Marco Island, Florida Short-Term Rental Market
Naples and Marco Island area STR market in September 2026: $254 ADR, 35.9% occupancy and $2,592 monthly revenue.
Quick Answer: Marco Island, Florida is an active short-term rental market. average occupancy in the Naples market area is 36%. average monthly revenue in the Naples market area is $2,592. average daily rate in the Naples market area is $254. the top operator in the Naples market area is Marco Island Vacation Properties with 532 listings. market score is 42/100 (grade D).
Market data reflects the Naples regional market, which includes Marco Island. Regulations, taxes, and permit details below are specific to Marco Island.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the Naples and Marco Island area STR market in Collier County, southwest Florida. Marco Island and Naples, 18 miles away, share the same market data, so every performance number below reflects that combined area rather than Marco Island alone. In September 2026 the area averaged an ADR of $254, occupancy of 35.9%, and monthly revenue of $2,592 per listing, which works out to about $91 of revenue per available night. September is the seasonal low point, so these readings sit well below the annual picture. Against September 2025, occupancy is up 15.5%, ADR is up 3.9%, and revenue is up 12.3%.
Over a full year, the seasonal sum of monthly revenue is $46,992 for an average listing. Through the first nine months of 2026, occupancy is 56.1%, ADR is $323, and monthly revenue is $4,954, compared with 55.8%, $307, and $4,583 for all of 2025. Occupancy peaked at 66.0% in 2021 and has since settled in the mid 50s, while ADR has climbed from $246 in 2021 to $323 this year.
Marco Island is a Gulf Coast barrier island about 18 miles south of Naples, with a population of 16,205. Visitors skew affluent, with many retirees, snowbirds, and repeat seasonal guests, and the peak season runs through winter and spring. Beach, shelling, boating, fishing, and eco-tour travel drive demand. No standalone Marco Island visitor count is published. The 2.8 million annual visitor figure belongs to the wider Naples, Marco Island and Everglades visitor bureau region in Collier County. Lodging ranges from resort hotels to condos and vacation rentals.
Bedroom mix, booking channel mix, listing type counts, and top operator names are tracked at a shared regional level rather than uniquely for Marco Island, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 67% |
| Feb | 84% |
| Mar | 81% |
| Apr | 54% |
| May | 47% |
| Jun | 57% |
| Jul | 59% |
| Aug | 45% |
| Sep | 38% |
| Oct | 53% |
| Nov | 62% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Marco Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Naples market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Naples market as a whole, which includes Marco Island, so these counts are not Marco Island-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Marco Island Vacation Properties | 532 | 12,541 | ★ 4.69 |
| 2 | Evolve | 265 | 7,592 | ★ 4.49 |
| 3 | Kelli Swanson | 236 | 1,662 | ★ 4.63 |
| 4 | Vacasa | 199 | 3,825 | ★ 4.51 |
| 5 | Mike Z Team | 146 | 1,344 | ★ 4.44 |
What Kind of STR Should I Buy in Marco Island?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Marco Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19% |
| vrbo | 24% |
| both | 57.1% |
Home Value Trends (Marco Island)
Typical home values, median sale prices, and the 10-year price trend for Marco Island are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Marco Island — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals are permitted on Marco Island, and enforcement severity is rated minimal. The city has no active STR permit program. Voters approved a Short Term Rental Registration Program in 2022 and the council adopted it, but Florida Senate Bill 250 in 2023 barred cities within 100 miles of the Hurricane Ian and Nicole landfalls from adopting more restrictive land development rules, which rendered the program null and void. The city later formally removed the ordinance, and it does not register STRs or require city fire inspections.
State and county rules still apply. Operators must hold a Florida DBPR Vacation Rental license, which renews annually, and register with the Florida Department of Revenue and the Collier County Tax Collector. Transient stays of six months or less are taxed at 11% total, made up of a 5% Collier County Tourist Development Tax and 6% Florida state sales and use tax. The owner collects and remits the tax.
Florida law prohibits cities from banning STRs or regulating minimum stay length and frequency, so there is no city night cap. There is no owner occupancy requirement and no primary residence requirement.
The practical constraints are condo and HOA governing documents, which commonly set minimum rental terms of 7, 14, or 30 days and limit how often a unit can be rented. These vary by building. Residential and resort zoning districts can be treated differently, so confirm permitted use with City Planning and Zoning before purchase. Recommended practices include $1 million in liability insurance, working smoke and carbon monoxide detectors, and fire extinguishers.
Market Comparison
The Naples and Marco Island area STR market is a high rate, seasonal market. September 2026 occupancy of 35.9% sits well below the 56.1% year to date figure for 2026, and the September ADR of $254 compares with a $323 ADR for 2026 through September.
The pattern is clear. Rate is steady and occupancy is the variable. February and March run above 80% occupancy, while August, September, and May fall below 50%. The luxury tier at $468 ADR is about 1.8 times the all listings ADR.
Growth is also positive. September revenue is up 12.3% year over year, with occupancy up 15.5% and ADR up 3.9%. Investors who accept the seasonal swing can earn strong revenue in peak months, but they need reserves for the weak months. Top operator names and bedroom or channel mix are tracked at a shared regional level rather than uniquely for Marco Island, so this profile omits them.
Frequently Asked Questions About Marco Island, Florida
What is the average Airbnb ADR in the Marco Island area?
What is the occupancy rate for short term rentals on Marco Island?
How much revenue does a Marco Island vacation rental earn?
Are short term rentals legal on Marco Island?
What taxes apply to Marco Island short term rentals?
What is the best time of year to rent on Marco Island?
How much does a home cost on Marco Island?
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