Fuquay Varina, North Carolina Short-Term Rental Market
Fuquay-Varina, NC STRs averaged $160/night at 63.5% occupancy in May 2026, with revenue up 9.0% year-over-year.
Quick Answer: Fuquay Varina, North Carolina is an active short-term rental market. average occupancy in the Raleigh/Durham market area is 67%. average monthly revenue in the Raleigh/Durham market area is $2,964. average daily rate in the Raleigh/Durham market area is $159. the top operator in the Raleigh/Durham market area is Evolve with 106 listings. market score is 88/100 (grade A).
Market data reflects the Raleigh/Durham regional market, which includes Fuquay Varina. Regulations, taxes, and permit details below are specific to Fuquay Varina.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fuquay-Varina is a fast-growing suburban town in southern Wake County, approximately 20 miles south of Raleigh, North Carolina. The STR market tracked 7,947 active listings (by listing-type count) in the latest snapshot, operating with minimal local regulation. The market posted a $160 average daily rate and 63.5% occupancy in May 2026, generating average monthly revenue of $2,783 per listing. Year-over-year, occupancy rose 9.14 percentage points and revenue grew 9.01%, while ADR edged slightly lower by 0.24%.
The listing mix is predominantly entire-place rentals: 6,456 of 7,947 tracked listings (81.2%), with 1,470 private rooms and 21 shared rooms. By bedroom count across 7,922 tracked listings: 1-bedroom units lead at 3,077, followed by 3-bedroom (1,991), 2-bedroom (1,874), 4-bedroom (729), and 5-bedroom-plus (251). Channel distribution shows strong Airbnb presence: 4,858 Airbnb-only listings and 375 VRBO-only, with 2,714 cross-listed on both platforms.
The market’s composite score of 87.6 out of 100 is among the highest in the data set, anchored by an exceptional seasonality score of 94.2 and a rental demand score of 92.1. The seasonality score reflects demand consistency across the calendar year rather than high seasonal variance. Investability (64.8) and regulation (63.2) are more moderate, reflecting the broad suburban Raleigh market context.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 63% |
| Mar | 65% |
| Apr | 63% |
| May | 63% |
| Jun | 68% |
| Jul | 70% |
| Aug | 68% |
| Sep | 65% |
| Oct | 68% |
| Nov | 64% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Fuquay Varina are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Raleigh/Durham market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Raleigh/Durham market as a whole, which includes Fuquay Varina, so these counts are not Fuquay Varina-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 106 | 3,065 | ★ 4.52 |
| 2 | Coveted Hospitality | 99 | 1,152 | ★ 4.18 |
| 3 | Landing | 91 | 10 | ★ 3.72 |
| 4 | Landing, Inc. | 74 | 174 | ★ 4.55 |
| 5 | Triangle short term rentals | 69 | 1,400 | ★ 4.78 |
What Kind of STR Should I Buy in Fuquay Varina?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fuquay Varina are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 4.7% |
| both | 34.2% |
Home Value Trends (Fuquay Varina)
Typical home values, median sale prices, and the 10-year price trend for Fuquay Varina are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fuquay Varina — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fuquay-Varina has no dedicated short-term rental ordinance as of the latest data. STRs operate under general residential zoning subject to standard noise, parking, and occupancy rules. No local STR permit, registration program, owner-occupancy mandate, or annual night cap was identified in the Town’s Land Development Ordinance. The permit_required field is not confirmed in the data source for this area.
North Carolina does not impose a statewide STR registration requirement. The primary tax obligation is Wake County’s 6% Room Occupancy Tax, which explicitly applies to home and room rentals via Airbnb, VRBO, and similar platforms. North Carolina state sales tax (4.75% state plus local) also applies, so total effective lodging tax on a stay materially exceeds the 6% occupancy component alone. Platforms may collect and remit some of these taxes; operators should confirm and register with Wake County Tax Administration.
Enforcement is described as minimal. HOA covenants and deed restrictions are the most likely practical constraint for individual properties and should be verified before purchasing. The Town’s Land Development Ordinance had general amendments dated April 7, 2025 and May 4, 2026, but no STR-specific change was verified in those updates. Investors should confirm current requirements directly with the Town Planning Department, as fast-growing Wake County suburbs have been revisiting land-use rules.
Market Comparison
The US short-term rental market typically posts median occupancy around 55% and a median ADR near $220. Fuquay-Varina’s May 2026 occupancy of 63.5% exceeds the national median, while the $160 ADR is below the national median, consistent with a suburban North Carolina market rather than a coastal or resort destination.
The composite market score of 87.6 places Fuquay-Varina well above the median nationally. The seasonality score of 94.2 and rental demand score of 92.1 are both exceptional, reflecting a market where demand remains consistently above 55% occupancy even in the weakest calendar month.
On the operator side, Evolve leads with 106 listings and a 4.52 average rating across 3,065 reviews. Coveted Hospitality manages 99 listings with a 4.18 rating. Landing (branded separately as Landing and Landing, Inc. in the data) holds 91 and 74 listings respectively with mixed review counts and ratings. Triangle Short Term Rentals manages 69 listings with the highest rating of the top five at 4.78. The top five operators collectively manage 439 listings, approximately 5.5% of the 7,947 tracked listings in the broader regional data set, indicating a fragmented market with significant room for professional management.
Frequently Asked Questions About Fuquay Varina, North Carolina
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