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  1. Home
  2. Locations
  3. North Carolina
  4. Kill Devil Hills

Kill Devil Hills, North Carolina

Short-Term Rental Market Data & Investment Analysis

Kill Devil Hills, North Carolina Short-Term Rental Market

Outer Banks STR market posted $390 ADR, 56.7% occupancy and $5,562 monthly revenue in September 2026.

Quick Answer: Kill Devil Hills, North Carolina is an active short-term rental market. average occupancy in the Outer Banks market area is 57%. average monthly revenue in the Outer Banks market area is $5,562. average daily rate in the Outer Banks market area is $390. the top operator in the Outer Banks market area is Vacasa with 629 listings. market score is 78/100 (grade B).

Avg Monthly Revenue
$5,562
↑ 7.1% YoY
57%
Occupancy
↑ 7.7% YoY
$390
Avg Daily Rate
↑ 7.6% YoY
87.6 days avg lead time4.5 avg length of stay

Market data reflects the Outer Banks regional market, which includes Kill Devil Hills. Regulations, taxes, and permit details below are specific to Kill Devil Hills.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation61
Seasonality41
Investability83
Rental Demand79
Revenue Growth100

Market Overview

Kill Devil Hills is one of the central towns of North Carolina’s Outer Banks, a barrier island region in Dare County. The town has a population of 7,778, and the Outer Banks draws more than 5 million visitors a year (a regional figure, since town counts are not separately published). Performance numbers on this page describe the Outer Banks STR market, which Kill Devil Hills shares with nearby towns, rather than the town alone. For September 2026, the Outer Banks STR market recorded an average daily rate of $390, occupancy of 56.7% and average monthly revenue of $5,562 per listing. Entire place rentals averaged $393 per night, while luxury listings reached $567 and professionally managed listings reached $440. Year over year, occupancy rose 7.8%, ADR rose 9.1% and revenue rose 7.3%, so growth came from both more booked nights and higher rates. Looking at annual history, ADR was $189 in 2017, $312 in 2024 and $431 in 2025, while 2026 year to date (nine months) shows $366 ADR, 57.5% occupancy and $5,459 average monthly revenue. Summing the seasonal profile gives about $50,900 in annualized revenue for the typical listing. Bedroom, channel and listing type counts are tracked at a shared regional level rather than uniquely for Kill Devil Hills, so this profile omits them. Short-term rentals are legal in town, and the island’s visitor base is tied to beach recreation, fishing, surfing and the Wright Brothers National Memorial, which keeps demand concentrated in summer.

Seasonal Patterns

Monthly seasonal data for Kill Devil Hills, North Carolina
MonthOccupancy
Jan29%
Feb41%
Mar55%
Apr57%
May63%
Jun79%
Jul84%
Aug79%
Sep61%
Oct48%
Nov39%
Dec32%

Month-by-month nightly rates and revenue figures for Kill Devil Hills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Outer Banks market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Outer Banks market as a whole, which includes Kill Devil Hills, so these counts are not Kill Devil Hills-only figures.

#OperatorListingsReviewsRating
1Vacasa62922,352★ 4.33
2Village Realty5755,553★ 4.49
3Surf Or Sound4512,567★ 4.30
4Resort Realty4351,965★ 4.39
5Seaside vacation rentals3543,576★ 4.44

What Kind of STR Should I Buy in Kill Devil Hills?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kill Devil Hills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb19.9%
vrbo24%
both56.1%

Investment Analysis

The full investment analysis for Kill Devil Hills — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Kill Devil Hills)

Typical home values, median sale prices, and the 10-year price trend for Kill Devil Hills are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Kill Devil Hills — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in Kill Devil Hills. The town does not run a dedicated short-term rental license, and no town permit or permit fee applies. Rentals are governed by the town’s zoning and land-use code, which sets occupancy limits tied to bedroom count, off-street parking requirements, noise and trash rules, and building and fire safety standards. Rentals are broadly allowed in residential and commercial zones, though some Outer Banks sub-areas, including low density residential areas and certain Colington communities, face tighter limits. The North Carolina Vacation Rental Act requires a written rental agreement for stays under 90 days. There is no owner occupancy requirement, no primary residence requirement and no town-wide cap on rental nights per year. Operators must register for tax, collecting North Carolina sales tax (about 6.75% combined state and county) and the Dare County occupancy tax of 6%, remitted monthly. Enforcement severity is rated moderate and is largely complaint driven, covering noise, parking, over-occupancy and unremitted tax, with penalties ranging from fines to zoning or occupancy action. As of mid-2026 no new licensing scheme had been identified. In 2023 the town board expanded allowances for Accessory Dwelling Units, which can affect rentable unit potential. Investors should confirm zoning, occupancy and parking math, and tax setup with the Town Planning and Inspections office at 252-449-5318 and the Dare County Tax Department.

Market Comparison

The Outer Banks STR market posted 56.7% occupancy and a $390 ADR in September 2026. The seasonal profile shows how uneven that performance is. July occupancy reaches 83.6%, while January falls to 28.9%. Trend lines are also favorable: occupancy is up 7.8%, ADR is up 9.1% and revenue is up 7.3% year over year. The market’s annual occupancy was 54.7% in 2025 and 57.5% for 2026 so far, while annual ADR rose from $312 in 2024 to $431 in 2025. Operator concentration, bedroom mix and channel data are tracked at a shared regional level rather than uniquely for Kill Devil Hills, so this profile omits them. Investors comparing Kill Devil Hills with other beach markets should weigh the rate level against the seasonal revenue swing.

Frequently Asked Questions About Kill Devil Hills, North Carolina

What is the average Airbnb nightly rate in Kill Devil Hills?
In the Outer Banks STR market that includes Kill Devil Hills, the average daily rate was $390 in September 2026. Entire place rentals averaged $393, professionally managed listings $440 and luxury listings $567.
What is the occupancy rate for short-term rentals in Kill Devil Hills?
Occupancy in the Outer Banks STR market was 56.7% in September 2026, up 7.8% year over year. Seasonally it ranges from 28.9% in January to 83.6% in July.
How much do short-term rentals earn per month?
Across all listing types, Kill Devil Hills short-term rentals average $5,562 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Is Airbnb legal in Kill Devil Hills?
Yes. Short-term rentals are allowed, and the town has no dedicated STR license, no owner occupancy requirement and no town-wide cap on rental nights. Operators must follow zoning, occupancy and parking rules and collect the 6% Dare County occupancy tax plus North Carolina sales tax.
What is the best month for vacation rental income in Kill Devil Hills?
Occupancy in Kill Devil Hills peaks in Jul (84%) and is softest in Jan (29%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does a home cost in Kill Devil Hills?
The typical home value is $524,221 as of the August 31, 2026 snapshot. The median sale price is $532,333, homes sell at 88.1% of list price on average, and the median time to pending is 35 days.
How far in advance do guests book?
Guests in the Outer Banks STR market book about 88 days ahead on average, and the average stay is 4.5 nights.
Kill Devil Hills, North CarolinaRev $5,562ADR $390Occ 57%Score B (78)

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Table of Contents

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Quick Facts: Outer Banks market area

Avg Daily Rate
$390
Occupancy Rate
57%
Avg Revenue/Mo
$5,562
Kill Devil Hills Population
7,778

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