Napanoch, New York Short-Term Rental Market
The Napanoch, NY area STR market averaged $335 a night at 51.3% occupancy in June 2026, revenue up 9.1% yearly.
Quick Answer: Napanoch, New York is an active short-term rental market. average occupancy in the Lower Hudson Valley market area is 51%. average monthly revenue in the Lower Hudson Valley market area is $4,487. average daily rate in the Lower Hudson Valley market area is $335. the top operator in the Lower Hudson Valley market area is Evolve with 284 listings. market score is 75/100 (grade B).
Market data reflects the Lower Hudson Valley regional market, which includes Napanoch. Regulations, taxes, and permit details below are specific to Napanoch.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Napanoch, NY is a small hamlet of 1,131 residents in the Town of Wawarsing, Ulster County, in New York’s Hudson Valley and Catskills region, sitting along the Shawangunk Mountains Scenic Byway near Minnewaska State Park Preserve and the Sam’s Point and Ice Caves area. The STR performance data tracked for Napanoch reflects a wider Hudson Valley and Catskills submarket rather than the hamlet alone, so all occupancy, rate, and revenue figures below should be read as describing the Napanoch, NY area STR market rather than the hamlet in isolation.
Listing-level inventory counts, bedroom mix, and market-score benchmarks are likewise tracked at a shared regional level rather than uniquely for Napanoch, so this profile omits those figures rather than present them as hamlet-specific.
In the most recent month of data (June 2026), the Napanoch area STR market posted an average daily rate of $335.28 and average occupancy of 51.30%. Average monthly revenue per listing was $4,487, with standalone houses averaging $4,938 a month and entire-place listings averaging $4,805, both well ahead of the $2,995 average for apartment-style listings.
Year over year, occupancy in the latest month rose 2.2 percentage points, average daily rate climbed 2.8%, and revenue per listing jumped 9.1%, a solid gain across every metric tracked. That combination of rising occupancy, rate, and revenue makes this one of the more consistently improving markets in this data set, rather than a case of one metric masking weakness in another.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 38% |
| Feb | 46% |
| Mar | 39% |
| Apr | 48% |
| May | 51% |
| Jun | 53% |
| Jul | 60% |
| Aug | 62% |
| Sep | 48% |
| Oct | 52% |
| Nov | 44% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Napanoch are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lower Hudson Valley market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lower Hudson Valley market as a whole, which includes Napanoch, so these counts are not Napanoch-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 284 | 10,524 | ★ 4.64 |
| 2 | Red Cottage | 151 | 3,895 | ★ 4.88 |
| 3 | Home Sweet Hudson | 65 | 3,085 | ★ 4.74 |
| 4 | The Upstate Place Team | 47 | 2,096 | ★ 4.89 |
| 5 | AvantStay | 38 | 901 | ★ 4.57 |
What Kind of STR Should I Buy in Napanoch?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Napanoch are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.1% |
| vrbo | 4.7% |
| both | 40.2% |
Home Value Trends (Napanoch)
Typical home values, median sale prices, and the 10-year price trend for Napanoch are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Napanoch — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Napanoch, but the Town of Wawarsing regulates them under Local Law No. 2 of 2024 (Town Code Ch. 112-29), effective in 2024 with new-STR applications opening October 15, 2024. Every operator must obtain an STR permit from the Town Code Enforcement Officer before operating, at a cost of $750 per two-year term, which covers fire and safety inspections during that period.
STRs are designated either owner-occupied, where the owner’s primary residence covers at least 180 days a year or the owner is present on the parcel, or non-owner-occupied. Owner-occupancy is not required, but the town can cap the number of new non-owner-occupied permits issued each year by Town Board resolution, though no cap was in place at the law’s initial effective date. No single owner entity may hold permits for more than two properties, one owner-occupied plus one non-owner-occupied. Multifamily buildings are capped at 50% of units used as STRs, and the PCIM and industrial zoning districts are excluded entirely.
Operators must also register with Ulster County for a Certificate of Authority and collect the county’s 4% hotel, motel, and STR occupancy tax, raised from 2% effective January 1, 2024. Applications require a site plan, parking at one space per bedroom plus one, septic and water verification, proof of insurance, and a self-inspection checklist; off-site owners must name a local manager within 30 miles. Enforcement runs through a written-complaint process and is rated moderate.
Market Comparison
The Napanoch area’s 51.30% average occupancy in the latest month sits close to the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $335.28 average daily rate sits well above the roughly $220 national median, reflecting a market with above-average nightly pricing power tied to the Shawangunk Ridge and Catskills outdoor-recreation draw, even with occupancy running slightly below the national norm.
Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Napanoch, so this profile omits a market-specific operator breakdown rather than present shared data as hamlet-specific. Investors evaluating a Napanoch-area property should request current, address-specific management proposals rather than rely on any regional operator ranking. Given the Town of Wawarsing’s two-property cap per owner entity, any operator claiming a large local footprint should also be checked against that rule before assuming their scale is achievable under current law.
Frequently Asked Questions About Napanoch, New York
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