Valrico, Florida Short-Term Rental Market
Valrico STRs averaged $167/night at 58.4% occupancy in June 2026 across 11,287 active listings.
Quick Answer: Valrico, Florida is an active short-term rental market. average occupancy is 58%. average monthly revenue is $2,645. average daily rate is $167. the top operator is Evolve with 140 listings. market score is 55/100 (grade C).
Market data reflects the Tampa regional market, which includes Valrico. Regulations, taxes, and permit details below are specific to Valrico.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Valrico, Florida had 11,287 active short-term rental listings as of the latest snapshot, split between Airbnb (6,118), Vrbo (594), and 4,575 properties listed on both platforms. The market posted a $166.52 average daily rate (ADR) and 58.38% occupancy in June 2026, generating average monthly revenue of $2,645 per listing. Occupancy is essentially flat year over year (up 0.07%), ADR rose 1.30%, but average revenue fell 7.44% over the trailing year.
Entire-place listings account for 9,822 of the total (87.0%), with 1,443 private-room listings and 22 shared-room listings. By bedroom count, 1-bedroom units lead supply at 5,401 listings, followed by 3-bedroom (2,246), 2-bedroom (2,066), 4-bedroom (1,107), and 5-bedroom (433).
Valrico is a residential suburban community in unincorporated Hillsborough County, roughly 15 miles east of downtown Tampa, with a population of 40,239. It is not a standalone tourism destination and has no dedicated visitor bureau or published visitor counts; travel to the area is largely tied to the greater Tampa Bay market (Busch Gardens, Ybor City, Gulf beaches, Florida State Fairgrounds) and to family or relocation traffic, golf, and outdoor recreation. Visitors to Valrico itself tend to be regional day-trippers and families using local parks and golf courses, plus overflow lodging demand from Tampa-area events.
Booking data shows a relatively short 27.58-day average lead time and a 4.66-night average length of stay, consistent with a market that captures overflow demand from Tampa events rather than driving its own long-planned vacations. StaySTRA’s overall market score for Valrico is 55.28, with rental demand the strongest sub-component at 81.97 and revenue growth the weakest at 41.28.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $137 | $2,468 |
| Feb | 75% | $152 | $2,837 |
| Mar | 76% | $161 | $3,403 |
| Apr | 61% | $149 | $2,537 |
| May | 59% | $139 | $2,285 |
| Jun | 62% | $140 | $2,337 |
| Jul | 64% | $136 | $2,428 |
| Aug | 59% | $122 | $2,047 |
| Sep | 56% | $115 | $1,716 |
| Oct | 61% | $122 | $2,010 |
| Nov | 61% | $125 | $2,051 |
| Dec | 65% | $136 | $2,386 |
Top Short-Term Rental Operators in Valrico
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 140 | 4,591 | ★ 4.55 |
| 2 | Sailport Waterfront Suites | 92 | 234 | ★ 4.25 |
| 3 | Emperor Rentals | 68 | 5,061 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,477 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 129 | ★ 4.04 |
What Kind of STR Should I Buy in Valrico?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 5,401 |
| 2 bed | 2,066 |
| 3 bed | 2,246 |
| 4 bed | 1,107 |
| 5 bed | 433 |
ADR by Property Tier
| Entire Home | $177 |
| Luxury | $299 |
| Professionally Managed | $208 |
Revenue by Dwelling Type
| Apartment | $1,961 |
| Entire Place | $2,833 |
| House | $3,046 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Investment Analysis
Valrico’s ADR tiers show wide separation relative to a modest market-wide average: the $166.52 baseline sits below the entire-home tier at $176.98, professionally managed listings at $208.33, and the luxury tier at $298.83, a $132.31 gap and roughly 79.4% premium over the market average.
On the acquisition side, the typical home value in Valrico is $417,174, with a median sale price of $386,750 against a median list price of $456,667, and homes selling at 84.7% of list price with a median 25 days to pending, indicating meaningful negotiating room relative to asking price despite a fast pending timeline. Annualizing the $2,645 average monthly revenue produces roughly $31,744 in gross annual revenue per listing, a gross yield of about 7.6% against the typical home value, before accounting for mortgage, management fees, taxes, insurance, and operating costs.
Revenue by property type also varies sharply: houses average $3,046 per month, ahead of entire-place listings overall at $2,833 and well ahead of apartments at $1,961, a 55.3% spread between apartment and house revenue.
The trailing-year trend is a concern for revenue growth: ADR rose 1.30% and occupancy was roughly flat (up 0.07%), yet average revenue per listing fell 7.44% year over year. StaySTRA’s revenue-growth score of 41.28 out of 100 is the lowest of the six tracked market-score components, consistent with that decline.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Valrico guests book an average of 27.58 days in advance, a notably short window that reflects the market’s role absorbing overflow and last-minute demand from Tampa Bay area events and attractions rather than serving as a long-planned vacation destination in its own right. Operators have less runway than in longer-lead-time markets to adjust pricing far ahead of arrival, arguing for pricing tools that react to booking pace within a 3 to 4 week window.
Average length of stay is 4.66 nights, a mid-length stay consistent with short getaways rather than week-long vacations. This length of stay supports 3 to 4-night minimum-stay policies without significantly restricting bookable inventory, while maintaining reasonable turnover efficiency between guests.
Combined, the short booking window and moderate stay length mean operators should monitor near-term booking pace closely around the February-March peak rather than relying on advance bookings to signal demand months out.
Short-Term Rental Regulations
Short-term rentals are legal in Valrico, but zoning is the key gating factor since Valrico has no city government of its own; it is an unincorporated community governed by Hillsborough County. A ‘short-term rental’ is any rental of 7 days or fewer, and it is only allowed where the property is zoned for transient rental accommodations; some residential and commercial zones permit it and others do not, so owners must confirm zoning with the Hillsborough County Land Development office before purchasing.
A permit is required: operators generally need a Florida DBPR Vacation Rental (Dwelling) License (roughly $150 per year for a single dwelling, with a $50 application fee) and a Hillsborough County Business Tax Receipt (roughly $45), plus registration with the Florida Department of Revenue to collect and remit lodging taxes.
There is no county-wide annual night cap and no owner-occupancy or primary-residence requirement; renting part of a home the owner lives in can even be exempt from the state license. HOA and deed restrictions can independently ban STRs regardless of zoning. Guest taxes total roughly 13.5%: 6% Florida state sales tax, a 1.5% Hillsborough discretionary sales surtax, and the 6% Hillsborough County Tourist Development Tax. Enforcement is described as moderate, primarily zoning- and complaint-driven, with fines possible for operating in non-permitted zones. In June 2024 Florida’s governor vetoed SB 280, which would have shifted more STR regulatory power to the state, leaving Hillsborough County’s existing zoning-and-licensing framework as the controlling regime, per StaySTRA’s area profile (last updated July 17, 2026).
Market Comparison
Valrico’s 58.38% occupancy runs modestly above the roughly 55% national STR median, but its $166.52 ADR sits about 24% below the national median of approximately $220. That combination, above-average occupancy paired with below-average rates, suggests a market where operators compete more on price and volume than on premium positioning, consistent with Valrico’s role as a lower-cost lodging option relative to Tampa proper.
The market’s top property managers are smaller in scale. Evolve leads with 140 listings and 4,591 reviews (4.546 rating), followed by Sailport Waterfront Suites (92 listings, 234 reviews, 4.246 rating), Emperor Rentals (68 listings, 5,061 reviews, 4.825 rating, the highest-rated of the top five), One Stone Property Group (67 listings, 4,477 reviews, 4.612 rating), and Bojano Stays (61 listings, 129 reviews, 4.041 rating). Together these five operators manage 428 listings, about 3.8% of the market’s 11,287 total active listings, indicating supply here is dominated by independent hosts.
Frequently Asked Questions About Valrico, Florida
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