Panacea, Florida Short-Term Rental Market
Panacea STRs averaged $198/night at 54.9% occupancy in June 2026 across 3,132 active listings.
Quick Answer: Panacea, Florida is an active short-term rental market. average occupancy in the Florida North Area market area is 55%. average monthly revenue in the Florida North Area market area is $2,944. average daily rate in the Florida North Area market area is $198. the top operator in the Florida North Area market area is Evolve with 119 listings. market score is 62/100 (grade C).
Market data reflects the Florida North Area regional market, which includes Panacea. Regulations, taxes, and permit details below are specific to Panacea.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Panacea short-term rental market counted 3,132 active listings in the latest snapshot, dominated by entire-place units at 92.9% of supply (2,910 listings), with private rooms making up the remaining 7.1% (222). Average daily rate was $198.46 at 54.90% occupancy in June 2026, generating average monthly revenue of $2,944 per listing. Occupancy rose 0.65 percentage points year over year, ADR declined 1.9%, and revenue still grew 3.7% compared to June 2025, indicating volume gains are currently doing more work than rate in this market.
Bedroom mix leans toward smaller units: 1-bedroom listings are the largest category at 33.2% of supply (1,035), followed by 3-bedroom at 28.6% (890), 2-bedroom at 27.5% (856), 4-bedroom at 7.7% (240), and 5-bedroom at 3.0% (92). On booking channels, 48.1% of listings (1,508) are Airbnb-only, 40.3% (1,263) are listed on both Airbnb and Vrbo, and 11.5% (361) are Vrbo-only.
This is a small coastal Wakulla County market (population 735) on Florida’s ‘Forgotten Coast,’ and the tracked listing count reflects the broader StaySTRA market definition, which can extend beyond the unincorporated community itself. The market posts a high seasonality score of 84.96 out of 100 and strong investability at 84.82, against a lower rental demand score of 57.69 and revenue growth score of 51.36, reflecting steady summer-driven demand rather than rapid year-over-year growth.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 43% |
| Feb | 54% |
| Mar | 57% |
| Apr | 49% |
| May | 50% |
| Jun | 58% |
| Jul | 62% |
| Aug | 46% |
| Sep | 42% |
| Oct | 46% |
| Nov | 47% |
| Dec | 44% |
Month-by-month nightly rates and revenue figures for Panacea are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Florida North Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Florida North Area market as a whole, which includes Panacea, so these counts are not Panacea-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 119 | 4,656 | ★ 4.76 |
| 2 | Steinhatchee River Rentals | 32 | 844 | ★ 4.86 |
| 3 | The American Dream Vacation Rentals | 22 | 217 | ★ 4.84 |
| 4 | Vacasa | 22 | 570 | ★ 4.82 |
| 5 | Bird Rack Realty | 19 | 339 | ★ 4.73 |
What Kind of STR Should I Buy in Panacea?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Panacea are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 48.1% |
| vrbo | 11.5% |
| both | 40.3% |
Home Value Trends (Panacea)
Typical home values, median sale prices, and the 10-year price trend for Panacea are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Panacea — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Panacea has no city government of its own; it is an unincorporated community in Wakulla County, so short-term rental rules come from Wakulla County and the State of Florida. STRs are legal. At the state level, any home rented for periods under 30 days more than three times a year must hold a Florida DBPR Vacation Rental (Dwelling) license, renewed annually, and the operator must register with the Florida Department of Revenue for sales tax and open a Wakulla County business tax receipt and tourist development tax account.
Wakulla County temporarily suspended vacation rentals during the 2020 COVID period, then reopened them under a state-approved plan requiring enhanced cleaning between guests, publicly displayed safety protocols, mobile or electronic payment, and remote check-in and check-out. Lodging tax totals about 10%, a 4.0% Wakulla County tourist development tax plus 6% state sales and use tax, plus any applicable discretionary surtax.
Florida statute 509.032 bars counties from banning STRs or regulating stay length or frequency unless such rules predate June 1, 2011, so there is no owner-occupancy mandate, no primary-residence requirement, and no confirmed cap on nights per year here. Enforcement is rated minimal. Florida’s proposed statewide STR registration and preemption bill (SB 280) was vetoed in June 2024, so the pre-existing local framework described above still applied as of the July 2026 profile update.
Market Comparison
Panacea’s short-term rental market runs close to national occupancy norms but below national ADR benchmarks. At 54.90% occupancy, the market sits roughly in line with the U.S. median of about 55%. Average daily rate of $198.46 is about 9.8% below the roughly $220 national median ADR, consistent with a smaller, less rate-intensive coastal market compared to major Florida beach destinations.
Among property managers, Evolve leads with 119 active listings (3.8% of the market’s 3,132 total listings) and 4,656 reviews at a 4.76 average rating. Steinhatchee River Rentals ranks second with 32 listings and the highest guest satisfaction among top operators at a 4.86 average rating across 844 reviews. The top five combined operators hold 214 listings, about 6.8% of total inventory, indicating a fragmented market where independent hosts and small operators control the large majority of supply.
Frequently Asked Questions About Panacea, Florida
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