Blowing Rock, North Carolina Short-Term Rental Market
Northwestern NC mountains STRs near Blowing Rock averaged $274 ADR, 47.4% occupancy and $3,634 revenue in August 2026.
Quick Answer: Blowing Rock, North Carolina is an active short-term rental market. average occupancy in the Boone market area is 44%. average monthly revenue in the Boone market area is $3,350. average daily rate in the Boone market area is $282. the top operator in the Boone market area is Blue Ridge Mountain Rentals with 753 listings. market score is 89/100 (grade A).
Market data reflects the Boone regional market, which includes Blowing Rock. Regulations, taxes, and permit details below are specific to Blowing Rock.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The performance figures on this page describe the northwestern North Carolina mountains STR market. This is a shared data series that covers Blowing Rock and nearby towns including Newland, Burnsville, Jefferson, Deep Gap, Vilas, Fleetwood, Lenoir, and Nebo. It is not a Blowing Rock-only measure.
In August 2026, this regional market averaged $274 per night at 47.4% occupancy and $3,634 in monthly revenue. Compared with August 2025, occupancy fell 7.7% and ADR rose 8.1%, so revenue slipped 2.8%. Higher rates did not fully offset the drop in occupied nights.
The longer trend shows a market that has priced up while filling fewer nights. Annual average ADR rose from $209 in 2017 to $271 in 2025. Occupancy peaked at 56.4% in 2021, then fell to 49.9% in 2022, 46.9% in 2023, 45.1% in 2024, and 46.3% in 2025. Annual average monthly revenue was $3,452 in 2025, close to the 2021 level of $3,488.
Revenue differs by property type. In August 2026, houses averaged $4,018 a month, entire places averaged $3,675, and apartments averaged $2,494. ADR for entire homes was $278.
Listing counts, bedroom mix, channel mix, and listing type mix are tracked at a shared regional level rather than uniquely for Blowing Rock, so this profile omits them.
The area profile on file for Blowing Rock describes the neighboring town of Boone, including its population and visitor figures. This page does not repeat those figures because they do not describe Blowing Rock.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 45% |
| Mar | 35% |
| Apr | 41% |
| May | 42% |
| Jun | 53% |
| Jul | 63% |
| Aug | 54% |
| Sep | 46% |
| Oct | 54% |
| Nov | 46% |
| Dec | 50% |
Month-by-month nightly rates and revenue figures for Blowing Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Boone market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Boone market as a whole, which includes Blowing Rock, so these counts are not Blowing Rock-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Blue Ridge Mountain Rentals | 753 | 16,672 | ★ 4.77 |
| 2 | Carolina Cabin Rentals | 478 | 16,022 | ★ 4.65 |
| 3 | Evolve | 315 | 16,846 | ★ 4.74 |
| 4 | Vacasa | 306 | 13,132 | ★ 4.30 |
| 5 | Foscoe Rentals | 142 | 3,407 | ★ 4.85 |
What Kind of STR Should I Buy in Blowing Rock?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Blowing Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 25.4% |
| vrbo | 10.7% |
| both | 63.9% |
Home Value Trends (Blowing Rock)
Typical home values, median sale prices, and the 10-year price trend for Blowing Rock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Blowing Rock — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Blowing Rock’s own short-term rental rules are not in the data behind this page. The area profile on file for this location contains the rules of the Town of Boone, a different town with its own ordinance, permit, and tax setup. This page does not present those rules as Blowing Rock’s, and it omits the permit fee, zoning, and tax figures from that profile.
Before buying or listing a property, check each of these directly with the town and county:
– Whether the property’s zoning district allows short-term rentals.
– Whether a permit or license is required, and what it costs and how it renews.
– Which lodging taxes apply, including state and local sales tax and any county occupancy tax.
– Whether the property sits in an HOA or community with deed restrictions on rentals.
– What insurance, parking, and safety requirements apply.
Rules can differ from town to town. Do not rely on a rule from a neighboring town. Get the current ordinance in writing from the Town of Blowing Rock planning staff, and confirm which county the property is in.
Market Comparison
As a rough benchmark, the US STR market runs near 55% occupancy and a $220 ADR. In August 2026, the northwestern North Carolina mountains market ran 47.4% occupancy, about 8 points below, with a $274 ADR, about 25% above. Over 2025, occupancy averaged 46.3%, about 9 points below the benchmark, and ADR averaged $271, about 23% above it.
This is a rate-driven market. Owners earn high nightly prices but fill fewer nights than the national norm. Occupancy has slipped from 56.4% in 2021 to 46.3% in 2025, while ADR rose from $234 to $271, about 16% higher.
Property manager rankings and market share are tracked at a shared regional level rather than uniquely for Blowing Rock, so this profile omits them. Buyers who plan to hire a manager should ask local providers about fees, permit handling, and which towns they cover.
Frequently Asked Questions About Blowing Rock, North Carolina
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