Jacksonville, Florida Short-Term Rental Market
The Northeast Florida First Coast STR market averaged $217 ADR, 51.4% occupancy and $3,069 monthly revenue in September 2026.
Quick Answer: Jacksonville, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 51%. average monthly revenue in the Jacksonville market area is $3,069. average daily rate in the Jacksonville market area is $217. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the wider Jacksonville market, which covers 8 areas. Regulations, taxes, and permit details below are specific to Jacksonville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the Northeast Florida First Coast STR market, which covers Jacksonville, Jacksonville Beach, Saint Johns, and Saint Augustine, posted an average daily rate of $217 and occupancy of 51.4%. Average monthly revenue per listing was $3,069. All performance figures on this page describe that First Coast region as a whole rather than Jacksonville alone. Compared with September 2025, occupancy is up 7.3%, ADR is up 4.9%, and revenue is up 14.8%, so the market is growing on both rate and demand. Entire places earned $230 per night on average, ahead of the all-listings figure. Jacksonville itself has a population of 985,843 and drew more than 8 million visitors in 2024, according to the Visit Jacksonville and Duval County Tourist Development Council tracking report. That report estimated $7.4 billion in economic impact and nearly 5 million hotel room nights sold in FY2024. Visitors come mainly from North Florida, Orlando, New York, Atlanta, and Tampa, and over half said they came primarily to see friends and relatives. About 80% said they planned to return. Demand drivers include Jacksonville’s beaches, the St. Johns River waterfront, and sports and event travel such as NFL Jaguars and college football games. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Jacksonville, so this profile omits them. Year to date 2026 averages through September show occupancy of 62.0%, ADR of $239, and revenue of $4,079 per month, above the 2025 full-year averages of 59.9%, $227, and $3,768. The September reading sits below those year to date figures because late summer and autumn are the softer part of the cycle.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 53% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Jacksonville, so these counts are not Jacksonville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Jacksonville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Home Value Trends (Jacksonville)
Typical home values, median sale prices, and the 10-year price trend for Jacksonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Jacksonville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in the City of Jacksonville, which is consolidated with Duval County, but operators need several registrations. The city defines an STR as a property rented for 30 days or fewer on more than three occasions per year. Hosts need a City of Jacksonville Short-Term Vacation Rental Certificate from the Planning and Development Department, a Florida DBPR vacation rental license, and a Local Business Tax Receipt, reported at around $79.20 per year per property. The city certificate renews annually, is not transferable between owners, and may require an inspection. On taxes, hosts must collect and remit Duval County’s 6% tourist taxes (4% Tourist Development Tax plus 2% Convention Development Tax) to the County Tax Collector, plus 7.5% Florida sales and use tax, for roughly 13.5% on transient stays. Duval County has no agreement with Airbnb or VRBO to collect the local 6%, so owners must file monthly themselves, even when collections are zero. Florida law preempts local bans and limits on rental frequency or duration, so there is no maximum nights cap, and no owner-occupancy or primary-residence requirement. STRs are allowed in zoning districts that allow or conditionally allow residential use, subject to the city’s minimum requirements. Enforcement is rated moderate. A Short-Term Rental Enforcement Team investigates complaints, and operating without proper permits can bring fines up to $500 per day and possible certificate revocation. Incorporated beach towns such as Jacksonville Beach run their own certificate, inspection, and zoning rules. No major new Jacksonville STR ordinance change was confirmed in the last 24 months.
Market Comparison
In September 2026 the First Coast region posted occupancy of 51.4% and an ADR of $217. September is also the weakest month of the seasonal cycle, and the region’s year to date 2026 figures look stronger, with 62.0% occupancy and a $239 ADR. Entire places at $230 per night sit above the all-listings ADR of $217, and professionally managed listings at $278 and luxury listings at $377 sit well above it. Momentum is another point in the region’s favor, with revenue up 14.8% year over year. Operator rankings and bedroom mix are tracked at a shared regional level rather than uniquely for Jacksonville, so this profile omits them. The region trades some peak-season intensity for a diverse demand base built on beaches, the St. Johns River, sports, and visitors who come to see friends and relatives.
Frequently Asked Questions About Jacksonville, Florida
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