Fayetteville, North Carolina Short-Term Rental Market
Fayetteville short-term rentals averaged $109 ADR, 62.1% occupancy and $1,982 monthly revenue in October 2026
Quick Answer: Fayetteville, North Carolina is an active short-term rental market. average occupancy is 62%. average monthly revenue is $1,982. average daily rate is $109. the top operator in Fayetteville is Evolve with 31 listings. market score is 89/100 (grade A).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of October 2026, the Fayetteville, North Carolina short-term rental market averaged $109 per night in ADR with 62.1% occupancy, producing average monthly revenue of $1,982 per listing. Compared with a year earlier, occupancy is up 5.4%, ADR is up 7.5% and revenue is up 13.4%, so growth is coming from both rate and bookings rather than one alone. Summing the seasonal monthly averages gives annualized revenue of about $19,114 per listing.
The market is large for its size. Roughly 1,216 active listings are tracked, and 962 of them are entire places while 254 are private rooms. By channel, 804 listings are on Airbnb only, 32 are on Vrbo only and 380 appear on both platforms. By bedroom count, one-bedroom units lead with 417 listings, followed by three-bedroom homes at 359, two-bedroom units at 282, four-bedroom homes at 125 and five-bedroom homes at 32. Smaller units dominate supply, which fits a market where much of the demand is individual travelers and short work or training stays.
Demand has a clear anchor. Fayetteville and Cumberland County sit beside Fort Liberty (formerly Fort Bragg), one of the largest U.S. Army installations, which generates steady travel for PCS moves, training graduations and reunions. Local tourism also reached record levels in 2024 and 2025, with visitor spending of $698 million. Leisure draws include the Airborne & Special Operations Museum, downtown dining and the Cape Fear River, and I-95 brings drive-in visitors. The city has a population of 209,485, so listing density is low at under one listing per 100 residents.
StaySTRa market scores reflect this profile: total score 89.4, seasonality 95.4, rental demand 88.7 and investability 88.0, with revenue growth lower at 51.5.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 54% |
| Feb | 64% |
| Mar | 69% |
| Apr | 68% |
| May | 70% |
| Jun | 72% |
| Jul | 71% |
| Aug | 66% |
| Sep | 64% |
| Oct | 62% |
| Nov | 62% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Fayetteville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Fayetteville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 31 | 347 | ★ 4.36 |
| 2 | Properties By Preston | 25 | 110 | ★ 4.16 |
| 3 | Military First BnB Solutions | 16 | 1,051 | ★ 4.54 |
| 4 | Haymount Homes | 6 | 694 | ★ 4.91 |
| 5 | Horton stay rentals | 6 | 650 | ★ 4.78 |
What Kind of STR Should I Buy in Fayetteville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fayetteville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.1% |
| vrbo | 2.6% |
| both | 31.3% |
Home Value Trends (Fayetteville)
Typical home values, median sale prices, and the 10-year price trend for Fayetteville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fayetteville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fayetteville is one of the more permissive short-term rental markets in North Carolina. The city has no short-term-rental-specific ordinance, and short-term rentals are permitted. No STR permit or license is required, so there is no permit fee or renewal period to budget for. There is no cap on nights per year, no owner-occupancy requirement and no primary-residence requirement.
Operators are still bound by the city’s general rules. These include zoning, building and fire codes, noise ordinances and any applicable business licensing. No STR-specific zoning overlay exists. Complaints about problem properties are handled through general nuisance and noise channels, and enforcement severity is rated minimal because no dedicated ordinance exists.
The main financial obligation is tax. Cumberland County charges a room occupancy tax of 6% on gross receipts for accommodations rented for fewer than 90 days. This is in addition to North Carolina state and local sales tax on accommodations, with the combined sales tax roughly 7%. Hosts should confirm how their booking platform collects and remits these taxes.
Regulatory risk is not zero. A 2020 City Council proposal to license and classify short-term rentals after party-house complaints was discussed but did not move forward. No new ordinance has been adopted, though officials have indicated the topic could be revisited. Investors should monitor council agendas and verify current rules with the city before buying.
Market Comparison
Fayetteville shows a profile built on volume and steady bookings rather than high nightly rates, with occupancy of 62.1% and ADR of $109. The market earns its revenue through volume and steady bookings rather than high nightly rates.
Luxury listings reach $168 ADR, which shows that rate ceilings here are modest. The tradeoff is cost of entry. A typical home value of $221,511 is modest, and the gross yield of 8.6% reflects revenue that is large relative to the purchase price.
Growth is also notable. Revenue is up 13.4% year over year, with ADR up 7.5% and occupancy up 5.4%. Supply is relatively thin for a city of 209,485 people, at under one listing per 100 residents, so competition per booking is limited compared with tourist destinations.
The market suits investors who want lower purchase prices, consistent demand tied to a major military installation and a permissive regulatory environment, and who accept lower nightly rates and a smaller upside from peak-season pricing than in resort markets. Operator rankings are not named here because manager data may cover a wider region than the city itself.
Frequently Asked Questions About Fayetteville, North Carolina
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