Tillamook, Oregon Short-Term Rental Market
Tillamook, OR coastal STRs averaged $384/night at 70.3% occupancy in June 2026 across roughly 4,450 listings countywide.
Quick Answer: Tillamook, Oregon is an active short-term rental market. average occupancy in the Seaside/Rockaway Beach market area is 70%. average monthly revenue in the Seaside/Rockaway Beach market area is $7,161. average daily rate in the Seaside/Rockaway Beach market area is $384. the top operator in the Seaside/Rockaway Beach market area is Vacasa with 706 listings. market score is 57/100 (grade C).
Market data reflects the Seaside/Rockaway Beach regional market, which includes Tillamook. Regulations, taxes, and permit details below are specific to Tillamook.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Tillamook’s short-term rental market, as tracked here, reflects the broader Tillamook County coast rather than just the city itself (population 5,204); the county’s unincorporated coastal subareas, including Nehalem, Bar View, Neskowin, Oceanside, Netarts and Rockaway Beach, hold the bulk of STR inventory, per the area profile. Across the dataset’s roughly 4,450 active listings, 999 are Airbnb-only, 419 are Vrbo-only, and 3,032 are listed on both platforms. In June 2026, the average daily rate was $383.90 with 70.3% occupancy, up 4.01 percentage points year over year; average monthly revenue of $7,161 rose 4.12% even as ADR fell 2.45%, pointing to occupancy-driven growth. Listing type mix is overwhelmingly entire-place: 4,385 entire-place listings versus 63 private-room and 2 shared-room listings. Bedroom mix centers on 3-bedroom units (1,351 listings), followed by 2-bedroom (1,269), 1-bedroom (833), 4-bedroom (693), and 5-plus bedroom (303). Property type shapes revenue meaningfully: houses average $7,778/month and entire-place listings average $7,220/month, both well above apartments at $5,213/month, a roughly 49% gap between houses and apartments. Market-score data shows very strong rental demand (93.6/100) and high investability (81.1/100), but a lower seasonality score of 45.7, consistent with a coastal market concentrated around a compact summer season. The county’s flagship draw, Tillamook Creamery, attracts an estimated one million visitors annually.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 31% |
| Feb | 41% |
| Mar | 53% |
| Apr | 54% |
| May | 57% |
| Jun | 68% |
| Jul | 79% |
| Aug | 81% |
| Sep | 62% |
| Oct | 51% |
| Nov | 43% |
| Dec | 36% |
Month-by-month nightly rates and revenue figures for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Seaside/Rockaway Beach market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Seaside/Rockaway Beach market as a whole, which includes Tillamook, so these counts are not Tillamook-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 706 | 75,811 | ★ 4.48 |
| 2 | Casago | 310 | 12,161 | ★ 4.42 |
| 3 | Meredith Lodging | 273 | 15,789 | ★ 4.53 |
| 4 | Seaside vacation rentals | 154 | 4,410 | ★ 4.75 |
| 5 | ITrip Vacations | 127 | 6,881 | ★ 4.60 |
What Kind of STR Should I Buy in Tillamook?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 22.4% |
| vrbo | 9.4% |
| both | 68.1% |
Home Value Trends (Tillamook)
Typical home values, median sale prices, and the 10-year price trend for Tillamook are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tillamook — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Tillamook County requires a Short-Term Rental Operator License (under County Ordinance #84, as amended) for STRs in the unincorporated coastal areas where most of the region’s inventory sits; operators must also pass a fire and life-safety inspection. The license carries a $500 annual renewal fee, with a reportedly higher initial application fee around $750 per the area profile (exact current fees should be confirmed directly with the county, as the schedule is set by board order and revised periodically). The license year runs July 1 to June 30. There is no owner-occupancy or primary-residence requirement, but bedroom count is capped by septic system capacity, and one off-street parking space is required per bedroom. Since 2024, a use-it-or-lose-it rule requires at least 30 rental nights per year or the license is revoked. The county caps total licenses in many desirable coastal subareas (Nehalem, Bar View/Twin Rocks/Watseco, Tierra Del Mar, Neskowin, Oceanside, Netarts, Rockaway Beach UGB, Pacific City/Woods), several of which already have waitlists. The county’s occupancy/lodging tax is 10%. Enforcement is rated strict, the strongest enforcement rating in this dataset. (Regulatory data current as of July 15, 2026.)
Market Comparison
Tillamook’s June 2026 occupancy of 70.3% runs well above the roughly 55% national STR occupancy benchmark, and its ADR of $383.90 sits well above the roughly $220 national median ADR benchmark, reflecting strong demand for Oregon coast vacation rentals against a comparatively tight, capped supply. Among property managers active in the market, Vacasa leads with 706 listings and 75,811 reviews (4.48 average rating), followed by Casago (310 listings, 12,161 reviews, 4.42 rating) and Meredith Lodging (273 listings, 15,789 reviews, 4.53 rating). Combined, the top three managers operate about 1,289 listings, roughly 29.0% of the market’s 4,450 total active listings, a highly consolidated operator base compared to markets where the top three control under 10% of inventory, likely tied to the county’s licensing caps favoring established operators with existing permits.
Frequently Asked Questions About Tillamook, Oregon
What is the average Airbnb occupancy rate in Tillamook, Oregon?
How much does a Tillamook coastal Airbnb earn per month?
What is the average daily rate for Airbnb listings in Tillamook?
Is there a cap on short-term rental licenses in Tillamook County?
What does a Tillamook County STR license cost?
When is the best time to book or list a Tillamook Airbnb?
Who are the largest STR property managers in Tillamook, Oregon?
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