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  4. Niceville

Niceville, Florida

Short-Term Rental Market Data & Investment Analysis

Niceville, Florida Short-Term Rental Market

Niceville, FL area STR listings averaged $525/night at 83.0% occupancy in June 2026.

Quick Answer: Niceville, Florida is an active short-term rental market. average occupancy in the Destin/Ft. Walton Beach market area is 83%. average monthly revenue in the Destin/Ft. Walton Beach market area is $11,789. average daily rate in the Destin/Ft. Walton Beach market area is $525.

Avg Monthly Revenue
$11,789
↑ 0.3% YoY
83%
Occupancy
↓ 0.5% YoY
$525
Avg Daily Rate
↑ 1.7% YoY
$436
RevPAR
↑ 1.2% YoY

Market data reflects the Destin/Ft. Walton Beach regional market, which includes Niceville. Regulations, taxes, and permit details below are specific to Niceville.

Market Overview

Niceville is a city of about 16,490 people on Choctawhatchee Bay in Okaloosa County, Florida’s Emerald Coast, adjacent to Eglin Air Force Base. Its visitor base mixes military-connected travelers (Eglin AFB contributes an estimated $2.5 billion annually and about 38,000 jobs), beach vacationers spilling over from nearby Destin and Fort Walton Beach, and nature-oriented visitors drawn to bayous, state parks, and trails. Niceville itself is quieter and more residential than the beach towns nearby; it historically drew crowds of 40,000-plus to the Boggy Bayou Mullet Festival before it paused in 2019. In the Niceville area STR market, the most recent tracked month (June 2026) shows an average daily rate of $525 and occupancy of 83.0%, producing RevPAR of $436 and average revenue of $11,789 per listing for the month, among the strongest single-month figures in this dataset. Year over year, the market is essentially flat: occupancy is down 0.5 percentage point, ADR is up 1.7%, and revenue is up 0.3%. Listing-type, bedroom-count, property-manager, and housing-value data are not published for Niceville at a city-specific level in the current dataset, so this profile omits those figures rather than estimate them. Tourism across Okaloosa County supports more than 30,000 jobs, with demand highly seasonal, peaking around spring break and summer, and holiday weeks running 20 to 50% above baseline.

Seasonal Patterns

Monthly seasonal data for Niceville, Florida
MonthOccupancy
Jan37%
Feb64%
Mar69%
Apr55%
May68%
Jun82%
Jul81%
Aug61%
Sep55%
Oct56%
Nov35%
Dec31%

Month-by-month nightly rates and revenue figures for Niceville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Investment Analysis

The full investment analysis for Niceville — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Booking Insights

Booking-window and length-of-stay analysis for Niceville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in Niceville. Florida law (Chapter 509, administered by the DBPR) treats vacation rentals as public lodging establishments, so any whole-unit rental of 30 days or less, offered more than three times a year, needs a state DBPR vacation rental license, renewed annually. Operators must also register for and collect Okaloosa County’s 6% Tourist Development Tax plus Florida’s 6% state sales tax, 12% total, on stays under six months, remitted monthly to the Okaloosa County Clerk of Courts. No Niceville-specific STR permit, cap on rental nights, or owner-occupancy or primary-residence requirement was found. Florida generally preempts cities from banning rentals or limiting stay duration or frequency, unless a local ordinance was grandfathered in before June 2011, and no such Niceville ordinance was identified. Local rules are limited to standard code-compliance matters such as noise, parking, trash, and occupancy safety. Enforcement is rated minimal, consistent with Niceville’s character as a residential, military-adjacent inland bay town rather than a beach-rental hotspot, though state licensing and county tax compliance are actively administered. Niceville’s Code of Ordinances was recodified via Resolution 25-07-02, adopted July 8, 2025, but no new short-term-rental-specific provisions were identified in that update. Investors should confirm current DBPR license fees and check for any HOA or subdivision deed restrictions, which can be stricter than city code.

Market Comparison

At 83.0% occupancy, the Niceville area STR market is running far above the commonly cited U.S. STR median occupancy of roughly 55%, one of the stronger occupancy readings in this dataset. Its $525 ADR is also well above the national median of roughly $220, more than double, reflecting Emerald Coast beach-adjacent demand and spillover from nearby Destin and Fort Walton Beach. That combination of very high occupancy and premium pricing, alongside a record 2026 year-to-date revenue average, points to a market that has fully recovered from its mid-decade dip and is currently among the stronger performers tracked. Top property manager rosters are not published for Niceville at a city-specific level in the current dataset, so this profile omits operator rankings rather than estimate them from broader regional totals.

Frequently Asked Questions About Niceville, Florida

What is the average daily rate for short-term rentals in the Niceville, FL area?
Niceville short-term rentals average $525 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for STRs near Niceville, FL?
Occupancy was 83.0% in June 2026, far above the roughly 55% U.S. median.
When is peak season for short-term rentals in the Niceville area?
Occupancy in Niceville peaks in Jun (82%) and is softest in Dec (31%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
Is it legal to operate a short-term rental in Niceville, FL?
Yes. Operators need a state DBPR vacation rental license for whole-unit rentals of 30 days or less offered more than three times a year; no Niceville-specific permit or night cap was found.
What taxes apply to short-term rentals in Niceville?
A combined 12%: Okaloosa County’s 6% Tourist Development Tax plus Florida’s 6% state sales tax, on stays under six months.
How is the Niceville area STR market trending year over year?
Essentially flat for the latest tracked month (occupancy -0.5 point, ADR +1.7%, revenue +0.3%), though the 2026 year-to-date full-year average is the highest on record for this market.
What draws visitors to the Niceville area?
Eglin Air Force Base military traffic, beach-vacation spillover from nearby Destin and Fort Walton Beach, and Choctawhatchee Bay recreation.
Niceville, FloridaRev $11,789ADR $525Occ 83%

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Table of Contents

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Quick Facts: Destin/Ft. Walton Beach market area

Avg Daily Rate
$525
Occupancy Rate
83%
RevPAR
$436
Avg Revenue/Mo
$11,789
Niceville Population
16,490

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