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  4. The Villages

The Villages, Florida

Short-Term Rental Market Data & Investment Analysis

The Villages, Florida Short-Term Rental Market

The Villages, in the West Central Florida STR market, posted $161 ADR, 45.4% occupancy, $2,024 monthly revenue in September 2026.

Quick Answer: The Villages, Florida is an active short-term rental market. average occupancy in the Florida Central Area market area is 45%. average monthly revenue in the Florida Central Area market area is $2,024. average daily rate in the Florida Central Area market area is $161. the top operator in the Florida Central Area market area is Evolve with 358 listings. market score is 60/100 (grade C).

Avg Monthly Revenue
$2,024
↑ 2.5% YoY
45%
Occupancy
↑ 6.8% YoY
$161
Avg Daily Rate
↑ 2.9% YoY
39.9 days avg lead time5.3 avg length of stay

Market data reflects the Florida Central Area regional market, which includes The Villages. Regulations, taxes, and permit details below are specific to The Villages.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation51
Seasonality82
Investability84
Rental Demand75
Revenue Growth47

Market Overview

This profile covers The Villages, Florida, using short-term rental performance for the West Central Florida STR market, a region that includes The Villages area. Performance figures below describe that region rather than The Villages alone, while regulations and housing figures are specific to The Villages. As of September 2026, the West Central Florida STR market averaged an ADR of $161, occupancy of 45.4% and revenue of $2,024 per listing for the month. Compared with September 2025, occupancy rose 6.8%, ADR rose 5.6% and revenue rose 2.5%. Entire home listings earned an ADR of $166, and houses averaged $2,115 in monthly revenue against $1,703 for apartments. September is the seasonal low for the region, so the monthly reading understates a typical month. Across the first nine months of 2026, occupancy has averaged 58.4%, ADR $179 and monthly revenue $2,904. Summing the twelve seasonal months gives annualized revenue of $30,111 per listing. The Villages itself is a 55+ age-restricted master-planned community of 94,261 residents across Sumter, Lake and Marion counties. Rentals there cater largely to snowbirds and prospective residents on trial stays rather than general tourism, which pushes demand toward winter and toward stays of weeks rather than single nights. Bedroom, channel, listing-type and top operator data are tracked at a shared regional level rather than uniquely for The Villages, so this profile omits it. A gross yield is also not stated, because regional revenue over a local home value is not a valid ratio.

Seasonal Patterns

Monthly seasonal data for The Villages, Florida
MonthOccupancy
Jan65%
Feb80%
Mar78%
Apr58%
May53%
Jun60%
Jul64%
Aug51%
Sep48%
Oct54%
Nov58%
Dec57%

Month-by-month nightly rates and revenue figures for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Florida Central Area market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida Central Area market as a whole, which includes The Villages, so these counts are not The Villages-only figures.

#OperatorListingsReviewsRating
1Evolve35813,225★ 4.74
2A&J Home Concierge160633★ 4.74
3McCormick Management Vacation Rental1063,510★ 4.84
4Village Valet Property Management, LLC1021,251★ 4.68
5Down Home Properties871,128★ 4.69

What Kind of STR Should I Buy in The Villages?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb37.9%
vrbo12.1%
both50%

Investment Analysis

The full investment analysis for The Villages — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (The Villages)

Typical home values, median sale prices, and the 10-year price trend for The Villages are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for The Villages — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are permitted in The Villages. The community sits in unincorporated parts of Sumter, Lake and Marion counties, so there is no municipal STR permit. Florida state law has preempted local bans and caps on rental duration or frequency since 2011, and the 2024 attempt to expand statewide registration (SB 280) was vetoed in June 2024, so the existing framework continues. Operators need a state-issued Florida DBPR Vacation Rental Dwelling license, which costs $170 at annual renewal (roughly $220 the first year including a $50 application fee). The license applies to anyone renting a home more than three times a year for periods under 30 days. There is no annual night cap, and neither owner occupancy nor primary residence is required. Transient rentals are taxed. In the Sumter County portion, rentals pay the 6% state sales tax plus a 1% county surtax, 7% total, since Sumter repealed its 2% tourist development tax effective October 1, 2020. The Lake and Marion portions carry their own local tourist development taxes, so verify by exact address. The main constraint is private rather than governmental. The Villages is 55+ age-restricted: at least one occupant per home must be 55 or older and no permanent residents under 19 are allowed, which applies to renters as well. Seventeen Community Development Districts and developer deed restrictions govern much of the area, and many contain no-business language or minimum rental periods, often 30 days or longer, which can curtail nightly rentals. Enforcement severity is rated moderate and runs mainly through deed compliance and DBPR licensing. Confirm the specific district’s covenants before buying.

Market Comparison

The West Central Florida STR market shows a strong seasonal split. September 2026 occupancy of 45.4% and a $161 ADR reflect the seasonal low, so the fuller picture is better. Across the first nine months of 2026, occupancy averaged 58.4% and ADR averaged $179. Monthly revenue of $2,904 over that period reflects a market that earns through occupancy and winter volume. The luxury tier at $286 ADR shows that a premium segment exists, but it is not the typical listing. Buyers should expect a sharp winter peak and a quiet late summer. Top operator data is tracked at a shared regional level rather than uniquely for The Villages, so this profile omits it.

Frequently Asked Questions About The Villages, Florida

What is the average Airbnb ADR in The Villages area?
The Villages short-term rentals average $161 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short-term rentals in The Villages area?
September 2026 occupancy was 45.4%, up 6.8% from a year earlier. September is the seasonal low, and the first nine months of 2026 averaged 58.4%. February is the peak at 80.4%.
How much revenue does a short-term rental earn in The Villages area?
Across all listing types, The Villages short-term rentals average $2,024 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
Are short-term rentals legal in The Villages?
Yes. Florida law preempts local bans and caps, and operators need a DBPR Vacation Rental Dwelling license at $170 per year to renew. Deed restrictions and 55+ age rules can still limit nightly rentals in specific villages.
What is the best time of year to rent in The Villages area?
Occupancy in The Villages peaks in Feb (80%) and is softest in Sep (48%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does a home cost in The Villages?
The typical home value is $392,945 and the median sale price is $370,000. The sale-to-list ratio is 99.7% and the median time to pending is 44 days, as of the June 30, 2026 snapshot.
What occupancy tax applies to rentals in The Villages?
In the Sumter County portion, rentals pay 6% state sales tax plus a 1% county surtax, 7% total. The Lake and Marion portions have their own tourist development taxes, so verify by address.
The Villages, FloridaRev $2,024ADR $161Occ 45%Score C (60)

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Table of Contents

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Quick Facts: Florida Central Area market area

Avg Daily Rate
$161
Occupancy Rate
45%
Avg Revenue/Mo
$2,024
The Villages Population
94,261

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