Sevierville, Tennessee Short-Term Rental Market
Sevierville STR averaged $326 ADR, 55.6% occupancy and $5,113 monthly revenue in September 2026.
Quick Answer: Sevierville, Tennessee is an active short-term rental market. average occupancy in the Gatlinburg/Pigeon Forge market area is 56%. average monthly revenue in the Gatlinburg/Pigeon Forge market area is $5,113. average daily rate in the Gatlinburg/Pigeon Forge market area is $326. the top operator in the Gatlinburg/Pigeon Forge market area is Vacasa with 560 listings. market score is 81/100 (grade B).
Market data reflects the Gatlinburg/Pigeon Forge regional market, which includes Sevierville. Regulations, taxes, and permit details below are specific to Sevierville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sevierville is the primary gateway to the Great Smoky Mountains tourism corridor, and its short term rental market is one of the largest in the South. As of September 2026, the Sevierville area STR market posted an average daily rate of $326, occupancy of 55.6%, and average monthly revenue of $5,113 per listing. Compared with a year earlier, occupancy is up 10.8%, ADR is up 1.2%, and revenue is up 12.7%, so the recent gain is driven mostly by more booked nights rather than higher prices.
The Sevierville area STR market tracks roughly 22,955 listings. Entire places make up 22,855 of them (99.6%), with 94 private rooms and 6 shared rooms. By bedroom count, two bedroom units are the largest group at 7,063 listings, followed by three bedrooms at 4,999, one bedroom at 4,819, five bedrooms at 3,056, and four bedrooms at 3,001. On channels, 17,126 listings are on both Airbnb and Vrbo, 3,496 are Airbnb only, and 2,333 are Vrbo only.
Demand comes from a large visitor base. Sevier County reported about 13.2 million visitors in 2024 generating $3.93 billion in spending, ranking 3rd among Tennessee’s 95 counties. Sevierville itself has a population of 18,397, so visitor volume is hundreds of times the resident base. Key draws include Dollywood, Great Smoky Mountains National Park, Soaky Mountain Waterpark, and outlet shopping, with cabin and mountain rentals as the dominant lodging style. Visitors come largely from within a 300 mile Southeast radius, with an average stay of 3 to 4 nights.
The market score for the area is 81 overall, with investability at 97.7 and rental demand at 91.6, while revenue growth scores lower at 48.1. Annual performance has eased from the 2021 peak of 67.4% occupancy to 54.3% so far in 2026, though ADR has risen from $308 to $342 over the same span.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 41% |
| Mar | 61% |
| Apr | 54% |
| May | 54% |
| Jun | 74% |
| Jul | 75% |
| Aug | 60% |
| Sep | 57% |
| Oct | 71% |
| Nov | 61% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Gatlinburg/Pigeon Forge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Gatlinburg/Pigeon Forge market as a whole, which includes Sevierville, so these counts are not Sevierville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 560 | 42,839 | ★ 4.44 |
| 2 | Cabins for You | 461 | 14,810 | ★ 4.32 |
| 3 | Avada | 424 | 32,880 | ★ 4.72 |
| 4 | American Patriot Getaways | 423 | 2,487 | ★ 4.51 |
| 5 | Evolve | 371 | 34,044 | ★ 4.56 |
What Kind of STR Should I Buy in Sevierville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 15.2% |
| vrbo | 10.2% |
| both | 74.6% |
Home Value Trends (Sevierville)
Typical home values, median sale prices, and the 10-year price trend for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sevierville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in Sevierville, but a permit is required and enforcement is rated moderate. Within city limits, operators need an Annual STR Operational Permit issued by the Sevierville Fire Department. The initial fee is about $150 and renewal is $50 per year. A life safety inspection must pass before the permit is issued and annually after that. Operators also need a city business license (a Minimal Activity License for $3,000 to $100,000 in gross receipts, a Standard Business License above $100,000) and proof of $1,000,000 in liability insurance.
There is no owner occupancy requirement, no primary residence requirement, and no published cap on nights per year. Within the city, STRs are permitted in Tourist Commercial, Intermediate Commercial, and Highway Commercial zones, and in certain residential zones with restrictions. R-1 Low Density Residential and historic districts face greater limits, and HOA or deed restrictions may also apply.
Many Sevier County cabins sit outside city limits, so jurisdiction must be verified by parcel. Unincorporated areas fall under the County Fire Marshal’s Short Term Rental Unit permit, which launched January 1, 2024 and costs $250 per year for units sleeping 12 or fewer, plus $25 per additional occupant for larger units. A three strikes rule applies county wide: three documented violations for noise, trash, parking, or occupancy can end operating rights permanently.
The city lodging tax is 3% of gross rental proceeds, due monthly by the 20th, and the county lodging tax is also 3%. Tennessee sales tax adds about 9.75% (7% state plus 2.75% local). Airbnb and Vrbo collect and remit platform taxes, while direct booking operators must remit on their own. Sevier County also moved STR properties to commercial property tax assessment rates in 2023, which raises annual holding costs.
Market Comparison
Sevierville posts occupancy of 55.6% and an ADR of $326, which produces average monthly revenue of $5,113 per listing.
The quality tiers sit above that rate. Professionally managed listings earn $348 and luxury listings earn $500, against the all listings ADR of $326. Peak months, July at 75.1% and June at 73.8%, run well above the 55.6% market figure, while January at 35.8% runs well below it.
The market is competitive and professionalized. In the Sevierville area STR market, the largest operators by listings are Vacasa with 560 listings (rating 4.4), Cabins for You with 461 (4.3), Avada with 424 (4.7), American Patriot Getaways with 423 (4.5), and Evolve with 371 (4.6). Together these five manage 2,239 listings. Investors should expect to compete with experienced operators on guest ratings, pricing, and response time, and Avada’s 4.7 rating shows the service level that top performers reach.
Frequently Asked Questions About Sevierville, Tennessee
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