Fairview, North Carolina Short-Term Rental Market
Fairview, NC STRs averaged $218/night at 55.2% occupancy in April 2026, with revenue up 14.7% year-over-year.
Quick Answer: Fairview, North Carolina is an active short-term rental market. average occupancy is 55%. average monthly revenue is $3,302. average daily rate is $218. the top operator is Greybeard Rentals with 162 listings. market score is 93/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Fairview is an unincorporated community in southeastern Buncombe County, approximately 11 miles from downtown Asheville. Despite a resident population of about 2,771, the market benefits from the broader Asheville area’s 13.9 million annual visitors (Buncombe County, 2023). Short-term rental activity here reflects the greater Asheville metro market, with 6,999 total listings tracked across platforms. In April 2026, average ADR was $218, occupancy was 55.2%, and RevPAR was $120.
Year-over-year metrics are among the strongest in this batch: revenue grew 14.7%, occupancy rose 5.2%, and ADR edged up 1.8% compared to April 2025. The market’s composite score is 93.1 out of 100, with particularly high revenue growth (91.0) and seasonality (86.7) scores, reflecting strong fundamentals.
The listing mix is overwhelmingly entire-place: 6,645 entire-place units (94.9% of listings), 352 private rooms, and 2 shared rooms. By bedroom count, 1-bedroom units lead at 2,593, followed by 2-bedrooms at 1,682, 3-bedrooms at 1,497, 4-bedrooms at 671, and 5-bedroom-plus at 552. Channel distribution: 3,744 dual-listed on both Airbnb and VRBO, 2,880 Airbnb-exclusive, and 375 VRBO-exclusive.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $171 | $2,049 |
| Feb | 47% | $172 | $2,040 |
| Mar | 56% | $183 | $2,859 |
| Apr | 56% | $186 | $2,883 |
| May | 58% | $188 | $2,944 |
| Jun | 64% | $201 | $3,477 |
| Jul | 68% | $201 | $3,826 |
| Aug | 61% | $195 | $3,430 |
| Sep | 58% | $190 | $2,972 |
| Oct | 63% | $204 | $3,268 |
| Nov | 55% | $196 | $2,764 |
| Dec | 55% | $196 | $2,869 |
Top Short-Term Rental Operators in Fairview
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Greybeard Rentals | 162 | 3,953 | ★ 4.86 |
| 2 | Evolve | 155 | 9,200 | ★ 4.79 |
| 3 | Yonder | 143 | 8,226 | ★ 4.84 |
| 4 | Towns Property Management | 131 | 17,027 | ★ 4.82 |
| 5 | Carolina Mornings | 119 | 6,588 | ★ 4.80 |
What Kind of STR Should I Buy in Fairview?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,593 |
| 2 bed | 1,682 |
| 3 bed | 1,497 |
| 4 bed | 671 |
| 5 bed | 552 |
ADR by Property Tier
| Entire Home | $225 |
| Luxury | $380 |
| Professionally Managed | $315 |
Revenue by Dwelling Type
| Apartment | $2,746 |
| Entire Place | $3,396 |
| House | $3,519 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 41.1% |
| vrbo | 5.4% |
| both | 53.5% |
Investment Analysis
Fairview’s investment case is strengthened by its position in the Asheville MSA with minimal local regulation. At a typical home value of $485,746 (April 2026) and just 7 active listings for sale in the most recent snapshot, inventory is extremely tight, meaning qualified properties are scarce but demand is persistent. April 2026 revenue averaged $3,302 per listing per month, which annualizes to roughly $39,624. That implies a gross short-term rental yield of approximately 8.2% on typical home value before expenses, a notably strong figure for a residential market.
The tier spread is significant. Standard entire-home ADR runs $225. Professionally managed properties averaged $315 per night, a 44% premium over the all-market average of $218. The luxury tier reached $380 per night. For investors who can position a property in the professionally managed tier, the per-night rate improvement is substantial.
The YoY revenue trend shows: 2022 averaged $3,362/month, 2023 declined to $3,144 (post-peak normalization plus Hurricane Helene impact later that year), 2024 was $3,195, and 2025 recovered to $3,261 annually. The strong April 2026 YoY gain of 14.7% in revenue suggests post-Helene recovery is underway. The market total score of 93.1 and revenue growth score of 91.0 indicate exceptional conditions, though investors should note the Helene disruption reduced listings by approximately 20% as of mid-2025, which may be inflating near-term per-listing metrics.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
In April 2026, Fairview bookings were made an average of 45 days in advance, with guests staying an average of 3.7 nights. The 45-day lead time is slightly longer than the national STR norm, consistent with guests planning Asheville-area trips well ahead, particularly for fall foliage season when popular weekends book 2-3 months in advance. For pricing strategy, this lead time supports locking rates early for October weekends while maintaining flexibility on mid-week openings within 2-3 weeks of arrival.
The 3.7-night average stay reflects a strong weekend-plus-one-night pattern, with guests extending traditional 2-night weekends to take advantage of multiple Asheville-area attractions. Owners targeting longer stays with a 3-night minimum during peak periods can improve occupancy efficiency while reducing turnover. October foliage weekends, in particular, benefit from minimum-stay policies of 3-4 nights given the concentrated demand.
Short-Term Rental Regulations
Fairview is unincorporated, so Buncombe County zoning governs rather than any municipal code. Critically, the City of Asheville’s 2018 vacation-rental ban does not apply here. As of mid-2026, Buncombe County allows short-term rentals as a use by right across most unincorporated zoning districts, with the main exclusion being areas near the airport. There is no countywide STR registration, license, or annual permit program, no cap on rental nights, and no owner-occupancy or primary-residence requirement for whole-home rentals.
The only floor-area constraint is a 9,000 square foot maximum for STR use. A homestay concept applies only when renting one or two bedrooms within an owner-occupied dwelling. All operators must collect and remit the 6% Buncombe County occupancy tax (in addition to state and local sales tax), filed monthly.
Investors should check private HOA and subdivision covenants, which can prohibit STRs even where the county permits them. The county’s Planning Board advanced proposed stricter rules in 2024, including district-level limits and single-family-only restrictions, but those were paused indefinitely after Hurricane Helene (September 2024) shifted focus to recovery. An emergency ordinance post-Helene temporarily allowed some STRs to convert to long-term housing for displaced residents. County-level enforcement of existing rules is rated minimal. No state of regulation at the county level poses little barrier to entry for new operators in most of unincorporated Buncombe County.
Market Comparison
Fairview’s April 2026 ADR of $218 is in line with the U.S. STR median of approximately $220, positioning it as a properly priced market rather than a budget or premium outlier. Occupancy at 55.2% matches the U.S. median of roughly 55% exactly, which is particularly noteworthy for an April reading during what is typically a moderate shoulder month. The 14.7% revenue YoY is well above typical market growth and likely reflects post-Helene recovery dynamics.
The market’s 93.1 composite score is exceptional and reflects the Asheville area’s sustained demand fundamentals. The operator landscape is relatively fragmented with five regional specialists each holding between 119-162 listings. Greybeard Rentals leads with 162 listings and a 4.86 rating, followed closely by Evolve at 155 listings (4.79 rating). Yonder holds 143 listings (4.84 rating), Towns Property Management 131 listings and the highest review volume at 17,027 (4.82 rating), and Carolina Mornings rounds out the top five at 119 listings (4.80 rating). The tight clustering among the top operators suggests a competitive professional management environment, with no single operator dominating.
Frequently Asked Questions About Fairview, North Carolina
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