Jacksonville, Florida Short-Term Rental Market
Jacksonville, FL STRs averaged $245/night at 63.4% occupancy in April 2026, with year-over-year revenue growth for the fifth consecutive year.
Quick Answer: Jacksonville, Florida is an active short-term rental market. average occupancy is 68%. average monthly revenue is $4,949. average daily rate is $273. the top operator is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jacksonville, Florida is one of the largest cities by land area in the contiguous United States, with a population of approximately 985,843 and a consolidated city-county government covering Duval County. The market drew more than 8 million visitors in 2024, generating an estimated $7.4 billion in economic impact and nearly 5 million hotel room nights. The STR market serves beach tourism along Jacksonville’s Atlantic coastline, St. Johns River waterfront activity, sports and event travel including NFL games, and a substantial visiting-friends-and-relatives segment.
The active STR inventory totals approximately 13,379 listings. Entire-place rentals account for 12,169 units (91.0% of supply), with private rooms at 1,216 and shared rooms at 7. The bedroom mix is relatively even: two-bedroom units lead with 4,276, followed by one-bedroom (3,965), three-bedroom (3,215), four-bedroom (1,308), and five-plus-bedroom (615). The channel split is notably balanced and dual-listed: 7,255 properties appear on both Airbnb and VRBO, while 4,851 are Airbnb-exclusive and 1,286 are VRBO-exclusive.
In April 2026, the market posted an ADR of $245.45 and occupancy of 63.4%, yielding a RevPAR of $155.62. Year-over-year changes were nearly flat: occupancy up 0.10 percentage points, ADR up 0.52%, and revenue up 0.25%. The overall market score is 89.8 out of 100, with rental demand at 85.3 and seasonality at 81.1, reflecting a large diversified market with consistent year-round demand.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $172 | $2,603 |
| Feb | 70% | $180 | $3,029 |
| Mar | 75% | $212 | $4,089 |
| Apr | 62% | $208 | $3,475 |
| May | 60% | $210 | $3,339 |
| Jun | 70% | $234 | $4,212 |
| Jul | 70% | $223 | $4,085 |
| Aug | 54% | $196 | $2,976 |
| Sep | 50% | $184 | $2,479 |
| Oct | 54% | $186 | $2,707 |
| Nov | 53% | $192 | $2,657 |
| Dec | 56% | $200 | $3,045 |
Top Short-Term Rental Operators in Jacksonville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Jacksonville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,965 |
| 2 bed | 4,276 |
| 3 bed | 3,215 |
| 4 bed | 1,308 |
| 5 bed | 615 |
ADR by Property Tier
| Entire Home | $286 |
| Luxury | $459 |
| Professionally Managed | $355 |
Revenue by Dwelling Type
| Apartment | $4,169 |
| Entire Place | $5,213 |
| House | $5,647 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Investment Analysis
Jacksonville’s STR investment profile is distinguished by a combination of scale, relatively affordable home values, and strong revenue per listing. The typical home value stands at $286,396 (Zillow, April 2026). Average monthly revenue in April 2026 was $4,248 across all listing types. Annualizing the April figure implies approximately $50,978 in gross revenue, a gross yield of approximately 17.8% against the typical home value. This is a high gross figure driven in part by Jacksonville’s beach market component, and actual returns will depend heavily on which sub-market a property sits in, management costs, and seasonal variation.
Rate tiers confirm strong stratification. The all-listings ADR of $245.45 rises to $258.42 for entire-home listings, $313.14 for professionally managed properties, and $423.54 for luxury-tier units. The professionally managed premium of $67.69 per night over the all-listings average represents a 27.6% uplift. Revenue by type shows houses at $4,804 per month, entire-place broadly at $4,462, and apartments at $3,583. Historical data shows annual average revenue has grown from $2,102 in 2017 to $3,765 in 2025, a 79% gain over eight years, with 2026 on pace to exceed 2025 based on the partial-year data.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Jacksonville STR guests booked an average of 48.1 days in advance and stayed an average of 4.5 nights. The 48-day lead time is among the longer booking windows in this group and reflects the mix of spring-break planners, event travelers (booking for Jaguars games or festivals weeks in advance), and beach vacation travelers who plan further ahead than typical city visitors.
The 4.5-night average stay is solidly above a standard weekend, indicating a meaningful share of week-long or extended-weekend beach and leisure trips. This benefits operators through higher per-booking revenue and fewer turnover cycles. Operators can use the 48-day lead-time signal to implement dynamic pricing strategies that hold rates firm 6 to 8 weeks out and open last-minute discounts selectively to fill gaps. The combination of a long lead time and a 4.5-night average stay creates favorable conditions for pricing optimization, particularly in the March through July peak.
Short-Term Rental Regulations
Jacksonville requires operators to obtain three registrations: a City of Jacksonville Short-Term Vacation Rental Certificate from the Planning and Development Department, a Florida Department of Business and Professional Regulation (DBPR) vacation rental license, and a Local Business Tax Receipt (reported at approximately $79.20 per year per property). The city certificate is annual, non-transferable between owners, and may require inspection. The city defines an STR as a property rented for 30 days or fewer on more than three occasions per year.
Florida state law preempts local governments from banning STRs or capping rental nights or frequency, so there is no maximum-nights limit and no owner-occupancy or primary-residence requirement in Jacksonville. Zoning allows STRs in districts permitting or conditionally permitting residential use.
On taxes, operators must collect and remit Duval County’s 6% Convention and Tourist Development Tax (comprising a 4% Tourist Development Tax and a 2% Convention Development Tax) directly to the County Tax Collector. Florida state sales and use tax at 7.5% also applies, bringing the combined accommodation tax burden to approximately 13.5% on transient stays. Critically, Duval County has no collection agreement with Airbnb or VRBO for the local 6% TDT, so operators are personally responsible for monthly filings. Returns are due monthly even if no collections occurred. The city’s Short-Term Rental Enforcement Team investigates complaints; operating without proper permits can result in fines up to $500 per day and certificate revocation. Note that incorporated beach municipalities within Duval County, such as Jacksonville Beach, administer their own separate STR certificates and rules.
Market Comparison
Jacksonville’s April 2026 ADR of $245.45 is slightly above the U.S. short-term rental median of approximately $220, and occupancy at 63.4% is meaningfully above the national median of roughly 55%. The overall market score of 89.8 out of 100 places Jacksonville among the stronger STR markets nationally, with rental demand at 85.3 and revenue growth at 74.9 reflecting consistent multi-year performance.
Coastal Realty leads the operator landscape with 374 listings, 1,714 reviews, and a 4.52 average rating, representing approximately 2.8% of total supply. Vacasa is second with 235 listings and a 4.48 rating across 9,190 reviews. Evolve holds 153 listings at a 4.60 rating. Silver Street Management ranks fourth with 142 listings and a 4.63 rating across 6,363 reviews. Distinctive Beach Rentals by Vtrips rounds out the top five with 134 listings and a 4.39 rating across 4,700 reviews. The top five operators together account for approximately 1,038 listings, or about 7.8% of the roughly 13,379-listing market, suggesting a fragmented supply base with room for individual operators to compete effectively.
Frequently Asked Questions About Jacksonville, Florida
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