Saint Johns, Florida Short-Term Rental Market
Saint Johns STRs averaged $273/night at 67.6% occupancy in June 2026 across 13,392 active listings.
Quick Answer: Saint Johns, Florida is an active short-term rental market. average occupancy is 68%. average monthly revenue is $4,949. average daily rate is $273. the top operator is Coastal Realty with 374 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Saint Johns. Regulations, taxes, and permit details below are specific to Saint Johns.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Saint Johns, Florida had 13,392 active short-term rental listings as of the latest snapshot, split between Airbnb (4,851), Vrbo (1,286), and 7,255 properties listed on both platforms. The market posted a $273.05 average daily rate (ADR) and 67.56% occupancy in June 2026, generating average monthly revenue of $4,949 per listing. Occupancy rose 0.59% year over year while ADR slipped 1.45%, netting a roughly flat 0.07% change in average revenue.
Entire-place listings dominate at 12,169 (90.9% of supply), with 1,216 private-room listings and 7 shared-room listings. By bedroom count, 2-bedroom properties lead at 4,276 listings, followed by 1-bedroom (3,965), 3-bedroom (3,215), 4-bedroom (1,308), and 5-bedroom (615).
Saint Johns itself is an affluent, fast-growing residential suburb between Jacksonville and St. Augustine, with a population of 69,866 and median household income around $103,000 in the World Golf Village area. It is not a standalone tourist destination; it sits inside St. Johns County, marketed as ‘Florida’s Historic Coast,’ where county-wide tourism generates an estimated $3.8 billion in annual economic impact, driven primarily by St. Augustine’s historic district, Atlantic beaches, and golf. Saint Johns’ own draw centers on golf and family/relocation traffic around World Golf Village and its King & Bear and Slammer & Squire championship courses.
Booking data shows a 59.09-day average lead time and a 4.91-night average length of stay. StaySTRA’s overall market score for Saint Johns is 89.79, one of the strongest scores reviewed in this batch, with rental demand the top sub-component at 85.29 and regulation the softest at 60.95.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $172 | $2,603 |
| Feb | 70% | $180 | $3,029 |
| Mar | 75% | $212 | $4,089 |
| Apr | 62% | $208 | $3,475 |
| May | 60% | $210 | $3,339 |
| Jun | 70% | $234 | $4,212 |
| Jul | 70% | $223 | $4,085 |
| Aug | 54% | $196 | $2,976 |
| Sep | 50% | $184 | $2,479 |
| Oct | 54% | $186 | $2,707 |
| Nov | 53% | $192 | $2,657 |
| Dec | 56% | $200 | $3,045 |
Top Short-Term Rental Operators in Saint Johns
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 374 | 1,714 | ★ 4.52 |
| 2 | Vacasa | 235 | 9,190 | ★ 4.48 |
| 3 | Evolve | 153 | 5,829 | ★ 4.60 |
| 4 | Silver Street Management | 142 | 6,363 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,700 | ★ 4.39 |
What Kind of STR Should I Buy in Saint Johns?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,965 |
| 2 bed | 4,276 |
| 3 bed | 3,215 |
| 4 bed | 1,308 |
| 5 bed | 615 |
ADR by Property Tier
| Entire Home | $286 |
| Luxury | $459 |
| Professionally Managed | $355 |
Revenue by Dwelling Type
| Apartment | $4,169 |
| Entire Place | $5,213 |
| House | $5,647 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.6% |
| both | 54.2% |
Investment Analysis
Saint Johns’ ADR tiers span a wide range: the market-wide average of $273.05 sits below the entire-home tier at $286.44, professionally managed listings at $354.92, and the luxury tier at $458.78, a $185.73 gap and roughly 68% premium over the market average.
On the acquisition side, typical home value is not published for Saint Johns in this dataset, but the median sale price is $506,700 against a median list price of $588,000, with homes selling at 86.2% of list price and a median 41 days to pending, indicating some negotiating room for buyers relative to asking price. Using the median sale price as a rough proxy for acquisition cost, annualizing the $4,949 average monthly revenue (about $59,390 per year) implies a gross yield near 11.7%, though this substitutes median sale price for the typical-home-value metric used elsewhere and should be treated as an approximation.
Revenue by property type favors larger homes: houses average $5,647 per month, ahead of entire-place listings overall at $5,213 and well ahead of apartments at $4,169, a 35.5% spread between apartment and house revenue.
The trailing year is essentially flat for revenue (up 0.07%), a 1.45% ADR decline roughly offset by a 0.59% occupancy gain. StaySTRA’s revenue-growth score of 74.90 sits mid-pack among the six tracked components.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Saint Johns guests book an average of 59.09 days in advance, giving operators roughly two months of runway to adjust pricing ahead of arrival dates. This lead time supports dynamic pricing that raises rates as popular weeks fill in, particularly across the market’s two seasonal high points in March and June identified above.
Average length of stay is 4.91 nights, a mid-length stay consistent with a golf-and-getaway market drawing visitors for multi-day trips rather than single-night stopovers. This length of stay supports 4 to 5-night minimum-stay policies without significantly restricting bookable inventory.
Combined, the booking window and stay length suggest operators should build pricing calendars that account for both the March occupancy peak and the June rate peak separately, since the two months reward different strategies: volume-focused pricing in March and rate-focused pricing in June.
Short-Term Rental Regulations
Short-term rentals are legal in Saint Johns, and a permit is required: operators need a Florida DBPR Vacation Rental Dwelling License, a Florida Department of Revenue sales-tax certificate, and a St. Johns County Local Business Tax Receipt. A key local nuance applies here: St. Johns County’s dedicated STR ordinance (2021-23), which mandates annual registration and caps occupancy at 10 guests, applies only to unincorporated county areas east of the Intracoastal Waterway. Saint Johns itself lies west of the Intracoastal and is therefore exempt from that county registration and occupancy-cap program.
There is no owner-occupancy requirement and no primary-residence mandate at the county level, and no annual night cap. Taxes on stays of six months or less total roughly 11%: a 5% St. Johns County Tourist Development Tax plus Florida’s 6% state sales tax (and any applicable discretionary surtax).
The most significant practical constraint in Saint Johns is private rather than governmental: many subdivisions, including Julington Creek Plantation, World Golf Village, and Durbin, sit inside HOAs or CDDs whose covenants can independently restrict or prohibit short-term rentals, and StaySTRA’s area profile (last updated July 9, 2026) notes these private restrictions are frequently the binding limit for investors. Enforcement is characterized as moderate. Investors should check deed restrictions and HOA/CDD covenants before purchasing, in addition to confirming state licensing requirements.
Market Comparison
Saint Johns’ 67.56% occupancy runs well above the roughly 55% national STR median, and its $273.05 ADR is about 24% higher than the national median of approximately $220. Both metrics above the national benchmark point to strong demand fundamentals in this market, likely benefiting from its position near St. Augustine’s tourism economy and World Golf Village’s golf-driven visitor base.
The market’s top property managers include Coastal Realty, the leader with 374 listings and 1,714 reviews (4.524 rating), followed by Vacasa (235 listings, 9,190 reviews, 4.478 rating), Evolve (153 listings, 5,829 reviews, 4.596 rating), Silver Street Management (142 listings, 6,363 reviews, 4.626 rating, the highest-rated of the top five), and Distinctive Beach Rentals by Vtrips (134 listings, 4,700 reviews, 4.394 rating). Together these five operators manage 1,038 listings, about 7.8% of the market’s 13,392 total active listings.
Frequently Asked Questions About Saint Johns, Florida
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