Wellington, Florida Short-Term Rental Market
Wellington STRs averaged $241/night at 60.3% occupancy in June 2026 across 8,171 active listings.
Quick Answer: Wellington, Florida is an active short-term rental market. average occupancy is 60%. average monthly revenue is $3,911. average daily rate is $241. the top operator is Evolve with 113 listings. market score is 77/100 (grade B).
Market data reflects the West Palm Beach regional market, which includes Wellington. Regulations, taxes, and permit details below are specific to Wellington.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Wellington, Florida had 8,171 active short-term rental listings as of the latest snapshot, split between Airbnb (3,280), Vrbo (631), and 4,260 properties listed on both platforms. The market posted a $240.95 average daily rate (ADR) and 60.30% occupancy in June 2026, generating average monthly revenue of $3,911 per listing. All three headline metrics moved up year over year: occupancy rose 2.21%, ADR climbed 9.07%, and average revenue jumped 7.98%.
Entire-place listings dominate at 7,463 (91.3% of supply), with 705 private-room listings and 3 shared-room listings. By bedroom count, 1-bedroom units lead at 2,857 listings, followed by 2-bedroom (2,133), 3-bedroom (1,861), 4-bedroom (915), and 5-bedroom (385).
Wellington is globally branded the ‘Winter Equestrian Capital of the World,’ with a population of 62,146. Wellington International hosts the Winter Equestrian Festival, 13 weeks of FEI show jumping with more than $16 million in prize money, and the 10-week Adequan Global Dressage Festival, drawing athletes, trainers, owners, and spectators from more than 34 countries. The visitor base skews affluent, with high-net-worth equestrian families leasing homes and barns for the full winter season alongside day-trip spectators for events like the Saturday Night Lights Grand Prix. A specific annual visitor count for Wellington itself was not found; it sits within Palm Beach County’s broader tourism economy.
Booking data shows a 37.70-day average lead time and a 5.26-night average length of stay. StaySTRA’s overall market score for Wellington is 77.06, with revenue growth an exceptionally strong sub-component at 99.84 and regulation the softest at 55.11.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 68% | $219 | $3,900 |
| Feb | 81% | $239 | $4,558 |
| Mar | 77% | $254 | $5,179 |
| Apr | 56% | $219 | $3,498 |
| May | 56% | $196 | $2,988 |
| Jun | 60% | $193 | $3,076 |
| Jul | 62% | $182 | $3,035 |
| Aug | 54% | $166 | $2,557 |
| Sep | 51% | $155 | $2,133 |
| Oct | 57% | $168 | $2,508 |
| Nov | 60% | $187 | $2,816 |
| Dec | 64% | $217 | $3,481 |
Top Short-Term Rental Operators in Wellington
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 113 | 3,744 | ★ 4.61 |
| 2 | Brampton Park | 63 | 1,378 | ★ 4.95 |
| 3 | Easy Air Rentals | 59 | 3,315 | ★ 4.86 |
| 4 | Palm Beach Vacation Rentals | 54 | 805 | ★ 4.84 |
| 5 | Five Star Vacation Rentals | 50 | 1,644 | ★ 4.67 |
What Kind of STR Should I Buy in Wellington?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,857 |
| 2 bed | 2,133 |
| 3 bed | 1,861 |
| 4 bed | 915 |
| 5 bed | 385 |
ADR by Property Tier
| Entire Home | $251 |
| Luxury | $477 |
| Professionally Managed | $329 |
Revenue by Dwelling Type
| Apartment | $3,045 |
| Entire Place | $4,107 |
| House | $4,376 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.1% |
| vrbo | 7.7% |
| both | 52.1% |
Investment Analysis
Wellington’s ADR tiers span a wide range: the market-wide average of $240.95 sits below the entire-home tier at $250.52, professionally managed listings at $328.87, and the luxury tier at $476.76, a $235.81 gap and roughly 97.9% premium over the market average, nearly double the market-wide rate.
On the acquisition side, the typical home value is $649,905, with a median sale price of $633,333 against a median list price of $821,000, and homes selling at 77.1% of list price with a median 35 days to pending, indicating substantial negotiating room relative to asking price. Annualizing the $3,911 average monthly revenue produces roughly $46,934 in gross annual revenue per listing, a gross yield of about 7.2% against the typical home value, before accounting for mortgage, management fees, taxes, insurance, and operating costs.
Revenue by property type favors larger homes: houses average $4,376 per month, ahead of entire-place listings overall at $4,107 and well ahead of apartments at $3,045, a 43.7% spread between apartment and house revenue.
The trailing-year trend is strongly positive: occupancy, ADR, and revenue all rose, with ADR up 9.07% and revenue up 7.98%. StaySTRA’s revenue-growth score of 99.84 out of 100, nearly a perfect score, is by far the strongest of the six tracked market-score components.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Wellington guests book an average of 37.70 days in advance, giving operators roughly five weeks of runway to adjust pricing ahead of arrival. This shorter window means pricing tools should react quickly to booking-pace signals, particularly heading into the compressed winter equestrian season.
Average length of stay is 5.26 nights, though the equestrian-season guest base often includes much longer full-season leases (weeks to months) that fall outside the under-30-day short-term rental regime altogether. This suggests the 5.26-night average primarily reflects shorter-stay spectator and day-trip-adjacent bookings rather than the full range of demand in this market.
Given the strict permit and occupancy-cap regime, operators should build compliance (noise/wifi monitoring, human-trafficking training, occupancy limits) into operations well before the winter season rather than treating it as a booking-time afterthought.
Short-Term Rental Regulations
Short-term rentals are legal in Wellington but tightly regulated under a formal permit program. Wellington launched a Vacation Rental Special Use Permit program on March 1, 2024 under Ordinance No. 2023-13, specifically adopted to rein in growing short-term rental activity. Any home rented more than 3 times per calendar year for stays under 30 days must obtain the permit, costing $600 per unit; it is a one-time obtainment rather than an annual renewal, and it is not transferable, so a new permit is required if the property sells. Operators must also hold a separate Business Tax Receipt that does renew annually.
There is no primary-residence or owner-occupancy requirement for renting a whole home; owner-occupancy only matters if renting individual rooms of a homesteaded property. Overnight occupancy is capped at 2 persons per bedroom (excluding children under 3), plus up to 4 additional people during daytime. Operators must install non-invasive noise and wi-fi monitoring systems and complete human-trafficking prevention training and certification.
Enforcement is active and strict: a 24/7 complaint hotline (561-486-9022) backs code-compliance oversight. Guests pay Palm Beach County’s 6% Tourist Development Tax plus Florida’s 6.5% state sales tax in Palm Beach County, remitted monthly, and operators must register with the state DBPR. Per StaySTRA’s area profile (last updated July 18, 2026), this under-30-day regime does not apply to leases of 30 days or longer, which many equestrian-season tenants use instead.
Market Comparison
Wellington’s 60.30% occupancy runs above the roughly 55% national STR median, and its $240.95 ADR is about 9.5% higher than the national median of approximately $220. Both metrics above the national benchmark reflect Wellington’s position as a globally recognized, affluent equestrian-sport destination rather than a typical vacation market.
The market’s top property managers are modest in scale relative to the market’s high price points. Evolve leads with 113 listings and 3,744 reviews (4.607 rating), followed by Brampton Park (63 listings, 1,378 reviews, 4.945 rating, the highest-rated of the top five), Easy Air Rentals (59 listings, 3,315 reviews, 4.855 rating), Palm Beach Vacation Rentals (54 listings, 805 reviews, 4.843 rating), and Five Star Vacation Rentals (50 listings, 1,644 reviews, 4.665 rating). Together these five operators manage 339 listings, about 4.2% of the market’s 8,171 total active listings, indicating supply here is overwhelmingly independent hosts.
Frequently Asked Questions About Wellington, Florida
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