Vero Beach, Florida

This profile covers Vero Beach, Florida, using September 2026 data. Vero Beach and Port Saint Lucie share one metric series, so every performance figure here describes the Treasure Coast STR market rather than Vero Beach alone. Jurisdiction comes first: short-term rentals under 30 consecutive days are prohibited inside the City of Vero Beach, while unincorporated Indian River County allows them with licensing. Vero Beach has a population of 16,430. In September 2026 the Treasure Coast STR market averaged an ADR of $173 and occupancy of 45.1%, producing average monthly revenue of $2,149. Entire-home listings averaged $181 per night, with houses earning $2,291 per month, entire places $2,265 and apartments $1,857. Year over year, ADR rose 5.2%, occupancy fell 3.2% and revenue fell 7.7%, so higher rates did not offset softer bookings in the latest month. September is also the seasonal low point, so part of the weakness is calendar rather than structural. Annual figures look firmer. The 2025 market averaged 60.9% occupancy at a $207 ADR, and 2026 through September stands at 61.1% occupancy and a $213 ADR. Seasonal revenue sums to $33,879 over a full year. Demand reflects the area’s draw: roughly 26 miles of beaches, the Indian River Lagoon, golf, fishing, boating and sea turtle nesting season from March to October. Visitors skew toward affluent leisure travelers and seasonal winter residents. Indian River County reported over $90 million in overnight accommodation spending in 2024 and about $4.67 million in bed tax revenue. A local rule caps buildings at four stories, which keeps the area low density. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Vero Beach, so this profile omits them.