Brevard, North Carolina Short-Term Rental Market
Brevard and Western NC mountain rentals averaged $240 ADR, 48.3% occupancy and $3,198 monthly revenue in September 2026.
Quick Answer: Brevard, North Carolina is an active short-term rental market. average occupancy in the North Carolina Mtns market area is 48%. average monthly revenue in the North Carolina Mtns market area is $3,198. average daily rate in the North Carolina Mtns market area is $240. the top operator in the North Carolina Mtns market area is Evolve with 725 listings. market score is 70/100 (grade C).
Market data reflects the North Carolina Mtns regional market, which includes Brevard. Regulations, taxes, and permit details below are specific to Brevard.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Brevard, North Carolina, using performance data for the Western North Carolina mountains STR market. That market is tracked as one shared regional group, so every performance figure below describes the region rather than Brevard alone. In September 2026 the average daily rate was $240, occupancy was 48.3%, and average monthly revenue per listing was $3,198. Compared with September 2025, occupancy rose 11.3%, ADR rose 3.4%, and revenue rose 15.2%. Over a longer view, 2025 closed at 48.4% occupancy, a $221 ADR and $3,039 in average monthly revenue, while 2026 through September sits at 47.6% occupancy, a $226 ADR and $2,991 in monthly revenue. The pandemic years of 2020 and 2021 were the high point for occupancy, at 60.7% and 60.4%. Demand comes from the Blue Ridge Parkway, the Biltmore Estate area and Great Smoky Mountains National Park, which logged 12.2 million visitors in 2024. Brevard sits in Transylvania County, which the regional profile singles out for spring waterfalls. The wider six county market (Buncombe, Haywood, Jackson, Swain, Transylvania and Madison) attracts outdoor recreation seekers, arts and culinary travelers and leaf season visitors. Summer brings hiking and whitewater, fall brings leaf viewing along the Parkway, and winter brings skiing. Hurricane Helene in September 2024 disrupted tourism across the region. Buncombe County lodging sales fell 26% through March 2025, and by summer 2025 roughly 85% of tourism businesses had reopened. Bedroom, channel and listing type counts are tracked at a shared regional level rather than uniquely for Brevard, so this profile omits them. Year over year gains in September 2026 suggest the market has moved past the post-Helene dip, though the longer annual averages show occupancy still below its 2020 and 2021 levels.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 41% |
| Mar | 47% |
| Apr | 47% |
| May | 49% |
| Jun | 61% |
| Jul | 68% |
| Aug | 56% |
| Sep | 49% |
| Oct | 61% |
| Nov | 49% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Brevard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North Carolina Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North Carolina Mtns market as a whole, which includes Brevard, so these counts are not Brevard-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 725 | 35,200 | ★ 4.76 |
| 2 | Vacasa | 463 | 17,166 | ★ 4.47 |
| 3 | Yonder | 118 | 3,770 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 412 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,406 | ★ 4.64 |
What Kind of STR Should I Buy in Brevard?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Brevard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Home Value Trends (Brevard)
Typical home values, median sale prices, and the 10-year price trend for Brevard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Brevard — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rental rules in this part of Western North Carolina depend on the jurisdiction, so check the specific town or county before buying. Short term rentals are permitted overall, and the regional profile covers six counties: Buncombe, Haywood, Jackson, Swain, Transylvania and Madison. Brevard is in Transylvania County. The profile states that Haywood, Jackson, Swain and Transylvania counties require occupancy tax registration but have no county-wide STR permit as of May 2026. The occupancy tax rate listed is 6%, and Jackson County raised its rate from 4% to 6% effective July 1, 2025. The strictest rules in the wider market are in Asheville city, which is not Brevard. There, whole-home short-term vacation rentals have been banned in residential zones since 2018 and are allowed only in the Resort zoning district. Asheville allows owner-occupied homestays of 1 to 2 bedrooms with an annual permit costing about $208, and fines can reach $500 per day. Unincorporated Buncombe County has no formal STR permit, and a proposed 2024 amendment to restrict whole-home STRs was deferred and remains on hold. A 2025 state bill, NC SB291, would limit local authority over STRs, but it had not advanced as of May 2026. Investors in Brevard should confirm city, county and homeowner association rules directly, and verify the occupancy tax registration requirement before listing. This summary is informational and not legal advice.
Market Comparison
The Western North Carolina mountains STR market runs at a September 2026 ADR of $240 and occupancy of 48.3%. Seasonal peaks lift performance well above that level: July reaches 67.6% occupancy, and June and October both reach 60.6%. Year over year growth is strong, with occupancy up 11.3%, ADR up 3.4% and revenue up 15.2%. Property manager rankings and operator names are tracked at a shared regional level rather than uniquely for Brevard, so this profile omits them. For investors, the comparison suggests focusing on pricing power and seasonal capture rather than on filling every night. Properties that reach luxury or professionally managed standards earn $403 and $281 per night.
Frequently Asked Questions About Brevard, North Carolina
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Are short term rentals allowed in Brevard, NC?
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