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  4. Wellington

Wellington, Florida

Short-Term Rental Market Data & Investment Analysis

Wellington, Florida Short-Term Rental Market

Palm Beach County STR averaged a $191 ADR, 52.1% occupancy and $2,768 monthly revenue in September 2026.

Quick Answer: Wellington, Florida is an active short-term rental market. average occupancy in the West Palm Beach market area is 52%. average monthly revenue in the West Palm Beach market area is $2,768. average daily rate in the West Palm Beach market area is $191. the top operator in the West Palm Beach market area is Evolve with 113 listings. market score is 77/100 (grade B).

Avg Monthly Revenue
$2,768
↑ 8.7% YoY
52%
Occupancy
↑ 7.7% YoY
$191
Avg Daily Rate
↑ 5.5% YoY
29.2 days avg lead time5.2 avg length of stay

Market data reflects the West Palm Beach regional market, which includes Wellington. Regulations, taxes, and permit details below are specific to Wellington.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation55
Seasonality57
Investability84
Rental Demand68
Revenue Growth100

Market Overview

Wellington, Florida (population 62,146) is covered here through the Palm Beach County STR market, the region whose short-term rental performance Wellington shares. Every performance number in this profile describes that Palm Beach County market rather than Wellington alone, while permit rules and home values are specific to Wellington. In September 2026, the Palm Beach County STR market averaged an average daily rate (ADR) of $191 at 52.1% occupancy, producing average monthly revenue of $2,768 per listing. Compared with September 2025, occupancy is up 7.7%, ADR is up 10.7%, and revenue is up 8.5%. September is the slowest month of the year in this market, so these figures sit below the annual average. Across the first nine months of 2026 the market ran at 65.1% occupancy with a $263 ADR and $4,722 in average monthly revenue, ahead of 2025’s full-year 62.6% occupancy, $241 ADR and $4,169 in monthly revenue. Over the longer run, average monthly revenue has risen from $1,698 in 2017 to $4,169 in 2025. Summing the twelve typical months gives annual revenue of $40,016 per listing. Wellington’s own demand is tied closely to horse sport. Wellington International hosts the Winter Equestrian Festival, 13 weeks of FEI show jumping with more than $16M in prize money, and the Adequan Global Dressage Festival runs 10 weeks, drawing athletes, trainers and owners from 34+ countries. Visitors also use the 365-acre Wellington Environmental Preserve and the Wellington Amphitheater. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Wellington, so this profile omits them. Wellington requires a vacation rental permit, covered in the regulatory section below.

Seasonal Patterns

Monthly seasonal data for Wellington, Florida
MonthOccupancy
Jan68%
Feb81%
Mar77%
Apr56%
May56%
Jun60%
Jul62%
Aug54%
Sep51%
Oct57%
Nov60%
Dec64%

Month-by-month nightly rates and revenue figures for Wellington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in West Palm Beach market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the West Palm Beach market as a whole, which includes Wellington, so these counts are not Wellington-only figures.

#OperatorListingsReviewsRating
1Evolve1133,744★ 4.61
2Brampton Park631,378★ 4.95
3Easy Air Rentals593,315★ 4.86
4Palm Beach Vacation Rentals54805★ 4.84
5Five Star Vacation Rentals501,644★ 4.67

What Kind of STR Should I Buy in Wellington?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Wellington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb40.1%
vrbo7.7%
both52.1%

Investment Analysis

The full investment analysis for Wellington — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Wellington)

Typical home values, median sale prices, and the 10-year price trend for Wellington are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Wellington — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Wellington permits short-term rentals, but it regulates them strictly. The town launched its vacation rental permit program on March 1, 2024 under Ordinance No. 2023-13. Article 6 of the Land Development Regulations applies to any dwelling rented more than 3 times per calendar year for stays of less than 30 days. Those owners need a Vacation Rental Special Use Permit at $600 per unit. The permit is obtained once, is not renewed annually, and is not transferable, so a new owner must apply for a new permit. Owners must also hold a Business Tax Receipt, which renews annually. Overnight occupancy is capped at 2 persons per bedroom, excluding children under 3, with up to 4 additional persons allowed during the day. Operators must install non-invasive noise and wi-fi monitoring systems and complete human-trafficking prevention training. There is no owner-occupancy or primary-residence requirement for whole-home rentals. Renting individual sleeping rooms is only allowed on a homesteaded, owner-occupied property. Enforcement is active, with a 24/7 complaint hotline at 561-486-9022 and code-compliance oversight. On the tax side, hosts must collect and remit Palm Beach County’s 6% Tourist Development tax monthly, collect Florida sales tax of 6.5% in Palm Beach County, and register with the state DBPR. These rules cover stays under 30 days only. Longer leases fall outside the program.

Market Comparison

The Palm Beach County STR market ran at 52.1% occupancy with a $191 ADR in September 2026, a soft reading because September is its weakest month. Over the first nine months of 2026, the market ran at 65.1% occupancy with a $263 ADR, against 62.6% occupancy and a $241 ADR for full-year 2025. The luxury tier, at $399 per night, is about 2.1 times the all-listings ADR, and professionally managed listings at $250 are roughly 31% above it. Revenue is rising, with year-over-year gains of 8.5% in revenue, 10.7% in ADR and 7.7% in occupancy. The trade-off is seasonality, since the market depends heavily on winter demand. Top operators are tracked at a shared regional level rather than uniquely for Wellington, so this profile omits them.

Frequently Asked Questions About Wellington, Florida

How much do short-term rentals earn in the Wellington, FL area?
Across all listing types, Wellington short-term rentals average $2,768 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Is Airbnb legal in Wellington, Florida?
Yes, but it requires a Vacation Rental Special Use Permit costing $600 per unit for any home rented more than 3 times per calendar year for stays under 30 days. A Business Tax Receipt that renews annually is also required.
What is the best time of year for STR demand in Wellington?
Occupancy in Wellington peaks in Feb (81%) and is softest in Sep (51%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What is the weakest month for short-term rentals here?
September, with 50.7% occupancy, a $159 ADR and $2,197 in revenue. Revenue in March is about 2.4 times revenue in September.
How much does a home cost in Wellington?
The typical home value is $658,112 and the median sale price is $678,317, based on a June 30, 2026 snapshot. The median list price is $807,000, and the median time to pending is 40 days.
Does Wellington require the owner to live in the home?
Not for whole-home rentals. There is no owner-occupancy or primary-residence requirement. Renting individual sleeping rooms is only allowed on a homesteaded, owner-occupied property.
What taxes apply to STR guests in Wellington?
Hosts must collect Palm Beach County’s 6% Tourist Development tax and remit it monthly. They must also collect Florida sales tax of 6.5% in Palm Beach County and register with the state DBPR.
Wellington, FloridaRev $2,768ADR $191Occ 52%Score B (77)

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Table of Contents

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Quick Facts: West Palm Beach market area

Avg Daily Rate
$191
Occupancy Rate
52%
Avg Revenue/Mo
$2,768
Wellington Population
62,146

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