Henrico, North Carolina Short-Term Rental Market
Henrico, NC STRs averaged $185/night at 55.3% occupancy in April 2026, driven by Lake Gaston and Roanoke River outdoor recreation.
Quick Answer: Henrico, North Carolina is an active short-term rental market. average occupancy is 58%. average monthly revenue is $3,402. average daily rate is $216. the top operator is Ocracoke Island Realty with 279 listings. market score is 61/100 (grade C).
Market data reflects the North Carolina Area regional market, which includes Henrico. Regulations, taxes, and permit details below are specific to Henrico.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Henrico is a small unincorporated community in rural Northampton County, North Carolina, roughly 11 miles west-northwest of Roanoke Rapids near the Virginia border. The STR market here is anchored by outdoor recreation, particularly Lake Gaston (a 20,000-acre reservoir with 350 miles of shoreline), Roanoke Rapids Lake, and the Roanoke River paddle trail. Visitors are predominantly drive-market leisure travelers from Virginia and the Carolinas, seasonal lake-house owners, fishing-tournament participants, and hunters.
In April 2026, the market posted a 55.3% occupancy rate and a $185 average daily rate, generating an average monthly revenue of $2,692 per active listing. Revenue edged up 1.1% year-over-year, though both occupancy (-1.6 percentage points) and ADR (-6.5%) declined from the prior year.
Entire-place listings dominate at 6,986 units (90.2% of the market), with private rooms at 755 units and shared rooms at 7. By bedroom count, 1-bedroom units lead at 2,240, followed by 3-bedroom (2,186), 2-bedroom (1,882), 4-bedroom (869), and 5-bedroom (561) properties. Airbnb is the primary platform, with 3,885 exclusive Airbnb listings versus 713 VRBO-only, while 3,150 appear on both.
The market’s total score is 60.7 out of 100. Investability scores notably high at 89.3, while revenue growth is the weakest dimension at 43.7, reflecting the recent softening in ADR and occupancy trends.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 40% | $120 | $1,470 |
| Feb | 50% | $122 | $1,527 |
| Mar | 54% | $140 | $1,982 |
| Apr | 56% | $161 | $2,330 |
| May | 55% | $176 | $2,540 |
| Jun | 61% | $198 | $3,165 |
| Jul | 66% | $196 | $3,463 |
| Aug | 58% | $187 | $2,990 |
| Sep | 52% | $168 | $2,372 |
| Oct | 54% | $164 | $2,494 |
| Nov | 49% | $154 | $2,089 |
| Dec | 45% | $140 | $1,880 |
Top Short-Term Rental Operators in Henrico
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ocracoke Island Realty | 279 | 1,456 | ★ 4.67 |
| 2 | Evolve | 238 | 8,471 | ★ 4.71 |
| 3 | Ocracoke's Blue Heron Realty | 69 | 156 | ★ 4.66 |
| 4 | Sandhills Rentals LLC | 54 | 2,896 | ★ 4.80 |
| 5 | Stay Well Vacation Rentals | 40 | 1,225 | ★ 4.87 |
What Kind of STR Should I Buy in Henrico?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,240 |
| 2 bed | 1,882 |
| 3 bed | 2,186 |
| 4 bed | 869 |
| 5 bed | 561 |
ADR by Property Tier
| Entire Home | $229 |
| Luxury | $409 |
| Professionally Managed | $307 |
Revenue by Dwelling Type
| Apartment | $2,752 |
| Entire Place | $3,610 |
| House | $3,717 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 50.1% |
| vrbo | 9.2% |
| both | 40.7% |
Investment Analysis
Henrico’s STR market presents a relatively accessible entry point for investors targeting outdoor recreation and lake-house demand. In April 2026, the overall ADR was $185. Entire-home listings averaged $196.25, professionally managed properties averaged $252.99, and luxury-tier properties averaged $349.52 per night.
Monthly revenue averaged $2,692 per listing overall in April 2026, with houses at $2,946 and entire-place listings at $2,849. Apartments averaged $2,139 per month. On an annualized basis, April 2026 performance implies approximately $32,300 per year at current rates. The 2025 annual average was $2,688 per month, or approximately $32,300 annualized, compared to $2,896 per month in 2024 and $2,514 in 2023.
The investability score of 89.3 is high relative to the overall market score of 60.7, which suggests that entry costs are favorable relative to the income potential in this rural market. No housing price data was available in our dataset, so a precise gross yield calculation cannot be provided. Buyers should research local land and waterfront property values independently.
The revenue growth score of 43.7 signals caution: ADR has been declining since a 2024 peak of $197 per month average, and occupancy has been flat to slightly negative since 2022. Investors should underwrite conservatively at 2025 annual averages rather than peak-year figures.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, the average booking lead time for Henrico STRs was 48.7 days, and the average length of stay was 4.15 nights. These figures reflect a leisure-oriented lake market where guests plan about 7 weeks in advance and stay longer than the typical urban STR.
A 4.15-night average stay points to a blend of extended weekend trips (3 to 4 nights) and full-week bookings (5 to 7 nights), consistent with lake-house recreation where visitors typically commit to a longer stay to justify the drive. This benefits operators through reduced turnover costs and more predictable calendars.
The 48.7-day lead time is shorter than many destination resort markets, suggesting some spontaneous booking behavior. Operators should hold rates firm for approximately 3 to 4 weeks out, then apply selective last-minute pricing adjustments. Dynamic pricing tools calibrated to the summer peak concentration are particularly useful for this market profile, where a few high-demand summer weeks generate a disproportionate share of annual revenue.
Short-Term Rental Regulations
Henrico is an unincorporated community, so there is no town government. STRs fall under Northampton County, North Carolina rules. No dedicated county STR registration or permit program was identified for Northampton County, NC. Land use is governed by the Northampton County Zoning Ordinance, and tourist-home or bed-and-breakfast style uses may require a special use permit (following a Board of Commissioners public hearing) in certain zoning districts.
Important note: news coverage of a 2024 to 2026 STR ordinance involving residency categories, special use permits, and occupancy limits refers to Northampton County, Virginia, not this North Carolina community. Operators should not conflate the two jurisdictions.
A 6% county room occupancy tax applies to short-term lodging gross receipts, in addition to North Carolina state and local sales taxes on accommodations. No annual night cap, owner-occupancy requirement, or primary-residence requirement was identified at the county level.
Enforcement is rated minimal, consistent with the rural, low-density character of the area and the absence of an STR-specific program. Permit requirements and zoning district classifications should be verified directly with the Northampton County Planning and Zoning Department before operating.
Market Comparison
Henrico’s April 2026 ADR of $185 is below the U.S. STR median ADR of approximately $220, reflecting its rural inland positioning rather than a coastal or urban destination. Its 55.3% occupancy is near the U.S. median of approximately 55%, indicating average demand relative to national peers.
The market’s total score of 60.7 places it in the lower-mid tier nationally, though the investability score of 89.3 stands out as one of the strongest dimensions, suggesting favorable cost-to-income ratios for buyers willing to accept modest absolute revenue levels.
Among professional operators, Ocracoke Island Realty leads with 279 listings and 1,456 reviews at a 4.67 average rating. Evolve manages 238 listings with 8,471 reviews at a 4.71 rating. Ocracoke’s Blue Heron Realty holds 69 listings with 156 reviews at a 4.66 rating. Sandhills Rentals LLC operates 54 listings with 2,896 reviews at a 4.80 rating. Stay Well Vacation Rentals rounds out the top five with 40 listings and 1,225 reviews at a 4.87 rating. The top five operators together manage approximately 680 listings, representing roughly 8.8% of the tracked inventory.
Frequently Asked Questions About Henrico, North Carolina
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