Palmetto, Florida Short-Term Rental Market
Palmetto STRs averaged $406/night at 67.3% occupancy in June 2026 across 22,117 active listings.
Quick Answer: Palmetto, Florida is an active short-term rental market. average occupancy in the Sarasota market area is 67%. average monthly revenue in the Sarasota market area is $7,241. average daily rate in the Sarasota market area is $406. the top operator in the Sarasota market area is AMI Locals with 512 listings. market score is 65/100 (grade C).
Market data reflects the Sarasota regional market, which includes Palmetto. Regulations, taxes, and permit details below are specific to Palmetto.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Palmetto short-term rental market counted 22,117 active listings in the latest snapshot, overwhelmingly entire-place units at 96.5% of supply (21,346 listings), with private rooms at 3.5% (764) and shared rooms at 0.03% (7). Average daily rate was $406.05 at 67.25% occupancy in June 2026, generating average monthly revenue of $7,241 per listing. Occupancy slipped 1.7 percentage points year over year, while ADR rose 7.1% and revenue grew 7.9% compared to June 2025, a pattern consistent with rate-driven growth offsetting a modest decline in booked nights.
Bedroom mix skews toward mid-size units: 2-bedroom listings are the largest category at 40.7% of supply (9,006), followed by 3-bedroom at 26.3% (5,816), 1-bedroom at 19.0% (4,201), 4-bedroom at 9.6% (2,122), and 5-bedroom at 4.3% (959). On booking channels, 61.3% of listings (13,555) are distributed on both Airbnb and Vrbo, 23.4% (5,173) list on Airbnb only, and 15.3% (3,389) on Vrbo only, showing most operators run a multi-channel distribution strategy.
This market’s tracked listing count (22,117) spans the broader Palmetto short-term rental market as defined by the underlying data source, which can extend beyond the incorporated city’s population of 13,588; investors should confirm a specific address’s jurisdiction before applying city-level rules. The market’s revenue growth score is 80.44 out of 100 and investability 74.57, both above the regulation score of 59.26 and seasonality score of 61.51.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 84% |
| Mar | 84% |
| Apr | 61% |
| May | 59% |
| Jun | 69% |
| Jul | 68% |
| Aug | 50% |
| Sep | 43% |
| Oct | 55% |
| Nov | 55% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sarasota market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sarasota market as a whole, which includes Palmetto, so these counts are not Palmetto-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AMI Locals | 512 | 14,718 | ★ 4.71 |
| 2 | SKLRP And LKV | 429 | 4,589 | ★ 4.70 |
| 3 | Evolve | 343 | 10,736 | ★ 4.71 |
| 4 | Vacasa | 302 | 10,860 | ★ 4.50 |
| 5 | RVA Resort Vacations | 215 | 7,787 | ★ 4.51 |
What Kind of STR Should I Buy in Palmetto?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.4% |
| vrbo | 15.3% |
| both | 61.3% |
Home Value Trends (Palmetto)
Typical home values, median sale prices, and the 10-year price trend for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Palmetto — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Palmetto does not have its own dedicated short-term rental ordinance; STRs are governed primarily by Florida state law and Manatee County tax rules. To operate legally, an owner needs a Florida DBPR Vacation Rental Dwelling license (about $230 first year, roughly $170 annual renewal), registration with the Florida Department of Revenue for sales tax, and a Manatee County Tourist Development Tax account. No separate City of Palmetto STR permit or ordinance was identified.
Guests pay a total of 13% transient tax on stays of six months or less: a 6% county Tourist Development (‘bed’) tax (raised from 5% effective January 1, 2025) plus 7% state sales and use tax, both of which the host must collect and remit. Manatee County has no countywide STR ordinance for unincorporated areas, and no Palmetto-specific registration certificate, owner-occupancy rule, night cap, or occupancy formula was identified. Florida statute 509.032(7) preempts cities from banning STRs or capping their frequency or duration, so there is no maximum-nights-per-year cap, no owner-occupancy requirement, and no primary-residence requirement.
Enforcement is rated minimal, tied mostly to state licensing and tax compliance. Manatee County officials have publicly discussed creating a rental registry, which could tighten local requirements; no such registry was confirmed as adopted as of the July 2026 profile update.
Market Comparison
Palmetto’s short-term rental market runs well above typical U.S. benchmarks on rate, with a mixed picture on occupancy. At 67.25% occupancy, the market is about 12.3 percentage points above the roughly 55% national median. Average daily rate of $406.05 is about 84.6% above the roughly $220 national median ADR, reflecting a market with a large share of higher-end, larger-format entire-home inventory.
Among property managers, AMI Locals leads with 512 active listings (2.3% of the market’s 22,117 total listings) and 14,718 reviews at a 4.71 average rating. SKLRP And LKV ranks second with 429 listings and 4,589 reviews at 4.70. Evolve holds the highest guest rating among the top operators at 4.71 across 343 listings and 10,736 reviews. The top five combined operators hold 1,801 listings, about 8.1% of total inventory, indicating a market where independent and smaller operators still control the large majority of supply.
Frequently Asked Questions About Palmetto, Florida
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