Lake George, New York Short-Term Rental Market
Lake George bars short-term rentals in residential zones; September 2026 ADR $344, 42.4% occupancy, $4,105 monthly revenue
Quick Answer: Lake George, New York is an active short-term rental market. average occupancy in the Adirondacks market area is 42%. average monthly revenue in the Adirondacks market area is $4,105. average daily rate in the Adirondacks market area is $344. the top operator in the Adirondacks market area is Evolve with 166 listings. market score is 57/100 (grade C).
Market data reflects the Adirondacks regional market, which includes Lake George. Regulations, taxes, and permit details below are specific to Lake George.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Lake George and southern Adirondacks STR market, a shared data region that also covers Athol, Corinth, and Schroon Lake. In September 2026, the average daily rate in this market was $344, occupancy was 42.4%, and average monthly revenue was $4,105. Entire-place rentals averaged $350 per night, houses earned $4,418 per month, and apartments earned $3,159. Compared with September 2025, occupancy is up 19.9%, ADR is up 6.3%, and monthly revenue is up 21.1%.
The longer trend shows a market that has settled after a pandemic surge. Annual occupancy reached 57.5% in 2020 and 56.3% in 2021, then eased to 43.6% in 2024. It has since turned upward, with 43.9% in 2025 and 46.2% across the first nine months of 2026. ADR has climbed from $308 in 2024 to $314 in 2025 and $332 so far in 2026, while average monthly revenue has gone from $3,594 in 2024 to $3,717 in 2025 and $4,143 in 2026 to date.
Demand is visitor driven. The Town of Lake George has a population of 3,502, but Warren County recorded $928.2 million in visitor spending in 2024, up from $887.8 million in 2023, and supported 8,610 tourism jobs. Lake George itself accounts for roughly 38% of county tourism sales. Summer from late June through Labor Day is the peak, supported by the lake, Fort William Henry, and The Great Escape & Hurricane Harbor. Americade draws motorcycle riders in early June, a balloon festival brings visitors in September, and Gore Mountain anchors winter travel.
Bedroom, channel, and listing-type counts and top operator rankings are tracked at a shared regional level rather than uniquely for Lake George, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 51% |
| Mar | 33% |
| Apr | 36% |
| May | 44% |
| Jun | 53% |
| Jul | 70% |
| Aug | 68% |
| Sep | 42% |
| Oct | 42% |
| Nov | 32% |
| Dec | 47% |
Month-by-month nightly rates and revenue figures for Lake George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Adirondacks market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Adirondacks market as a whole, which includes Lake George, so these counts are not Lake George-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 166 | 6,954 | ★ 4.77 |
| 2 | Adirondack By Owner | 97 | 3,146 | ★ 4.83 |
| 3 | Vacasa | 73 | 2,149 | ★ 4.58 |
| 4 | Northern Living | 66 | 2,311 | ★ 4.85 |
| 5 | Rocky Point Properties | 57 | 531 | ★ 4.82 |
What Kind of STR Should I Buy in Lake George?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lake George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43% |
| vrbo | 12.2% |
| both | 44.8% |
Home Value Trends (Lake George)
Typical home values, median sale prices, and the 10-year price trend for Lake George are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lake George — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The Town of Lake George permits short-term rentals, defined as rentals of 30 days or less, but only with a Residential Rental Permit issued by the Town Planning and Zoning Office. The permit costs $100 per year and must be renewed annually by June 1. Applications received after June 1 are charged double, or $200.
Owners must pass a property maintenance inspection conducted by the Warren County Building Codes and Fire Prevention Office. Occupancy limits are set during that inspection based on bedroom count and livable square footage.
Zoning is the main restriction. Short-term rentals are prohibited in the RS-1, RSH, RM-1, RM-2, RH, RR, and LC districts and are permitted only in commercial and mixed-use districts. Buyers should verify a parcel’s district before purchase.
The town does not require owner occupancy or primary residence status to obtain a permit.
Operators must also register with the Warren County Treasurer and collect the 4% county occupancy (bed) tax, which has applied to short-term rentals since September 1, 2020. Filing can be annual, quarterly, or monthly. Late or non-payment can trigger penalties of up to 5% plus interest under the Warren County Occupancy Tax Law. New York State sales tax also applies to rentals of less than 90 days.
Enforcement severity is rated moderate. Rules can change, so confirm current requirements with the Town Planning and Zoning Office before buying or listing.
Market Comparison
The Lake George and southern Adirondacks market posted 42.4% occupancy and a $344 ADR in September 2026. National benchmark figures are not part of this data set, so this page makes no comparison to them.
Revenue of $4,105 per month in September 2026 is supported by a $344 ADR. For the first nine months of 2026, occupancy is 46.2% at a $332 ADR.
The market is also highly seasonal. July occupancy of 70.4% compares with 31.9% in November and 33.2% in March. Investors should expect to earn most of their income over a short summer window, and should underwrite on annualized revenue of $41,529 instead of on peak-month results.
Market scores for the broader region are mixed. Investability scores 94.5 out of 100 and regulation 70.6, while seasonality scores 48.97 and rental demand 51.2, for a total score of 57.1.
Frequently Asked Questions About Lake George, New York
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