Charlotte, North Carolina Short-Term Rental Market
September 2026 data shows the Charlotte metro STR market at $169 ADR, 59.1% occupancy and $2,720 monthly revenue.
Quick Answer: Charlotte, North Carolina is an active short-term rental market. average occupancy in the Charlotte market area is 59%. average monthly revenue in the Charlotte market area is $2,720. average daily rate in the Charlotte market area is $169. the top operator in the Charlotte market area is Coveted Hospitality with 147 listings. market score is 83/100 (grade B).
Market data reflects the wider Charlotte market, which covers 9 areas. Regulations, taxes, and permit details below are specific to Charlotte.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Charlotte is North Carolina’s largest visitor economy. Mecklenburg County drew $6.4 billion in visitor spending in 2024, up 8.9% from 2023, and visitor volume was estimated at roughly 31 million in 2023. The city has a population of 943,474. The performance figures on this page describe the Charlotte metro STR market, because short-term rental data is tracked at a metro level rather than uniquely for the city. The most recent data month is September 2026. In that month the average daily rate across all listings was $169, occupancy was 59.1%, and the average listing earned $2,720 in revenue. Compared with September 2025, occupancy rose 3.1%, ADR rose 0.9%, and revenue rose 9.5%, so revenue growth outpaced the gains in both occupancy and rate. Entire place listings earned $3,023 a month, houses earned $2,867, and apartments earned $2,460. Demand comes from a mix of leisure, conventions and business, and sports and events. Leisure marketing drove $640.6M in spending, sports events $179.6M, and conventions $177.6M. The NASCAR Hall of Fame alone generated $74.9M. The uptown convention and financial district, the NFL and NBA franchises, motorsports, and outdoor recreation all give guests a reason to book through the year. Visitors skew toward regional drive market travelers plus national convention and event attendees, with international travel a smaller share. Bedroom, channel, and listing type counts for this area are tracked at a shared regional level rather than uniquely for Charlotte, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 58% |
| Mar | 61% |
| Apr | 59% |
| May | 62% |
| Jun | 67% |
| Jul | 67% |
| Aug | 61% |
| Sep | 58% |
| Oct | 61% |
| Nov | 59% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Charlotte are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Charlotte market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Charlotte market as a whole, which includes Charlotte, so these counts are not Charlotte-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coveted Hospitality | 147 | 1,840 | ★ 4.14 |
| 2 | Landing | 124 | 50 | ★ 3.47 |
| 3 | Evolve | 114 | 2,893 | ★ 4.62 |
| 4 | Kasa Properties | 81 | 1,922 | ★ 4.62 |
| 5 | Coboda Rentals | 73 | 3,054 | ★ 4.37 |
What Kind of STR Should I Buy in Charlotte?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Charlotte are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 56.6% |
| vrbo | 6.3% |
| both | 37.1% |
Home Value Trends (Charlotte)
Typical home values, median sale prices, and the 10-year price trend for Charlotte are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Charlotte — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Charlotte is one of the more permissive large U.S. cities for short-term rentals. In April 2022 the City Council removed all STR specific provisions from its Unified Development Ordinance, and the city does not run a dedicated STR permit or licensing program. Short-term rentals are permitted. There is no city issued permit, no cap on rental nights per year, no owner occupancy requirement, and no primary residence requirement. In residential zones STRs are generally treated as an accessory use to the dwelling rather than a primary commercial use. General building, fire, and safety codes still apply. The main mandatory obligation for hosts is tax. Rentals of fewer than 90 continuous days are subject to the 8% Mecklenburg County room occupancy tax plus North Carolina state and local sales tax, combined at roughly 7.25% to 7.5%. Airbnb and similar platforms collect and remit many of these taxes on hosts’ behalf, but hosts remain responsible for compliance. Enforcement is rated minimal because there is no licensing regime to enforce, and the city and county focus on tax collection and general nuisance and code complaints. Investors should watch two items. A maintenance UDO text amendment (petition 2025-118, filed October 2025) touching 25 of 39 UDO articles went to a City Council public hearing on January 20, 2026. Statewide Senate Bill 667 proposes a unified STR framework that could affect Charlotte. Confirm current rules with the city before buying.
Market Comparison
The Charlotte metro STR market shows a distinctive balance of demand and rate. Occupancy was 59.1% in September 2026, which points to steady demand from business, convention, and event travel. The $169 ADR is mid priced, so the market earns its revenue through bookings rather than rate. Luxury listings at $280 sit $111 above the all listings rate, which shows that a premium segment exists for operators who position carefully. Revenue of $2,720 per listing per month, up 9.5% from a year earlier, is solid for a market with a mid priced ADR. Charlotte also benefits from a demand base that does not depend on a single season, including the largest visitor economy in the state. Top operator names are tracked at a shared regional level rather than uniquely for Charlotte, so this profile omits them.
Frequently Asked Questions About Charlotte, North Carolina
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