Fayetteville, North Carolina Short-Term Rental Market
Fayetteville, NC STRs averaged $111/night at 68.8% occupancy in April 2026, with a 89.4 overall market score.
Quick Answer: Fayetteville, North Carolina is an active short-term rental market. average occupancy is 69%. average monthly revenue is $2,074. average daily rate is $111. the top operator is Evolve with 31 listings. market score is 89/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Fayetteville, NC operates a mid-size short-term rental market anchored by Fort Liberty (formerly Fort Bragg), one of the largest U.S. Army installations in the country. As of April 2026, the market recorded an average daily rate of $111 and an occupancy rate of 68.8%, producing a RevPAR of $76. Year-over-year, ADR climbed 5.0%, occupancy grew 1.4%, and average monthly revenue rose 7.1%, all pointing to sustained demand momentum.
The active listing base spans approximately 1,216 properties. Entire-place rentals dominate the supply mix at 962 listings (79% of total), with private rooms making up the remaining 254. Airbnb is the primary channel with 804 exclusive listings, joined by 380 dual-channel properties on both Airbnb and VRBO, while VRBO-only listings number just 32. By bedroom count, one-bedroom units lead at 417 listings, followed by three-bedroom (359), two-bedroom (282), four-bedroom (125), and five-plus-bedroom (32) properties. The market’s composite score of 89.4 out of 100 reflects strong rental demand (88.7), high investability (88.0), and exceptional low-seasonality stability (95.4).
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 54% | $81 | $1,311 |
| Feb | 64% | $83 | $1,368 |
| Mar | 69% | $87 | $1,671 |
| Apr | 68% | $89 | $1,674 |
| May | 70% | $90 | $1,737 |
| Jun | 73% | $92 | $1,813 |
| Jul | 70% | $89 | $1,759 |
| Aug | 67% | $87 | $1,657 |
| Sep | 65% | $84 | $1,478 |
| Oct | 62% | $86 | $1,492 |
| Nov | 62% | $87 | $1,442 |
| Dec | 58% | $86 | $1,421 |
Top Short-Term Rental Operators in Fayetteville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 31 | 347 | ★ 4.36 |
| 2 | Properties By Preston | 25 | 110 | ★ 4.16 |
| 3 | Military First BnB Solutions | 16 | 1,051 | ★ 4.54 |
| 4 | Haymount Homes | 6 | 694 | ★ 4.91 |
| 5 | Horton stay rentals | 6 | 650 | ★ 4.78 |
What Kind of STR Should I Buy in Fayetteville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 417 |
| 2 bed | 282 |
| 3 bed | 359 |
| 4 bed | 125 |
| 5 bed | 32 |
ADR by Property Tier
| Entire Home | $125 |
| Luxury | $179 |
| Professionally Managed | $147 |
Revenue by Dwelling Type
| Apartment | $1,763 |
| Entire Place | $2,312 |
| House | $2,158 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 66.1% |
| vrbo | 2.6% |
| both | 31.3% |
Investment Analysis
Fayetteville’s STR investment case rests on a combination of low entry costs and steady military-driven demand. The typical home value stands at $226,710, while monthly STR revenue averaged $2,074 in April 2026. Annualizing that figure yields approximately $24,892 in gross revenue, implying a gross yield near 11% before operating expenses, a figure well above the national average for STR markets.
Tier comparisons sharpen the picture: entire-home listings average $125/night versus the all-listings ADR of $111, while professionally managed properties average $147/night and luxury-tier properties reach $179/night. Investors targeting the professionally managed or luxury tier can expect 32-61% ADR premiums over the baseline. Revenue by property type shows entire-place units at $2,312/month, houses at $2,158/month, and apartments at $1,763/month.
The market’s year-over-year revenue growth of 7.1% in April 2026 builds on a 2025 annual average of $1,883/month, up from $1,823 in 2024. The investability score of 88.0 and rental demand score of 88.7 both confirm strong fundamentals. The sale-to-list price ratio of 0.899 and 25 median days to pending indicate a buyer-friendly purchase environment, providing reasonable negotiating room on entry price.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in Fayetteville book an average of 22 days in advance, which is relatively short compared to high-demand tourist destinations. This compressed lead time is consistent with the market’s strong military and transient government travel segment, where booking decisions often follow orders or assignment notices with limited planning windows.
Average length of stay is 5.7 nights, indicating a mix of extended-weekend and week-long stays. This is longer than a pure weekend leisure market, likely reflecting military personnel in transit, visitors attending training graduations or family events at Fort Liberty, and government travelers on temporary duty assignments.
For pricing strategy, the short booking window means dynamic pricing tools should be configured for aggressive last-minute adjustments rather than early-booking discounts. The 5.7-night average stay also benefits operators through reduced turnover costs, fewer cleaning cycles per month, and lower wear-and-tear per occupied night.
Short-Term Rental Regulations
Fayetteville, NC currently has no STR-specific ordinance. The city does not require STR registration, a license, or a dedicated permit beyond standard business and building code compliance. There are no stated caps on annual rental nights, no owner-occupancy mandate, and no primary-residence requirement, making this one of the more permissive STR regulatory environments in North Carolina.
The primary tax obligation is Cumberland County’s room occupancy tax of 6% on gross receipts from accommodations rented for fewer than 90 days. This is collected in addition to North Carolina state and local sales tax on accommodations.
A 2020 City Council discussion to create an STR licensing structure, prompted by complaints about nuisance properties, did not advance. As of mid-2026, enforcement of STR-specific conduct is handled through general nuisance and noise channels rather than a dedicated STR program, and enforcement severity is rated minimal. Investors should monitor for future ordinance activity, as city officials have indicated the topic may be revisited as the market grows.
Market Comparison
Fayetteville’s April 2026 occupancy of 68.8% exceeds the U.S. STR market median of approximately 55%, a consistent performance advantage tied to Fort Liberty’s year-round demand generation. The $111 ADR is well below the U.S. median of approximately $220, reflecting the mid-tier price point typical of military-adjacent markets where guests prioritize location and value over amenity premiums.
The market’s revenue growth of 7.1% year-over-year outpaces many comparable mid-size southern markets, signaling that demand is absorbing supply increases without significant rate compression. The low regulation score of 60.5 out of 100 reflects the permissive regulatory environment, a meaningful advantage over markets like Asheville, NC or Charleston, SC where STR restrictions have tightened significantly.
Among active operators, Evolve leads with 31 listings and a 4.36 average rating. Military First BnB Solutions operates 16 listings with 1,051 reviews and a 4.54 rating, reflecting deep local expertise in the military travel segment. Properties By Preston holds 25 listings with a 4.16 average rating. These three operators collectively represent roughly 6% of active listings, leaving the market predominantly served by independent hosts.
Frequently Asked Questions About Fayetteville, North Carolina
What is the average Airbnb occupancy rate in Fayetteville, NC?
How much do Airbnb hosts earn per month in Fayetteville, NC?
Does Fayetteville, NC require a permit to operate a short-term rental?
What is the average nightly rate for Airbnb listings in Fayetteville, NC?
Why is Fayetteville, NC a strong STR market despite relatively low nightly rates?
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