Tavernier, Florida Short-Term Rental Market
Tavernier STRs averaged $485/night at 64.3% occupancy in June 2026, though the data is shared with a wider Keys submarket.
Quick Answer: Tavernier, Florida is an active short-term rental market. average occupancy in the Key West market area is 64%. average monthly revenue in the Key West market area is $8,168. average daily rate in the Key West market area is $485. the top operator in the Key West market area is Vacasa with 337 listings. market score is 57/100 (grade C).
Market data reflects the Key West regional market, which includes Tavernier. Regulations, taxes, and permit details below are specific to Tavernier.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Data note: the short-term rental performance figures tracked for Tavernier ($484.56 ADR, 64.30% occupancy, 9,047 tracked listings) are identical to those tracked for Summerland Key, another Monroe County Keys community. This reflects the underlying data provider’s shared Florida Keys submarket definition rather than distinct town-level tracking; readers should treat these performance figures as representative of the broader Keys STR market rather than Tavernier exclusively, while the housing, regulatory, and population figures below are Tavernier-specific.
With that caveat, the tracked data shows entire-place units at 98.3% of supply (8,895 listings), private rooms at 1.7% (152), with average monthly revenue of $8,168 per listing. Occupancy declined 0.9 percentage points year over year while ADR rose 5.5% and revenue grew 5.2%. Bedroom mix in the tracked data is dominated by 2-bedroom units at 38.9% (3,517), followed by 3-bedroom at 25.9% (2,339).
Tavernier is a small census-designated place on Key Largo in the Upper Florida Keys, with a population of 2,530. No Tavernier-specific visitor count is published, but per the Monroe County Tourist Development Council’s 2023 visitor profile, Keys visitors spent an average of $1,667 per person per trip, stayed an average of 6.0 nights, and were 87% domestic. Tourism generates roughly $3.5 billion in annual visitor spending region-wide.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 80% |
| Mar | 78% |
| Apr | 59% |
| May | 59% |
| Jun | 68% |
| Jul | 68% |
| Aug | 50% |
| Sep | 40% |
| Oct | 52% |
| Nov | 58% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Key West market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Key West market as a whole, which includes Tavernier, so these counts are not Tavernier-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 337 | 21,234 | ★ 4.55 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,472 | ★ 4.68 |
| 3 | Brightwild | 208 | 14,851 | ★ 4.62 |
| 4 | Last Key | 156 | 8,230 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,749 | ★ 4.81 |
What Kind of STR Should I Buy in Tavernier?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.6% |
Home Value Trends (Tavernier)
Typical home values, median sale prices, and the 10-year price trend for Tavernier are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Tavernier — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Tavernier is unincorporated Monroe County, so Florida Keys county rules govern short-term rentals. A ‘Special Vacation Rental’ is defined as any rental of less than 28 days. To operate legally, an owner or agent must obtain an annual Special Vacation Rental Permit for each dwelling unit before renting: the initial application fee is $490, with annual renewal at $100. The permit is nontransferable when the property is sold.
Both initial applications and renewals require passing a Fire and Life Safety inspection (roughly $125 to $400 depending on bedroom count), and every unit must have a licensed Vacation Rental Manager (manager license roughly $110). Permits are only issued in specific land use districts (SR, MU, UR, IS-V, OS); the common IS, URM, and IS-M residential districts prohibit sub-28-day rentals entirely, so the zoning of a specific parcel is decisive. A Monroe County business tax license and a Florida state Chapter 509 lodging license and registration are also required.
Taxes: rentals of six months or less must collect and remit a combined 12.5% (7.5% state and local sales tax plus 5.0% Monroe County tourist development ‘bed’ tax). Owner occupancy is not required. Enforcement is rated strict. Permit application forms were last revised October 2025, and there has been ongoing state and county discussion of rules that could legalize shorter nightly vacation rentals in the Keys, but the 28-day minimum framework remained in force in unincorporated Monroe County as of 2026. Investors should verify current parcel eligibility and fees with Monroe County Planning before purchasing.
Market Comparison
Within the tracked (Keys-wide) data, this market runs well above typical U.S. short-term rental benchmarks on both metrics. At 64.30% occupancy, the tracked figure is about 9.3 percentage points above the roughly 55% national median. Average daily rate of $484.56 is about 120.3% above the roughly $220 national median ADR, more than double, reflecting the Florida Keys’ position as a premium, supply-constrained destination.
Among property managers tracked in this data series, Vacasa leads with 337 listings and 21,234 reviews at a 4.55 average rating. Last Key holds the highest guest rating among the top five at 4.89 across 156 listings. These operators serve the broader Upper and Lower Keys region rather than Tavernier exclusively, given the shared submarket data noted above.
Frequently Asked Questions About Tavernier, Florida
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