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  4. The Villages

The Villages, Florida

Short-Term Rental Market Data & Investment Analysis

The Villages, Florida Short-Term Rental Market

The Villages STRs averaged $189/night at 55.2% occupancy in June 2026 across 8,090 active listings.

Quick Answer: The Villages, Florida is an active short-term rental market. average occupancy in the Florida Central Area market area is 55%. average monthly revenue in the Florida Central Area market area is $2,878. average daily rate in the Florida Central Area market area is $189. the top operator in the Florida Central Area market area is Evolve with 358 listings. market score is 60/100 (grade C).

Avg Monthly Revenue
$2,878
↓ 0.4% YoY
55%
Occupancy
↓ 2.4% YoY
$189
Avg Daily Rate
↑ 1.5% YoY
43.8 days avg lead time5.2 avg length of stay

Market data reflects the Florida Central Area regional market, which includes The Villages. Regulations, taxes, and permit details below are specific to The Villages.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation51
Seasonality82
Investability84
Rental Demand75
Revenue Growth47

Market Overview

The Villages, Florida had 8,090 active short-term rental listings as of the latest snapshot, split between Airbnb (3,067), Vrbo (977), and 4,046 properties listed on both platforms. The market posted a $189.14 average daily rate (ADR) and 55.18% occupancy in June 2026, generating average monthly revenue of $2,878 per listing. Occupancy fell 2.40% year over year, ADR rose 0.88%, and average revenue slipped 0.46% over the trailing year.

Entire-place listings dominate at 7,621 (94.2% of supply), with 468 private-room listings and 1 shared-room listing. By bedroom count, 3-bedroom properties are the largest category at 2,801 listings, followed closely by 2-bedroom (2,787), 1-bedroom (1,799), 4-bedroom (551), and 5-bedroom (129).

The Villages is a 26,000-acre, 55-plus age-restricted master-planned retirement community spanning Sumter, Lake, and Marion counties in central Florida, with a population of 94,261, and is described as the fastest-growing metro/micropolitan area in the U.S. Visitors are overwhelmingly older adults: retirees, prospective buyers on ‘Lifestyle Preview’ trial stays, and family or friends visiting residents. The community is built around golf (50-plus courses), more than 3,000 miles of golf-cart paths, and three town squares with nightly free live music. Rentals here cater largely to snowbirds and prospective residents rather than general tourism, so demand skews toward longer stays and a winter peak rather than nightly vacation bookings.

Booking data shows a 43.84-day average lead time and a 5.17-night average length of stay. StaySTRA’s overall market score for The Villages is 60.09, with investability the strongest sub-component at 83.88 and revenue growth the weakest at 47.48.

Seasonal Patterns

Monthly seasonal data for The Villages, Florida
MonthOccupancy
Jan65%
Feb80%
Mar78%
Apr58%
May53%
Jun60%
Jul64%
Aug52%
Sep48%
Oct54%
Nov58%
Dec57%

Month-by-month nightly rates and revenue figures for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Florida Central Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida Central Area market as a whole, which includes The Villages, so these counts are not The Villages-only figures.

#OperatorListingsReviewsRating
1Evolve35813,225★ 4.74
2A&J Home Concierge160633★ 4.74
3McCormick Management Vacation Rental1063,510★ 4.84
4Village Valet Property Management, LLC1021,251★ 4.68
5Down Home Properties871,128★ 4.69

What Kind of STR Should I Buy in The Villages?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb37.9%
vrbo12.1%
both50%

Investment Analysis

The full investment analysis for The Villages — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (The Villages)

Typical home values, median sale prices, and the 10-year price trend for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for The Villages — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in The Villages, and a state permit is required: operators need a Florida DBPR Vacation Rental Dwelling license, renewing annually at roughly $170 (about $220 the first year including a $50 application fee). There is no municipal STR permit because The Villages is unincorporated, but private CDD and HOA deed restrictions also apply.

The Villages spans unincorporated portions of Sumter, Lake, and Marion counties and is governed largely by developer deed restrictions and 17 Community Development Districts rather than city zoning. The community is 55-plus age-restricted: at least one occupant per home must be 55 or older and no permanent residents under 19 are allowed, a rule that applies to renters as well. Many districts’ deed restrictions include ‘no business’ language and minimum-rental-period covenants, often 30 days or longer, which can effectively limit true nightly short-term rentals in specific villages even though Florida law bars local governments from capping rental duration or frequency.

There is no owner-occupancy requirement and no primary-residence requirement at the state or county level. Taxes vary by county: Sumter County repealed its 2% tourist development tax effective October 1, 2020, so Sumter-side rentals pay only 6% state sales tax plus a 1% county surtax (7% total), while the Lake and Marion portions carry their own local tourist development taxes on top of state tax, so operators should verify the applicable rate by exact address. Enforcement runs primarily through the community’s Deed Compliance and CDD apparatus and DBPR licensing rather than aggressive municipal code enforcement, and is characterized as moderate overall. Investors should confirm the specific district’s deed restrictions and minimum-rental terms before purchasing, since these private covenants are often the binding constraint here.

Market Comparison

The Villages’ 55.18% occupancy sits almost exactly at the roughly 55% national STR median, while its $189.14 ADR runs about 14% below the national median of approximately $220. This pairing, near-median demand with a below-median rate, reflects the market’s unique character as an age-restricted retirement community rather than a typical vacation destination, where rentals often serve prospective buyers and long-term snowbirds rather than tourists paying premium nightly rates.

The market’s top property managers include Evolve, the leader with 358 listings and 13,225 reviews (4.737 rating), followed by A&J Home Concierge (160 listings, 633 reviews, 4.737 rating), McCormick Management Vacation Rental (106 listings, 3,510 reviews, 4.838 rating, the highest-rated of the top five), Village Valet Property Management (102 listings, 1,251 reviews, 4.684 rating), and Down Home Properties (87 listings, 1,128 reviews, 4.694 rating). Together these five operators manage 813 listings, about 10.0% of the market’s 8,090 total active listings.

Frequently Asked Questions About The Villages, Florida

What is the average occupancy rate for short-term rentals in The Villages, FL?
The Villages STRs averaged 55.18% occupancy in June 2026, almost exactly at the roughly 55% national median.
What is the average daily rate for a short-term rental in The Villages?
The Villages short-term rentals average $189 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
Does The Villages require a permit for short-term rentals?
Yes, at the state level. Operators need a Florida DBPR Vacation Rental Dwelling license (about $170/year at renewal). There is no city permit since The Villages is unincorporated, but CDD and HOA deed restrictions apply and often set 30-plus day minimum rental periods.
What is the typical gross rental yield for a short-term rental in The Villages?
Based on $2,878 average monthly revenue and a $393,135 typical home value, annualized revenue produces a gross yield of about 8.8% before expenses.
What is the best month to operate a short-term rental in The Villages?
Occupancy in The Villages peaks in Feb (80%) and is softest in Sep (48%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
How many short-term rental listings are active in The Villages?
Approximately 8,090 listings are active, split between Airbnb (3,067), Vrbo (977), and 4,046 listed on both platforms.
Who are the top property managers operating in The Villages?
Evolve leads with 358 listings, followed by A&J Home Concierge (160), McCormick Management Vacation Rental (106), Village Valet Property Management (102), and Down Home Properties (87).
The Villages, FloridaRev $2,878ADR $189Occ 55%Score C (60)

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Table of Contents

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Quick Facts: Florida Central Area market area

Avg Daily Rate
$189
Occupancy Rate
55%
Avg Revenue/Mo
$2,878
The Villages Population
94,261

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