Tavernier, Florida Short-Term Rental Market
Tavernier STRs averaged $485/night at 64.3% occupancy in June 2026, though the data is shared with a wider Keys submarket.
Quick Answer: Tavernier, Florida is an active short-term rental market. average occupancy is 64%. average monthly revenue is $8,168. average daily rate is $485. the top operator is Vacasa with 337 listings. market score is 57/100 (grade C).
Market data reflects the Key West regional market, which includes Tavernier. Regulations, taxes, and permit details below are specific to Tavernier.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Tavernier ($484.56 ADR, 64.30% occupancy, 9,047 tracked listings) are identical to those tracked for Summerland Key, another Monroe County Keys community. This reflects the underlying data provider’s shared Florida Keys submarket definition rather than distinct town-level tracking; readers should treat these performance figures as representative of the broader Keys STR market rather than Tavernier exclusively, while the housing, regulatory, and population figures below are Tavernier-specific.
With that caveat, the tracked data shows entire-place units at 98.3% of supply (8,895 listings), private rooms at 1.7% (152), with average monthly revenue of $8,168 per listing. Occupancy declined 0.9 percentage points year over year while ADR rose 5.5% and revenue grew 5.2%. Bedroom mix in the tracked data is dominated by 2-bedroom units at 38.9% (3,517), followed by 3-bedroom at 25.9% (2,339).
Tavernier is a small census-designated place on Key Largo in the Upper Florida Keys, with a population of 2,530. No Tavernier-specific visitor count is published, but per the Monroe County Tourist Development Council’s 2023 visitor profile, Keys visitors spent an average of $1,667 per person per trip, stayed an average of 6.0 nights, and were 87% domestic. Tourism generates roughly $3.5 billion in annual visitor spending region-wide.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $391 | $6,393 |
| Feb | 80% | $417 | $7,544 |
| Mar | 78% | $445 | $8,838 |
| Apr | 59% | $421 | $6,810 |
| May | 59% | $391 | $6,084 |
| Jun | 68% | $401 | $6,697 |
| Jul | 68% | $383 | $6,724 |
| Aug | 50% | $358 | $5,025 |
| Sep | 40% | $341 | $3,927 |
| Oct | 52% | $364 | $4,672 |
| Nov | 58% | $390 | $5,355 |
| Dec | 61% | $434 | $6,437 |
Top Short-Term Rental Operators in Tavernier
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 337 | 21,234 | ★ 4.55 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,472 | ★ 4.68 |
| 3 | Brightwild | 208 | 14,851 | ★ 4.62 |
| 4 | Last Key | 156 | 8,230 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,749 | ★ 4.81 |
What Kind of STR Should I Buy in Tavernier?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,569 |
| 2 bed | 3,517 |
| 3 bed | 2,339 |
| 4 bed | 1,067 |
| 5 bed | 539 |
ADR by Property Tier
| Entire Home | $488 |
| Luxury | $952 |
| Professionally Managed | $576 |
Revenue by Dwelling Type
| Apartment | $6,387 |
| Entire Place | $8,235 |
| House | $9,605 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.6% |
Investment Analysis
Given the shared-data caveat above, the tracked ADR and occupancy figures should be read as a Keys-wide reference point rather than Tavernier-exclusive performance. Within that tracked data, the professionally managed tier averages $575.63 a night (18.8% above the $484.56 blended ADR) and the luxury tier averages $952.25, 96.5% above blended, nearly double.
Against a typical Tavernier home value of $745,679 (with for-sale inventory of just 61 listings and a median list price of $718,167, slightly below typical home value, reflecting a small and thin sample), the tracked average listing revenue of $8,168 per month ($98,012 annualized) implies a gross yield of roughly 13.1% before operating expenses, though this figure inherits the shared-data caveat and should be verified against Tavernier-specific comparables before underwriting.
As in the rest of the Florida Keys, the binding investment constraint here is zoning eligibility, not just economics: vacation rental permits under Monroe County rules are only issued in specific land use districts (SR, MU, UR, IS-V, OS), while common residential districts (IS, URM, IS-M) prohibit sub-28-day rentals entirely. A parcel’s zoning designation determines whether it can legally operate as a short-term rental at all.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Within the tracked (Keys-wide) data, average booking lead time is 80.1 days and average length of stay is 5.71 nights, both figures reflecting the broader Florida Keys submarket rather than Tavernier specifically, per the data-source caveat above. The long lead time is consistent with the Keys’ status as a planned destination trip rather than a spontaneous getaway.
Operators evaluating a specific Tavernier property should validate booking-window assumptions against listings specific to Key Largo and the Upper Keys corridor rather than relying solely on this shared regional figure.
Short-Term Rental Regulations
Tavernier is unincorporated Monroe County, so Florida Keys county rules govern short-term rentals. A ‘Special Vacation Rental’ is defined as any rental of less than 28 days. To operate legally, an owner or agent must obtain an annual Special Vacation Rental Permit for each dwelling unit before renting: the initial application fee is $490, with annual renewal at $100. The permit is nontransferable when the property is sold.
Both initial applications and renewals require passing a Fire and Life Safety inspection (roughly $125 to $400 depending on bedroom count), and every unit must have a licensed Vacation Rental Manager (manager license roughly $110). Permits are only issued in specific land use districts (SR, MU, UR, IS-V, OS); the common IS, URM, and IS-M residential districts prohibit sub-28-day rentals entirely, so the zoning of a specific parcel is decisive. A Monroe County business tax license and a Florida state Chapter 509 lodging license and registration are also required.
Taxes: rentals of six months or less must collect and remit a combined 12.5% (7.5% state and local sales tax plus 5.0% Monroe County tourist development ‘bed’ tax). Owner occupancy is not required. Enforcement is rated strict. Permit application forms were last revised October 2025, and there has been ongoing state and county discussion of rules that could legalize shorter nightly vacation rentals in the Keys, but the 28-day minimum framework remained in force in unincorporated Monroe County as of 2026. Investors should verify current parcel eligibility and fees with Monroe County Planning before purchasing.
Market Comparison
Within the tracked (Keys-wide) data, this market runs well above typical U.S. short-term rental benchmarks on both metrics. At 64.30% occupancy, the tracked figure is about 9.3 percentage points above the roughly 55% national median. Average daily rate of $484.56 is about 120.3% above the roughly $220 national median ADR, more than double, reflecting the Florida Keys’ position as a premium, supply-constrained destination.
Among property managers tracked in this data series, Vacasa leads with 337 listings and 21,234 reviews at a 4.55 average rating. Last Key holds the highest guest rating among the top five at 4.89 across 156 listings. These operators serve the broader Upper and Lower Keys region rather than Tavernier exclusively, given the shared submarket data noted above.
Frequently Asked Questions About Tavernier, Florida
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