High Point, North Carolina Short-Term Rental Market
High Point, NC STRs averaged $169/night at 68.3% occupancy in April 2026, boosted by the spring High Point Market trade show.
Quick Answer: High Point, North Carolina is an active short-term rental market. average occupancy is 62%. average monthly revenue is $2,703. average daily rate is $162. the top operator is Evolve with 128 listings. market score is 76/100 (grade B).
Market data reflects the Winston-Salem/Greensboro regional market, which includes High Point. Regulations, taxes, and permit details below are specific to High Point.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
High Point is a city of 118,601 residents in Guilford County, NC, known globally as the Home Furnishings Capital of the World. Its STR market is unusually event-driven: the twice-yearly High Point Market, held each April and October, draws more than 75,000 trade professionals per show and generates extreme short-term lodging demand that would not exist in a comparable city without the event. In April 2026, the market posted a 68.3% average occupancy rate and an average daily rate of $169.31, producing average monthly revenue of $2,991. Year over year, occupancy rose 4.67%, ADR edged up 0.22%, and revenue grew 13.45%. Approximately 4,278 active listings serve this market, of which 3,674 (85.9%) are entire-place listings and 604 are private rooms. The bedroom mix skews toward 1-bedroom units (1,361), with 2-bedroom (1,090), 3-bedroom (1,128), 4-bedroom (472), and 5-bedroom-plus (222) units also represented. Airbnb dominates distribution: 2,614 listings appear only on Airbnb, 1,505 appear on both Airbnb and VRBO, and 159 appear only on VRBO. The market’s investability score is 86.16 and rental demand scores 81.52, both strong, though revenue growth scores only 50.85 and the regulatory score is 57.34.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 47% | $103 | $1,461 |
| Feb | 57% | $107 | $1,550 |
| Mar | 60% | $116 | $1,894 |
| Apr | 63% | $133 | $2,180 |
| May | 57% | $133 | $2,104 |
| Jun | 63% | $131 | $2,211 |
| Jul | 65% | $124 | $2,226 |
| Aug | 61% | $125 | $2,160 |
| Sep | 58% | $125 | $1,936 |
| Oct | 62% | $144 | $2,412 |
| Nov | 51% | $127 | $1,881 |
| Dec | 52% | $121 | $1,810 |
Top Short-Term Rental Operators in High Point
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 128 | 3,605 | ★ 4.62 |
| 2 | Whatever it Takes Solutions, LLC | 55 | 444 | ★ 4.49 |
| 3 | Morenito | 40 | 1,733 | ★ 4.74 |
| 4 | Blue Skies Property Management | 36 | 1,296 | ★ 4.96 |
| 5 | Bruins Properties | 31 | 1,176 | ★ 4.89 |
What Kind of STR Should I Buy in High Point?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,361 |
| 2 bed | 1,090 |
| 3 bed | 1,128 |
| 4 bed | 472 |
| 5 bed | 222 |
ADR by Property Tier
| Entire Home | $174 |
| Luxury | $267 |
| Professionally Managed | $176 |
Revenue by Dwelling Type
| Apartment | $2,080 |
| Entire Place | $2,929 |
| House | $2,924 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 3.7% |
| both | 35.2% |
Investment Analysis
High Point’s STR economics are shaped by two factors: the High Point Market calendar and the absence of regulatory barriers. No housing data was available for this market at time of analysis, so entry-cost yield calculations cannot be provided. On the revenue side, entire-place listings averaged $3,245 per month in April 2026, houses averaged $3,200, and apartments averaged $2,387. The luxury tier averaged $273.37 per night versus the market-wide $169.31, a 61% premium. Professionally managed properties averaged $201.41 per night, 19% above the market average. Annualized at the April average of $2,991 per month, a property would generate roughly $35,887 per year before expenses. The critical investment variable is event-week pricing power: April and October (Market months) historically outperform other months, and operators who optimize pricing specifically for those two weeks capture disproportionate revenue. The market’s investability score of 86.16 and rental demand score of 81.52 reflect this demand concentration. The revenue growth score of 50.85 is a caution signal, suggesting the market may be near saturation at current rates.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, High Point guests booked an average of 50.41 days in advance and stayed an average of 4.33 nights. The roughly seven-week advance booking window is consistent with a market where many visitors plan Market attendance well in advance. The 4.33-night average stay is notably longer than the national STR median of roughly 3 nights, reflecting the pattern of trade show attendees who often arrive Sunday, attend Monday through Friday, and depart Saturday, rather than booking a single weekend. For operators, this stay pattern reduces per-month turnover costs during Market weeks. Outside Market periods, the booking window and stay length likely compress toward more typical weekend-trip patterns.
Short-Term Rental Regulations
High Point has no dedicated short-term rental ordinance. No STR permit is required, there is no licensing fee, and no owner-occupancy or primary-residence requirement applies. Complaints about noise, parking, or safety are handled under general city nuisance ordinances rather than an STR-specific registration scheme. Operators should confirm with the City of High Point Planning and Development Department that their parcel’s zoning district permits transient rental use, and should meet Fire Marshal safety and occupancy standards. The primary compliance items are tax obligations. Stays under 90 days are subject to North Carolina sales and use tax (7% in Guilford County: 4.75% state plus 2.25% local). High Point STRs also owe room occupancy tax of approximately 6% total, consisting of a 3% Guilford County occupancy tax and a 3% City of High Point levy. Hosts must register with the NC Department of Revenue and use a written vacation rental agreement. Enforcement of STR-specific violations is minimal. No recent ordinance changes have been adopted; High Point continues its permissive, no-registration approach as of the profile update date.
Market Comparison
The national median STR occupancy is approximately 55% and the median ADR is around $220. High Point at 68.3% occupancy in April 2026 significantly exceeds the national median, reflecting the Market demand spike. Its ADR of $169.31 runs well below the national median, consistent with a market serving primarily trade and business travelers rather than leisure vacationers paying premium resort rates. Historically, High Point’s annual average occupancy has ranged from approximately 49% to 65% across 2017 through 2025, putting it above the national baseline in most years. Three property managers lead the market. Evolve tops the list with 128 listings and 3,605 reviews (average rating 4.624). Whatever it Takes Solutions, LLC manages 55 listings with 444 reviews (rating 4.493). Morenito operates 40 listings with 1,733 reviews (rating 4.735). Combined, these three account for 223 listings, roughly 5.2% of the approximately 4,278-listing market. The relatively low market concentration by top operators suggests that individual owner-operators remain the dominant supply source.
Frequently Asked Questions About High Point, North Carolina
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