Palmetto, Florida Short-Term Rental Market
Palmetto STRs averaged $406/night at 67.3% occupancy in June 2026 across 22,117 active listings.
Quick Answer: Palmetto, Florida is an active short-term rental market. average occupancy is 67%. average monthly revenue is $7,241. average daily rate is $406. the top operator is AMI Locals with 512 listings. market score is 65/100 (grade C).
Market data reflects the Sarasota regional market, which includes Palmetto. Regulations, taxes, and permit details below are specific to Palmetto.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Palmetto short-term rental market counted 22,117 active listings in the latest snapshot, overwhelmingly entire-place units at 96.5% of supply (21,346 listings), with private rooms at 3.5% (764) and shared rooms at 0.03% (7). Average daily rate was $406.05 at 67.25% occupancy in June 2026, generating average monthly revenue of $7,241 per listing. Occupancy slipped 1.7 percentage points year over year, while ADR rose 7.1% and revenue grew 7.9% compared to June 2025, a pattern consistent with rate-driven growth offsetting a modest decline in booked nights.
Bedroom mix skews toward mid-size units: 2-bedroom listings are the largest category at 40.7% of supply (9,006), followed by 3-bedroom at 26.3% (5,816), 1-bedroom at 19.0% (4,201), 4-bedroom at 9.6% (2,122), and 5-bedroom at 4.3% (959). On booking channels, 61.3% of listings (13,555) are distributed on both Airbnb and Vrbo, 23.4% (5,173) list on Airbnb only, and 15.3% (3,389) on Vrbo only, showing most operators run a multi-channel distribution strategy.
This market’s tracked listing count (22,117) spans the broader Palmetto short-term rental market as defined by the underlying data source, which can extend beyond the incorporated city’s population of 13,588; investors should confirm a specific address’s jurisdiction before applying city-level rules. The market’s revenue growth score is 80.44 out of 100 and investability 74.57, both above the regulation score of 59.26 and seasonality score of 61.51.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 66% | $230 | $3,751 |
| Feb | 84% | $259 | $4,624 |
| Mar | 84% | $306 | $6,071 |
| Apr | 61% | $289 | $4,528 |
| May | 59% | $277 | $4,298 |
| Jun | 69% | $301 | $5,253 |
| Jul | 68% | $271 | $4,923 |
| Aug | 50% | $250 | $3,648 |
| Sep | 43% | $220 | $2,643 |
| Oct | 55% | $231 | $3,066 |
| Nov | 55% | $219 | $2,866 |
| Dec | 59% | $247 | $3,353 |
Top Short-Term Rental Operators in Palmetto
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AMI Locals | 512 | 14,718 | ★ 4.71 |
| 2 | SKLRP And LKV | 429 | 4,589 | ★ 4.70 |
| 3 | Evolve | 343 | 10,736 | ★ 4.71 |
| 4 | Vacasa | 302 | 10,860 | ★ 4.50 |
| 5 | RVA Resort Vacations | 215 | 7,787 | ★ 4.51 |
What Kind of STR Should I Buy in Palmetto?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 4,201 |
| 2 bed | 9,006 |
| 3 bed | 5,816 |
| 4 bed | 2,122 |
| 5 bed | 959 |
ADR by Property Tier
| Entire Home | $411 |
| Luxury | $694 |
| Professionally Managed | $539 |
Revenue by Dwelling Type
| Apartment | $5,379 |
| Entire Place | $7,346 |
| House | $8,428 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.4% |
| vrbo | 15.3% |
| both | 61.3% |
Investment Analysis
Rate tiers show a wide spread by property positioning. The blended average daily rate of $406.05 compares to $410.78 for the entire-home tier (roughly in line with blended), $539.37 for professionally managed listings (32.8% above blended), and $694.22 for the luxury tier, 71.0% above blended. That gap points to real upside for operators who can move units into professional management or a luxury tier rather than competing at the blended rate.
Revenue grew 7.9% year over year through June 2026 alongside a 7.1% ADR gain, even as occupancy dipped 1.7 percentage points, confirming the growth here is rate-driven rather than demand-volume driven. Housing valuation data (typical home value, median sale price) is not published for this market in the current snapshot, so a gross yield estimate cannot be calculated here; investors should pull comparable sales directly before underwriting acquisition costs.
By property type, houses generate the highest average revenue at $8,428 per month, 16.4% above the all-listings blended average of $7,241, while apartment-style listings trail at $5,379, about 25.7% below the blended figure. That spread suggests standalone homes carry meaningfully more revenue potential than apartment-style units in this market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
Skip the market averages. Get revenue projections, comp analysis, and ROI for your specific property address. Free, instant, no signup required.
Analyze My Property →Home Value Trends (Palmetto)
Booking Insights
Average booking lead time is 69.6 days, notably long, meaning most guests in this market book more than two months ahead of arrival. That extended window gives operators substantial runway to adjust pricing well before a stay date, and supports advance-purchase or early-bird pricing strategies given how far out demand materializes.
Average length of stay is 5.7 nights, a longer booking pattern typical of a leisure or extended-stay destination rather than a short weekend-getaway market. Combined with the long lead time, this points to a booking pattern where guests plan and commit well in advance, giving operators more predictable occupancy forecasting and fewer last-minute gaps to fill compared to short-lead-time markets.
Short-Term Rental Regulations
Palmetto does not have its own dedicated short-term rental ordinance; STRs are governed primarily by Florida state law and Manatee County tax rules. To operate legally, an owner needs a Florida DBPR Vacation Rental Dwelling license (about $230 first year, roughly $170 annual renewal), registration with the Florida Department of Revenue for sales tax, and a Manatee County Tourist Development Tax account. No separate City of Palmetto STR permit or ordinance was identified.
Guests pay a total of 13% transient tax on stays of six months or less: a 6% county Tourist Development (‘bed’) tax (raised from 5% effective January 1, 2025) plus 7% state sales and use tax, both of which the host must collect and remit. Manatee County has no countywide STR ordinance for unincorporated areas, and no Palmetto-specific registration certificate, owner-occupancy rule, night cap, or occupancy formula was identified. Florida statute 509.032(7) preempts cities from banning STRs or capping their frequency or duration, so there is no maximum-nights-per-year cap, no owner-occupancy requirement, and no primary-residence requirement.
Enforcement is rated minimal, tied mostly to state licensing and tax compliance. Manatee County officials have publicly discussed creating a rental registry, which could tighten local requirements; no such registry was confirmed as adopted as of the July 2026 profile update.
Market Comparison
Palmetto’s short-term rental market runs well above typical U.S. benchmarks on rate, with a mixed picture on occupancy. At 67.25% occupancy, the market is about 12.3 percentage points above the roughly 55% national median. Average daily rate of $406.05 is about 84.6% above the roughly $220 national median ADR, reflecting a market with a large share of higher-end, larger-format entire-home inventory.
Among property managers, AMI Locals leads with 512 active listings (2.3% of the market’s 22,117 total listings) and 14,718 reviews at a 4.71 average rating. SKLRP And LKV ranks second with 429 listings and 4,589 reviews at 4.70. Evolve holds the highest guest rating among the top operators at 4.71 across 343 listings and 10,736 reviews. The top five combined operators hold 1,801 listings, about 8.1% of total inventory, indicating a market where independent and smaller operators still control the large majority of supply.
Frequently Asked Questions About Palmetto, Florida
What is the average Airbnb occupancy rate in Palmetto?
What is the average daily rate for a short-term rental in Palmetto?
Do you need a permit to run a short-term rental in Palmetto?
What is the best month for short-term rental revenue in Palmetto?
What is the weakest month for Palmetto short-term rentals?
How long do guests typically stay in Palmetto short-term rentals?
Which property manager has the most listings in Palmetto?
Analyze Palmetto Rentals
Use our free calculator to estimate Airbnb revenue for any property in Palmetto.
Free Palmetto STR Calculator →
