Tillamook, Oregon Short-Term Rental Market
Tillamook County STR licenses are capped; Oregon North Coast STRs averaged $429/night, 81.5% occupancy, $9,545 monthly revenue in August 2026.
Quick Answer: Tillamook, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 65%. average monthly revenue in the Seaside/Rockaway Beach market area is $6,059. average daily rate in the Seaside/Rockaway Beach market area is $346. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Tillamook. Regulations, taxes, and permit details below are specific to Tillamook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Tillamook is an inland service city of 5,204 people on the north Oregon Coast. Most short-term rental inventory in Tillamook County sits in the unincorporated coastal hamlets, not in the city itself. Short-term rental performance data for Tillamook is tracked at a shared level with eleven other Oregon North Coast markets: Arch Cape, Astoria, Cannon Beach, Cloverdale, Manzanita, Nehalem, Neskowin, Oceanside, Pacific City, Rockaway Beach and Seaside. The figures below describe the Oregon North Coast STR market that includes Tillamook, not the city alone.
In August 2026 the average daily rate (ADR) in this market was $429 and occupancy was 81.5%. Average monthly revenue was $9,545. Compared with August 2025, ADR rose 1.1%, occupancy fell 2.6% and revenue fell 2.7%. August is the peak of the year here. The multi-year August average is 80.9% occupancy, a $328 ADR and $7,005 in revenue.
Annual averages show strong rate growth. ADR rose from $240 in 2017 to $318 in 2025, an increase of 32.5%. Occupancy peaked at 67.3% in 2021 and averaged 53.2% in 2025. Average monthly revenue was $4,837 in 2025.
The Tillamook Creamery draws roughly one million visitors a year. Visitors are mostly regional road-trippers and day-trippers from the Portland metro and Willamette Valley, about 90 minutes away. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Tillamook, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Tillamook, so these counts are not Tillamook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Tillamook?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Tillamook)
Typical home values, median sale prices, and the 10-year price trend for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tillamook — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Tillamook County but capped and strictly enforced. Tillamook County Ordinance #84, as amended, applies to unincorporated county land, where most coastal STR inventory sits. The City of Tillamook is largely an inland service town with little STR activity.
Operators need a county STR Operator License and must pass a fire and life-safety inspection. Public sources report about $750 for the initial application and about $500 for annual renewal. Confirm current amounts with the county, since the fee schedule is set by board order. The license year runs from July 1 to June 30. Bedrooms are limited by septic capacity, one off-street parking space per bedroom is required, and each licensee may hold one license. STRs on contiguous properties outside communities are banned.
The county limits total licenses. Board Order #25-002 set caps with waitlists in coastal subareas, and several have reached capacity, including Nehalem, Neskowin, Oceanside, Netarts, Rockaway Beach and Pacific City. A license must be used for at least 30 nights a year.
Transient lodging tax is 10% in unincorporated areas and 1% inside incorporated cities, plus 1.5% state tax. A May 2025 measure to raise the county rate to 14% was defeated and the rate stays 10%. There is no owner-occupancy rule. Penalties run up to $500 per violation, and three verified violations in 12 months trigger a 12-month revocation.
Market Comparison
Against the rough US STR benchmarks of about 55% occupancy and a $220 ADR, the Oregon North Coast market is above on rate and strongly seasonal. The August 2026 ADR of $429 is about 95% above the $220 benchmark. August occupancy of 81.5% is 26.5 points above 55%. The 2025 annual average occupancy of 53.2% is slightly below the benchmark, and the 2025 annual ADR of $318 is above it.
Within the market, tier spreads are narrow at the middle and wide at the top. Professionally managed listings at $447 earn 4% more than the all-listings average of $429. Luxury listings at $642 earn 49% more. Houses out-earn apartments by $2,736 a month.
Top property manager data is tracked at a shared regional level rather than uniquely for Tillamook, so this profile omits it. Investors who plan to hire a manager should ask local managers for Tillamook-specific fees and performance.
Tillamook stands apart from the beach towns in its group. It is an inland hub, and county license caps shape where a buyer can operate.
Frequently Asked Questions About Tillamook, Oregon
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