Hendersonville, North Carolina Short-Term Rental Market
Hendersonville NC STRs averaged $210/night at 44.4% occupancy in April 2026 across 12,402 active listings.
Quick Answer: Hendersonville, North Carolina is an active short-term rental market. average occupancy in the North Carolina Mtns market area is 58%. average monthly revenue in the North Carolina Mtns market area is $3,793. average daily rate in the North Carolina Mtns market area is $251. the top operator in the North Carolina Mtns market area is Evolve with 725 listings. market score is 70/100 (grade C).
Market data reflects the North Carolina Mtns regional market, which includes Hendersonville. Regulations, taxes, and permit details below are specific to Hendersonville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Hendersonville, North Carolina (population 15,656) sits in Henderson County approximately 30 minutes south of Asheville in the Blue Ridge Mountains. The town draws visitors year-round through a walkable historic downtown, the Carl Sandburg Home National Historic Site, Flat Rock Playhouse (the state theater of North Carolina), extensive waterfall hiking in DuPont State Recreational Forest, and apple-orchard agritourism (Henderson County produces roughly 85% of North Carolina’s apples). Henderson County tourism generates approximately $325 million in annual visitor economic impact. The short-term rental supply is concentrated in entire-place rentals: 12,099 of approximately 12,402 total listings are entire-place, with 303 private rooms and no shared rooms in the snapshot. The bedroom distribution skews toward 2- and 3-bedroom properties, with 3,826 two-bedrooms and 3,374 three-bedrooms leading the market, followed by 2,999 one-bedrooms, 1,423 four-bedrooms, and 766 five-bedroom units. VRBO has an unusually strong presence relative to most markets: 7,567 listings appear on both Airbnb and VRBO, 3,372 are Airbnb-only, and 1,463 are VRBO-only. In April 2026, the all-listings ADR was $209.82 and occupancy reached 44.4%, producing RevPAR of $93.07 and average monthly revenue of $2,509. Year-over-year, occupancy improved 3.30 percentage points, ADR was nearly flat at +0.35%, and net revenue grew 5.71%. The composite market score of 69.89 reflects solid mid-tier fundamentals, with a regulation sub-score of 74.15 reflecting the favorable permissive STR environment in Henderson County.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 41% |
| Mar | 47% |
| Apr | 47% |
| May | 49% |
| Jun | 61% |
| Jul | 68% |
| Aug | 56% |
| Sep | 49% |
| Oct | 61% |
| Nov | 49% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in North Carolina Mtns market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the North Carolina Mtns market as a whole, which includes Hendersonville, so these counts are not Hendersonville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 725 | 35,200 | ★ 4.76 |
| 2 | Vacasa | 463 | 17,166 | ★ 4.47 |
| 3 | Yonder | 118 | 3,770 | ★ 4.71 |
| 4 | Rumbling Bald Resort | 112 | 412 | ★ 4.35 |
| 5 | Bryson City Cabin Rentals | 112 | 1,406 | ★ 4.64 |
What Kind of STR Should I Buy in Hendersonville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 27.2% |
| vrbo | 11.8% |
| both | 61% |
Home Value Trends (Hendersonville)
Typical home values, median sale prices, and the 10-year price trend for Hendersonville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Hendersonville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Hendersonville and Henderson County have not adopted a short-term rental permit, registration requirement, or dedicated STR ordinance as of mid-2026. STRs are permitted across residential and commercial zones under the existing zoning code with no special-use permit required. There is no owner-occupancy requirement, no primary-residence restriction, and no cap on annual rental nights. North Carolina state law limits local governments’ ability to require rental-property permits or registration, which is the primary reason enforcement remains minimal. The main compliance obligation is tax: Henderson County’s Room Occupancy Tax rose from 5% to 6% effective September 1, 2025, and applies to reporting periods beginning October 1, 2025. In addition, North Carolina state and local sales tax (approximately 6.75% to 7.5%) applies to rentals of fewer than 90 continuous days, calculated on the listing price including cleaning and guest fees. Operators should confirm any homeowner association covenants that may restrict STRs on specific parcels, and should verify current tax rates and remittance processes directly with the Henderson County Finance Department.
Market Comparison
The U.S. STR median occupancy is approximately 55% and median ADR approximately $220. Hendersonville sits below national occupancy norms at 44.4% due to the concentrated winter slow season, while its April ADR of $209.82 is close to the national median. The market benefits from a strong positive revenue trend: +5.71% year-over-year in April 2026 versus many markets showing declines. Among operators, Evolve leads with 725 listings and 35,200 reviews at a 4.76-star average, representing roughly 5.8% of total supply. Vacasa holds 463 listings at a 4.47-star average across 17,166 reviews. Regional operators Yonder (118 listings, 4.71 stars), Rumbling Bald Resort (112 listings, 4.35 stars), and Bryson City Cabin Rentals (112 listings, 4.64 stars) round out the top five, with the latter’s name indicating some inventory may overlap with the adjacent Bryson City market. The top five collectively manage approximately 1,530 listings, about 12.3% of the 12,402-unit market, indicating moderate consolidation. The high dual-platform penetration (7,567 listings on both Airbnb and VRBO) is notable and suggests operators here are more aggressive about channel diversification than in most comparable markets.
Frequently Asked Questions About Hendersonville, North Carolina
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