Cooperstown, New York Short-Term Rental Market
Cooperstown requires owner-occupancy for new residential STRs; Upstate NY averaged $249/night, 60.4% occupancy, $4,213 monthly revenue in August 2026.
Quick Answer: Cooperstown, New York is an active short-term rental market. average occupancy in the New York State Area market area is 45%. average monthly revenue in the New York State Area market area is $2,610. average daily rate in the New York State Area market area is $203. the top operator in the New York State Area market area is Evolve with 209 listings. market score is 70/100 (grade C).
Market data reflects the New York State Area regional market, which includes Cooperstown. Regulations, taxes, and permit details below are specific to Cooperstown.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cooperstown is a village of 1,793 residents that draws about 260,000 visitors a year, anchored by the National Baseball Hall of Fame and Museum. Short-term rentals are permitted but tightly controlled. Every STR needs a special use permit, a zoning permit, and annual registration, and new permits in residential zones require the operator to live on site. The rules appear in full in the regulatory section.
The performance figures on this page come from the Upstate New York area STR market, a data series shared by nine upstate towns: Cooperstown, Oneonta, Utica, Little Falls, Gilboa, Maryland, Clayton, Ellicottville, and Great Valley. They describe the regional series and not Cooperstown alone.
In August 2026 the Upstate New York area STR market averaged $249 per night at 60.4% occupancy, with average monthly revenue of $4,213 per listing. Compared with August 2025, occupancy rose 0.7%, the average daily rate rose 5.4%, and revenue rose 6.0%. The 2025 annual averages were 48.0% occupancy, a $202 daily rate, and $2,657 monthly revenue. From January to August 2026 the averages were 50.5% occupancy, a $216 daily rate, and $2,947 monthly revenue. That 2026 period leaves out the weaker autumn months, so compare it with same-month figures.
Demand centers on the Hall of Fame, Otsego Lake, and Hall of Fame Induction Weekend each July, which has drawn 50,000 to 82,000 fans in peak years. Listing-type, channel, and bedroom counts are tracked at a shared regional level rather than uniquely for Cooperstown, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 40% |
| Feb | 48% |
| Mar | 40% |
| Apr | 44% |
| May | 47% |
| Jun | 56% |
| Jul | 65% |
| Aug | 60% |
| Sep | 44% |
| Oct | 44% |
| Nov | 40% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New York State Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New York State Area market as a whole, which includes Cooperstown, so these counts are not Cooperstown-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 209 | 5,947 | ★ 4.68 |
| 2 | Cooperstown Stay | 186 | 2,249 | ★ 4.87 |
| 3 | ERA Team VP Vacation Properties | 40 | 175 | ★ 4.43 |
| 4 | Angel Rock Waterfront Cottages & Vacation Homes | 32 | 386 | ★ 4.77 |
| 5 | Cooperstown Baseball Rentals | 31 | 378 | ★ 4.92 |
What Kind of STR Should I Buy in Cooperstown?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.2% |
| vrbo | 7.8% |
| both | 37% |
Home Value Trends (Cooperstown)
Typical home values, median sale prices, and the 10-year price trend for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cooperstown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Cooperstown takes a restrictive approach to short-term rentals. Every STR needs a Special Use Permit from the Village Board of Trustees or Zoning Board of Appeals, plus a Zoning Permit, and must register annually. The permit cost is not published. Enforcement severity is rated strict.
New STR permits in residential districts R-1, R-2, and R-3 require owner-occupancy. The operator must use the property as a domicile and prove it with a STAR exemption, state tax returns, voter registration, or a driver’s license. An operator may hold only one STR permit in the village. Business and commercial districts also require a special use permit but not owner-occupancy. No explicit annual night cap is set.
STRs are inspected on application and annually, and code officials may inspect without notice when investigating a signed complaint. Violations carry fines for each week of continued violation, permit revocation, and possible misdemeanor charges. The owner-occupancy rule dates to 2018. The Village Board adopted zoning amendments on October 23, 2023, with updates effective December 5, 2024.
Lodging is taxed through the Otsego County occupancy tax of 6%, which Airbnb collects for stays of 29 nights or fewer. Since March 2025, platforms also collect and remit the 4% New York State sales tax. The New York State STR Registry took effect on March 25, 2025.
Market Comparison
Against the US STR benchmarks of roughly 55% occupancy and a $220 daily rate, the Upstate New York regional series ran at 60.4% occupancy in August 2026, which is 5.4 points above the national figure. Its daily rate of $249 is about 13% above the national figure. Both measures beat the benchmarks in the peak month, but the annual average occupancy of 48.0% in 2025 sat below the national figure.
Within the region, tiers look different. Luxury-tier listings reached $442 per night, and professionally managed listings reached $335. Monthly revenue per listing was $4,213 across all listings and $4,851 for houses. The daily rate rose 5.4% year over year, a larger gain than occupancy at 0.7%.
The top property managers and their listing shares are tracked at a shared regional level rather than uniquely for Cooperstown, so this profile omits them.
Frequently Asked Questions About Cooperstown, New York
Are short-term rentals legal in Cooperstown, NY?
Can an out-of-town investor buy a Cooperstown Airbnb?
What is the average Airbnb nightly rate near Cooperstown?
What occupancy do Upstate New York short-term rentals reach?
How much do short-term rentals earn per month in the Cooperstown area?
What taxes apply to a Cooperstown short-term rental?
What do homes cost in Cooperstown?
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