform operators: 3,305 listings appear on both Airbnb and VRBO, 1,636 are Airbnb-only, and 303 are VRBO-only. Year-over-year through April 2026, occupancy slipped 2.85 percentage points and average daily rate held flat (0.0% change), producing a modest revenue decline of 1.25% against the prior-year period. The market scored 82.0 out of 100 on the overall investability index, with rental demand (84.4) and revenue growth (75.6) as the leading sub-scores, and regulation (70.2) reflecting meaningful local zoning constraints.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $178 | $1,913 |
| Feb | 50% | $223 | $2,650 |
| Mar | 64% | $245 | $4,336 |
| Apr | 62% | $250 | $4,259 |
| May | 58% | $250 | $4,089 |
| Jun | 59% | $265 | $4,354 |
| Jul | 52% | $236 | $3,489 |
| Aug | 46% | $217 | $2,833 |
| Sep | 50% | $221 | $2,978 |
| Oct | 61% | $239 | $4,060 |
| Nov | 46% | $231 | $2,973 |
| Dec | 36% | $203 | $2,211 |
Top Short-Term Rental Operators in La Verkin
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Red Rock Vacation Rentals | 548 | 13,791 | ★ 4.86 |
| 2 | Red Sands Vacation Properties LLC | 218 | 13,338 | ★ 4.81 |
| 3 | Ledges Vacation Rentals | 159 | 11,393 | ★ 4.93 |
| 4 | St George Rentals | 129 | 8,253 | ★ 4.71 |
| 5 | Vacation Resort Solutions | 83 | 7,116 | ★ 4.93 |
What Kind of STR Should I Buy in La Verkin?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,265 |
| 2 bed | 759 |
| 3 bed | 1,370 |
| 4 bed | 850 |
| 5 bed | 992 |
ADR by Property Tier
| Entire Home | $343 |
| Luxury | $642 |
| Professionally Managed | $411 |
Revenue by Dwelling Type
| Apartment | $4,299 |
| Entire Place | $5,435 |
| House | $6,505 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 31.2% |
| vrbo | 5.8% |
| both | 63% |
Investment Analysis
The Zillow typical home value for La Verkin was $438,586 as of April 2026, with a median list price of $546,333 against just 29 active for-sale listings, indicating tight resale supply. An STR generating the April 2026 average of $5,442 per month produces roughly $65,300 annualized, implying a gross yield of approximately 14.9% on a $438,586 acquisition (noting that April is a seasonally strong month in this market). Using the 2025 full-year average of $4,151 per month, a more conservative baseline, annualized revenue is approximately $49,800, equivalent to a gross yield of about 11.4% against the typical home value. Tier premiums are substantial: entire-home listings average $313/night versus the all-listings ADR of $306, while luxury-tier properties command $574/night and professionally managed properties average $385/night, a 26% premium over the market average. By property type, houses generate approximately $6,254 per month, compared to $5,577 for entire-place listings broadly and $4,739 for apartments. Revenue declined 1.25% year-over-year through April 2026, reflecting softening from pandemic-era demand peaks, though absolute returns remain strong relative to entry costs. Investors considering this market should factor in La Verkin’s residential-zone STR ban (new permits prohibited since 2022) when evaluating property selection.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
La Verkin-area guests book an average of 58 days in advance, giving operators approximately an 8-week window to manage dynamic pricing before arrival. The average length of stay is 3.4 nights, consistent with a national-park itinerary pattern: long weekends and short midweek trips rather than extended vacations. At 65.0% occupancy across a 30-day month, the typical listing sees roughly 6 completed guest stays per month (approximately 19.5 occupied nights divided by 3.4 nights per stay). That turnover rate affects housekeeping labor, supply restocking, and minimum-stay policy decisions. Operators setting a 3-night minimum align with the market average length of stay and reduce partial-night gaps without meaningfully suppressing occupancy.
Short-Term Rental Regulations
La Verkin’s STR regulatory framework is defined by Ordinance No. 2022-10, which prohibits new vacation rentals in residential zones while grandfathering previously licensed residential STR operations. New STR operations are effectively confined to commercial or mixed-use zones. The city classifies STRs as vacation rental facilities alongside bed-and-breakfasts under municipal code section 3-11-12, treating them as transient facilities subject to government inspection. All operators must obtain a city business license and comply with building, fire, health, and land-use codes. Utah Department of Health minimum standards apply, including working bathroom, hot and cold water, soap, towels, toilet paper, and clean linen between guests. Tax obligations include Utah state and local sales tax plus a combined transient room tax of approximately 4.57%, consisting of a 0.32% state transient room tax and a 4.25% Washington County transient room tax. Permit cost data was not published in the available regulatory records. No maximum-nights-per-year cap or owner-occupancy requirement is recorded. Enforcement is rated moderate. Investors targeting residential parcels should treat La Verkin as a grandfathered-only or commercial-zone market for new STR development.
Market Comparison
Against US STR market medians of approximately 55% occupancy and $220 ADR, La Verkin outperforms on both measures: 65.0% occupancy and $306 ADR in April 2026. The market’s overall score of 82.0 out of 100 places it above mid-market, with rental demand (84.4) the standout sub-score and regulation (70.2) reflecting the residential-zone development constraint. Professional management is well established: Red Rock Vacation Rentals leads the market with 548 listings and 13,791 reviews at a 4.86 average rating. Red Sands Vacation Properties LLC ranks second with 218 listings, 13,338 reviews, and a 4.81 rating. Ledges Vacation Rentals holds third with 159 listings, 11,393 reviews, and a 4.93 rating. These three operators collectively manage approximately 925 of 5,244 active listings, representing about 17.6% of the market. The presence of multiple large, high-rated regional operators indicates a mature management ecosystem where independent hosts compete against established local brands with significant review bases.
Frequently Asked Questions About La Verkin, Utah
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