Sevierville, Tennessee Short-Term Rental Market
Sevierville STRs averaged $319/night at 54.2% occupancy in April 2026, across roughly 22,955 listings in one of Tennessee's largest STR markets.
Quick Answer: Sevierville, Tennessee is an active short-term rental market. average occupancy in the Gatlinburg/Pigeon Forge market area is 69%. average monthly revenue in the Gatlinburg/Pigeon Forge market area is $7,575. average daily rate in the Gatlinburg/Pigeon Forge market area is $395. the top operator in the Gatlinburg/Pigeon Forge market area is Vacasa with 560 listings. market score is 81/100 (grade B).
Market data reflects the Gatlinburg/Pigeon Forge regional market, which includes Sevierville. Regulations, taxes, and permit details below are specific to Sevierville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sevierville, Tennessee is the primary gateway to the Great Smoky Mountains tourism corridor alongside Pigeon Forge and Gatlinburg, and it operates one of the largest short-term rental markets in the South with approximately 22,955 tracked listings. Sevier County recorded approximately 13.2 million visitors in 2024, generating $3.93 billion in visitor spending, ranking third among Tennessee’s 95 counties.
In April 2026, the market recorded a 54.2% occupancy rate and a $319.39 average daily rate, producing a RevPAR of $173.06. Year-over-year trends show modest softening: occupancy down 1.4 percentage points, ADR down 0.4%, and monthly revenue down 2.4%, reflecting the absorption of significant supply growth that has characterized the post-pandemic Smoky Mountain STR market.
By listing type, the market is almost entirely entire-place rentals (22,855 units), with 94 private rooms and 6 shared rooms, consistent with the cabin-and-vacation-home model that defines this destination. By bedroom count, two-bedroom (7,063) and three-bedroom (4,999) properties are the largest segments, followed by one-bedroom (4,819), five-bedroom-plus (3,056), and four-bedroom (3,001). Channel distribution shows very heavy dual-platform presence: 17,126 listings appear on both Airbnb and VRBO, 3,496 are Airbnb-only, and 2,333 are VRBO-only. The market scores 91.6 on rental demand and 97.7 on investability.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 41% |
| Mar | 61% |
| Apr | 54% |
| May | 54% |
| Jun | 74% |
| Jul | 75% |
| Aug | 60% |
| Sep | 57% |
| Oct | 71% |
| Nov | 61% |
| Dec | 60% |
Month-by-month nightly rates and revenue figures for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Gatlinburg/Pigeon Forge market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Gatlinburg/Pigeon Forge market as a whole, which includes Sevierville, so these counts are not Sevierville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 560 | 42,839 | ★ 4.44 |
| 2 | Cabins for You | 461 | 14,810 | ★ 4.32 |
| 3 | Avada | 424 | 32,880 | ★ 4.72 |
| 4 | American Patriot Getaways | 423 | 2,487 | ★ 4.51 |
| 5 | Evolve | 371 | 34,044 | ★ 4.56 |
What Kind of STR Should I Buy in Sevierville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 15.2% |
| vrbo | 10.2% |
| both | 74.6% |
Home Value Trends (Sevierville)
Typical home values, median sale prices, and the 10-year price trend for Sevierville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sevierville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Sevierville and Sevier County operate a dual permit system reflecting city versus unincorporated county jurisdiction. Operators must first determine which jurisdiction applies to their parcel.
Within Sevierville city limits: an Annual STR Operational Permit is required from the Sevierville Fire Department. The initial fee is approximately $150; renewal is $50 per year. A mandatory life-safety inspection must pass before the permit is issued and annually thereafter. Operators also need a city business license and must carry $1,000,000 in liability insurance. City lodging tax is 3% of gross rental proceeds, due by the 20th of each month. Tennessee state sales tax adds approximately 9.75% (7% state plus 2.75% local option).
In unincorporated Sevier County: the County Fire Marshal administers a separate Short-Term Rental Unit (STRU) permit program effective January 1, 2024. The annual fee is $250 for units sleeping 12 or fewer, with additional charges for larger units. County lodging tax is also 3%. A three-strikes enforcement rule applies countywide: three documented violations (noise, trash, parking, or occupancy) can result in permanent loss of operating rights. Operating without a permit can result in significant fines.
There is no owner-occupancy or primary-residence requirement under either jurisdiction, and no published annual night cap. However, Sevier County reclassified STR properties to commercial property tax assessment rates effective 2023, increasing annual property tax costs for investors. Airbnb and VRBO collect and remit platform taxes automatically; direct-booking operators must remit independently.
Market Comparison
Sevierville’s 54.2% April 2026 occupancy is near the U.S. STR median of approximately 55%, and its $319.39 ADR is well above the national median of approximately $220. The rental demand score of 91.6 reflects the durable visitor volume of the Great Smoky Mountains corridor. The RevPAR of $173.06 is strong for a market of this size and diversification.
The professional management layer is mature and large-scale. Vacasa leads with 560 listings and 42,839 reviews at a 4.436 rating, the highest listing count in the top five. Cabins for You (461 listings, 4.324 rating) and Avada (424 listings, 4.722 rating) are established Smoky Mountain specialists. American Patriot Getaways (423 listings, 4.505 rating) and Evolve (371 listings, 4.558 rating) round out the top five. The top five operators together manage approximately 2,239 of roughly 22,955 total market listings, or about 9.8% of supply, indicating that independent operators still dominate despite the presence of large national and regional managers.
Frequently Asked Questions About Sevierville, Tennessee
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