High Point, North Carolina Short-Term Rental Market
High Point, NC STRs averaged $169/night at 68.3% occupancy in April 2026, boosted by the spring High Point Market trade show.
Quick Answer: High Point, North Carolina is an active short-term rental market. average occupancy in the Winston-Salem/Greensboro market area is 62%. average monthly revenue in the Winston-Salem/Greensboro market area is $2,703. average daily rate in the Winston-Salem/Greensboro market area is $162. the top operator in the Winston-Salem/Greensboro market area is Evolve with 128 listings. market score is 76/100 (grade B).
Market data reflects the Winston-Salem/Greensboro regional market, which includes High Point. Regulations, taxes, and permit details below are specific to High Point.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
High Point is a city of 118,601 residents in Guilford County, NC, known globally as the Home Furnishings Capital of the World. Its STR market is unusually event-driven: the twice-yearly High Point Market, held each April and October, draws more than 75,000 trade professionals per show and generates extreme short-term lodging demand that would not exist in a comparable city without the event. In April 2026, the market posted a 68.3% average occupancy rate and an average daily rate of $169.31, producing average monthly revenue of $2,991. Year over year, occupancy rose 4.67%, ADR edged up 0.22%, and revenue grew 13.45%. Approximately 4,278 active listings serve this market, of which 3,674 (85.9%) are entire-place listings and 604 are private rooms. The bedroom mix skews toward 1-bedroom units (1,361), with 2-bedroom (1,090), 3-bedroom (1,128), 4-bedroom (472), and 5-bedroom-plus (222) units also represented. Airbnb dominates distribution: 2,614 listings appear only on Airbnb, 1,505 appear on both Airbnb and VRBO, and 159 appear only on VRBO. The market’s investability score is 86.16 and rental demand scores 81.52, both strong, though revenue growth scores only 50.85 and the regulatory score is 57.34.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 57% |
| Mar | 60% |
| Apr | 63% |
| May | 57% |
| Jun | 63% |
| Jul | 65% |
| Aug | 61% |
| Sep | 58% |
| Oct | 62% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Winston-Salem/Greensboro market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Winston-Salem/Greensboro market as a whole, which includes High Point, so these counts are not High Point-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 128 | 3,605 | ★ 4.62 |
| 2 | Whatever it Takes Solutions, LLC | 55 | 444 | ★ 4.49 |
| 3 | Morenito | 40 | 1,733 | ★ 4.74 |
| 4 | Blue Skies Property Management | 36 | 1,296 | ★ 4.96 |
| 5 | Bruins Properties | 31 | 1,176 | ★ 4.89 |
What Kind of STR Should I Buy in High Point?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.1% |
| vrbo | 3.7% |
| both | 35.2% |
Home Value Trends (High Point)
Typical home values, median sale prices, and the 10-year price trend for High Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for High Point — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
High Point has no dedicated short-term rental ordinance. No STR permit is required, there is no licensing fee, and no owner-occupancy or primary-residence requirement applies. Complaints about noise, parking, or safety are handled under general city nuisance ordinances rather than an STR-specific registration scheme. Operators should confirm with the City of High Point Planning and Development Department that their parcel’s zoning district permits transient rental use, and should meet Fire Marshal safety and occupancy standards. The primary compliance items are tax obligations. Stays under 90 days are subject to North Carolina sales and use tax (7% in Guilford County: 4.75% state plus 2.25% local). High Point STRs also owe room occupancy tax of approximately 6% total, consisting of a 3% Guilford County occupancy tax and a 3% City of High Point levy. Hosts must register with the NC Department of Revenue and use a written vacation rental agreement. Enforcement of STR-specific violations is minimal. No recent ordinance changes have been adopted; High Point continues its permissive, no-registration approach as of the profile update date.
Market Comparison
The national median STR occupancy is approximately 55% and the median ADR is around $220. High Point at 68.3% occupancy in April 2026 significantly exceeds the national median, reflecting the Market demand spike. Its ADR of $169.31 runs well below the national median, consistent with a market serving primarily trade and business travelers rather than leisure vacationers paying premium resort rates. Historically, High Point’s annual average occupancy has ranged from approximately 49% to 65% across 2017 through 2025, putting it above the national baseline in most years. Three property managers lead the market. Evolve tops the list with 128 listings and 3,605 reviews (average rating 4.624). Whatever it Takes Solutions, LLC manages 55 listings with 444 reviews (rating 4.493). Morenito operates 40 listings with 1,733 reviews (rating 4.735). Combined, these three account for 223 listings, roughly 5.2% of the approximately 4,278-listing market. The relatively low market concentration by top operators suggests that individual owner-operators remain the dominant supply source.
Frequently Asked Questions About High Point, North Carolina
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