Rosemary Beach, Florida Short-Term Rental Market
Rosemary Beach STR averaged $477 ADR, 51.3% occupancy and $6,357 monthly revenue in September 2026.
Quick Answer: Rosemary Beach, Florida is an active short-term rental market. average occupancy in the Santa Rosa/Rosemary Beach market area is 51%. average monthly revenue in the Santa Rosa/Rosemary Beach market area is $6,357. average daily rate in the Santa Rosa/Rosemary Beach market area is $477. the top operator in the Santa Rosa/Rosemary Beach market area is Sandestin Golf And Beach Resort with 1,232 listings. market score is 63/100 (grade C).
Market data reflects the Santa Rosa/Rosemary Beach regional market, which includes Rosemary Beach. Regulations, taxes, and permit details below are specific to Rosemary Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Based on data through September 2026, the Rosemary Beach STR market averaged an ADR of $477 with 51.3% occupancy, producing average monthly revenue of $6,357 per listing. Multiplying those two figures gives a revenue per available night of about $245. Compared with September 2025, occupancy is up 20.8%, ADR is up 8.0%, and revenue is up 13.6%, so the latest month shows growth in both rate and demand. Rosemary Beach is an unincorporated planned resort community on Scenic Highway 30A in South Walton County, with a resident population of 710. Walton County drew more than 5.3 million visitors in 2022, and peak season runs from late spring through summer. Beach access in Rosemary Beach is gated by code or wristband and limited to guests staying in the community, which supports its upscale positioning. The figures here describe the Rosemary Beach area STR market, which tracks 19,443 entire-place listings and 45 private rooms. Bedroom counts run 3,657 one-bedroom, 4,862 two-bedroom, 4,643 three-bedroom, 3,412 four-bedroom and 2,896 five-bedroom listings, so mid-size units dominate while larger homes remain a meaningful share. By booking channel, 15,314 listings appear on both Airbnb and Vrbo, 2,559 on Vrbo only and 1,615 on Airbnb only. The StaySTRA market score for the area is 62.9 overall, with investability at 87.8, rental demand at 80.0, revenue growth at 74.1, regulation at 58.1 and seasonality at 43.4. The low seasonality score reflects the wide gap between summer and winter performance covered later in this profile. Annual revenue summed across the seasonal profile is $66,221 per listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 52% |
| Mar | 67% |
| Apr | 52% |
| May | 66% |
| Jun | 81% |
| Jul | 81% |
| Aug | 52% |
| Sep | 50% |
| Oct | 50% |
| Nov | 32% |
| Dec | 28% |
Month-by-month nightly rates and revenue figures for Rosemary Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Santa Rosa/Rosemary Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Santa Rosa/Rosemary Beach market as a whole, which includes Rosemary Beach, so these counts are not Rosemary Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sandestin Golf And Beach Resort | 1,232 | 2,017 | ★ 4.50 |
| 2 | Vacasa | 1,160 | 41,652 | ★ 4.51 |
| 3 | RealJoy | 714 | 26,674 | ★ 4.66 |
| 4 | 360 Blue | 673 | 9,878 | ★ 4.70 |
| 5 | Ocean Reef | 449 | 6,799 | ★ 4.59 |
What Kind of STR Should I Buy in Rosemary Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rosemary Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 8.3% |
| vrbo | 13.1% |
| both | 78.6% |
Home Value Trends (Rosemary Beach)
Typical home values, median sale prices, and the 10-year price trend for Rosemary Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rosemary Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Rosemary Beach. It is an unincorporated community, so rules come from Walton County rather than a city government. Any property rented more than three times a year for stays under 30 days needs a Walton County Short-Term Vacation Rental Certificate. The cost is $300 per year for an individual property, or $227 per property under a qualifying community registration. Prerequisites include a Florida DBPR vacation rental license, a Florida Department of Revenue sales tax account and a Walton County Tourist Development Tax account. The Tourist Development Tax is 5% in the 32461 ZIP code, collected on top of the 6% state sales tax. There is no county cap on nights per year, and neither owner occupancy nor primary residence is required. Owner-occupied homesteaded houses are exempt from the ordinance. Operating rules include occupancy of about one person per 150 square feet of heated and cooled space (or 2 per bedroom plus 2), off-street parking plans, life-safety equipment and quiet hours from 10pm to 9am. Enforcement is rated moderate, and operating or advertising without a valid certificate can bring fines up to $500 per day, with parking violations at $250 to $500 per day. Effective February 2, 2026, renewals moved to a fixed April 1 to May 31 window with a May 31 expiration. The county updated its ordinance in 2023 and 2024 to tighten registration, occupancy, parking and life-safety standards. HOAs, including those in Rosemary Beach, may add stricter minimum-stay or occupancy rules, so confirm them before buying.
Market Comparison
Rosemary Beach is a high-rate market, with a September 2026 ADR of $477 and a revenue per available night of about $245. In the Rosemary Beach area STR market, the largest operators by listing count are Sandestin Golf And Beach Resort with 1,232 listings, Vacasa with 1,160, RealJoy with 714, 360 Blue with 673 and Ocean Reef with 449. Their ratings range from 4.50 to 4.70, with 360 Blue highest at 4.70 and Sandestin at 4.50. Professional operators hold a large share of supply, so independent owners compete with managed inventory that has strong review histories. Vacasa has the most reviews among them at 41,652.
Frequently Asked Questions About Rosemary Beach, Florida
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