North Fort Myers, Florida Short-Term Rental Market
The North Fort Myers, FL area STR market averaged $294/night at 54.7% occupancy in June 2026, up 3.4% in revenue.
Quick Answer: North Fort Myers, Florida is an active short-term rental market. average occupancy is 55%. average monthly revenue is $4,159. average daily rate is $294. the top operator is Roelens Realty & Property Management with 614 listings. market score is 48/100 (grade D).
Market data reflects the Cape Coral/Fort Myers regional market, which includes North Fort Myers. Regulations, taxes, and permit details below are specific to North Fort Myers.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
North Fort Myers is an unincorporated residential community in Lee County, Florida, in the Fort Myers-Cape Coral Southwest Florida tourism region, with a population of 44,993. Lee County welcomed roughly 3.2 million visitors in 2024, who spent more than $3.1 billion, a strong 18% rebound after Hurricane Ian in 2022; the market skews toward winter ‘snowbird’ seasonal residents and retirees, plus domestic leisure travelers from the Midwest and Northeast. North Fort Myers itself functions more as an affordable residential, RV, and golf-community base for exploring the wider Fort Myers, Cape Coral, Sanibel, and Pine Island area than as a primary destination in its own right. The Apivex STR series for this area is tracked at a shared submarket level covering North Fort Myers and nearby Lee County communities rather than uniquely for this town, so the figures below describe the North Fort Myers, FL area STR market.
The North Fort Myers, FL area STR market posted an average daily rate of $293.94 and 54.68% occupancy in June 2026, with a trailing average revenue per listing of about $4,158.79. Year over year, revenue is up 3.43% and ADR is up 4.80%, even as occupancy is down modestly (1.45%). Average booking lead time is 59.14 days and average length of stay is 6.11 nights, one of the longer average stays in this dataset, consistent with extended winter-season snowbird stays.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 67% | $231 | $3,721 |
| Feb | 82% | $256 | $4,511 |
| Mar | 80% | $280 | $5,311 |
| Apr | 53% | $250 | $3,530 |
| May | 49% | $222 | $2,969 |
| Jun | 60% | $248 | $3,627 |
| Jul | 61% | $230 | $3,723 |
| Aug | 44% | $206 | $2,661 |
| Sep | 40% | $189 | $2,064 |
| Oct | 52% | $206 | $2,454 |
| Nov | 59% | $210 | $2,778 |
| Dec | 61% | $241 | $3,292 |
Top Short-Term Rental Operators in North Fort Myers
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roelens Realty & Property Management | 614 | 8,143 | ★ 4.58 |
| 2 | Evolve | 446 | 11,657 | ★ 4.62 |
| 3 | Vacasa | 340 | 4,515 | ★ 4.44 |
| 4 | Sun Palace | 278 | 4,019 | ★ 4.60 |
| 5 | Royal Shell Vacations | 249 | 1,913 | ★ 4.64 |
What Kind of STR Should I Buy in North Fort Myers?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,320 |
| 2 bed | 5,514 |
| 3 bed | 7,149 |
| 4 bed | 3,032 |
| 5 bed | 821 |
ADR by Property Tier
| Entire Home | $300 |
| Luxury | $526 |
| Professionally Managed | $358 |
Revenue by Dwelling Type
| Apartment | $3,700 |
| Entire Place | $4,244 |
| House | $4,426 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.2% |
| vrbo | 17.1% |
| both | 60.7% |
Investment Analysis
Entry cost in the North Fort Myers, FL area is affordable: Zillow’s typical home value is $265,885.21, with a median sale price of $293,250.00 and median list price of $299,300.00 across 686 homes for sale. Homes sell at a 0.980 sale-to-list ratio and take a median of 53 days to go pending.
Rate tiers show a wide premium ladder: the area’s all-listing ADR is $293.94, close to the entire-home tier at $299.64, rising to $357.59 for professionally managed listings and $526.42 for the luxury tier, about 79% above the market average. Revenue by property type is led by houses at $4,425.88 per month, followed by entire-place listings at $4,243.92 and apartments at $3,700.37.
Using the reported area average revenue of $4,158.79 per month ($49,905.51 annualized) against the $265,885.21 typical home value produces a computed gross yield of approximately 18.8%, before financing, management fees, taxes, insurance, and vacancy beyond the reported occupancy rate, a strong figure for this dataset. Bedroom mix, listing-type split, market-score, and top-operator data are tracked at a shared regional level rather than uniquely for North Fort Myers, so this profile omits them.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the North Fort Myers, FL area book about two months out on average (59.14 days) and stay 6.11 nights, one of the longer average stays in this dataset, consistent with extended winter snowbird visits rather than quick getaways.
For pricing, the moderate lead time gives operators a reasonable window to set rates ahead of the February and March winter peak. The long average stay reduces turnover frequency and per-guest cleaning costs relative to short-stay markets, and given the roughly 2.6x seasonal swing, pricing discipline through the winter window matters considerably more to annual revenue than any single hurricane-season month.
Short-Term Rental Regulations
North Fort Myers is unincorporated, so it has no city government and no local short-term-rental registration portal like nearby Fort Myers Beach, which operates its own dedicated ordinance. STRs here are governed mainly by Florida state law and Lee County tax rules. Any rental of 6 months or less counts as transient lodging and requires a Florida DBPR Vacation Rental Dwelling License, with an application fee of about $150, renewed annually. Operators must also obtain a Lee County Local Business Tax Receipt from the Lee County Tax Collector.
On taxes, hosts collect 6% Florida state sales tax plus a 5.0% Lee County Tourist Development Tax, for a combined roughly 11% on stays of six months or less; the Lee County Clerk of Court Inspector General administers and enforces the tourist development tax. There is no county-imposed cap on rental nights, no owner-occupancy requirement, and no primary-residence rule, and local enforcement in unincorporated areas is light. The biggest practical limits are private rather than governmental: many North Fort Myers subdivisions, condos, RV and manufactured-home parks, and active-adult golf communities carry deed restrictions or HOA covenants that restrict or ban short-term rentals, so investors should verify community rules before buying. Florida’s 2024 STR preemption bill (SB 280) was vetoed, so state-level rules were largely unchanged through 2025-2026, and Lee County recodified its Land Development Code (Ordinance 26-01, effective February 3, 2026) without adding a dedicated unincorporated STR registration program. Enforcement is rated minimal.
Market Comparison
The North Fort Myers, FL area’s $293.94 ADR runs well above the roughly $220 national median ADR, about 34% higher, while its 54.68% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with a Southwest Florida snowbird destination with a pronounced winter season and a quieter hurricane-season trough.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for North Fort Myers, so this profile omits it.
Frequently Asked Questions About North Fort Myers, Florida
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