Palmetto, Florida Short-Term Rental Market
Palmetto short-term rentals earned $3,942 monthly at a $324 ADR and 43.2% occupancy in September 2026.
Quick Answer: Palmetto, Florida is an active short-term rental market. average occupancy in the Sarasota market area is 43%. average monthly revenue in the Sarasota market area is $3,942. average daily rate in the Sarasota market area is $324. the top operator in the Sarasota market area is AMI Locals with 512 listings. market score is 65/100 (grade C).
Market data reflects the Sarasota regional market, which includes Palmetto. Regulations, taxes, and permit details below are specific to Palmetto.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the Palmetto short-term rental market averages a $324 daily rate with 43.2% occupancy, producing about $3,942 in monthly revenue per listing. Those figures are seasonally soft, because September is the weakest month in the typical year, with a historical occupancy of 43.5%. Year over year, occupancy is up 10.0%, ADR is up 13.1%, and revenue is up 22.9%, so the market is growing even in its slow season. Calendar 2026 through September averages 64.2% occupancy, a $362 ADR and $6,115 in monthly revenue, ahead of full-year 2025 at 62.4%, $319 and $5,207. Palmetto sits where the Manatee River meets Tampa Bay in Manatee County, directly across the river from Bradenton and roughly 20 to 30 minutes from the Gulf beaches of Anna Maria Island. It works as a lower-priced riverfront alternative to the Bradenton, Anna Maria and Sarasota tourism corridor. Demand comes from outdoor and nature travelers, heritage visitors, snowbirds, RV and campground guests, beach overflow, and business travelers using the Palmetto Marriott Resort & Spa. The Palmetto area STR market tracks about 22,117 listings. Entire places make up 21,346 of them (96.5%), with 764 private rooms and 7 shared rooms. By bedroom count, two-bedroom units are the largest group at 9,006 listings, followed by 5,816 three-bedroom, 4,201 one-bedroom, 2,122 four-bedroom and 959 five-bedroom listings. On distribution, 13,555 listings appear on both Airbnb and Vrbo, 5,173 on Airbnb only and 3,389 on Vrbo only. Revenue by property type runs from $3,282 for apartments to $4,357 for houses, which shows how much the product type matters here.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 66% |
| Feb | 84% |
| Mar | 84% |
| Apr | 61% |
| May | 59% |
| Jun | 69% |
| Jul | 68% |
| Aug | 50% |
| Sep | 43% |
| Oct | 55% |
| Nov | 55% |
| Dec | 59% |
Month-by-month nightly rates and revenue figures for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Sarasota market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Sarasota market as a whole, which includes Palmetto, so these counts are not Palmetto-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AMI Locals | 512 | 14,718 | ★ 4.71 |
| 2 | SKLRP And LKV | 429 | 4,589 | ★ 4.70 |
| 3 | Evolve | 343 | 10,736 | ★ 4.71 |
| 4 | Vacasa | 302 | 10,860 | ★ 4.50 |
| 5 | RVA Resort Vacations | 215 | 7,787 | ★ 4.51 |
What Kind of STR Should I Buy in Palmetto?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 23.4% |
| vrbo | 15.3% |
| both | 61.3% |
Home Value Trends (Palmetto)
Typical home values, median sale prices, and the 10-year price trend for Palmetto are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Palmetto — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Palmetto. No dedicated City of Palmetto STR ordinance was found, so operators are governed mainly by Florida state law and Manatee County tax rules. A Florida DBPR Vacation Rental Dwelling license is required, costing about $230 in the first year and $170 for annual renewal. Owners must also register with the Florida Department of Revenue for sales tax and open a Manatee County Tourist Development Tax account. Guests pay a combined 13% transient tax on stays of six months or less, made up of a 6% county tourist development tax and 7% state sales and use tax, which the host collects and remits. The county rate rose from 5% to 6% on January 1, 2025, after voters approved it in November 2024. There is no owner-occupancy requirement, no primary-residence requirement and no published nightly cap. Under Florida statute 509.032(7), local governments are preempted from banning vacation rentals or regulating their frequency or minimum duration unless a qualifying ordinance predated June 1, 2011. Standard residential zoning and building and occupancy codes still apply. Enforcement is rated minimal and centers on state licensing and tax compliance, plus generally applicable noise, parking and building rules. Manatee County officials have publicly discussed creating a rental registry, so requirements could tighten. Investors should confirm current rules with the City of Palmetto Building Department and the Manatee County Tax Collector before buying.
Market Comparison
Palmetto’s September 2026 figures are a $324 ADR and 43.2% occupancy, while calendar 2026 through September runs at 64.2% occupancy and a $362 ADR. Monthly occupancy in the seasonal data ranges from 43.5% in September to 84.1% in February. The market score data rates revenue growth at 80.4, investability at 74.6, rental demand at 70.1, seasonality at 61.5 and regulation at 59.3, for a total score of 64.8. Revenue growth and investability are the strongest components, and seasonality and regulation are the weakest. Palmetto offers a lower entry price than the nearby Bradenton and Anna Maria corridor while still drawing from the same visitor base. The leading operators in the Palmetto area STR market are AMI Locals with 512 listings, SKLRP And LKV with 429, Evolve with 343, Vacasa with 302 and RVA Resort Vacations with 215.
Frequently Asked Questions About Palmetto, Florida
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