Andrews, North Carolina Short-Term Rental Market
Andrews, NC regional STR market tracked 12,402 listings at 44.4% occupancy and $210 ADR in April 2026.
Quick Answer: Andrews, North Carolina is an active short-term rental market. average occupancy in the North Carolina Mtns market area is 51%. average monthly revenue in the North Carolina Mtns market area is $3,541. average daily rate in the North Carolina Mtns market area is $242. the top operator in the North Carolina Mtns market area is Evolve with 725 listings. market score is 70/100 (grade C).
Market data reflects the North Carolina Mtns regional market, which includes Andrews. Regulations, taxes, and permit details below are specific to Andrews.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Andrews is a small mountain town of 1,747 residents in Cherokee County, far western North Carolina, in the foothills of the Great Smoky Mountains approximately 90 miles southwest of Asheville. Its tourism identity centers on outdoor recreation in Nantahala National Forest, Fires Creek Recreation Area, the Bartram Trail, and adjacent communities including Murphy and Bryson City. The short-term rental market tracked in this geographic area covers the broader western NC mountain region, reflected in the 12,402 active listings as of April 2026.
The April 2026 snapshot shows average occupancy of 44.4%, average daily rate of $210, and RevPAR of $93.07. Average revenue per listing was $2,509 for the month. Year-over-year, occupancy improved 3.3 percentage points, revenue grew 5.7%, and ADR held essentially flat (+0.35%).
Entire-place listings dominate at 12,099 of 12,402 total units (98%). Private rooms account for 303 listings. The bedroom distribution across this large regional market skews toward two-bedroom (3,826) and three-bedroom (3,374) properties, followed by one-bedroom (2,999), four-bedroom (1,423), and five-or-more-bedroom units (766). Cross-platform listings are the largest channel bucket: 7,567 listings appear on both Airbnb and VRBO; 3,372 list exclusively on Airbnb; 1,463 list exclusively on VRBO.
The market’s overall score of 69.9 reflects a healthy balance of regulation (74.2), investability (80.9), and seasonality (71.1). Revenue growth scores 67.4 and rental demand 59.4, consistent with a market that has moderated from its 2020-2021 peak.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 41% |
| Mar | 47% |
| Apr | 47% |
| May | 49% |
| Jun | 61% |
| Jul | 68% |
| Aug | 56% |
| Sep | 49% |
| Oct | 61% |
| Nov | 49% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Andrews are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North Carolina Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North Carolina Mtns market as a whole, which includes Andrews, so these counts are not Andrews-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 725 | 35,200 | ★ 4.76 |
| 2 | Vacasa | 463 | 17,166 | ★ 4.47 |
| 3 | Yonder | 118 | 3,770 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 412 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,406 | ★ 4.64 |
What Kind of STR Should I Buy in Andrews?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Andrews are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Home Value Trends (Andrews)
Typical home values, median sale prices, and the 10-year price trend for Andrews are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Andrews — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Andrews has no published short-term-rental-specific ordinance confirmed from primary sources. Under North Carolina law, STRs (stays under 90 consecutive days) are generally permitted, and the state’s Short-Term Rental Act limits localities from banning rentals already legally operating.
Land use in Andrews is governed by the Andrews Development Ordinance, administered by the Town Planning and Development Office. Zoning may restrict where STRs can operate within town limits, but no STR-specific zoning text was located from primary sources. The town advises contacting the Planning Administrator before starting a rental operation. A permit requirement has been asserted in some third-party host guides but could not be confirmed against a primary Town of Andrews source. Operators should verify directly with the Town Planning Administrator before investing.
The primary confirmed tax obligation is the Cherokee County room occupancy tax. As of the June 2026 profile update, the rate is 4% on stays under 90 days. This rate is scheduled to increase from 4% to 6% effective July 1, 2026, per Cherokee County government. North Carolina state and local sales and use tax (approximately 7%) applies in addition to the county occupancy tax. The profile data reflects the current 4% rate; operators should account for the 6% rate applicable from July 2026 onward.
Enforcement is rated minimal, consistent with the town’s small size and the absence of a dedicated STR program. No owner-occupancy or primary-residence requirements were identified.
Market Comparison
Andrews’s broader market area shows 44.4% occupancy in April 2026, which is below the US short-term rental median of approximately 55%, consistent with April being a shoulder month for mountain markets. The $210 ADR is below the US median of approximately $220 but reflects the mid-tier positioning of western NC mountain properties relative to coastal or high-demand resort destinations.
Year-over-year signals are more positive than several peer markets: occupancy grew 3.3 percentage points and revenue rose 5.7% in April, outpacing the flat-to-declining trends seen in some other Southeastern mountain markets.
Evolve dominates the regional operator landscape with 725 listings and 35,200 reviews (4.76 average rating), making it the largest single operator in this geographic area. Vacasa holds second with 463 listings and 17,166 reviews, though its 4.47 average rating is the lowest among the top five. Yonder manages 118 listings (4.71 rating, 3,770 reviews). Rumbling Bald Resort and Bryson City Cabin Rentals each hold 112 listings, with ratings of 4.35 and 4.64 respectively. The top five collectively manage approximately 1,530 listings, roughly 12% of the 12,402-listing regional market, indicating that the large majority of properties are independently operated.
Frequently Asked Questions About Andrews, North Carolina
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What is the occupancy tax rate for short-term rentals in Cherokee County, NC?
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