Bountiful, Utah Short-Term Rental Market
Bountiful UT STRs averaged $136/night at 47.3% occupancy in April 2026, with strict ADU-only permit rules.
Quick Answer: Bountiful, Utah is an active short-term rental market. average occupancy is 63%. average monthly revenue is $2,917. average daily rate is $179. the top operator is Utah Homes And Vacation Rentals with 132 listings. market score is 44/100 (grade D).
Market data reflects the Ogden regional market, which includes Bountiful. Regulations, taxes, and permit details below are specific to Bountiful.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Bountiful is a residential suburb of approximately 45,000 in Davis County, north of Salt Lake City at the Wasatch foothills. It functions primarily as an overflow lodging market for Salt Lake City travelers, ski-season visitors heading to nearby resorts, and people visiting the area for business or family reasons. It is not a primary leisure destination with its own tourism draw.
As of April 2026, Bountiful’s STR market posted a $136 average daily rate and 47.3% occupancy, generating a RevPAR of $64.05. Average monthly revenue across all listings was $1,942. Year-over-year, occupancy rose 7.21%, ADR gained 3.79%, and revenue increased 6.69%, indicating improving momentum off a lower base.
The supply structure is modest compared to resort markets. Entire-place listings account for 1,892 of the roughly 2,174 tracked listings, with 282 private rooms. Bedroom distribution skews toward smaller units: 638 one-bedroom properties, 544 two-bedrooms, 501 three-bedrooms, 247 four-bedrooms, and 242 five-bedrooms. The regulatory framework is strict — STRs are only legal within an approved Accessory Dwelling Unit, effectively limiting the addressable investment universe to owner-occupied properties with a qualifying ADU.
Apivex rates the market’s total score at 44.2 out of 100, with a high seasonality score of 85.4, reflecting the significant month-to-month demand swings tied to ski season, summer outdoor recreation, and shoulder-period softness.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 51% | $173 | $2,440 |
| Feb | 66% | $196 | $3,074 |
| Mar | 61% | $182 | $3,074 |
| Apr | 45% | $116 | $1,650 |
| May | 59% | $118 | $1,784 |
| Jun | 67% | $150 | $2,500 |
| Jul | 66% | $170 | $2,980 |
| Aug | 56% | $151 | $2,351 |
| Sep | 51% | $134 | $1,858 |
| Oct | 50% | $122 | $1,751 |
| Nov | 49% | $122 | $1,537 |
| Dec | 56% | $159 | $2,102 |
Top Short-Term Rental Operators in Bountiful
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Utah Homes And Vacation Rentals | 132 | 3,808 | ★ 4.86 |
| 2 | Evolve | 58 | 2,307 | ★ 4.79 |
| 3 | Mountain Luxury Lodging | 54 | 257 | ★ 4.78 |
| 4 | Bee Cave Management | 51 | 310 | ★ 4.94 |
| 5 | Wolf Creek Resort Rentals | 43 | 203 | ★ 4.94 |
What Kind of STR Should I Buy in Bountiful?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 638 |
| 2 bed | 544 |
| 3 bed | 501 |
| 4 bed | 247 |
| 5 bed | 242 |
ADR by Property Tier
| Entire Home | $196 |
| Luxury | $390 |
| Professionally Managed | $267 |
Revenue by Dwelling Type
| Apartment | $2,339 |
| Entire Place | $3,141 |
| House | $3,297 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 47.1% |
| vrbo | 5.2% |
| both | 47.7% |
Investment Analysis
Bountiful presents a narrowly constrained investment profile due to its regulatory structure. The city’s ADU-only STR rule means that only properties with an approved Accessory Dwelling Unit, where the owner is living on site, can legally host short-term guests. Standard whole-home investor acquisitions are effectively prohibited. This significantly limits the market’s appeal to traditional STR investors.
Within that constraint, the revenue numbers are modest. April 2026 average monthly revenue was $1,942 across all listings. Entire-place properties averaged $2,087 and house-type listings averaged $2,182. Annualized at the April 2026 monthly figure, a full year would project to roughly $23,300 in gross revenue, before fees, taxes, and operating costs. The professionally managed ADR tier of $210 and luxury-tier ADR of $242 suggest some operators achieve materially better rates, but those figures still reflect a mid-range market.
On a positive note, the 2026 year-to-date annual average (based on months through April 2026) shows ADR at $184 and monthly revenue at $2,776, which is above the 2025 full-year average of $167 ADR and $2,563 revenue. The year-over-year momentum is the strongest signal in this data: revenue up 6.69% and occupancy up 7.21% in the latest month. No housing snapshot data is currently available in our dataset for Bountiful, so a yield-on-cost estimate is not possible. Apivex investability scores at 53.4, below average, consistent with the regulatory constraints.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Bountiful guests book an average of 32.6 days in advance, with an average length of stay of 4.6 nights. The 33-day lead window is consistent with the broader Utah leisure market and gives operators a reasonable pricing adjustment period. The 4.6-night average stay is notably longer than the national STR average of roughly 3 nights, suggesting that Bountiful attracts extended-stay visitors — ski-season travelers staying for a full ski week, SLC-area travelers combining work and leisure, or visitors spending extended time with relatives in the area.
Longer stays generally reduce turnover costs and the administrative burden of back-to-back cleanings, which is a meaningful advantage in a market where the ADU-only structure may limit an operator’s ability to scale. Operators in ski-adjacent markets often use minimum-stay requirements during peak weeks to capture full-week bookings at higher blended rates, and the 4.6-night average suggests the market supports that approach.
Short-Term Rental Regulations
Bountiful has one of the more restrictive STR frameworks in Utah. Short-term rentals — defined as any rental under 30 consecutive days — are legal only within an approved Accessory Dwelling Unit (ADU). Renting an entire single-family home, duplex, or multi-family unit short-term is unlawful under city code. The owner must live on the property at all times, occupying either the primary residence or the ADU, so non-owner-occupied investor whole-home STRs are effectively prohibited.
Operators must obtain a Short-Term Rental Permit reviewed in a public meeting by the city’s Administrative Committee. The Planning Department mails courtesy notices to neighbors within 300 feet and posts a sign on the site approximately 10 days before the hearing. The application fee is $225, or $100 if applying concurrently with an ADU permit. After permit approval, operators must also maintain a Bountiful City business license.
STRs are limited to Residential (R), Residential Multiple-Family (RM), and Downtown (DN) Mixed-Use zones, with a maximum of one STR per lot. The city enforces occupancy caps per IBC standards, noise ordinance compliance (no audible sound at the property line between 11pm and 6am), and parking limits. Violations are treated as unlawful public nuisances and can result in revocation of both the STR permit and the business license.
Lodging is subject to a combined transient room tax of approximately 5.82%, consisting of the Utah state TRT (0.32%), Davis County TRT (4.5% effective January 1, 2026, up from 4.25%), and a 1% municipal TRT. Enforcement is rated strict.
Market Comparison
Compared to national STR benchmarks of approximately 55% occupancy and $220 ADR, Bountiful underperforms on both metrics: 47.3% occupancy and $136 ADR in the latest month. This positions it as a value-tier market within the broader Utah STR landscape, well below the state’s resort markets like Park City, Moab, or St. George.
The high seasonality score of 85.4 (out of 100) is one of the more extreme readings in this dataset, indicating that demand is heavily concentrated in specific months (ski season and summer) rather than distributed evenly across the year. That means operators need strong peak-month performance to compensate for weak shoulder and off-season months.
On operator concentration, Utah Homes And Vacation Rentals leads the market with 132 listings and 3,808 reviews (4.859 rating). Evolve holds 58 listings (2,307 reviews, 4.787 rating). Mountain Luxury Lodging operates 54 listings (4.779 rating). Bee Cave Management runs 51 listings with a 4.943 rating across 310 reviews, and Wolf Creek Resort Rentals holds 43 listings with a 4.935 rating. The top 5 combined manage 338 listings in a market of roughly 1,892 entire-place units, a relatively modest professional management footprint reflecting the ADU-only regulatory constraint.
Frequently Asked Questions About Bountiful, Utah
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