Santa Rosa Beach, Florida Short-Term Rental Market
CMarket Score 63/100
Quick Answer: Santa Rosa Beach, Florida is an active short-term rental market. average occupancy is 57%. average monthly revenue is $7,469. average daily rate is $516. the top operator is Sandestin Golf And Beach Resort with 1,232 listings. market score is 63/100 (grade C).
Avg Monthly Revenue
$7,469
↑ 2.9% YoY
57%
Occupancy
↑ 3% YoY
$516
Avg Daily Rate
↑ 4.5% YoY
$294
RevPAR
↑ 7.6% YoY
71.7 days avg lead time4.3 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation58
Seasonality43
Investability88
Rental Demand80
Revenue Growth74
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $318 | $2,509 |
| Feb | 52% | $321 | $3,190 |
| Mar | 67% | $416 | $6,025 |
| Apr | 52% | $408 | $5,593 |
| May | 66% | $433 | $6,820 |
| Jun | 81% | $507 | $10,261 |
| Jul | 81% | $476 | $9,840 |
| Aug | 53% | $398 | $5,795 |
| Sep | 49% | $348 | $4,556 |
| Oct | 50% | $345 | $4,237 |
| Nov | 32% | $358 | $2,963 |
| Dec | 28% | $376 | $2,782 |
Top Short-Term Rental Operators in Santa Rosa Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sandestin Golf And Beach Resort | 1,232 | 2,042 | ★ 4.50 |
| 2 | Vacasa | 1,199 | 40,928 | ★ 4.51 |
| 3 | RealJoy | 723 | 26,843 | ★ 4.66 |
| 4 | 360 Blue | 671 | 9,901 | ★ 4.70 |
| 5 | Ocean Reef | 449 | 6,815 | ★ 4.59 |
What Kind of STR Should I Buy in Santa Rosa Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,681 |
| 2 bed | 4,896 |
| 3 bed | 4,638 |
| 4 bed | 3,424 |
| 5 bed | 2,900 |
ADR by Property Tier
| Entire Home | $517 |
| Luxury | $820 |
| Professionally Managed | $551 |
Revenue by Dwelling Type
| Apartment | $5,480 |
| Entire Place | $7,475 |
| House | $10,095 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 8.3% |
| vrbo | 13.2% |
| both | 78.4% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Santa Rosa Beach)
Typical Home Value
$872,224
Median Sale Price
$1,068,333
Days to Pending
69
Analyze Santa Rosa Beach Rentals
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