Ponte Vedra Beach, Florida Short-Term Rental Market
Ponte Vedra Beach STRs averaged $273/night at 67.6% occupancy in June 2026 across 13,459 active listings.
Quick Answer: Ponte Vedra Beach, Florida is an active short-term rental market. average occupancy is 68%. average monthly revenue is $4,949. average daily rate is $273. the top operator is Coastal Realty with 398 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Ponte Vedra Beach. Regulations, taxes, and permit details below are specific to Ponte Vedra Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Ponte Vedra Beach counted 13,459 active short-term rental listings in the latest snapshot, with entire-place units at 90.9% of supply (12,238 listings), private rooms at 9.0% (1,214), and shared rooms at 0.05% (7). Average daily rate was $273.05 at 67.56% occupancy in June 2026, generating average monthly revenue of $4,949 per listing. Year over year, occupancy rose 0.6 percentage points, ADR declined 1.5%, and revenue was essentially flat, up 0.1%.
Bedroom mix is fairly balanced with a lean toward 2-bedroom units at 32.1% of supply (4,314), followed by 1-bedroom at 29.6% (3,973), 3-bedroom at 24.0% (3,226), 4-bedroom at 9.8% (1,316), and 5-bedroom at 4.6% (616). On booking channels, 54.1% of listings (7,280) are on both Airbnb and Vrbo, 36.2% (4,867) are Airbnb-only, and 9.7% (1,312) are Vrbo-only.
Population is 33,550. This is an affluent, unincorporated beach community anchored by golf, with TPC Sawgrass hosting THE PLAYERS Championship each March, drawing 200,000-plus unique visitors during tournament week. The market posts a strong seasonality score of 81.12 out of 100, a total score of 89.82, and investability of 82.53, against a lower regulation score of 61.05.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 53% | $172 | $2,603 |
| Feb | 70% | $180 | $3,029 |
| Mar | 75% | $212 | $4,087 |
| Apr | 62% | $208 | $3,474 |
| May | 60% | $210 | $3,338 |
| Jun | 70% | $234 | $4,209 |
| Jul | 70% | $223 | $4,083 |
| Aug | 54% | $196 | $2,976 |
| Sep | 50% | $184 | $2,479 |
| Oct | 54% | $186 | $2,707 |
| Nov | 53% | $192 | $2,656 |
| Dec | 56% | $200 | $3,044 |
Top Short-Term Rental Operators in Ponte Vedra Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 398 | 1,732 | ★ 4.53 |
| 2 | Vacasa | 244 | 9,257 | ★ 4.48 |
| 3 | Evolve | 152 | 5,849 | ★ 4.64 |
| 4 | Silver Street Management | 142 | 6,398 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,610 | ★ 4.39 |
What Kind of STR Should I Buy in Ponte Vedra Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,973 |
| 2 bed | 4,314 |
| 3 bed | 3,226 |
| 4 bed | 1,316 |
| 5 bed | 616 |
ADR by Property Tier
| Entire Home | $286 |
| Luxury | $459 |
| Professionally Managed | $355 |
Revenue by Dwelling Type
| Apartment | $4,169 |
| Entire Place | $5,213 |
| House | $5,647 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.7% |
| both | 54.1% |
Investment Analysis
Rate tiers show meaningful separation by property positioning. The blended average daily rate of $273.05 compares to $286.44 for the entire-home tier (4.9% above blended), $354.92 for professionally managed listings (30.0% above blended), and $458.78 for the luxury tier, 68.0% above blended. That spread signals real upside for operators who can shift units toward professional management or luxury positioning.
Revenue was essentially flat year over year (up 0.1%) through June 2026, with ADR down 1.5% offsetting a small occupancy gain of 0.6 points, a pattern of stable but not growing performance. Against a typical home value of $800,829, average listing revenue of $4,949 per month ($59,390 annualized) implies a gross yield of roughly 7.4% before operating expenses, mortgage costs, taxes, or management fees.
On the acquisition side, homes are selling at 99.0% of list price on average with a median 55 days to pending and only 325 active listings for sale, a comparatively tight for-sale inventory that points to limited entry-level supply in this affluent market. Houses generate the highest average revenue at $5,647 per month, 14.1% above the all-listings blended average, while apartments trail at $4,169, about 15.8% below blended.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Average booking lead time is 59.1 days, meaning most guests book roughly two months before arrival, a longer window consistent with a golf and destination-resort market where trips (including tournament travel) are planned well in advance.
Average length of stay is 4.91 nights, a moderate-to-long booking pattern. Combined with the extended lead time, this points to guests committing early to multi-night stays, which supports advance-purchase pricing strategies and gives operators more forecasting certainty than markets with shorter booking windows, particularly around the March tournament period and peak summer months.
Short-Term Rental Regulations
Ponte Vedra Beach is unincorporated, so short-term rentals are governed by St. Johns County’s Short-Term Vacation Rental Ordinance (2021-23, revised). STRs are legal, but each rental unit must register with the county and renew every 12 months. Registration requires a local Business Tax Receipt, a Florida DBPR Transient Public Lodging license, and a Florida Department of Revenue sales-and-use tax certificate; if renting via Airbnb or Vrbo, operators must document that the platform collects and remits taxes.
Operating standards cap occupancy at two transient guests per sleeping room or common area (10 maximum, excluding children 12 and under), and require one off-street parking space per three guests and one covered trash container per four guests. There is no cap on nights per year and no owner-occupancy or primary-residence requirement. Notably, owner-occupied homesteaded single-family homes (and certain duplexes and HOA-managed multifamily properties) are exempt from registration, as are all properties west of the Intracoastal Waterway.
On taxes, operators collect 5.0% county Tourist Development (bed) tax plus 6% Florida state sales tax, plus any applicable discretionary surtax, for roughly 11.5% total lodging tax. St. Johns County adopted its first STR ordinance in May 2021, establishing registration, occupancy, parking, and solid-waste rules for unincorporated areas east of the Intracoastal, which includes Ponte Vedra Beach. Enforcement is rated moderate; the county’s online registration portal has been intermittently unavailable, which can complicate compliance timing.
Market Comparison
Ponte Vedra Beach outperforms typical U.S. short-term rental benchmarks on both key metrics, and by a wide margin on occupancy. At 67.56% occupancy, the market runs about 12.6 percentage points above the roughly 55% national median. Average daily rate of $273.05 sits about 24.1% above the roughly $220 national median ADR, reflecting the market’s upscale golf-and-beach positioning.
Among property managers, Coastal Realty leads with 398 active listings (3.0% of the area’s 13,459 total listings). Evolve holds the highest guest rating among the top five operators at 4.64 across 152 listings and 5,849 reviews. Vacasa ranks second by listing count with 244 listings and 9,257 reviews at a 4.48 rating. The top five combined operators hold 1,070 listings, about 8.0% of total inventory, indicating a market still dominated by independent and smaller operators despite the presence of several sizable regional managers.
Frequently Asked Questions About Ponte Vedra Beach, Florida
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