Ponte Vedra Beach, Florida Short-Term Rental Market
Jacksonville area STRs, including Ponte Vedra Beach, averaged $217 ADR, 51.4% occupancy and $3,069 monthly revenue in September 2026.
Quick Answer: Ponte Vedra Beach, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 51%. average monthly revenue in the Jacksonville market area is $3,069. average daily rate in the Jacksonville market area is $217. the top operator in the Jacksonville market area is Coastal Realty with 398 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Ponte Vedra Beach. Regulations, taxes, and permit details below are specific to Ponte Vedra Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the performance figures on this page describe the Jacksonville area STR market, a regional dataset that includes Ponte Vedra Beach rather than Ponte Vedra Beach alone. Ponte Vedra Beach is an unincorporated beach community in St. Johns County, about 20 miles southeast of Jacksonville, with a population of 33,550. Its visitor draw is anchored by golf at TPC Sawgrass, which hosts THE PLAYERS Championship each March, plus Atlantic beaches, the Guana Tolomato Matanzas National Estuarine Research Reserve, and Sawgrass Village shopping and dining. Historic St. Augustine is roughly 25 miles away.
In September 2026 the Jacksonville area STR market posted an average daily rate (ADR) of $217, occupancy of 51.4%, and average monthly revenue of $3,069 per listing. Compared with September 2025, occupancy rose 7.3%, ADR rose 4.9%, and revenue rose 14.8%. September is the seasonal low for occupancy in this market, so the gain comes off a soft base month but is still meaningful.
Revenue differs by property type. Houses earn $3,442 per month, entire places earn $3,216, and apartments earn $2,623. The entire home ADR is $230, about $13 above the all-listings average. Bedroom, channel, and listing-type counts are tracked at a shared regional level rather than uniquely for Ponte Vedra Beach, so this profile omits them.
The longer record shows steady rate growth. Annual ADR moved from $168 in 2017 to $227 in 2025, and 2026 through September averages $239 with 62.0% occupancy and $4,079 in monthly revenue. Occupancy peaked at 67.4% in 2021, then ran between 59.3% and 63.4% from 2022 through 2026, so most recent revenue growth has come from rate rather than from more booked nights. Investors should read this page as a regional benchmark and confirm local performance with comparable listings near the specific property.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 53% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Ponte Vedra Beach, so these counts are not Ponte Vedra Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 398 | 1,732 | ★ 4.53 |
| 2 | Vacasa | 244 | 9,257 | ★ 4.48 |
| 3 | Evolve | 152 | 5,849 | ★ 4.64 |
| 4 | Silver Street Management | 142 | 6,398 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,610 | ★ 4.39 |
What Kind of STR Should I Buy in Ponte Vedra Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.7% |
| both | 54.1% |
Home Value Trends (Ponte Vedra Beach)
Typical home values, median sale prices, and the 10-year price trend for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ponte Vedra Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Ponte Vedra Beach. The community is unincorporated, so it falls under the St. Johns County Short-Term Vacation Rental Ordinance (Ordinance 2021-23). Registration is required unless an exemption applies, and the permit is the St. Johns County Short-Term Vacation Rental Registration, renewed annually. Registration requires a local Business Tax Receipt, a Florida DBPR Transient Public Lodging license, and a Florida Department of Revenue sales and use tax certificate. Operators listing on Airbnb or VRBO must document that the platform collects and remits taxes.
There is no cap on nights per year, no owner-occupancy requirement, and no primary residence requirement. Exemptions cover properties west of the Intracoastal Waterway, owner-occupied single-unit homes with a homestead exemption, certain owner-occupied duplexes, and multi-unit buildings with an HOA, condo association, or on-site property management.
Registered rentals must meet operating standards. Occupancy is limited to two guests per sleeping room, with a maximum of 10 excluding children 12 and under. Off-street parking of one space per three guests is required, along with one covered trash container per four guests.
The occupancy tax figure on file is 5%, the county Tourist Development Tax under Ordinance 21-34. Operators also collect 6% Florida sales tax and any applicable discretionary surtax, for roughly 11.5% in total lodging tax.
Enforcement severity is rated moderate and is complaint driven through a County hotline and Code Enforcement. The ordinance was adopted in May 2021, and the County’s online registration portal has been intermittently unavailable, so allow extra time for renewals. Confirm current rules with St. Johns County before purchasing.
Market Comparison
The Jacksonville area STR market posted 51.4% occupancy and a $217 ADR for September 2026. September is the seasonal low, so the month understates the typical year.
The 2026 year to date figures give a better read. Through September, occupancy averages 62.0% and ADR averages $239. Average monthly revenue for that period is $4,079.
Year over year, occupancy is up 7.3%, ADR is up 4.9%, and revenue is up 14.8%. The luxury ADR of $377 reflects the upscale golf and oceanfront resort draw.
The main weakness is volatility. Occupancy runs from 50.4% in September to 74.6% in March, so the market performs well in peak months and lags in the fall. Top operator names and listing counts are tracked at a shared regional level rather than uniquely for Ponte Vedra Beach, so this profile omits them.
Frequently Asked Questions About Ponte Vedra Beach, Florida
What is the average Airbnb ADR in Ponte Vedra Beach?
What is the occupancy rate for short-term rentals in Ponte Vedra Beach?
How much do Ponte Vedra Beach short-term rentals earn per month?
Are short-term rentals legal in Ponte Vedra Beach?
What is the best time of year for Ponte Vedra Beach STR demand?
How much does a home cost in Ponte Vedra Beach?
How far ahead do guests book in Ponte Vedra Beach?
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