Little Falls, New York Short-Term Rental Market
Little Falls, NY area STRs averaged $161/night at 43.2% occupancy in April 2026 across approximately 9,645 active listings.
Quick Answer: Little Falls, New York is an active short-term rental market. average occupancy in the New York State Area market area is 59%. average monthly revenue in the New York State Area market area is $3,591. average daily rate in the New York State Area market area is $246. the top operator in the New York State Area market area is Evolve with 209 listings. market score is 70/100 (grade C).
Market data reflects the New York State Area regional market, which includes Little Falls. Regulations, taxes, and permit details below are specific to Little Falls.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Little Falls is a historic canal city in Herkimer County in New York’s Mohawk Valley, and the market data for this area spans the broader central New York region that includes the Cooperstown corridor. With a listing inventory of approximately 9,645 active units, this is a large and geographically dispersed STR market. In April 2026, the market averaged $161/night ADR and 43.2% occupancy, generating average monthly revenue of $1,771 per listing. RevPAR was $69.
Listing composition: 8,784 entire-place units (91.1% of total), 855 private-room, and 6 shared-room. Bedroom distribution: 3,095 one-bedroom, 2,435 two-bedroom, 2,327 three-bedroom, 1,034 four-bedroom, and 743 five-plus-bedroom units. Platform distribution: 3,571 listings appear on both Airbnb and VRBO, 5,326 are Airbnb-only, and 748 are VRBO-only. Airbnb dominates single-channel listings in this market.
Year-over-year from April 2025, occupancy declined 3.4% while ADR rose 4.3%, producing a net revenue decline of 2.9%. Annual average revenue peaked in 2021 at $2,827/month, moderated to $2,601 in 2024, and partially recovered to $2,660 in 2025.
Market scores: investability 93.8, regulation 70.8, total score 69.7, seasonality 64.2, revenue growth 65.1, rental demand 58.8 (all out of 100). The investability score of 93.8 is driven by the market’s exceptionally low home values relative to STR revenue potential.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 40% |
| Feb | 48% |
| Mar | 40% |
| Apr | 44% |
| May | 47% |
| Jun | 56% |
| Jul | 64% |
| Aug | 60% |
| Sep | 44% |
| Oct | 44% |
| Nov | 40% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Little Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New York State Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New York State Area market as a whole, which includes Little Falls, so these counts are not Little Falls-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 209 | 5,947 | ★ 4.68 |
| 2 | Cooperstown Stay | 186 | 2,249 | ★ 4.87 |
| 3 | ERA Team VP Vacation Properties | 40 | 175 | ★ 4.43 |
| 4 | Angel Rock Waterfront Cottages & Vacation Homes | 32 | 386 | ★ 4.77 |
| 5 | Cooperstown Baseball Rentals | 31 | 378 | ★ 4.92 |
What Kind of STR Should I Buy in Little Falls?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Little Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.2% |
| vrbo | 7.8% |
| both | 37% |
Home Value Trends (Little Falls)
Typical home values, median sale prices, and the 10-year price trend for Little Falls are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Little Falls — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Little Falls is in Herkimer County, New York. No city-specific STR permit or night cap was identified for the City of Little Falls or surrounding township. STRs operate primarily under general zoning and code enforcement at the local level.
Two statewide developments apply. First, effective March 1, 2025, New York State and local sales tax applies to short-term rental occupancy when the rate exceeds $2.00/unit/day. Operators must register as sales tax vendors, file, and remit. The combined New York State and Herkimer County sales tax is approximately 8.25%. Second, New York’s Short-Term Rental Registry law (Real Property Law Article 12-D, phasing in around September 22, 2025) requires each county to maintain an STR registry unless it opts out, and hosts must register their property with the county and report occupancy and tax data.
Herkimer County had not enacted a dedicated hotel/occupancy (lodging) tax as of 2025. A 2025 state bill authorized Herkimer County to impose such a tax capped at statutory limits for terms up to three years, but adoption was not confirmed as of the profile date. No owner-occupancy or primary-residence mandate was identified at the local level. Enforcement is rated minimal given the city’s small size and lack of a dedicated STR enforcement program.
Investors should verify current requirements with the City of Little Falls code enforcement office and the Herkimer County Clerk, as the statewide registry rollout and any county-level occupancy tax adoption may affect operating obligations.
Market Comparison
Nationally, STR markets average approximately 55% occupancy and $220 in ADR. The Little Falls area’s April 2026 metrics of 43.2% occupancy and $161 ADR fall below both national benchmarks, consistent with April being a weak spring month in this market. The 2025 full-year average occupancy of 48.0% and ADR of $202 are closer to national norms.
The top five property managers are: Evolve (209 listings, 5,947 reviews, 4.68 rating), Cooperstown Stay (186 listings, 2,249 reviews, 4.87 rating), ERA Team VP Vacation Properties (40 listings, 175 reviews, 4.43 rating), Angel Rock Waterfront Cottages and Vacation Homes (32 listings, 386 reviews, 4.77 rating), and Cooperstown Baseball Rentals (31 listings, 378 reviews, 4.92 rating). The top 5 collectively manage 498 listings, approximately 5.2% of total inventory. The Cooperstown-branded operators in the top 5 confirm that Cooperstown draws anchor a significant portion of the broader market’s demand.
The market’s unusually high investability score (93.8 out of 100) combined with a modest rental demand score (58.8 out of 100) indicates that the opportunity here is primarily entry-price-driven rather than demand-driven. Home values well below the national median, combined with meaningful summer and shoulder-season STR revenue, create yield ratios that favor cash buyers and low-leverage investors.
Frequently Asked Questions About Little Falls, New York
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How much revenue can a Little Falls NY area short-term rental generate?
What STR regulations apply in Little Falls, NY?
When is peak season for Little Falls NY vacation rentals?
What is the investability score for the Little Falls NY STR market?
Who are the top property managers in the Little Falls NY area?
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