Lake George, New York Short-Term Rental Market
Lake George, NY STRs averaged $235/night at 24.9% occupancy in April 2026, a deep spring trough before summer peaks above 70%.
Quick Answer: Lake George, New York is an active short-term rental market. average occupancy is 25%. average monthly revenue is $1,958. average daily rate is $235. the top operator is Evolve with 166 listings. market score is 57/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Lake George anchors the southern Adirondack tourism economy in Warren County, New York, which recorded $928 million in visitor spending in 2024 (up from $888 million in 2023) and supports 8,610 tourism jobs. The 32-mile Adirondack lake generates a concentrated summer peak and meaningful winter ski traffic from Gore Mountain. April represents the spring trough between ski season and summer: the 24.9% April 2026 occupancy compares to a historical April average of 35.7% and a July average of 70.4%.
The market recorded a $235 average daily rate in April 2026 at 24.9% occupancy, producing a RevPAR of $58. Year-over-year in April 2026, occupancy fell 23.8% while ADR rose 4.4% and revenue declined 13.3%, consistent with a weak spring shoulder month versus a stronger April 2025 comparison period.
Entire-place listings dominate at 5,887 of 6,130 total tracked listings. Private rooms account for 241 listings and shared rooms 2. The bedroom mix is well-distributed: 3-bedroom leads at 1,672 listings, followed by 2-bedroom (1,502), 1-bedroom (1,390), 4-bedroom (907), and 5-bedroom (653). Channel distribution: 2,746 listings appear on both platforms, 2,636 are Airbnb-only, and 748 are VRBO-only. The market’s investability score of 94.5 is the second highest in this batch.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $294 | $3,231 |
| Feb | 51% | $309 | $3,817 |
| Mar | 33% | $264 | $2,800 |
| Apr | 36% | $228 | $2,238 |
| May | 45% | $256 | $2,237 |
| Jun | 53% | $306 | $3,437 |
| Jul | 70% | $330 | $5,772 |
| Aug | 69% | $333 | $5,993 |
| Sep | 42% | $285 | $3,274 |
| Oct | 42% | $266 | $3,007 |
| Nov | 32% | $244 | $2,277 |
| Dec | 47% | $289 | $2,992 |
Top Short-Term Rental Operators in Lake George
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 166 | 6,954 | ★ 4.77 |
| 2 | Adirondack By Owner | 97 | 3,146 | ★ 4.83 |
| 3 | Vacasa | 73 | 2,149 | ★ 4.58 |
| 4 | Northern Living | 66 | 2,311 | ★ 4.85 |
| 5 | Rocky Point Properties | 57 | 531 | ★ 4.82 |
What Kind of STR Should I Buy in Lake George?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,390 |
| 2 bed | 1,502 |
| 3 bed | 1,672 |
| 4 bed | 907 |
| 5 bed | 653 |
ADR by Property Tier
| Entire Home | $238 |
| Luxury | $489 |
| Professionally Managed | $304 |
Revenue by Dwelling Type
| Apartment | $1,597 |
| Entire Place | $1,983 |
| House | $2,037 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 43% |
| vrbo | 12.2% |
| both | 44.8% |
Investment Analysis
Lake George presents a high-investability lake market at a moderate Adirondack price point. The typical home value is $539,000 as of April 2026, with a median list price of $673,000 and a very thin for-sale inventory of just 33 properties.
The April 2026 revenue run rate of $1,958 per month understates full-year potential. The 2025 full-year average was $3,723 per month ($44,676 annualized) at 43.9% occupancy and $314 ADR. Against a typical home value of $539,000, the 2025 annual run rate implies a gross yield of approximately 8.3% before expenses and the 4% Warren County occupancy tax.
ADR tiers in April 2026: all-listing average is $235, entire-home listings average $238, professionally managed properties average $304 (a 29% premium), and the luxury tier reaches $489 per night. The PM premium of 29% is among the highest in this batch and suggests that professional management adds measurable rate value in a market where operator quality varies widely.
Revenue by listing type: houses average $2,037 per month, entire-place listings average $1,983, and apartments average $1,597. The 2024 and 2025 annual averages ($3,594 and $3,723 respectively) show a recovering trajectory after the post-2021 peak normalization, with 2025 above both 2022 ($3,921 was a high point) and 2023 ($3,683).
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Lake George STR bookings average a lead time of 40 days, consistent with weekend and short-trip leisure travel planning. However, peak summer weeks on lakefront properties are typically secured two to three months in advance as summer visitors plan ahead. Americade motorcycle rally (early June) and the Labor Day weekend draw forward-looking bookings well beyond the 40-day average.
Average length of stay is 3.4 nights, the shortest in this batch. This reflects a mix of long-weekend lake visits, mid-week ski trips in winter, and short escapes from the Albany and Capital Region markets. At 3.4 nights average and the market’s sharp seasonal concentration, operators should set three-night minimum stays during July and August to reduce turnover and maximize revenue per booking, while accepting shorter stays in the shoulder months to maintain occupancy.
Short-Term Rental Regulations
Lake George regulates short-term rentals (defined as residential rentals of 30 days or less) through a Residential Rental Permit issued by the Town Planning and Zoning Office. Operators must apply, pass a property maintenance inspection by the Warren County Building Codes and Fire Prevention Office, and renew annually by June 1. The permit fee is $100 per year; applications received after June 1 are charged double ($200).
Short-term rentals are prohibited in the town’s residential-only zoning districts: RS-1, RSH, RM-1, RM-2, RH, RR, and LC. STRs are permitted in commercial and mixed-use districts. There is no owner-occupancy requirement and no primary residence requirement. Occupancy limits are set during inspection based on bedroom count and livable square footage.
Operators must also register with the Warren County Treasurer and collect the 4% county occupancy (bed) tax, which has applied to short-term rentals since September 1, 2020. Filing can be annual, quarterly, or monthly. Late or non-payment triggers penalties up to 5% plus interest. New York State sales tax also applies to rentals under 90 days. New York State’s statewide STR registry took effect in March 2025, adding a state-level registration requirement. There is no annual night cap at the town or county level.
Market Comparison
Lake George’s $235 ADR sits above the US STR median of approximately $220, reflecting the Adirondack lake premium. At 24.9% April occupancy, the market is in its spring trough well below the US annual median of approximately 55%; July historically reaches 70.4%.
The investability score of 94.5 is the second highest in this batch, reflecting the strong summer revenue potential relative to property cost basis and the favorable Warren County regulatory environment (no owner-occupancy requirement, annual permit rather than restrictive zoning).
Evolve leads the Lake George operator market with 166 listings and 6,954 reviews at a 4.77 average rating. Adirondack By Owner manages 97 listings with 3,146 reviews at 4.83. Vacasa has 73 listings with 2,149 reviews at 4.58. Northern Living holds 66 listings with 2,311 reviews at 4.85, and Rocky Point Properties rounds out the top five with 57 listings and a 4.82 rating. The top five collectively manage 459 listings.
Frequently Asked Questions About Lake George, New York
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