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  4. Monticello

Monticello, New York

Short-Term Rental Market Data & Investment Analysis

Monticello, New York Short-Term Rental Market

Monticello, NY area rentals averaged $335 a night at 51.3% occupancy in June 2026, though the village now bans them.

Quick Answer: Monticello, New York is an active short-term rental market. average occupancy in the Lower Hudson Valley market area is 51%. average monthly revenue in the Lower Hudson Valley market area is $4,487. average daily rate in the Lower Hudson Valley market area is $335. the top operator in the Lower Hudson Valley market area is Evolve with 284 listings. market score is 75/100 (grade B).

Avg Monthly Revenue
$4,487
↑ 9.2% YoY
51%
Occupancy
↑ 2.1% YoY
$335
Avg Daily Rate
↑ 7.2% YoY
55.6 days avg lead time3.7 avg length of stay

Market data reflects the Lower Hudson Valley regional market, which includes Monticello. Regulations, taxes, and permit details below are specific to Monticello.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation73
Seasonality78
Investability86
Rental Demand50
Revenue Growth74

Market Overview

Monticello, NY is the seat of Sullivan County in the Catskills, about 90 miles northwest of New York City, with 7,173 village residents. The short-term rental market tracked here spans the broader area around Monticello, not just the incorporated village. Listing-level inventory counts, bedroom mix, channel mix, and market-score benchmarks in this data set are currently tracked at a shared regional level rather than measured uniquely for Monticello, so this profile omits those figures rather than present regional numbers as if they were Monticello-specific.

In the most recent month of data (June 2026), the average daily rate across all listings was $335.28 and average occupancy was 51.30%. Average monthly revenue per listing was $4,487, with standalone houses averaging $4,938 a month and entire-place listings averaging $4,805, both well ahead of the $2,995 average for apartment-style listings.

Year over year, occupancy rose 2.2 percentage points, average daily rate climbed 2.8%, and revenue per listing jumped 9.1%. A significant 2026 rule change inside the incorporated village itself is covered in the regulatory summary below. The market’s demand is anchored by Resorts World Catskills, a $1.2 billion casino resort projected to draw up to about 4 million visitors a year to the surrounding Sullivan County area.

Seasonal Patterns

Monthly seasonal data for Monticello, New York
MonthOccupancy
Jan38%
Feb46%
Mar39%
Apr48%
May51%
Jun53%
Jul60%
Aug62%
Sep48%
Oct52%
Nov44%
Dec46%

Month-by-month nightly rates and revenue figures for Monticello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Lower Hudson Valley market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lower Hudson Valley market as a whole, which includes Monticello, so these counts are not Monticello-only figures.

#OperatorListingsReviewsRating
1Evolve28410,524★ 4.64
2Red Cottage1513,895★ 4.88
3Home Sweet Hudson653,085★ 4.74
4The Upstate Place Team472,096★ 4.89
5AvantStay38901★ 4.57

What Kind of STR Should I Buy in Monticello?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Monticello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb55.1%
vrbo4.7%
both40.2%

Investment Analysis

The full investment analysis for Monticello — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Monticello)

Typical home values, median sale prices, and the 10-year price trend for Monticello are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Monticello — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are effectively banned inside the incorporated Village of Monticello. In 2026, the Village Board unanimously adopted Local Law No. 4, amending the village code to prohibit residential rentals of fewer than 30 days anywhere in the village. That eliminates the weekend and holiday nightly rentals associated with Airbnb and VRBO within village limits; an owner can still rent a property for 30 days or longer, but cannot operate nightly or weekend lets. The Village Board’s stated motivation was the village’s affordable-housing shortage, with the goal of returning units to year-round housing stock. Enforcement is rated strict, with suspected violations referred to the Sullivan County District Attorney’s office.

This ban applies only within the incorporated Village of Monticello, not the surrounding unincorporated areas of Sullivan County covered in the broader market data used in this report. Outside the village, any lodging operator, including STR hosts, must register for a Certificate of Authority with the Sullivan County Treasurer and collect a 5% room occupancy tax, filing quarterly returns whether or not tax is due; late filings carry a 5% per-month penalty. Sullivan County’s room occupancy tax law was amended in full on December 18, 2025.

Investors evaluating any specific Monticello-area address must first confirm whether it sits inside the village’s incorporated boundary, where nightly STRs are now prohibited, or outside it, where the county’s registration and tax rules apply instead.

Market Comparison

The broader Monticello-area market’s 51.30% average occupancy in the latest month runs close to the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $335.28 average daily rate sits well above the roughly $220 national median, reflecting a market with above-average nightly pricing power tied to Resorts World Catskills and Bethel Woods but occupancy that trails slightly behind national norms.

Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Monticello, so this profile omits a market-specific operator breakdown rather than present shared data as Monticello-specific.

Frequently Asked Questions About Monticello, New York

Are short-term rentals legal in Monticello, NY?
Not inside the incorporated village. In 2026 the Village Board adopted Local Law No. 4, banning residential rentals of fewer than 30 days anywhere in the Village of Monticello. Only 30-plus-day rentals are allowed there; outside the village in unincorporated Sullivan County, nightly STRs remain legal.
What is the average Airbnb occupancy rate in the Monticello, NY area?
The broader Monticello-area market averaged 51.30% occupancy in June 2026, up 2.2 percentage points from a year earlier.
What is the average daily rate for a short-term rental near Monticello, NY?
Monticello short-term rentals average $335 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
How much revenue can an Airbnb near Monticello, NY generate per month?
Across all listing types, Monticello short-term rentals average $4,487 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
What taxes apply to short-term rentals near Monticello, NY?
Outside the village, operators must register for a Certificate of Authority with the Sullivan County Treasurer and collect a 5% room occupancy tax, filed quarterly whether or not tax is due.
When is the best time to book or list a short-term rental near Monticello, NY?
Occupancy in Monticello peaks in Aug (62%) and is softest in Jan (38%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Monticello, New YorkRev $4,487ADR $335Occ 51%Score B (75)

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Table of Contents

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Quick Facts: Lower Hudson Valley market area

Avg Daily Rate
$335
Occupancy Rate
51%
Avg Revenue/Mo
$4,487
Monticello Population
7,173

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