Tavernier, Florida Short-Term Rental Market
Permit-required Florida Keys rentals averaged $426 ADR, 39.5% occupancy and $4,942 monthly revenue in September 2026.
Quick Answer: Tavernier, Florida is an active short-term rental market. average occupancy in the Key West market area is 40%. average monthly revenue in the Key West market area is $4,942. average daily rate in the Key West market area is $426. the top operator in the Key West market area is Vacasa with 337 listings. market score is 57/100 (grade C).
Market data reflects the Key West regional market, which includes Tavernier. Regulations, taxes, and permit details below are specific to Tavernier.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Tavernier, an unincorporated community on Key Largo in the Upper Florida Keys, with a population of 2,530. Performance figures below describe the Florida Keys STR market, so they are regional readings and not a Tavernier-only count. In September 2026 the Florida Keys STR market posted an average daily rate of $426, occupancy of 39.5% and average revenue of $4,942 per listing for the month. Entire-home listings averaged $431 per night, and luxury listings reached $854. Compared with September 2025, occupancy rose 7.0%, ADR rose 6.7% and revenue rose 10.1%. September is the slowest month of the Keys calendar, so the 39.5% occupancy reading reflects the off-season and not a weak year. Seasonal averages put September at 40.3% occupancy against a February peak of 80.2%. Year to date in 2026, nine months of data show average occupancy of 62.5%, ADR of $493 and monthly revenue of $8,193, ahead of the full-year 2025 figures of 60.9%, $469 and $7,511. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Tavernier, so this profile omits them. The Monroe County Tourist Development Council 2023 visitor profile reports that Keys visitors spent an average of $1,667 per person per trip, stayed 6.0 nights on average and were 87% domestic. Visitors come for diving, snorkeling, sportfishing and boating, and John Pennekamp Coral Reef State Park sits just north in Key Largo. Short-term rentals here require a county permit, covered in the regulatory section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 59% |
| May | 59% |
| Jun | 68% |
| Jul | 68% |
| Aug | 50% |
| Sep | 40% |
| Oct | 52% |
| Nov | 58% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Key West market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Key West market as a whole, which includes Tavernier, so these counts are not Tavernier-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 337 | 21,234 | ★ 4.55 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,472 | ★ 4.68 |
| 3 | Brightwild | 208 | 14,851 | ★ 4.62 |
| 4 | Last Key | 156 | 8,230 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,749 | ★ 4.81 |
What Kind of STR Should I Buy in Tavernier?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.6% |
Home Value Trends (Tavernier)
Typical home values, median sale prices, and the 10-year price trend for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tavernier — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Tavernier, but with strict conditions. Tavernier is unincorporated Monroe County, so Florida Keys county rules apply. A Special Vacation Rental is any rental of less than 28 days, and each dwelling unit needs a Special Vacation Rental Permit before it is rented. The initial application fee is $490 and annual renewal is $100. The permit is nontransferable when the property is sold. Both initial and renewal require a Fire and Life Safety inspection, roughly $125 to $400 depending on bedroom count, and each unit must have a licensed Vacation Rental Manager, with a manager license costing about $110. A Monroe County business tax license and a Florida Chapter 509 lodging license are also required. Permits are issued only in SR, MU, UR, IS-V and OS land use districts. Sub-28-day rentals are prohibited in IS, URM and IS-M districts, so parcel zoning is decisive. Properties without a permit are limited to twelve non-overlapping 28-day rental periods per year. Owner occupancy and primary residence are not required. Rentals of six months or less collect a combined 12.5%, made up of 7.5% state and local sales tax and the 5% Monroe County tourist development tax. Enforcement is rated strict. Permit forms were last revised in October 2025, and state and county discussion continues on rules that could legalize shorter vacation rentals, but the 28-day framework remains in force as of 2026. Verify parcel eligibility and fees with Monroe County Planning before purchasing.
Market Comparison
The Florida Keys STR market shows a high nightly rate and a seasonal occupancy pattern. September 2026 ADR was $426, and the all-listings average in the seasonal series runs from $349 in September to $445 in March. Occupancy is more mixed. September’s 39.5% is near the low end of the year. The seasonal series puts February (80.2%), March (77.6%), June (67.8%) and July (68.2%) well above the 40.3% September trough, while August (49.7%), September (40.3%) and October (52.4%) are the softest months. The 2026 year-to-date occupancy of 62.5% and ADR of $493 are both ahead of full-year 2025 at 60.9% and $469. The tradeoff is cost and compliance: a typical home value of $748,718, annual permits, inspections, licensed management and a 12.5% tax load. Top operators are tracked at a shared regional level rather than uniquely for Tavernier, so this profile omits them. Investors comparing the Keys with lower-priced inland markets should expect higher revenue per night but a higher entry price and stricter rules.
Frequently Asked Questions About Tavernier, Florida
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