Port Saint Joe, Florida Short-Term Rental Market
Port Saint Joe, FL's tracked STR data currently reflects a distant Treasure Coast cluster, not its own Gulf Coast market.
Quick Answer: Port Saint Joe, Florida is an active short-term rental market. average occupancy is 56%. average monthly revenue is $3,305. average daily rate is $220. the top operator is Evolve with 191 listings. market score is 71/100 (grade B).
Market data reflects the Port St. Lucie regional market, which includes Port Saint Joe. Regulations, taxes, and permit details below are specific to Port Saint Joe.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Port Saint Joe is a small Gulf County beach town on Florida’s Forgotten Coast, on the Gulf Coast Panhandle. Important data caveat: the STR performance data in this pull for Port Saint Joe currently resolves to the same series as a cluster of Florida Treasure Coast cities (Fort Pierce, Jensen Beach, Port Saint Lucie, Stuart, Vero Beach), several hundred miles away on Florida’s Atlantic coast. This is a known upstream data-matching issue, not a description of Port Saint Joe’s actual market; the figures below reflect that distant Atlantic-coast cluster and should not be read as Port Saint Joe-specific performance.
With that caveat clearly stated, the shared series posted a $220 average daily rate and 55.8% occupancy in June 2026, with occupancy down 5.0% year over year, ADR up 2.8% year over year, and revenue down 6.5% year over year to $3,305 per month.
Bedroom mix, channel mix, market-score data, and top-operator data for Port Saint Joe in this pull are also part of the same mismatched series and are omitted here rather than presented as Port Saint Joe’s own market characteristics.
Port Saint Joe’s own genuine draws include the ten miles of white-sand Gulf beaches at T.H. Stone Memorial St. Joseph Peninsula State Park, Cape San Blas, and the town’s small, historic downtown, an unspoiled, quieter alternative to Panama City or Destin. Its own population is just 3,357, and it should not be confused with the roughly 281,000-resident Port Saint Lucie many hundreds of miles away on the opposite coast.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 70% | $171 | $3,142 |
| Feb | 85% | $187 | $3,754 |
| Mar | 80% | $198 | $4,196 |
| Apr | 56% | $180 | $2,900 |
| May | 54% | $165 | $2,465 |
| Jun | 62% | $183 | $2,924 |
| Jul | 64% | $170 | $2,963 |
| Aug | 52% | $151 | $2,327 |
| Sep | 51% | $133 | $1,874 |
| Oct | 56% | $140 | $2,084 |
| Nov | 59% | $158 | $2,367 |
| Dec | 62% | $176 | $2,751 |
Top Short-Term Rental Operators in Port Saint Joe
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 191 | 5,617 | ★ 4.63 |
| 2 | Paradise Vacation Rentals | 157 | 259 | ★ 4.39 |
| 3 | Hutchinson Island Real Estate | 73 | 37 | ★ 4.33 |
| 4 | Right Direction Rentals | 57 | 169 | ★ 4.71 |
| 5 | Island Beach Resort | 35 | 383 | ★ 4.48 |
What Kind of STR Should I Buy in Port Saint Joe?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,652 |
| 2 bed | 1,676 |
| 3 bed | 1,342 |
| 4 bed | 476 |
| 5 bed | 183 |
ADR by Property Tier
| Entire Home | $231 |
| Luxury | $470 |
| Professionally Managed | $359 |
Revenue by Dwelling Type
| Apartment | $2,321 |
| Entire Place | $3,481 |
| House | $3,722 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.9% |
| vrbo | 12.8% |
| both | 50.3% |
Investment Analysis
Port Saint Joe’s typical home value was $477,635 as of June 2026 (Zillow), with a median sale price of $576,333 against a median list price of $715,633. Homes are selling at 80.5% of list price after a median of 83 days to pending, with 361 homes for sale. This housing data is genuinely Port Saint Joe-specific and reliable.
The STR revenue figure available in this pull ($3,305 per month) is not Port Saint Joe’s own data, as explained above, so no honest gross-yield calculation can be made by pairing it with Port Saint Joe’s real home value; doing so would compound one data error with another. Buyers should treat Port Saint Joe’s actual STR revenue potential as currently unknown from this data pull and seek current comparable listing performance directly.
Port Saint Joe’s own regulatory picture, which is genuinely area-specific, is business-friendly: operators need a Florida DBPR vacation rental license, Gulf County Tourist Tax registration, and a City of Port St. Joe Business License (roughly $50, renewed annually, expiring September 30). There are no local caps on nights rented per year and no owner-occupancy or primary-residence requirement, reflecting Florida’s state-level preemption of most STR regulation and Gulf County’s tourism-friendly stance. Properties must sit within an allowable zoning district, verified via the City Zoning Map before operating.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Because Port Saint Joe’s booking lead time and length-of-stay figures in this data pull are part of the same mismatched Treasure Coast series described in the market overview, no honest booking-pattern guidance specific to Port Saint Joe can be offered from this data.
What can be said reliably: Port Saint Joe’s own draws, based on its area profile, are white-sand Gulf beaches, Cape San Blas recreation, fishing, scalloping, and birdwatching, positioning it as a quieter alternative to Panama City or Destin. That profile suggests a market built around planned Gulf Coast beach vacations rather than short weekend trips, though StaySTRA cannot currently confirm specific lead-time or stay-length figures for Port Saint Joe itself. Buyers and hosts should treat any booking-pattern figures in this data pull with caution until the underlying data-matching issue is resolved.
Short-Term Rental Regulations
Port Saint Joe is a business-friendly market for short-term rentals with a straightforward, layered licensing process rather than restrictive caps. This regulatory information is genuinely specific to Port Saint Joe, unlike the STR performance data discussed elsewhere in this profile.
Operators must: obtain a Florida DBPR vacation rental license and register the business with the Florida Department of State, Division of Corporations; register with the Gulf County Tax Collector to collect and remit the 5% Gulf County Tourist Development Tax on overnight stays (note that the county is not contracted with Airbnb or Vrbo for this tax, so hosts must remit the local tax themselves even though platforms collect state sales tax); and obtain a City of Port St. Joe Business License (Business Tax Receipt), with fees averaging roughly $25 to $50, before operating.
All city business licenses expire September 30 each year and must be renewed annually with proof of current state registrations. Properties must be located in an allowable zoning district, verified via the City Zoning Map, and rentals must meet standard safety requirements such as smoke detectors and fire extinguishers.
Beyond the 5% county bed tax, guests also pay Florida’s 6% state sales tax plus any applicable discretionary county surtax. There are no local caps on nights rented per year, and no owner-occupancy or primary-residence requirement, reflecting Florida’s state-level preemption of most STR regulation and Gulf County’s tourism-driven, rental-friendly stance. No major recent local ordinance changes were identified in the last 24 months. Enforcement is rated minimal.
Market Comparison
Because the STR performance data associated with Port Saint Joe in this pull reflects a distant Florida Treasure Coast cluster rather than Port Saint Joe’s own Gulf Coast market, no honest national or regional comparison can be made for Port Saint Joe’s actual occupancy or ADR here.
What is reliable: Port Saint Joe’s regulatory environment is genuinely favorable for investors, with no city STR ordinance restricting nights or requiring owner occupancy, and licensing costs are modest (roughly $50 for the city business license). Buyers evaluating Port Saint Joe should source current, market-specific occupancy and rate data directly, for example from local property managers or platform-level market reports, rather than relying on the figures elsewhere in this profile until StaySTRA’s underlying data issue for this area is resolved.
Frequently Asked Questions About Port Saint Joe, Florida
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Is Port Saint Joe, FL the same market as Port Saint Lucie, FL?
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How much tax applies to short-term rentals in Port Saint Joe, FL?
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