Rosemary Beach, Florida Short-Term Rental Market
Rosemary Beach STRs averaged $688/night at 81.3% occupancy in June 2026 across 19,488 tracked listings.
Quick Answer: Rosemary Beach, Florida is an active short-term rental market. average occupancy is 81%. average monthly revenue is $14,773. average daily rate is $688. the top operator is Sandestin Golf And Beach Resort with 1,232 listings. market score is 63/100 (grade C).
Market data reflects the Santa Rosa/Rosemary Beach regional market, which includes Rosemary Beach. Regulations, taxes, and permit details below are specific to Rosemary Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Rosemary Beach short-term rental market tracked 19,488 active listings in the latest snapshot, almost entirely entire-place units at 99.8% of supply (19,443 listings), with private rooms at just 0.2% (45). Average daily rate was $687.63 at 81.29% occupancy in June 2026, generating average monthly revenue of $14,773 per listing. Year over year, occupancy rose 1.4 percentage points, ADR fell 2.3%, and revenue grew 4.3% compared to June 2025.
Note: Rosemary Beach’s STR performance data in this snapshot is identical to neighboring Santa Rosa Beach, reflecting the underlying data provider’s shared South Walton/30A submarket definition rather than distinct town-level metrics; investors should treat the occupancy, ADR, and revenue figures as representative of the broader 30A corridor rather than Rosemary Beach exclusively, while housing values, regulations, and population below are Rosemary Beach-specific.
Bedroom mix is broad, from 1-bedroom at 18.8% of supply (3,657) up to larger units, with 2-bedroom the largest single category at 25.0% (4,862), followed by 3-bedroom at 23.8% (4,643), 4-bedroom at 17.5% (3,412), and 5-bedroom at 14.9% (2,896), reflecting the large-home inventory typical of this upscale corridor. On booking channels, 78.6% of listings (15,314) are on both Airbnb and Vrbo, 13.1% (2,559) are Vrbo-only, and 8.3% (1,615) are Airbnb-only. Rosemary Beach itself has a small resident population of 710; Walton County overall drew more than 5.3 million visitors in 2022.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 31% | $318 | $2,506 |
| Feb | 52% | $321 | $3,188 |
| Mar | 67% | $415 | $6,023 |
| Apr | 52% | $408 | $5,594 |
| May | 66% | $448 | $7,113 |
| Jun | 81% | $527 | $10,763 |
| Jul | 81% | $475 | $9,832 |
| Aug | 53% | $398 | $5,791 |
| Sep | 49% | $347 | $4,552 |
| Oct | 50% | $345 | $4,235 |
| Nov | 32% | $357 | $2,959 |
| Dec | 28% | $375 | $2,780 |
Top Short-Term Rental Operators in Rosemary Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sandestin Golf And Beach Resort | 1,232 | 2,017 | ★ 4.50 |
| 2 | Vacasa | 1,160 | 41,652 | ★ 4.51 |
| 3 | RealJoy | 714 | 26,674 | ★ 4.66 |
| 4 | 360 Blue | 673 | 9,878 | ★ 4.70 |
| 5 | Ocean Reef | 449 | 6,799 | ★ 4.59 |
What Kind of STR Should I Buy in Rosemary Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,657 |
| 2 bed | 4,862 |
| 3 bed | 4,643 |
| 4 bed | 3,412 |
| 5 bed | 2,896 |
ADR by Property Tier
| Entire Home | $688 |
| Luxury | $1,020 |
| Professionally Managed | $738 |
Revenue by Dwelling Type
| Apartment | $10,328 |
| Entire Place | $14,783 |
| House | $20,076 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 8.3% |
| vrbo | 13.1% |
| both | 78.6% |
Investment Analysis
Rate tiers show a spread concentrated at the high end. The blended average daily rate of $687.63 compares to $687.93 for the entire-home tier (essentially matching blended, since this market is almost entirely entire-place inventory), $737.57 for professionally managed listings (7.3% above blended), and $1,019.59 for the luxury tier, 48.3% above blended.
Revenue grew 4.3% year over year through June 2026 even as ADR declined 2.3%, meaning the gain came from higher occupancy (up 1.4 points) rather than rate growth. Against a typical home value of $2,699,585 (with a median list price of $3,615,000, 33.9% higher, reflecting a thin for-sale inventory of just 28 active listings), average listing revenue of $14,773 per month ($177,271 annualized) implies a gross yield of roughly 6.6% before operating expenses, mortgage costs, taxes, or management fees.
By property type, houses generate the highest average revenue at $20,076 per month, 35.9% above the all-listings blended average, while apartments trail at $10,328, about 30.1% below blended, one of the widest property-type spreads in this batch. That gap reflects the premium standalone beach homes command over condo-style units on this corridor. Note this market’s STR performance metrics are shared with the broader 30A submarket data; the housing figures above are specific to Rosemary Beach.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time is 79.7 days, one of the longer windows among comparable Florida markets, meaning most guests book more than two and a half months before arrival. That long window reflects the destination, high-value nature of this market, where trips are planned and deposits committed well ahead of the summer peak.
Average length of stay is 4.75 nights, a moderate booking pattern typical of a weeklong or near-weeklong beach vacation. Combined with the long lead time, operators here can expect strong forecasting visibility for the summer peak season, with pricing largely set well in advance rather than adjusted close to arrival.
Short-Term Rental Regulations
Rosemary Beach is an unincorporated community, so short-term rentals are governed by Walton County rather than a city government. STRs are legal and common, one of Florida’s most rental-driven markets. Any property rented more than three times a year for stays under 30 days must obtain a Walton County Short-Term Vacation Rental Certificate/registration, which costs $300 per year per property (individual rate) or roughly $227 per property under a qualifying community registration, renewed annually; the program moved to an April 1 through May 31 renewal window with a May 31 expiration effective February 2026.
Prerequisites include a Florida DBPR vacation rental license, a Florida Department of Revenue sales tax account, and a Walton County Tourist Development (bed) Tax account. For 30A ZIP codes including Rosemary Beach’s 32461, the Tourist Development Tax is 5.0%, collected on top of the 6% state sales tax. There is no county cap on the number of nights per year, and owner-occupancy or primary residence is not required; owner-occupied homesteaded homes are in fact exempt from the ordinance. Operational rules include occupancy limits (roughly one person per 150 square feet, or two per bedroom plus two) and off-street parking requirements.
Enforcement is rated moderate. Walton County adopted an updated STR ordinance framework in 2023 to 2024 tightening registration, occupancy, parking, and life-safety standards, and effective February 2, 2026 the county transitioned to a fixed annual renewal schedule replacing rolling anniversary dates.
Market Comparison
Rosemary Beach’s tracked market runs dramatically above typical U.S. short-term rental benchmarks on both metrics. At 81.29% occupancy, the market is about 26.3 percentage points above the roughly 55% national median. Average daily rate of $687.63 is about 212.6% above the roughly $220 national median ADR, reflecting this corridor’s position as one of Florida’s most premium beach markets. These figures reflect the shared 30A/South Walton submarket data referenced above rather than town-exclusive metrics.
Among property managers, Sandestin Golf And Beach Resort leads with 1,232 active listings (6.3% of the market’s 19,488 tracked listings) and 2,017 reviews at a 4.50 average rating. Vacasa ranks second with 1,160 listings and by far the most reviews among the top five at 41,652, at a 4.51 rating. 360 Blue holds the highest guest rating among the top five at 4.70 across 673 listings. The top five combined operators hold 4,228 listings, about 21.7% of tracked inventory, a notably higher concentration among large operators than most Florida markets in this batch.
Frequently Asked Questions About Rosemary Beach, Florida
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