Cary, North Carolina Short-Term Rental Market
Cary's Triangle STR market averaged $153 ADR, 61.2% occupancy and $2,596 monthly revenue in September 2026.
Quick Answer: Cary, North Carolina is an active short-term rental market. average occupancy in the Raleigh/Durham market area is 61%. average monthly revenue in the Raleigh/Durham market area is $2,596. average daily rate in the Raleigh/Durham market area is $153. the top operator in the Raleigh/Durham market area is Evolve with 106 listings. market score is 88/100 (grade A).
Market data reflects the Raleigh/Durham regional market, which includes Cary. Regulations, taxes, and permit details below are specific to Cary.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Cary sits in the Raleigh-Durham Triangle, and the short term rental performance numbers on this page describe the Raleigh-Durham Triangle STR market, which includes Cary. Apivex publishes this data for the whole region rather than for each town separately, so treat every figure as a regional benchmark. As of September 2026, the Raleigh-Durham Triangle STR market averaged an average daily rate (ADR) of $153, occupancy of 61.2% and average monthly revenue of $2,596 per listing. Compared with September 2025, occupancy is up 1.7%, ADR is up 2.9% and revenue is up 6.1%, so growth is coming mostly from rate rather than from more booked nights. The year to date picture for 2026 (nine months) shows 62.3% occupancy, a $153 ADR and $2,676 in monthly revenue, ahead of the 2025 full year figures of 61.3% occupancy, a $149 ADR and $2,591 in monthly revenue. Occupancy peaked at 69.1% in 2021 and has settled in the low 60s since 2023, while ADR has risen from $80 in 2017 to $153 today. Bedroom, booking channel and listing type counts, along with the largest operators, are tracked at a shared regional level rather than uniquely for Cary, so this profile omits them. Cary itself is a Wake County suburb with a population of 185,432, and it draws demand from sports tournaments, concerts at Koka Booth Amphitheatre, greenway recreation and business travel tied to the Triangle tech corridor.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 63% |
| Mar | 65% |
| Apr | 63% |
| May | 63% |
| Jun | 68% |
| Jul | 69% |
| Aug | 68% |
| Sep | 65% |
| Oct | 68% |
| Nov | 64% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Cary are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Raleigh/Durham market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Raleigh/Durham market as a whole, which includes Cary, so these counts are not Cary-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 106 | 3,065 | ★ 4.52 |
| 2 | Coveted Hospitality | 99 | 1,152 | ★ 4.18 |
| 3 | Landing | 91 | 10 | ★ 3.72 |
| 4 | Landing, Inc. | 74 | 174 | ★ 4.55 |
| 5 | Triangle short term rentals | 69 | 1,400 | ★ 4.78 |
What Kind of STR Should I Buy in Cary?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Cary are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 4.7% |
| both | 34.2% |
Home Value Trends (Cary)
Typical home values, median sale prices, and the 10-year price trend for Cary are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Cary — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Cary is a permissive market for short term rentals. Short term rentals are permitted, and the Town of Cary has no STR specific ordinance. No local permit or business license is required, and there is no permit fee or renewal period. This follows North Carolina law: under the 2022 Court of Appeals decision in Schroeder v. City of Wilmington, municipalities cannot require licenses or permits for vacation rentals, though they may regulate through zoning. There is no owner occupancy requirement, no primary residence requirement and no cap on rental nights per year. Operators must still comply with the Town’s Land Development Ordinance, zoning use rules and minimum housing standards, including working smoke and carbon monoxide detectors. The most common practical limit is private HOA covenants. Cary has many planned subdivisions, and many HOAs restrict or prohibit short term rentals, so buyers should read the specific community’s rules before purchasing. On taxes, stays are subject to Wake County’s 6% room occupancy tax, plus North Carolina state and Wake County sales tax of about 7.25%, for an effective lodging tax burden near 13%. Airbnb and VRBO often collect and remit these taxes. Enforcement is rated minimal because no STR specific town rules exist, and compliance focuses on tax remittance and HOA and zoning conformity. There have been no recent Cary specific ordinance changes, and Wake County occupancy tax collections set a record of about $41 million in 2024.
Market Comparison
The Raleigh-Durham Triangle STR market, which includes Cary, shows steady demand with a clear rate premium for upscale homes. Occupancy was 61.2% in September 2026 and the all-listings ADR was $153, while luxury listings reached $241, which shows that high end homes can command a strong premium over the market average. Revenue growth of 6.1% year over year, with ADR up 2.9% and occupancy up 1.7%, indicates a market that is still expanding. The regional market also has a moderate seasonal swing of 14.5 occupancy points between January and July, and its lowest month still runs at 55.0%. For investors, the trade is steady occupancy at a mid-range rate. Entry costs are not low, with a typical Cary home value of $631,158, so the case rests on consistent demand from sports, concerts, business travel and regional leisure rather than on premium nightly rates. Bedroom, channel and operator breakdowns are tracked at a shared regional level rather than uniquely for Cary, so this profile omits them.
Frequently Asked Questions About Cary, North Carolina
What is the average Airbnb occupancy in Cary, NC?
How much do short term rentals earn per month in Cary?
Do I need a permit to run an Airbnb in Cary?
What taxes apply to short term rentals in Cary?
What is the best time of year for Cary short term rentals?
How do nightly rates compare across tiers in the Cary market?
How far ahead do guests book and how long do they stay?
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