Sebring, Florida Short-Term Rental Market
Sebring and Highlands County STRs averaged $162 ADR, 39.7% occupancy and $1,731 monthly revenue in September 2026.
Quick Answer: Sebring, Florida is an active short-term rental market. average occupancy in the Florida South Central Area market area is 40%. average monthly revenue in the Florida South Central Area market area is $1,731. average daily rate in the Florida South Central Area market area is $162. the top operator in the Florida South Central Area market area is Evolve with 91 listings. market score is 56/100 (grade C).
Market data reflects the Florida South Central Area regional market, which includes Sebring. Regulations, taxes, and permit details below are specific to Sebring.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Sebring sits in central Florida’s Highlands County, and the short term rental performance figures on this page describe the Highlands County STR market, which covers Sebring. In September 2026 the average daily rate across all listings was $162, occupancy was 39.7%, and average monthly revenue per listing was $1,731. Compared with September 2025, occupancy rose 1.1%, ADR rose 4.3%, and revenue fell 1.2%.
The market has grown steadily over the longer term. Average ADR climbed from $104 in 2017 to $171 in 2025, and the 2026 year to date figure through September is $178 with occupancy of 50.7% and average monthly revenue of $2,518. Occupancy peaked around 61.2% in 2021 and has settled near 52% since 2024. The seasonal sum of monthly revenue comes to $25,376 a year, which is the figure to use for annual planning.
Demand is tied to tourism. Visitor spending in Highlands County reached a record $349.4 million in 2024, up 2.9% over 2023, and lodging accounted for $96.8 million of that. Sebring International Raceway is the signature draw and hosts the 12 Hours of Sebring each March. Other visitors come for the region’s roughly 100 lakes, Highlands Hammock State Park, and historic downtown. Sebring has a population of 11,379.
Bedroom, booking channel, and listing type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Sebring, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 79% |
| Mar | 65% |
| Apr | 44% |
| May | 46% |
| Jun | 51% |
| Jul | 53% |
| Aug | 44% |
| Sep | 45% |
| Oct | 51% |
| Nov | 52% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Sebring are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Florida South Central Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida South Central Area market as a whole, which includes Sebring, so these counts are not Sebring-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 91 | 2,382 | ★ 4.72 |
| 2 | Vacasa | 20 | 497 | ★ 4.60 |
| 3 | Jeeves Florida Rentals | 15 | 43 | ★ 4.63 |
| 4 | RedAwning | 5 | 104 | ★ 4.86 |
| 5 | Midtown Stays | 3 | 21 | ★ 4.67 |
What Kind of STR Should I Buy in Sebring?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Sebring are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.9% |
| vrbo | 9.9% |
| both | 43.3% |
Home Value Trends (Sebring)
Typical home values, median sale prices, and the 10-year price trend for Sebring are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Sebring — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted in Sebring. There is no city specific STR ordinance, so operators are governed mainly by Florida state law and Highlands County rules. Florida’s statewide preemption means local governments cannot ban STRs or cap nights or frequency, with limited exceptions for ordinances that predate June 2011.
Operators need a Florida DBPR Vacation Rental License. A single dwelling renews at about $170 per year, with the first year costing somewhat more once application and hospitality education fees are included. The license renews annually. Highlands County business tax and zoning compliance also apply, and a fire and safety inspection is typically expected. Residential zones may carry added restrictions or require special use approval, while commercial and mixed use zones are generally more permissive.
There is no owner occupancy requirement, no primary residence requirement, and no annual night cap. Lodging taxes total 12.5% on Highlands County transient stays, which includes the 5% county Tourist Development Tax. The county raised that tax from 4% to 5% effective August 1, 2023. Operators must register with the Florida Department of Revenue and the county to collect and remit taxes.
Enforcement is rated minimal and is handled mainly through state licensing and county code enforcement. Unlicensed operation can draw fines of roughly $500 to $1,000 or more per day. Confirm zoning and business tax receipt requirements with Highlands County Development Services before purchasing.
Market Comparison
Occupancy in the Highlands County STR market was 39.7% in September 2026, with a $162 ADR. Annual averages are higher: 2025 occupancy was 52.2% with a $171 ADR.
The market does hold some advantages. Entry costs are modest, with a typical home value of $241,327, and Florida’s statewide preemption gives investors regulatory certainty with no night caps and no owner occupancy requirement. ADR has risen from $104 in 2017 to $171 in 2025, and the 2026 year to date figure of $178 suggests the market is still moving upward on rate.
Operators who reach the professionally managed tier at $231 or the luxury tier at $275 earn well above the $162 market average, which shows that positioning matters. Because bedroom, channel, and operator data are tracked at a shared regional level rather than uniquely for Sebring, this profile omits them.
Frequently Asked Questions About Sebring, Florida
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