High Point, North Carolina Short-Term Rental Market
High Point's Piedmont Triad STR market averaged $154 ADR, 55.9% occupancy and $2,325 monthly revenue in September 2026.
Quick Answer: High Point, North Carolina is an active short-term rental market. average occupancy in the Winston-Salem/Greensboro market area is 56%. average monthly revenue in the Winston-Salem/Greensboro market area is $2,325. average daily rate in the Winston-Salem/Greensboro market area is $154. the top operator in the Winston-Salem/Greensboro market area is Evolve with 128 listings. market score is 76/100 (grade B).
Market data reflects the Winston-Salem/Greensboro regional market, which includes High Point. Regulations, taxes, and permit details below are specific to High Point.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers High Point, North Carolina using data through September 2026. STR performance figures are tracked at a shared level for the Piedmont Triad region, so every performance number below describes the Piedmont Triad STR market rather than High Point alone. In September 2026 the Piedmont Triad STR market averaged an ADR of $154, occupancy of 55.9% and average monthly revenue of $2,325 per listing. Compared with a year earlier, occupancy is up 5.0%, ADR is up 1.0% and revenue is up 7.8%, so most of the gain came from more booked nights rather than higher rates. Entire home ADR reached $167 and luxury listings reached $250. Annual revenue, summed across the typical seasonal calendar, comes to $23,975 per listing. The multi-year record shows a market that peaked in 2021 at 64.9% occupancy and a $129 ADR, then settled. Occupancy fell to 56.5% in 2023 and has stayed between 56.0% and 57.7% since, while ADR climbed from $139 in 2023 to $151 in 2026 year to date. High Point itself has about 118,601 residents and draws roughly 150,000 industry visitors a year. The High Point Market, the world’s largest home furnishings trade show, runs each April and October and brings more than 75,000 designers, buyers and manufacturers per show. Demand from that event is business driven and concentrated into two weeks, which shapes the seasonal pattern covered below. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for High Point, so this profile omits them. The typical home value in High Point is $250,100.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 57% |
| Mar | 60% |
| Apr | 63% |
| May | 57% |
| Jun | 63% |
| Jul | 64% |
| Aug | 61% |
| Sep | 58% |
| Oct | 62% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Winston-Salem/Greensboro market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Winston-Salem/Greensboro market as a whole, which includes High Point, so these counts are not High Point-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 128 | 3,605 | ★ 4.62 |
| 2 | Whatever it Takes Solutions, LLC | 55 | 444 | ★ 4.49 |
| 3 | Morenito | 40 | 1,733 | ★ 4.74 |
| 4 | Blue Skies Property Management | 36 | 1,296 | ★ 4.96 |
| 5 | Bruins Properties | 31 | 1,176 | ★ 4.89 |
What Kind of STR Should I Buy in High Point?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 3.7% |
| both | 35.2% |
Home Value Trends (High Point)
Typical home values, median sale prices, and the 10-year price trend for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for High Point — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
High Point has no dedicated short-term rental ordinance, and short-term rentals are permitted. The city council has not passed STR-specific rules, and complaints about noise, parking or safety are handled under existing general nuisance ordinances. There is no STR permit, no licensing fee, no owner-occupancy requirement, no primary-residence requirement and no posted cap on rental nights at the local level. Enforcement severity is rated minimal. Zoning is the main property-level check. There is no STR-specific zoning overlay, but a property must sit in a zoning district that permits transient rental use, and operators are advised to confirm eligibility with the City Planning and Development Department and meet Fire Marshal safety and occupancy standards. Taxes are the main compliance item. Stays under 90 days are subject to North Carolina sales and use tax of 7.00% in Guilford County (4.75% state plus 2.25% local) and to occupancy tax. Occupancy tax is about 6%, made up of a 3% Guilford County tax and an additional 3% City of High Point tax within city limits. Hosts must register with the NC Department of Revenue and use a written vacation rental agreement. No new STR ordinance has been adopted in recent reporting, but rates and rules can change, so confirm current figures with the City Finance Department and the NC Department of Revenue before operating.
Market Comparison
The Piedmont Triad STR market in September 2026 posts 55.9% occupancy and an ADR of $154. Revenue per listing of $2,325 a month reflects that mix. The luxury tier at $250 sits $96 above the all-listings ADR, which shows that a premium segment exists even though the overall average is lower. Momentum is positive: occupancy is up 5.0% year over year, ADR is up 1.0% and revenue is up 7.8%. The market is also distinctive because much of its demand is tied to a business event, the twice-yearly High Point Market, rather than leisure travel alone. Operator rankings are tracked at a shared regional level rather than uniquely for High Point, so this profile omits them.
Frequently Asked Questions About High Point, North Carolina
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