Greensboro, North Carolina Short-Term Rental Market
Piedmont Triad STR market in September 2026 shows $154 ADR, 55.9% occupancy and $2,325 monthly revenue.
Quick Answer: Greensboro, North Carolina is an active short-term rental market. average occupancy in the Winston-Salem/Greensboro market area is 56%. average monthly revenue in the Winston-Salem/Greensboro market area is $2,325. average daily rate in the Winston-Salem/Greensboro market area is $154. the top operator in the Winston-Salem/Greensboro market area is Evolve with 128 listings. market score is 76/100 (grade B).
Market data reflects the Winston-Salem/Greensboro regional market, which includes Greensboro. Regulations, taxes, and permit details below are specific to Greensboro.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Piedmont Triad STR market, the region that includes Greensboro, High Point, Winston Salem and Lexington, North Carolina. The performance figures below are measured at that regional level and apply to Greensboro as part of it. As of September 2026, the average daily rate across all listings is $154, occupancy is 55.9%, and the average listing earns $2,325 per month. Compared with September 2025, occupancy is up 5.0%, ADR is up 1.0%, and monthly revenue is up 7.8%, so growth is coming mostly from more booked nights rather than higher rates.
Entire homes average $167 per night and earn $2,497 per month. Houses earn $2,467 per month and apartments earn $1,914. Bedroom, booking channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Greensboro, so this profile omits them.
The longer record shows a market that peaked in 2021 and then settled. Occupancy reached 64.9% in 2021 with a $129 ADR, slipped to 56.5% in 2023, and has held between 56.0% and 57.7% since. ADR has kept rising, from $139 in 2023 to $148 in 2025 and $151 across the first nine months of 2026. Average monthly revenue for 2026 so far is $2,433, compared with $2,355 for 2025.
Greensboro itself has a population of 307,381 and a visitor economy built around events, conventions, sports, and business travel. Guilford County, which includes Greensboro and High Point, generated nearly $1.8 billion in travel spending in 2024, and Greensboro’s own visitor economy produced more than $212 million. The Greensboro Coliseum Complex, with about 23,500 seats, and the Steven Tanger Center for the Performing Arts give the city a steady calendar of events that can drive short stays. Typical home value in Greensboro is $263,264, which sets the entry cost for investors weighing a purchase.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 57% |
| Mar | 60% |
| Apr | 63% |
| May | 57% |
| Jun | 63% |
| Jul | 64% |
| Aug | 61% |
| Sep | 58% |
| Oct | 62% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Greensboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Winston-Salem/Greensboro market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Winston-Salem/Greensboro market as a whole, which includes Greensboro, so these counts are not Greensboro-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 128 | 3,605 | ★ 4.62 |
| 2 | Whatever it Takes Solutions, LLC | 55 | 444 | ★ 4.49 |
| 3 | Morenito | 40 | 1,733 | ★ 4.74 |
| 4 | Blue Skies Property Management | 36 | 1,296 | ★ 4.96 |
| 5 | Bruins Properties | 31 | 1,176 | ★ 4.89 |
What Kind of STR Should I Buy in Greensboro?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greensboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 3.7% |
| both | 35.2% |
Home Value Trends (Greensboro)
Typical home values, median sale prices, and the 10-year price trend for Greensboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greensboro — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals of 30 days or less are legal in Greensboro and require a zoning permit before operating. The permit costs a $200 non-refundable fee, is applied for online, and must be posted on the property and in every listing and advertisement. The permit does not require renewal once issued, but it is non-transferable. A new owner or operator must apply for a fresh $200 permit within 30 days of any change.
There are two permit types. A Homestay rents only part of the home’s bedrooms, and the host must use the property as a primary residence and be on site during the stay. A Whole-House rental covers the entire dwelling with a 2 night minimum stay and does not require owner occupancy or primary residence, which makes Greensboro workable for non-owner-occupied investment rentals.
Rentals are allowed only in residential dwelling units. Occupancy is capped at two adults per rented bedroom, and large publicly promoted events above twice the guest limit are prohibited. In buildings with multiple dwelling units, STRs may not exceed 25% of units, with a minimum of one unit. There is no stated annual night cap.
Lodging carries a combined 6% room occupancy tax (3% City of Greensboro and 3% Guilford County), in addition to state and local sales tax. Airbnb and VRBO generally collect and remit these automatically.
Enforcement is rated moderate and is driven by complaints and violations. The city may revoke a permit after two or more verified ordinance violations on the premises within 365 days, or if the owner or operator is charged with a criminal offense on the premises.
On February 18, 2025, City Council unanimously repealed the 750 foot separation requirement between STRs, after a NC Court of Appeals ruling struck down similar distance rules in Wilmington. The core ordinance took effect January 1, 2024.
Market Comparison
In September 2026, the Piedmont Triad STR market runs 55.9% occupancy with a $154 ADR. The market earns its revenue through steady bookings rather than high nightly rates.
The average listing earns $2,325 per month, and entire places earn $2,497. The typical Greensboro home value is $263,264. Luxury listings reach $250 per night, well above the $154 all-listings average.
Year over year, revenue is up 7.8%, occupancy is up 5.0%, and ADR is up 1.0%. Operator names and listing counts are tracked at a shared regional level rather than uniquely for Greensboro, so this profile omits them.
Investors comparing markets should weigh the ADR against the purchase price, the permit requirements, and the strong fall season, when October revenue reaches $2,413.
Frequently Asked Questions About Greensboro, North Carolina
What is the average Airbnb occupancy in Greensboro, NC?
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Does Greensboro require owner occupancy for short-term rentals?
What are the best and worst months for Greensboro STR revenue?
How much does a home cost for a Greensboro STR investment?
How far ahead do guests book in Greensboro, and how long do they stay?
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