New Smyrna Beach, Florida Short-Term Rental Market
The New Smyrna Beach, FL area STR market averaged $264 a night at 61.4% occupancy in June 2026.
Quick Answer: New Smyrna Beach, Florida is an active short-term rental market. average occupancy is 61%. average monthly revenue is $4,414. average daily rate is $264. the top operator is Great Ocean Condos with 414 listings. market score is 48/100 (grade D).
Market data reflects the Daytona Beach regional market, which includes New Smyrna Beach. Regulations, taxes, and permit details below are specific to New Smyrna Beach.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
New Smyrna Beach is a barrier island beach town on Florida’s Central East Coast in Volusia County, about 15 miles south of Daytona Beach, named Lonely Planet’s Best Florida Beach for 2025 and recognized among National Geographic’s World’s Top 20 Surf Towns. It draws surfers, leisure travelers, and arts and culture visitors to its 17 miles of shoreline, reliable East Coast waves, drive-on beach access, the Canaveral National Seashore, and the walkable Canal Street arts district.
As of June 2026, the New Smyrna Beach area STR market shows an average daily rate of $263.68 with occupancy at 61.35%, up 1.52% year over year even as ADR eased 1.65%. Revenue per listing rose 0.84% year over year to $4,413.64 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for New Smyrna Beach, so this profile omits those specific breakdowns.
Entire home rentals average $266.87 a night, close to the area wide figure, while listings in the top luxury tier command $419.90 a night and professionally managed listings average $319.66, both well above the $263.68 area wide ADR.
New Smyrna Beach has a population of 33,030. Short-term rentals here are legal only in specific zoning districts, an important factor for buyers to verify before purchasing, covered in more detail in the regulatory section below. The broader Volusia County tourism economy drew roughly 10 million visitors with about 4.5 million overnight stays and $3.3 billion in visitor spending in 2024, supporting roughly 39,900 leisure and hospitality jobs countywide.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 58% | $168 | $2,520 |
| Feb | 68% | $191 | $2,984 |
| Mar | 72% | $221 | $4,166 |
| Apr | 57% | $206 | $3,180 |
| May | 56% | $209 | $3,123 |
| Jun | 65% | $227 | $3,877 |
| Jul | 68% | $221 | $4,045 |
| Aug | 48% | $193 | $2,725 |
| Sep | 42% | $171 | $2,007 |
| Oct | 49% | $170 | $2,149 |
| Nov | 46% | $166 | $1,995 |
| Dec | 49% | $174 | $2,174 |
Top Short-Term Rental Operators in New Smyrna Beach
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Great Ocean Condos | 414 | 7,937 | ★ 4.62 |
| 2 | Evolve | 308 | 9,600 | ★ 4.55 |
| 3 | Vacasa | 303 | 7,803 | ★ 4.28 |
| 4 | Ocean Properties Vacation Rentals, Inc. | 231 | 2,189 | ★ 4.68 |
| 5 | CCV Rentals | 231 | 2,458 | ★ 4.45 |
What Kind of STR Should I Buy in New Smyrna Beach?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 3,870 |
| 2 bed | 4,115 |
| 3 bed | 2,963 |
| 4 bed | 703 |
| 5 bed | 309 |
ADR by Property Tier
| Entire Home | $267 |
| Luxury | $420 |
| Professionally Managed | $320 |
Revenue by Dwelling Type
| Apartment | $4,162 |
| Entire Place | $4,479 |
| House | $4,960 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.9% |
| vrbo | 14% |
| both | 57.1% |
Investment Analysis
The New Smyrna Beach area STR market rents for $263.68 a night on average, with a real premium for higher tier properties. Listings in the top luxury tier average $419.90 a night, about 59% above the area wide ADR, while professionally managed listings average $319.66, about 21% above market. This gap points to real upside for owners who can position a property into professional management or the luxury tier.
Revenue per listing rose 0.84% year over year on higher occupancy (up 1.52%) even as ADR fell 1.65%, a modest but positive growth pattern. The average active listing generated $4,413.64 in monthly revenue, or roughly $52,964 annualized.
Against a typical home value of $454,418.50 (Zillow, June 2026), one of the higher home values in this data set, that annualized revenue figure equals about 12% of the purchase price on a gross basis, though this excludes cleaning fees, management commissions, taxes, insurance, and vacancy, so actual net cash on cash returns will run below that gross figure.
Resale housing shows a median sale price of $468,666.67 against a median list price of $500,133.33, a sale to list ratio of 0.937, with a slower median 72 days to pending and 758 homes currently for sale, one of the larger resale inventories in this data set. Because short-term rentals are only legal in specific zoning districts here, as detailed below, buyers should confirm a target property’s zoning before assuming it can be operated as an STR.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book New Smyrna Beach stays an average of 65.54 days in advance, a moderate to long planning window consistent with visitors organizing a beach vacation or surf trip well ahead of arrival.
Average length of stay sits at 5.37 nights, one of the longer average stays in this data set, pointing to a full week or extended beach getaway rather than a quick overnight stop, consistent with the area’s draw as a destination beach town rather than a day-trip stop.
Given the moderate to long lead time, owners have a reasonable window to set pricing ahead of the spring and summer peaks, while the longer average stay helps reduce cleaning and turnover costs per night booked compared to markets built around one or two night stays.
Short-Term Rental Regulations
New Smyrna Beach permits short-term rentals, defined as stays of less than 30 days, but tightly restricts them by zoning district. STRs are only allowed in designated zones: east of the Intracoastal Waterway in R-3A east of Atlantic Avenue, R-4, R-5, R-6, B-4, M-U, and BBH districts; east of the Intracoastal Waterway and south of Third Avenue in R-2A; and west of the Intracoastal Waterway in M-U and BBH districts. Properties outside these districts may not legally operate as short-term rentals, so buyers must verify zoning with the city before purchasing for STR use.
Operating legally requires two levels of licensing: a City Business License Tax Receipt, which requires submitting an application to the building department, passing an inspection, and obtaining a Certificate of Use, plus a Florida DBPR Vacation Rental Dwelling or Condo license from the state. The city receipt renews annually on an October 1 through September 30 cycle.
Operators must collect a 6% Volusia County Tourist Development Tax plus 6.5% Florida state sales tax, for 12.5% total, on applicable rentals. There is no citywide owner-occupancy or primary-residence requirement, and no stated cap on rental nights per year.
Enforcement is aggressive: since 2016 the city has run intensive enforcement campaigns and proactively monitors vacation rental listing websites to identify unlicensed operators rather than relying only on complaints. Investors should confirm a target property’s zoning district with the city before buying, since an otherwise attractive property may be ineligible for STR use.
Market Comparison
New Smyrna Beach’s occupancy of 61.35% runs above the broader US short-term rental median of roughly 55%, while its $263.68 average daily rate also runs above the roughly $220 national median, reflecting the market’s positioning as a well regarded, award recognized beach destination rather than a budget option.
Property manager data for this area is tracked at a shared regional level rather than uniquely for New Smyrna Beach, so this profile omits naming specific operators here.
The combination of above average occupancy and rate is consistent with New Smyrna Beach’s recent recognition as Lonely Planet’s Best Florida Beach for 2025 and among National Geographic’s top surf towns, both of which likely support premium positioning relative to the broader national market, even as the city’s zoning restricted STR framework limits where new supply can legally enter.
Frequently Asked Questions About New Smyrna Beach, Florida
What is the average daily rate for short-term rentals in the New Smyrna Beach, FL area?
What is the occupancy rate for the New Smyrna Beach area STR market?
Are short-term rentals legal in New Smyrna Beach, Florida?
What licenses are required to operate a short-term rental in New Smyrna Beach?
What taxes apply to short-term rentals in New Smyrna Beach?
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