Penn Yan, New York Short-Term Rental Market
Penn Yan needs a special use permit; Finger Lakes STRs hit $329 ADR, 50.1% occupancy, $4,473 revenue in September 2026.
Quick Answer: Penn Yan, New York is an active short-term rental market. average occupancy in the Finger Lakes market area is 50%. average monthly revenue in the Finger Lakes market area is $4,473. average daily rate in the Finger Lakes market area is $329. the top operator in the Finger Lakes market area is Finger Lakes Premier Properties with 212 listings. market score is 66/100 (grade C).
Market data reflects the Finger Lakes regional market, which includes Penn Yan. Regulations, taxes, and permit details below are specific to Penn Yan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Penn Yan sits at the north tip of Keuka Lake in Yates County, and its short-term rental performance is tracked at a shared level with nearby Finger Lakes towns. All performance figures here describe the Finger Lakes region STR market, not Penn Yan alone. As of September 2026, the Finger Lakes region STR market averaged an ADR of $329 and occupancy of 50.1%, with average monthly revenue of $4,473. Entire-place rentals averaged $347 per night. Year over year, occupancy rose 10.1%, ADR rose 11.5%, and revenue rose 14.6%, so growth is coming from both more booked nights and higher rates. Across the seasonal cycle, monthly revenue sums to $38,052 per year. Penn Yan itself has a population of 4,714 and is the county seat of Yates County. Visitors are mostly leisure travelers and regional drive-market guests, with Rochester about one hour away, Syracuse about 1.5 hours, and Buffalo about two hours. Demand draws on the Keuka Lake Wine Trail, boating, kayaking and fishing on Keuka Lake, the 6.8-mile Keuka Outlet Trail, and the historic Main Street. Peak season runs from summer through fall foliage and harvest. Bedroom, channel, and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Penn Yan, so this profile omits them. Over the longer term, annual average occupancy climbed from 44.2% in 2017 to a 58.3% peak in 2021, eased to 47.3% in 2024, and stands at 49.7% for 2026 through September. ADR moved from $198 in 2017 to $297 in 2026 year to date.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 44% |
| Mar | 42% |
| Apr | 48% |
| May | 51% |
| Jun | 57% |
| Jul | 69% |
| Aug | 70% |
| Sep | 51% |
| Oct | 51% |
| Nov | 39% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Finger Lakes market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Finger Lakes market as a whole, which includes Penn Yan, so these counts are not Penn Yan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Finger Lakes Premier Properties | 212 | 3,601 | ★ 4.64 |
| 2 | Evolve | 142 | 6,743 | ★ 4.69 |
| 3 | Vibe Short Term Rental Management | 77 | 2,336 | ★ 4.83 |
| 4 | Vacasa | 59 | 2,285 | ★ 4.49 |
| 5 | Between the Lakes Vacation Rentals | 56 | 668 | ★ 4.61 |
What Kind of STR Should I Buy in Penn Yan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.9% |
| vrbo | 9.6% |
| both | 41.5% |
Home Value Trends (Penn Yan)
Typical home values, median sale prices, and the 10-year price trend for Penn Yan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Penn Yan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in the Village of Penn Yan, but a permit is required for any dwelling rented for fewer than 30 consecutive days. The Short-Term Rental Facility Permit is revocable, valid for one year, renewable annually, and not transferable to a new owner. A permit lapsed more than three months pays the full initial fee to renew. Every initial application is handled as a special use, which requires site plan review and a special use permit from the Planning Board. Operators must carry liability insurance rated for short-term rental use and designate a property manager available 24/7 who is located within 30 miles of the Village. Operating standards also cover parking, occupancy limits, noise limits, and outdoor events, which are limited to 10 a.m. to 10 p.m. as a one-day occurrence. Owner occupancy and primary residence are not required, although the fee schedule charges different rates to owners with 51% or more Village residency versus non-residents. No annual night cap is published. Yates County levies a 4% occupancy tax, and since March 1, 2025 STRs are also subject to sales tax, with owners registering with the County Department of Finance and filing quarterly. In October 2023 the Village adopted a six-month moratorium on new applications, when 27 permits existed. In May 2025 Local Law #4-2025 authorized periodic fire-safety and property inspections. Enforcement severity is rated moderate, and the rules are under further review in 2026. Confirm current fees with the Village before buying.
Market Comparison
The Finger Lakes region STR market shows a rate-driven profile rather than a volume-driven one. Occupancy is 50.1% as of September 2026, but each booked night earns $329 on average. Luxury listings at $576 and professionally managed listings at $509 widen that rate advantage further. Momentum is positive, with occupancy up 10.1%, ADR up 11.5%, and revenue up 14.6% year over year. Seasonality is the main trade-off. August occupancy reaches 70.1%, while January falls to 33.5%, so annual results depend on a short peak. Compliance is the other difference from many rural markets. Penn Yan requires a revocable permit, special use review, and a local manager, which raises the barrier to entry and limits casual supply. Top operators in this region are tracked at a shared regional level rather than uniquely for Penn Yan, so this profile omits them.
Frequently Asked Questions About Penn Yan, New York
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