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Denver, North Carolina

Short-Term Rental Market Data & Investment Analysis

Denver, North Carolina Short-Term Rental Market

BMarket Score 76/100
Data updated June 2026

Denver, NC short-term rentals averaged $643/night at 64.5% occupancy in June 2026, though new STR licenses are capped.

Quick Answer: Denver, North Carolina is an active short-term rental market. average occupancy in the Lake Norman market area is 64%. average monthly revenue in the Lake Norman market area is $11,061. average daily rate in the Lake Norman market area is $643. the top operator in the Lake Norman market area is AvantStay with 83 listings. market score is 76/100 (grade B).

Avg Monthly Revenue
$11,061
↑ 3.8% YoY
64%
Occupancy
↓ 0.7% YoY
$643
Avg Daily Rate
↑ 4.9% YoY
77.4 days avg lead time4.6 avg length of stay

Market data reflects the Lake Norman regional market, which includes Denver. Regulations, taxes, and permit details below are specific to Denver.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation69
Seasonality45
Investability87
Rental Demand70
Revenue Growth90

Market Overview

Denver, North Carolina is an unincorporated community on the west shore of Lake Norman in Lincoln County, about 20 miles north of Charlotte. The census-designated place population is only 2,697, though the surrounding 28037 zip code area holds more than 20,000 residents; Denver functions as a fast-growing Charlotte-metro lake community rather than a standalone tourist town. The market posted an average daily rate of $643.46 and 64.45% occupancy for the month, with a trailing average revenue per listing of about $11,060.87, among the highest per-listing revenue figures in the StaySTRA dataset. Year over year, revenue is up 2.18% even as ADR is down 9.25% and occupancy is down 0.79%, meaning higher booking volume and mix shift are more than offsetting a meaningfully lower average nightly rate. Average booking lead time is 77.38 days and average length of stay is 4.58 nights.

Seasonal Patterns

Monthly seasonal data for Denver, North Carolina
MonthOccupancyADRRevenue
Jan33%$206$2,191
Feb49%$209$2,420
Mar53%$246$3,310
Apr53%$296$4,011
May55%$370$5,055
Jun65%$469$7,756
Jul69%$443$7,919
Aug61%$416$6,663
Sep50%$344$4,618
Oct51%$307$4,446
Nov47%$300$3,722
Dec40%$270$3,304

Top Short-Term Rental Operators in Lake Norman market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lake Norman market as a whole, which includes Denver, so these counts are not Denver-only figures.

#OperatorListingsReviewsRating
1AvantStay833,033★ 4.82
2Southern Charm Retreats711,983★ 4.91
3Evolve491,523★ 4.59
4StayLakeNorman481,244★ 4.87
5Wishlist311,244★ 4.94

What Kind of STR Should I Buy in Denver?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed232
2 bed250
3 bed393
4 bed266
5 bed288

ADR by Property Tier

Entire Home$676
Luxury$1,247
Professionally Managed$1,126

Revenue by Dwelling Type

Apartment$3,286
Entire Place$11,651
House$12,370

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb30.4%
vrbo8.8%
both60.8%

Investment Analysis

Denver carries a high entry cost: Zillow’s typical home value is $558,659.08, with a median sale price of $578,333.33 and median list price of $580,483.33 across 263 homes for sale. Homes are selling at a 0.996 sale-to-list ratio, essentially at asking price, indicating a tight, competitive housing market (median days to pending was not published).

Before evaluating returns, prospective buyers need to understand a hard supply constraint: Lincoln County’s STR ordinance (Ordinance 523) divides the unincorporated county into 7 regions and caps STR licenses in each, reducing the countywide ceiling from roughly 505 existing licenses to about 181. Several lake-adjacent regions, including areas around Denver, are already over their cap, so no new STR licenses are being issued there until the count falls below the cap through attrition. This means a newly purchased property in an over-cap zone may not be able to obtain an STR license at all, a critical factor that outweighs any rate or occupancy math for a buyer planning to operate a new short-term rental.

For listings that do hold a license, the economics are strong: rate tiers show the all-listing ADR at $643.46 rising to $1,126.48 for professionally managed listings and $1,246.77 for the luxury tier, nearly double the market average. Using the reported market average revenue of $11,060.87 per month ($132,730.44 annualized) against the $558,659.08 typical home value produces a computed gross yield of approximately 23.8%, before financing, fees, taxes, insurance, and vacancy, and before accounting for whether a license is obtainable at all. Market-score data that would otherwise contextualize investability and revenue growth is currently only available as a shared regional rollup with a neighboring Lake Norman community rather than a Denver-specific figure, so it is omitted here; the licensing freeze above is the more decision-relevant factor regardless.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Denver)

Typical Home Value
$558,659
Median Sale Price
$578,333

Booking Insights

Denver guests book with a fairly long lead time: the average booking lead time is 77.38 days, about eleven weeks out, consistent with planned lake vacations booked ahead of the summer boating season. Average length of stay is 4.58 nights, longer than a typical weekend trip and in line with a multi-day lake house getaway.

For pricing, the long lead time gives operators meaningful room to set and adjust rates well before the June and July peak, and to hold firmer pricing through the known high-demand summer window without relying on last-minute discounts. Given the licensing cap discussed above, existing license holders in over-cap regions face limited new competition from additional licensed supply for now, which may support pricing power, though ADR is down 9.25% year over year regardless, so rate discipline should not be assumed automatically.

Short-Term Rental Regulations

Short-term rentals are legal in Denver, but supply is currently capped and constrained. Denver is unincorporated, so Lincoln County’s Unified Development Ordinance governs rather than a town government. STRs are a permitted use in zoning districts allowing residential or lodging use, defined as whole-structure overnight lodging for fewer than 25 days per rental period; renting individual rooms separately is not allowed.

After roughly two years of study, Lincoln County commissioners adopted a comprehensive STR ordinance, Ordinance 523, which splits the unincorporated county into 7 regions and caps the number of STR licenses allowed in each. The caps reduce the countywide license ceiling from roughly 505 existing licenses to about 181, achieved through attrition rather than revoking existing licenses. Several lake-adjacent regions, including areas around Denver, are already over their cap, so no new STR licenses are being issued there until the count falls below the cap. Operators face use standards covering parking, weekly trash collection, and limits on large gatherings and events. There is no owner-occupancy or primary-residence requirement and no annual night cap. Lincoln County levies a 3.0% room occupancy tax on accommodations, on top of applicable North Carolina state sales tax. Enforcement is rated moderate. Permit cost and renewal period were not published in the current profile. North Carolina appellate law limits how far local governments can go with mandatory STR registration, which shaped the county’s zoning-based licensing approach.

Market Comparison

Denver’s $643.46 ADR runs far above the roughly $220 national median ADR, nearly 3x higher, and its 64.45% occupancy also runs above the commonly cited US short-term rental median of about 55%. That combination places Denver among the highest-revenue markets in this batch, reflecting its position as a premium Lake Norman lake-house market rather than a typical US short-term rental market. Property-manager-level and total-listing-count data for this market is currently only available as a shared regional rollup with a neighboring Lake Norman community rather than a Denver-specific figure, so it is omitted here.

Frequently Asked Questions About Denver, North Carolina

What is the average daily rate for short-term rentals in Denver, NC?
As of June 2026, the average daily rate across all Denver listings was $643.46 per night, reaching $1,246.77 for the luxury tier.
What is the short-term rental occupancy rate in Denver?
Denver’s average occupancy was 64.45% in June 2026, down 0.79% year over year while ADR fell 9.25%.
Are short-term rentals legal in Denver, North Carolina?
Yes, but new licenses are capped. Lincoln County’s Ordinance 523 splits the county into 7 regions with license caps, reducing the countywide ceiling from about 505 to about 181. Lake-adjacent regions near Denver are already over cap, so no new STR licenses are being issued there until the count drops through attrition.
Can I get a new short-term rental license near Denver, NC right now?
In several lake-adjacent regions around Denver, no. Those regions are over their license cap under Ordinance 523, and new licenses will not be issued until existing license counts fall below the regional cap.
What is the best month to operate a short-term rental in Denver?
July has the highest occupancy (69.01%) and revenue ($7,919 per listing), with June posting the highest ADR ($469) and nearly matching July’s revenue.
What does a typical home cost in the Denver, NC short-term rental market?
Zillow’s typical home value was $558,659.08 as of June 2026, with a median sale price of $578,333.33 across 263 homes for sale, selling at a 0.996 sale-to-list ratio.
Denver, North CarolinaRev $11,061ADR $643Occ 64%Score B (76)

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Table of Contents

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Quick Facts: Lake Norman market area

Avg Daily Rate
$643
Occupancy Rate
64%
Avg Revenue/Mo
$11,061
Denver Population
2,697

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