Penn Yan, New York Short-Term Rental Market
Penn Yan STRs averaged $357 a night at 56.2% occupancy, with revenue up 10.3% year over year.
Quick Answer: Penn Yan, New York is an active short-term rental market. average occupancy in the Finger Lakes market area is 56%. average monthly revenue in the Finger Lakes market area is $5,155. average daily rate in the Finger Lakes market area is $357. the top operator in the Finger Lakes market area is Finger Lakes Premier Properties with 212 listings. market score is 66/100 (grade C).
Market data reflects the Finger Lakes regional market, which includes Penn Yan. Regulations, taxes, and permit details below are specific to Penn Yan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Penn Yan is the county seat of Yates County, New York, sitting at the north tip of Y-shaped Keuka Lake, one of the premier Finger Lakes wine country destinations. Visitors are largely leisure travelers and regional drive-market tourists from Rochester, Syracuse, and Buffalo, drawn by the Keuka Lake Wine Trail, lake recreation, the Keuka Outlet Trail, and a walkable historic Main Street.
As of June 2026, the Penn Yan area STR market shows an average daily rate of $357.22 with occupancy at 56.15%, up 2.37% year over year and ADR up 0.47%. Revenue per listing rose a strong 10.31% year over year to $5,155.18 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Penn Yan, so this profile omits those specific breakdowns.
Entire home rentals average a higher $375.07 nightly rate than the area overall, while listings in the top luxury tier command $609.32 a night and professionally managed listings average $564.06, both well above the $357.22 area wide ADR, with professionally managed listings performing nearly as well as the top luxury tier here.
Penn Yan has a population of just 4,714. The village’s short-term rental rules have evolved considerably in recent years, including a 2023 moratorium on new applications and ongoing regulatory review as of 2026, covered in more detail below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 57% |
| Jul | 69% |
| Aug | 71% |
| Sep | 52% |
| Oct | 51% |
| Nov | 39% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Finger Lakes market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Finger Lakes market as a whole, which includes Penn Yan, so these counts are not Penn Yan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Finger Lakes Premier Properties | 212 | 3,601 | ★ 4.64 |
| 2 | Evolve | 142 | 6,743 | ★ 4.69 |
| 3 | Vibe Short Term Rental Management | 77 | 2,336 | ★ 4.83 |
| 4 | Vacasa | 59 | 2,285 | ★ 4.49 |
| 5 | Between the Lakes Vacation Rentals | 56 | 668 | ★ 4.61 |
What Kind of STR Should I Buy in Penn Yan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.9% |
| vrbo | 9.6% |
| both | 41.5% |
Home Value Trends (Penn Yan)
Typical home values, median sale prices, and the 10-year price trend for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Penn Yan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Penn Yan requires a Short-Term Rental Facility Permit for any dwelling rented for periods under 30 consecutive days. The permit is revocable, valid one year, must be renewed before expiration, and is not transferable to a new owner; permits lapsed more than three months must pay the full initial fee again to renew.
Every initial application is handled as a special use, requiring site plan review and a special use permit from the Planning Board. Operators must carry liability insurance rated for short-term rental use and designate a property manager available 24/7 within 30 miles of the Village. Operating rules cover parking, occupancy caps, noise and nuisance limits, and outdoor events, limited to 10am to 10pm as a one-day occurrence. The fee schedule charges different rates to resident owners, 51% or more Village residents, versus non-residents, though owner-occupancy itself is not mandated.
Yates County levies a 4% occupancy tax on vacation and short-term rentals, and as of March 1, 2025, STRs are also subject to New York State and local sales tax, with owners required to register with the County Department of Finance and file quarterly.
The Village adopted a six-month moratorium on new STR applications in October 2023, when 27 permits existed, to study proliferation, and in May 2025 adopted Local Law #4-2025 authorizing periodic fire-safety and property inspections. Given this ongoing regulatory evolution, investors should confirm current fee amounts and whether any permit cap has been enacted directly with the Village before purchasing.
Market Comparison
Penn Yan’s occupancy of 56.15% sits modestly above the broader US short-term rental median of roughly 55%, while its $357.22 average daily rate runs well above the roughly $220 national median, reflecting a premium Finger Lakes wine country destination rather than a budget market.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Penn Yan, so this profile omits naming specific operators here.
Penn Yan’s premium pricing, combined with a village government that has repeatedly adjusted its STR rules since 2018, including a 2023 moratorium and ongoing 2026 review, points to a market where regulatory direction is worth monitoring closely alongside the strong underlying performance and standout 10.31% year over year revenue growth.
Frequently Asked Questions About Penn Yan, New York
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