Cooperstown, New York Short-Term Rental Market
Cooperstown NY STRs averaged $161/night at 43.2% occupancy in April 2026, with July Induction Weekend driving the strongest annual demand spike.
Quick Answer: Cooperstown, New York is an active short-term rental market. average occupancy in the New York State Area market area is 60%. average monthly revenue in the New York State Area market area is $4,213. average daily rate in the New York State Area market area is $249. the top operator in the New York State Area market area is Evolve with 209 listings. market score is 70/100 (grade C).
Market data reflects the New York State Area regional market, which includes Cooperstown. Regulations, taxes, and permit details below are specific to Cooperstown.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cooperstown is a small village of approximately 1,800 residents whose tourism economy vastly outscales its permanent population. The National Baseball Hall of Fame and Museum anchors the market, drawing an estimated 260,000 to 350,000 visitors per year, with Hall of Fame Induction Weekend each July historically drawing 50,000 to 82,000 fans to a village of fewer than 2,000 people. Additional demand comes from Otsego Lake recreation, the Glimmerglass Festival (opera and musical theater, July through August), the Fenimore Art Museum, The Farmers’ Museum, and Cooperstown Dreams Park youth baseball tournaments.
In April 2026, the market posted an average daily rate of $161 and an occupancy rate of 43.2%, generating average monthly revenue of $1,771 per listing. RevPAR came in at $69.41. April is a shoulder month between winter and the Memorial Day start of the primary tourist season. Year-over-year, occupancy fell 3.41 percentage points while ADR rose 4.26% and revenue declined 2.91%, reflecting the pattern of fewer bookings at higher rates.
The market carries approximately 9,645 active listings. Entire-place properties account for 8,784 units (91%), with 855 private rooms and 6 shared rooms. By bedroom count, 1-bedroom units are most common (3,095), followed by 2-bedroom (2,435), 3-bedroom (2,327), 4-bedroom (1,034), and 5-bedroom (743). Channel distribution shows 5,326 Airbnb-only listings, 748 VRBO-only listings, and 3,571 listings on both platforms.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 40% |
| Feb | 48% |
| Mar | 40% |
| Apr | 44% |
| May | 47% |
| Jun | 56% |
| Jul | 65% |
| Aug | 60% |
| Sep | 44% |
| Oct | 44% |
| Nov | 40% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New York State Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New York State Area market as a whole, which includes Cooperstown, so these counts are not Cooperstown-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 209 | 5,947 | ★ 4.68 |
| 2 | Cooperstown Stay | 186 | 2,249 | ★ 4.87 |
| 3 | ERA Team VP Vacation Properties | 40 | 175 | ★ 4.43 |
| 4 | Angel Rock Waterfront Cottages & Vacation Homes | 32 | 386 | ★ 4.77 |
| 5 | Cooperstown Baseball Rentals | 31 | 378 | ★ 4.92 |
What Kind of STR Should I Buy in Cooperstown?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.2% |
| vrbo | 7.8% |
| both | 37% |
Home Value Trends (Cooperstown)
Typical home values, median sale prices, and the 10-year price trend for Cooperstown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cooperstown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Cooperstown enforces one of the more restrictive STR frameworks in New York. Every STR must obtain a Special Use Permit from the Village Board of Trustees or Zoning Board of Appeals, plus a Zoning Permit, and must register annually.
The critical constraint for investors: new STR permits in residential zones (R-1, R-2, R-3) require owner-occupancy. The operator must use the property as their primary domicile and prove it with documentation such as a STAR exemption, state tax returns, voter registration, or a driver’s license. This effectively bars non-resident investors from obtaining residential STR permits. An operator may hold only one STR permit in the village.
Business (B) and Commercial (C) zones are more permissive, requiring a Special Use Permit but without the owner-occupancy mandate. Investor-grade non-owner-occupied STRs are largely confined to these zones.
STRs are inspected on application and annually, and code officials may conduct unannounced inspections when investigating signed complaints. Violations carry fines for each week of continued non-compliance, permit revocation, and potential misdemeanor charges.
On taxes, the Otsego County Hotel/Motel occupancy tax is 6%, collected by Airbnb for stays of 29 nights or fewer. Since March 2025, platforms also collect and remit the 4% New York State sales tax directly. The regulatory score of 70.82 reflects the structured compliance requirements alongside the market’s clarity and consistency.
The current framework dates primarily to 2018 (owner-occupancy rule) with zoning amendments adopted October 23, 2023 and updates effective December 5, 2024. Confirm current zoning eligibility at the parcel level before purchasing.
Market Comparison
Cooperstown’s April 2026 ADR of $161 is slightly below the US short-term rental median of approximately $220, but this understates the market’s rate ceiling: July ADR reaches $226, and professionally managed listings average $260/night year-round. The April figure reflects off-season compression in a highly seasonal village market.
Occupancy at 43.2% in April is below the national median of roughly 55%, though the full-year 2025 average of 48.0% is more representative of the market’s ongoing performance. The market’s total score of 69.66 and investability score of 93.84 reflect strong fundamentals offset by the regulatory constraints and the inherent concentration risk of a market dominated by a single event (Induction Weekend).
The professional management landscape is split between national and hyper-local operators. Evolve leads with 209 listings and 5,947 reviews (4.68 rating). Cooperstown Stay is the leading local operator with 186 listings and 2,249 reviews (4.87 rating), a higher rating than Evolve and a brand clearly optimized for this specific market. ERA Team VP Vacation Properties manages 40 listings (4.43 rating), Angel Rock Waterfront Cottages and Vacation Homes holds 32 listings (4.77 rating), and Cooperstown Baseball Rentals rounds out the top five with 31 listings (4.92 rating). Together the top five manage 498 listings, approximately 5.2% of active inventory. The strong presence of Cooperstown-specific operators (Cooperstown Stay, Cooperstown Baseball Rentals) signals that local market expertise matters more here than in most markets.
Frequently Asked Questions About Cooperstown, New York
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