Saint Johns, Florida Short-Term Rental Market
Saint Johns STRs averaged $273/night at 67.6% occupancy in June 2026 across 13,392 active listings.
Quick Answer: Saint Johns, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 68%. average monthly revenue in the Jacksonville market area is $4,949. average daily rate in the Jacksonville market area is $273. the top operator in the Jacksonville market area is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Saint Johns. Regulations, taxes, and permit details below are specific to Saint Johns.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Saint Johns, Florida had 13,392 active short-term rental listings as of the latest snapshot, split between Airbnb (4,851), Vrbo (1,286), and 7,255 properties listed on both platforms. The market posted a $273.05 average daily rate (ADR) and 67.56% occupancy in June 2026, generating average monthly revenue of $4,949 per listing. Occupancy rose 0.59% year over year while ADR slipped 1.45%, netting a roughly flat 0.07% change in average revenue.
Entire-place listings dominate at 12,169 (90.9% of supply), with 1,216 private-room listings and 7 shared-room listings. By bedroom count, 2-bedroom properties lead at 4,276 listings, followed by 1-bedroom (3,965), 3-bedroom (3,215), 4-bedroom (1,308), and 5-bedroom (615).
Saint Johns itself is an affluent, fast-growing residential suburb between Jacksonville and St. Augustine, with a population of 69,866 and median household income around $103,000 in the World Golf Village area. It is not a standalone tourist destination; it sits inside St. Johns County, marketed as ‘Florida’s Historic Coast,’ where county-wide tourism generates an estimated $3.8 billion in annual economic impact, driven primarily by St. Augustine’s historic district, Atlantic beaches, and golf. Saint Johns’ own draw centers on golf and family/relocation traffic around World Golf Village and its King & Bear and Slammer & Squire championship courses.
Booking data shows a 59.09-day average lead time and a 4.91-night average length of stay. StaySTRA’s overall market score for Saint Johns is 89.79, one of the strongest scores reviewed in this batch, with rental demand the top sub-component at 85.29 and regulation the softest at 60.95.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 54% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Saint Johns are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Saint Johns, so these counts are not Saint Johns-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Saint Johns?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Saint Johns are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Booking Insights
Booking-window and length-of-stay analysis for Saint Johns — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Saint Johns, and a permit is required: operators need a Florida DBPR Vacation Rental Dwelling License, a Florida Department of Revenue sales-tax certificate, and a St. Johns County Local Business Tax Receipt. A key local nuance applies here: St. Johns County’s dedicated STR ordinance (2021-23), which mandates annual registration and caps occupancy at 10 guests, applies only to unincorporated county areas east of the Intracoastal Waterway. Saint Johns itself lies west of the Intracoastal and is therefore exempt from that county registration and occupancy-cap program.
There is no owner-occupancy requirement and no primary-residence mandate at the county level, and no annual night cap. Taxes on stays of six months or less total roughly 11%: a 5% St. Johns County Tourist Development Tax plus Florida’s 6% state sales tax (and any applicable discretionary surtax).
The most significant practical constraint in Saint Johns is private rather than governmental: many subdivisions, including Julington Creek Plantation, World Golf Village, and Durbin, sit inside HOAs or CDDs whose covenants can independently restrict or prohibit short-term rentals, and StaySTRA’s area profile (last updated July 9, 2026) notes these private restrictions are frequently the binding limit for investors. Enforcement is characterized as moderate. Investors should check deed restrictions and HOA/CDD covenants before purchasing, in addition to confirming state licensing requirements.
Market Comparison
Saint Johns’ 67.56% occupancy runs well above the roughly 55% national STR median, and its $273.05 ADR is about 24% higher than the national median of approximately $220. Both metrics above the national benchmark point to strong demand fundamentals in this market, likely benefiting from its position near St. Augustine’s tourism economy and World Golf Village’s golf-driven visitor base.
The market’s top property managers include Coastal Realty, the leader with 374 listings and 1,714 reviews (4.524 rating), followed by Vacasa (235 listings, 9,190 reviews, 4.478 rating), Evolve (153 listings, 5,829 reviews, 4.596 rating), Silver Street Management (142 listings, 6,363 reviews, 4.626 rating, the highest-rated of the top five), and Distinctive Beach Rentals by Vtrips (134 listings, 4,700 reviews, 4.394 rating). Together these five operators manage 1,038 listings, about 7.8% of the market’s 13,392 total active listings.
Frequently Asked Questions About Saint Johns, Florida
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