Oneonta, New York Short-Term Rental Market
Oneonta limits new rentals to R-4 zones; Central New York shows $203 ADR, 45.1% occupancy, $2,610 revenue in September 2026.
Quick Answer: Oneonta, New York is an active short-term rental market. average occupancy in the New York State Area market area is 45%. average monthly revenue in the New York State Area market area is $2,610. average daily rate in the New York State Area market area is $203. the top operator in the New York State Area market area is Evolve with 210 listings. market score is 70/100 (grade B).
Market data reflects the New York State Area regional market, which includes Oneonta. Regulations, taxes, and permit details below are specific to Oneonta.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Oneonta’s short-term rental rules come first for any buyer. New rentals are prohibited in every residential district except R-4, and rentals in the R-1, R-2, R-3 and U districts must be the host’s primary residence. Within those limits, the performance numbers below describe the Central New York STR market, a shared regional dataset, rather than Oneonta alone. The data month is September 2026.
In September 2026 the Central New York STR market averaged an ADR of $203, occupancy of 45.1% and average monthly revenue of $2,610 per listing. Year over year, occupancy rose 9.4%, ADR rose 5.7% and monthly revenue rose 9.8%. Entire place listings averaged $2,735 a month, houses averaged $2,888 and apartments averaged $2,022, so property type matters more than the headline average suggests.
Across a full year, the seasonal monthly averages sum to $29,529 in annual revenue per listing. The 2026 year to date picture (nine months) shows 49.9% occupancy, a $215 ADR and $2,908 in average monthly revenue, ahead of 2025 at 48.0%, $202 and $2,657. Occupancy peaked at 54.6% in 2021 and has stayed between 47.3% and 51.4% since 2022, while ADR has held between $201 and $209 in those years before moving up to $215 in 2026.
Listing counts, bedroom mix, booking channel split and listing-type mix are tracked at a shared regional level rather than uniquely for Oneonta, so this profile omits them.
Demand drivers are local and regional. Oneonta has a population of 15,045 and is a college town anchored by SUNY Oneonta and Hartwick College. It sits in the Cooperstown and Otsego County tourism corridor and holds the National Soccer Hall of Fame archive. Otsego County recorded roughly $421 million in visitor spending in 2024, up from about $352 million in 2023.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 40% |
| Feb | 48% |
| Mar | 40% |
| Apr | 44% |
| May | 47% |
| Jun | 56% |
| Jul | 65% |
| Aug | 60% |
| Sep | 44% |
| Oct | 44% |
| Nov | 40% |
| Dec | 43% |
Month-by-month nightly rates and revenue figures for Oneonta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in New York State Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the New York State Area market as a whole, which includes Oneonta, so these counts are not Oneonta-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 210 | 5,967 | ★ 4.67 |
| 2 | Cooperstown Stay | 186 | 2,246 | ★ 4.87 |
| 3 | ERA Team VP Vacation Properties | 40 | 176 | ★ 4.43 |
| 4 | Angel Rock Waterfront Cottages & Vacation Homes | 32 | 387 | ★ 4.77 |
| 5 | EVL Property Rentals | 32 | 1,703 | ★ 4.89 |
What Kind of STR Should I Buy in Oneonta?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Oneonta are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 55.2% |
| vrbo | 7.8% |
| both | 37.1% |
Booking Insights
Booking-window and length-of-stay analysis for Oneonta — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Oneonta but tightly regulated, and enforcement is rated strict. The city began regulating STRs in 2018 and formalized the rules in Ordinance #2 of 2020. An STR is defined as occupancy for less than 30 days and is classified as a Tourist/Transient Use.
Zoning is the key rule. New short-term rentals are prohibited in all residential districts except R-4. In the R-1, R-2, R-3 and U districts, an STR is allowed only if the property is the host’s primary residence, proven with two or more documents such as a driver’s license, voter registration or tax records. Owner occupancy and primary residence are both required, so non-owner-occupied investor STRs are effectively limited to R-4 and commercial or mixed-use zones.
Every operator needs an annual Short-Term Rental Permit from the City of Oneonta Code Enforcement Office. A Certificate of Compliance and housing, electrical and heating inspections are required before the permit is issued. The permit cost is reported at $300 and renews annually, though the fee is set by Common Council resolution and can change. The city has also added noise and parking restrictions, with violation fines starting at $500.
Guests pay the Otsego County occupancy tax of 6%, which Airbnb collects for reservations of 29 nights or fewer, on top of state and county sales tax. New York State’s statewide Short-Term Rental Registry law took effect in 2025, adding a state registration layer. Oneonta continues to enforce its 2020 ban on new STRs outside R-4. Confirm current rules with Code Enforcement before buying.
Market Comparison
The Central New York STR market averaged a $203 ADR and 45.1% occupancy in September 2026. Entire homes at $215, professionally managed listings at $276 and luxury listings at $374 all sit above the all-listings average.
The picture is stronger in season. July occupancy averages 64.7% and August 60.5%, with ADRs of $229 and $223. The softer annual picture comes from the off season, where March occupancy falls to 39.6% and April ADR to $156.
Momentum is a point in favor. Occupancy is up 9.4%, ADR up 5.7% and revenue up 9.8% year over year, and 2026 year to date occupancy of 49.9% is higher than the 45.1% single month reading. The annual seasonal revenue sum of $29,529 per listing is the number to compare against purchase cost.
A caution on comparison: these figures describe a shared regional series, and the top operators in the area are tracked at a regional level rather than uniquely for Oneonta, so this profile omits them. Oneonta’s zoning limits also mean the local supply of legal investor-owned STRs is likely to be smaller than the regional numbers imply.
Frequently Asked Questions About Oneonta, New York
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