North Fort Myers, Florida Short-Term Rental Market
The North Fort Myers, FL area STR market averaged $294/night at 54.7% occupancy in June 2026, up 3.4% in revenue.
Quick Answer: North Fort Myers, Florida is an active short-term rental market. average occupancy in the Cape Coral/Fort Myers market area is 55%. average monthly revenue in the Cape Coral/Fort Myers market area is $4,159. average daily rate in the Cape Coral/Fort Myers market area is $294. the top operator in the Cape Coral/Fort Myers market area is Roelens Realty & Property Management with 614 listings. market score is 48/100 (grade D).
Market data reflects the Cape Coral/Fort Myers regional market, which includes North Fort Myers. Regulations, taxes, and permit details below are specific to North Fort Myers.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
North Fort Myers is an unincorporated residential community in Lee County, Florida, in the Fort Myers-Cape Coral Southwest Florida tourism region, with a population of 44,993. Lee County welcomed roughly 3.2 million visitors in 2024, who spent more than $3.1 billion, a strong 18% rebound after Hurricane Ian in 2022; the market skews toward winter ‘snowbird’ seasonal residents and retirees, plus domestic leisure travelers from the Midwest and Northeast. North Fort Myers itself functions more as an affordable residential, RV, and golf-community base for exploring the wider Fort Myers, Cape Coral, Sanibel, and Pine Island area than as a primary destination in its own right. The StaySTRA STR series for this area is tracked at a shared submarket level covering North Fort Myers and nearby Lee County communities rather than uniquely for this town, so the figures below describe the North Fort Myers, FL area STR market.
The North Fort Myers, FL area STR market posted an average daily rate of $293.94 and 54.68% occupancy in June 2026, with a trailing average revenue per listing of about $4,158.79. Year over year, revenue is up 3.43% and ADR is up 4.80%, even as occupancy is down modestly (1.45%). Average booking lead time is 59.14 days and average length of stay is 6.11 nights, one of the longer average stays in this dataset, consistent with extended winter-season snowbird stays.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 82% |
| Mar | 80% |
| Apr | 53% |
| May | 49% |
| Jun | 60% |
| Jul | 61% |
| Aug | 44% |
| Sep | 40% |
| Oct | 52% |
| Nov | 59% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Cape Coral/Fort Myers market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Cape Coral/Fort Myers market as a whole, which includes North Fort Myers, so these counts are not North Fort Myers-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Roelens Realty & Property Management | 614 | 8,143 | ★ 4.58 |
| 2 | Evolve | 446 | 11,657 | ★ 4.62 |
| 3 | Vacasa | 340 | 4,515 | ★ 4.44 |
| 4 | Sun Palace | 278 | 4,019 | ★ 4.60 |
| 5 | Royal Shell Vacations | 249 | 1,913 | ★ 4.64 |
What Kind of STR Should I Buy in North Fort Myers?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.2% |
| vrbo | 17.1% |
| both | 60.7% |
Home Value Trends (North Fort Myers)
Typical home values, median sale prices, and the 10-year price trend for North Fort Myers are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for North Fort Myers — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
North Fort Myers is unincorporated, so it has no city government and no local short-term-rental registration portal like nearby Fort Myers Beach, which operates its own dedicated ordinance. STRs here are governed mainly by Florida state law and Lee County tax rules. Any rental of 6 months or less counts as transient lodging and requires a Florida DBPR Vacation Rental Dwelling License, with an application fee of about $150, renewed annually. Operators must also obtain a Lee County Local Business Tax Receipt from the Lee County Tax Collector.
On taxes, hosts collect 6% Florida state sales tax plus a 5.0% Lee County Tourist Development Tax, for a combined roughly 11% on stays of six months or less; the Lee County Clerk of Court Inspector General administers and enforces the tourist development tax. There is no county-imposed cap on rental nights, no owner-occupancy requirement, and no primary-residence rule, and local enforcement in unincorporated areas is light. The biggest practical limits are private rather than governmental: many North Fort Myers subdivisions, condos, RV and manufactured-home parks, and active-adult golf communities carry deed restrictions or HOA covenants that restrict or ban short-term rentals, so investors should verify community rules before buying. Florida’s 2024 STR preemption bill (SB 280) was vetoed, so state-level rules were largely unchanged through 2025-2026, and Lee County recodified its Land Development Code (Ordinance 26-01, effective February 3, 2026) without adding a dedicated unincorporated STR registration program. Enforcement is rated minimal.
Market Comparison
The North Fort Myers, FL area’s $293.94 ADR runs well above the roughly $220 national median ADR, about 34% higher, while its 54.68% occupancy sits close to the commonly cited US short-term rental median of about 55%. That combination points to a market that prices at a solid premium relative to the national average while filling at a fairly typical rate, consistent with a Southwest Florida snowbird destination with a pronounced winter season and a quieter hurricane-season trough.
Property-manager-level data for this market is tracked at a shared regional level rather than uniquely for North Fort Myers, so this profile omits it.
Frequently Asked Questions About North Fort Myers, Florida
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