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  4. Saint Cloud

Saint Cloud, Florida

Short-Term Rental Market Data & Investment Analysis

Saint Cloud, Florida Short-Term Rental Market

AMarket Score 96/100
Data updated June 2026

Saint Cloud STRs averaged $267/night at 62.2% occupancy in June 2026 across 62,271 active listings.

Quick Answer: Saint Cloud, Florida is an active short-term rental market. average occupancy is 62%. average monthly revenue is $4,482. average daily rate is $267. the top operator is Master Vacation Homes with 1,887 listings. market score is 96/100 (grade A).

Avg Monthly Revenue
$4,482
↓ 2.2% YoY
62%
Occupancy
↓ 7.2% YoY
$267
Avg Daily Rate
↑ 2.1% YoY
60.7 days avg lead time5.1 avg length of stay

Market data reflects the Orlando regional market, which includes Saint Cloud. Regulations, taxes, and permit details below are specific to Saint Cloud.

Market Score Breakdown

Five dimensions Apivex evaluates per market.

Regulation61
Seasonality85
Investability87
Rental Demand75
Revenue Growth93

Market Overview

Saint Cloud, Florida had 62,271 active short-term rental listings as of the latest snapshot, split between Airbnb (22,406), Vrbo (7,862), and 32,003 properties listed on both platforms. The market posted a $266.62 average daily rate (ADR) and 62.24% occupancy in June 2026, generating average monthly revenue of $4,482 per listing. Occupancy is down 6.85% year over year, while ADR is roughly flat (up 0.27%), and average revenue fell 1.88% over the trailing year.

Entire-place listings dominate at 58,288 (93.6% of supply), with 3,905 private-room listings and 78 shared-room listings. By bedroom count, 5-bedroom-plus properties are the single largest category at 21,369 listings, followed by 3-bedroom (11,983), 4-bedroom (11,675), 1-bedroom (10,061), and 2-bedroom (7,078), a mix skewed toward larger group-friendly homes typical of Central Florida’s theme-park-adjacent vacation-home markets.

Saint Cloud sits in Osceola County, part of the Kissimmee/Experience Kissimmee tourism market that drew a record 10.4 million county-wide visitors in 2024. The overwhelming majority of those visitors stay in the Kissimmee/US-192 corridor near Walt Disney World and Universal rather than in Saint Cloud proper; the city itself is a quieter, lakefront residential community on East Lake Tohopekaliga that captures overflow leisure travelers, freshwater anglers, and value-seeking visitors roughly 35-45 minutes from the major parks. The 10.4 million figure is county-wide and materially overstates Saint Cloud-specific visitation.

StaySTRA’s overall market score for Saint Cloud is 95.65, among the highest tracked, driven by strong revenue-growth (93.34) and seasonality (85.47) scores, with rental demand the relative laggard at 74.71.

Seasonal Patterns

Monthly seasonal data for Saint Cloud, Florida
MonthOccupancyADRRevenue
Jan54%$210$3,075
Feb70%$219$3,688
Mar71%$244$4,494
Apr60%$232$3,550
May55%$209$3,033
Jun65%$244$3,953
Jul66%$238$4,126
Aug56%$216$3,321
Sep46%$190$2,402
Oct56%$198$2,845
Nov55%$213$2,960
Dec56%$230$3,273

Top Short-Term Rental Operators in Saint Cloud

Ranked by total active listings. Useful for understanding the competitive landscape.

#OperatorListingsReviewsRating
1Master Vacation Homes1,88773,406★ 4.75
2Top Villas1,3106,401★ 3.81
3Ohana Vacation8023,631★ 4.26
4Vacasa76213,367★ 4.38
5RedAwning6414,500★ 4.13

What Kind of STR Should I Buy in Saint Cloud?

Revenue and pricing by property type, tier, and bedroom count.

Revenue by Bedroom Count

1 bed10,061
2 bed7,078
3 bed11,983
4 bed11,675
5 bed21,369

ADR by Property Tier

Entire Home$276
Luxury$494
Professionally Managed$311

Revenue by Dwelling Type

Apartment$3,332
Entire Place$4,636
House$5,175

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb36%
vrbo12.6%
both51.4%

Investment Analysis

Saint Cloud’s ADR tiers show clear separation: the market-wide average of $266.62 sits below the entire-home tier at $275.54, professionally managed listings at $311.24, and the luxury tier at $493.64, roughly an 85.2% premium over the market average. That spread signals significant upside for owners who can position a property in the luxury or professionally-managed tiers.

On the acquisition side, the typical home value in Saint Cloud is $395,814, with a median sale price of $396,667 and homes selling at 93.7% of list price with a median 42 days to pending, a fairly balanced market. Annualizing the average monthly revenue of $4,482 produces roughly $53,782 in gross annual revenue per listing, a gross yield of about 13.6% against the typical home value, before accounting for mortgage, management fees, taxes, insurance, and operating costs.

Revenue by property type favors larger homes: houses average $5,175 per month, well ahead of entire-place listings overall at $4,636 and apartments at $3,332, a 55.3% spread between apartment and house revenue, consistent with the market’s group-home-heavy bedroom mix.

The trailing-year trend shows occupancy softening (down 6.85%) while ADR holds roughly flat (up 0.27%), netting a 1.88% revenue decline, worth watching given the market’s still-strong 93.34 revenue-growth score reflects a longer-run trend rather than the most recent year.

Revenue Trend (5 yr)

ADR & Occupancy Trends (5 yr)

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Home Value Trends (Saint Cloud)

Typical Home Value
$393,440
Median Sale Price
$393,000
Days to Pending
51

Booking Insights

Saint Cloud guests book an average of 60.69 days in advance, one of the longer lead times in StaySTRA’s tracked markets, reflecting the planned nature of Central Florida theme-park vacations booked well ahead of travel dates. This gives operators roughly two months of runway to adjust pricing as a stay date approaches, supporting a dynamic pricing strategy that raises rates as popular weeks fill in rather than relying on last-minute demand.

Average length of stay is 5.05 nights, consistent with a full theme-park-vacation stay length rather than a weekend getaway. Combined with the market’s group-home-heavy bedroom mix (5-bedroom-plus is the largest single category), this points toward a market built around week-long, multi-family or multi-generational group trips, which supports 4 to 5-night minimum-stay policies without materially restricting bookable inventory. Operators should weight marketing and amenities toward larger groups (game rooms, private pools, multiple bedrooms) given both the stay length and bedroom-size data point toward group travel as the dominant use case.

Short-Term Rental Regulations

Short-term rentals are legal in Saint Cloud, but a permit is required: any owner renting property inside city limits must hold a Local Business Tax Receipt (the city’s ‘Landlord BTR’), issued per property after application review and subject to inspection by city officers, renewed annually. Per StaySTRA’s area profile (last updated July 8, 2026), true short-term rentals of under 30 days are generally confined to zoning districts that permit hotels and motels, meaning pure residential-neighborhood STRs face zoning risk in Saint Cloud, unlike cities with blanket residential allowances.

Tax obligations are substantial: guests staying six months or less owe a total transient rental tax of about 13.5%, combining Florida’s 6% state sales tax, Osceola County’s 1.5% discretionary surtax, and the 6% Osceola County Tourist Development Tax. Critically, Osceola County does not have collection agreements with Airbnb or Vrbo, so operators must independently collect and remit the 6% county tourist tax by the 20th of the following month, calculated on a tax base that includes cleaning and resort fees. Operators must also separately register with the Florida DBPR for a vacation rental license and with the Florida Department of Revenue.

There is no owner-occupancy requirement and no primary-residence requirement. Enforcement in Osceola-area cities is described as moderate, with license suspension possible for repeat violations, a stricter posture than markets with minimal enforcement. No Saint Cloud-specific ordinance changes were confirmed in the last 24 months, though investors should verify current zoning and BTR requirements directly given how actively Central Florida STR rules continue to evolve.

Market Comparison

Saint Cloud’s 62.24% occupancy runs well above the roughly 55% national STR median, and its $266.62 ADR is about 21% higher than the national median of approximately $220. Both above-median occupancy and above-median rate point to strong demand fundamentals, consistent with the market’s position inside the high-demand Kissimmee/Orlando theme-park corridor.

The market is led by large, established vacation-rental managers rather than boutique operators. Master Vacation Homes leads by a wide margin with 1,887 listings and 73,406 reviews (4.746 rating), followed by Top Villas (1,310 listings, 6,401 reviews, 3.807 rating, the lowest-rated of the top five), Ohana Vacation (802 listings, 3,631 reviews, 4.264 rating), Vacasa (762 listings, 13,367 reviews, 4.382 rating), and RedAwning (641 listings, 4,500 reviews, 4.125 rating). Together these five operators manage 5,402 listings, about 8.7% of the market’s 62,271 total active listings, a meaningfully larger institutional footprint than smaller Florida markets, reflecting the scale of the Disney-area vacation-home industry.

Frequently Asked Questions About Saint Cloud, Florida

What is the average occupancy rate for short-term rentals in Saint Cloud, FL?
Saint Cloud STRs averaged 62.24% occupancy in June 2026, above the roughly 55% national median.
What is the average daily rate for a short-term rental in Saint Cloud?
The market-wide ADR was $266.62 in June 2026, rising to $311.24 for professionally managed listings and $493.64 for the luxury tier.
Does Saint Cloud require a permit for short-term rentals?
Yes. Owners need a Local Business Tax Receipt (Landlord BTR), renewed annually, and true short-term (under 30-day) rentals are generally restricted to zoning districts that allow hotels and motels.
What is the typical gross rental yield for a Saint Cloud short-term rental?
Based on $4,482 average monthly revenue and a $395,814 typical home value, annualized revenue produces a gross yield of about 13.6% before expenses.
What is the best month to operate a short-term rental in Saint Cloud?
March is the peak month at 70.79% occupancy and $4,494 in monthly revenue. September is the softest month at 45.83% occupancy and $2,402 in revenue.
How many short-term rental listings are active in Saint Cloud?
Approximately 62,271 listings are active, split between Airbnb (22,406), Vrbo (7,862), and 32,003 listed on both platforms.
Who are the top property managers operating in Saint Cloud?
Master Vacation Homes leads with 1,887 listings, followed by Top Villas (1,310), Ohana Vacation (802), Vacasa (762), and RedAwning (641).
Saint Cloud, FloridaRev $4,482ADR $267Occ 62%Score A (96)

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Table of Contents

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Quick Facts: Saint Cloud

Active STRs
189
Avg Daily Rate
$152
Occupancy Rate
40%
Population
71,036
Annual Visitors
300,000

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