Ponte Vedra Beach, Florida Short-Term Rental Market
Ponte Vedra Beach STRs averaged $273/night at 67.6% occupancy in June 2026 across 13,459 active listings.
Quick Answer: Ponte Vedra Beach, Florida is an active short-term rental market. average occupancy in the Jacksonville market area is 68%. average monthly revenue in the Jacksonville market area is $4,949. average daily rate in the Jacksonville market area is $273. the top operator in the Jacksonville market area is Coastal Realty with 398 listings. market score is 90/100 (grade A).
Market data reflects the Jacksonville regional market, which includes Ponte Vedra Beach. Regulations, taxes, and permit details below are specific to Ponte Vedra Beach.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Ponte Vedra Beach counted 13,459 active short-term rental listings in the latest snapshot, with entire-place units at 90.9% of supply (12,238 listings), private rooms at 9.0% (1,214), and shared rooms at 0.05% (7). Average daily rate was $273.05 at 67.56% occupancy in June 2026, generating average monthly revenue of $4,949 per listing. Year over year, occupancy rose 0.6 percentage points, ADR declined 1.5%, and revenue was essentially flat, up 0.1%.
Bedroom mix is fairly balanced with a lean toward 2-bedroom units at 32.1% of supply (4,314), followed by 1-bedroom at 29.6% (3,973), 3-bedroom at 24.0% (3,226), 4-bedroom at 9.8% (1,316), and 5-bedroom at 4.6% (616). On booking channels, 54.1% of listings (7,280) are on both Airbnb and Vrbo, 36.2% (4,867) are Airbnb-only, and 9.7% (1,312) are Vrbo-only.
Population is 33,550. This is an affluent, unincorporated beach community anchored by golf, with TPC Sawgrass hosting THE PLAYERS Championship each March, drawing 200,000-plus unique visitors during tournament week. The market posts a strong seasonality score of 81.12 out of 100, a total score of 89.82, and investability of 82.53, against a lower regulation score of 61.05.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 53% |
| Feb | 70% |
| Mar | 75% |
| Apr | 62% |
| May | 60% |
| Jun | 70% |
| Jul | 70% |
| Aug | 54% |
| Sep | 50% |
| Oct | 54% |
| Nov | 53% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Jacksonville market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Jacksonville market as a whole, which includes Ponte Vedra Beach, so these counts are not Ponte Vedra Beach-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Coastal Realty | 398 | 1,732 | ★ 4.53 |
| 2 | Vacasa | 244 | 9,257 | ★ 4.48 |
| 3 | Evolve | 152 | 5,849 | ★ 4.64 |
| 4 | Silver Street Management | 142 | 6,398 | ★ 4.63 |
| 5 | Distinctive Beach Rentals by Vtrips | 134 | 4,610 | ★ 4.39 |
What Kind of STR Should I Buy in Ponte Vedra Beach?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 36.2% |
| vrbo | 9.7% |
| both | 54.1% |
Home Value Trends (Ponte Vedra Beach)
Typical home values, median sale prices, and the 10-year price trend for Ponte Vedra Beach are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Ponte Vedra Beach — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Ponte Vedra Beach is unincorporated, so short-term rentals are governed by St. Johns County’s Short-Term Vacation Rental Ordinance (2021-23, revised). STRs are legal, but each rental unit must register with the county and renew every 12 months. Registration requires a local Business Tax Receipt, a Florida DBPR Transient Public Lodging license, and a Florida Department of Revenue sales-and-use tax certificate; if renting via Airbnb or Vrbo, operators must document that the platform collects and remits taxes.
Operating standards cap occupancy at two transient guests per sleeping room or common area (10 maximum, excluding children 12 and under), and require one off-street parking space per three guests and one covered trash container per four guests. There is no cap on nights per year and no owner-occupancy or primary-residence requirement. Notably, owner-occupied homesteaded single-family homes (and certain duplexes and HOA-managed multifamily properties) are exempt from registration, as are all properties west of the Intracoastal Waterway.
On taxes, operators collect 5.0% county Tourist Development (bed) tax plus 6% Florida state sales tax, plus any applicable discretionary surtax, for roughly 11.5% total lodging tax. St. Johns County adopted its first STR ordinance in May 2021, establishing registration, occupancy, parking, and solid-waste rules for unincorporated areas east of the Intracoastal, which includes Ponte Vedra Beach. Enforcement is rated moderate; the county’s online registration portal has been intermittently unavailable, which can complicate compliance timing.
Market Comparison
Ponte Vedra Beach outperforms typical U.S. short-term rental benchmarks on both key metrics, and by a wide margin on occupancy. At 67.56% occupancy, the market runs about 12.6 percentage points above the roughly 55% national median. Average daily rate of $273.05 sits about 24.1% above the roughly $220 national median ADR, reflecting the market’s upscale golf-and-beach positioning.
Among property managers, Coastal Realty leads with 398 active listings (3.0% of the area’s 13,459 total listings). Evolve holds the highest guest rating among the top five operators at 4.64 across 152 listings and 5,849 reviews. Vacasa ranks second by listing count with 244 listings and 9,257 reviews at a 4.48 rating. The top five combined operators hold 1,070 listings, about 8.0% of total inventory, indicating a market still dominated by independent and smaller operators despite the presence of several sizable regional managers.
Frequently Asked Questions About Ponte Vedra Beach, Florida
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