Fairview, North Carolina Short-Term Rental Market
Asheville-area STRs averaged $245 ADR, 56.0% occupancy and $3,796 monthly revenue in September 2026.
Quick Answer: Fairview, North Carolina is an active short-term rental market. average occupancy in the Asheville market area is 56%. average monthly revenue in the Asheville market area is $3,796. average daily rate in the Asheville market area is $245. the top operator in the Asheville market area is Greybeard Rentals with 162 listings. market score is 93/100 (grade A).
Market data reflects the Asheville regional market, which includes Fairview. Regulations, taxes, and permit details below are specific to Fairview.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Fairview is an unincorporated community in southeastern Buncombe County, about 11 miles southeast of downtown Asheville, with a population of 2,771. Short-term rental performance is tracked at a shared regional level, so every performance figure on this page describes the Asheville-area Western North Carolina STR market. In September 2026, the Asheville-area STR market averaged an ADR of $245 and occupancy of 56.0%, producing average monthly revenue of $3,796 per listing. Entire-home listings averaged an ADR of $253. Compared with September 2025, occupancy is up 11.3%, ADR is up 10.5% and revenue is up 25.8%. Summing the seasonal calendar gives annualized revenue of $35,749 per listing. The yearly record shows a market that peaked in 2021 at 66.0% occupancy and $3,498 in monthly revenue, eased to 52.8% occupancy in 2024, then recovered. The year 2025 averaged 54.4% occupancy at a $214 ADR, and 2026 through September stands at 53.7% occupancy, a $229 ADR and $3,452 in monthly revenue. Demand rests on regional tourism. Buncombe County drew a record 13.9 million visitors in 2023, including about 5 million overnight guests, and Fairview serves as a rural, scenic gateway to the Blue Ridge Parkway, downtown Asheville and Lake Lure, about 16 miles away. Hurricane Helene in late September 2024 interrupted that momentum, and county visitor spending fell to $2.65 billion in 2024. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Fairview, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 47% |
| Mar | 56% |
| Apr | 56% |
| May | 57% |
| Jun | 64% |
| Jul | 68% |
| Aug | 61% |
| Sep | 58% |
| Oct | 63% |
| Nov | 55% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Fairview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Asheville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Asheville market as a whole, which includes Fairview, so these counts are not Fairview-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Greybeard Rentals | 162 | 3,953 | ★ 4.86 |
| 2 | Evolve | 155 | 9,200 | ★ 4.79 |
| 3 | Yonder | 143 | 8,226 | ★ 4.84 |
| 4 | Towns Property Management | 131 | 17,027 | ★ 4.82 |
| 5 | Carolina Mornings | 119 | 6,588 | ★ 4.80 |
What Kind of STR Should I Buy in Fairview?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fairview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.1% |
| vrbo | 5.4% |
| both | 53.5% |
Home Value Trends (Fairview)
Typical home values, median sale prices, and the 10-year price trend for Fairview are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fairview — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Fairview is unincorporated, so Buncombe County rules apply rather than municipal rules, and the City of Asheville’s strict vacation-rental ban does not cover it. Short-term rentals are permitted. Whole-home STRs are allowed as a use by right in most unincorporated zoning districts, with the main exclusion being areas near the airport, and a maximum floor area of 9,000 square feet applies. There is no countywide STR license or registration program, no permit is required, and no cap on rental nights is published. A homestay zoning permit applies only when one or two bedrooms are rented inside an owner-occupied dwelling. Whole-home rentals do not require owner occupancy or primary residence status. Operators must collect and remit the 6% Buncombe County occupancy tax, filed monthly, in addition to state and local sales tax. Some subdivisions, such as Fairview Forest, carry private HOA or covenant restrictions that may prohibit STRs regardless of county rules, so investors should review covenants before purchase. County enforcement is currently rated minimal. Proposed stricter rules, including district limits, single-detached-home-only and size caps, advanced through the Planning Board in 2024 but were paused indefinitely after Hurricane Helene in September 2024. After Helene, the county also passed an emergency ordinance allowing some STRs to convert to temporary long-term housing for displaced residents. Listings were down about 20% as of mid-2025. Rules can change, so confirm current requirements with Buncombe County before investing.
Market Comparison
The Asheville-area STR market earns its results through pricing power rather than unusually high fill rates. September 2026 occupancy is 56.0% and ADR is $245, which suggests pricing power tied to mountain scenery, the Blue Ridge Parkway and proximity to Asheville. Growth is also strong, with September revenue up 25.8% year over year, ahead of the occupancy and ADR gains of 11.3% and 10.5% that produced it. Seasonality is pronounced, with July occupancy of 68.1% far above January occupancy of 39.5%, so annual results depend on how well a property handles the winter months. Fairview adds a quieter, rural setting about 11 miles from downtown Asheville, which can appeal to guests who want mountain access without in-town pricing, though in-town properties may book more easily on weekends. Top operator names are tracked at a shared regional level rather than uniquely for Fairview, so this profile omits them.
Frequently Asked Questions About Fairview, North Carolina
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How much do Fairview-area short-term rentals earn per month?
Are short-term rentals legal in Fairview, NC?
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What does a typical home cost in Fairview, NC?
How far ahead do guests book, and how long do they stay?
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