North Fort Myers, Florida Short-Term Rental Market
North Fort Myers STR in September 2026 averaged $226 ADR, 38.2% occupancy and $2,411 monthly revenue across Lee County.
Quick Answer: North Fort Myers, Florida is an active short-term rental market. average occupancy in the Cape Coral/Fort Myers market area is 38%. average monthly revenue in the Cape Coral/Fort Myers market area is $2,411. average daily rate in the Cape Coral/Fort Myers market area is $226. the top operator in the Cape Coral/Fort Myers market area is Roelens Realty & Property Management with 614 listings. market score is 48/100 (grade D).
Market data reflects the Cape Coral/Fort Myers regional market, which includes North Fort Myers. Regulations, taxes, and permit details below are specific to North Fort Myers.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Lee County, Florida STR market, the Southwest Florida region whose short-term rental performance North Fort Myers shares with Cape Coral and nearby communities. Performance figures below describe that Lee County market rather than North Fort Myers alone. Bedroom, channel and listing-type counts and top-operator names are tracked at a shared regional level rather than uniquely for North Fort Myers, so this profile omits them.
In September 2026, the Lee County STR market averaged an ADR of $226 at 38.2% occupancy, producing average monthly revenue of $2,411 per listing. September is the seasonal low point, so these figures sit below the annual picture. Year over year, occupancy rose 8.4%, ADR rose 7.5% and revenue rose 8.1%, which suggests the market is recovering from a soft stretch rather than sliding further.
By property type, houses averaged $2,543 in monthly revenue, entire places averaged $2,472 and apartments averaged $2,222. The entire-place ADR was $234. Summing the twelve seasonal months gives $40,821 in annual revenue for an average listing, a useful reference point for what the regional market produces over a full year.
North Fort Myers itself is an unincorporated residential community in Lee County with a population of 44,993. It does not track its own visitor counts. Lee County welcomed roughly 3.2 million visitors in 2024, who spent more than $3.1 billion. Visitors are mostly leisure travelers drawn by beaches, boating, fishing, golf and nature, and the market skews toward winter seasonal residents and retirees. North Fort Myers works as an affordable residential base for exploring Fort Myers, Cape Coral, Sanibel and Pine Island rather than as a primary destination.
Average occupancy fell from 67.6% in 2022 to 56.1% in 2025, and the first nine months of 2026 are running at 56.9%, with ADR at $279 against $260 for 2025.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 82% |
| Mar | 80% |
| Apr | 53% |
| May | 50% |
| Jun | 60% |
| Jul | 61% |
| Aug | 43% |
| Sep | 40% |
| Oct | 52% |
| Nov | 59% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Coral/Fort Myers market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Coral/Fort Myers market as a whole, which includes North Fort Myers, so these counts are not North Fort Myers-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roelens Realty & Property Management | 614 | 8,143 | ★ 4.58 |
| 2 | Evolve | 446 | 11,657 | ★ 4.62 |
| 3 | Vacasa | 340 | 4,515 | ★ 4.44 |
| 4 | Sun Palace | 278 | 4,019 | ★ 4.60 |
| 5 | Royal Shell Vacations | 249 | 1,913 | ★ 4.64 |
What Kind of STR Should I Buy in North Fort Myers?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.2% |
| vrbo | 17.1% |
| both | 60.7% |
Home Value Trends (North Fort Myers)
Typical home values, median sale prices, and the 10-year price trend for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Fort Myers — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in North Fort Myers, and a permit is required. The community is unincorporated Lee County, so it has no city government and no separate local STR registration. Instead, operators need a Florida DBPR Vacation Rental Dwelling License, with an application fee of about $150 renewed annually, plus a Lee County Local Business Tax Receipt from the Lee County Tax Collector.
On taxes, hosts collect the 5% Lee County Tourist Development Tax. Florida’s 6% state sales tax also applies, for a combined rate of roughly 11% on stays of six months or less. The Lee County Clerk of Court Inspector General administers and enforces the tourist development tax.
There is no county cap on rental nights, no owner occupancy requirement and no primary residence requirement. Zoning is governed by the Lee County Land Development Code rather than a dedicated STR ordinance, and there is no county minimum stay or STR overlay for unincorporated North Fort Myers. Florida law treats rentals of six months or less as transient lodging requiring a state license. Enforcement is rated minimal.
The most common practical constraint is private. Deed restrictions, HOA and condo covenants and community rules, common in the area’s active adult, RV and golf communities, frequently prohibit or limit short-term rentals. Verify community rules before buying.
Recent changes are limited. Florida’s 2024 STR preemption bill (SB 280) was vetoed, and Lee County recodified its Land Development Code through Ordinance 26-01, effective February 3, 2026, without adding a dedicated STR registration program. Confirm current requirements with Lee County and DBPR before operating.
Market Comparison
The Lee County market looks different depending on the season. In September 2026, occupancy was 38.2% and the ADR was $226.
The seasonal picture is wide. February occupancy of 82.4% and March occupancy of 79.8% come with ADRs of $256 and $280. In contrast, May at 49.5%, August at 43.5% and September at 39.7% are much lower. The 2025 annual average occupancy was 56.1% with an ADR of $260.
Growth is a point in the market’s favor. Revenue is up 8.1% year over year, with occupancy up 8.4% and ADR up 7.5%. Investors should weigh that against the large seasonal swing and the private HOA restrictions common in North Fort Myers. Top operator names are tracked at a shared regional level rather than uniquely for North Fort Myers, so this profile omits them.
Frequently Asked Questions About North Fort Myers, Florida
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