Marco Island, Florida Short-Term Rental Market
Marco Island, FL STRs averaged $360/night at 50.3% occupancy in April 2026, with peak winter rates reaching $321/night in March.
Quick Answer: Marco Island, Florida is an active short-term rental market. average occupancy is 51%. average monthly revenue is $4,214. average daily rate is $312. the top operator is Marco Island Vacation Properties with 532 listings. market score is 42/100 (grade D).
Market data reflects the Naples regional market, which includes Marco Island. Regulations, taxes, and permit details below are specific to Marco Island.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Marco Island, Florida short-term rental market tracked 10,195 active listings in its latest snapshot. Entire-place rentals account for 9,983 units (97.9% of supply), with private rooms at 212. Bedroom distribution skews toward mid-size vacation properties: 2-bedroom units lead at 3,691 listings (36.2%), followed by 3-bedroom (3,422 or 33.6%), 1-bedroom (1,560), 4-bedroom (1,206), and 5-or-more-bedroom (300).
In April 2026, the all-listing average daily rate was $360, up 1.1% from April 2025. Occupancy reached 50.3%, down 3.3% year over year. Average monthly revenue was $5,242, down 6.4% year over year. RevPAR was $181.10. April represents the transition from Marco Island’s high winter season into the slower summer period.
Channel distribution is VRBO-weighted, atypical among STR markets: 5,818 listings (57.1%) appear on both Airbnb and VRBO, 2,442 are VRBO-exclusive, and 1,935 are Airbnb-exclusive. Including cross-listed properties, approximately 81% of listings have VRBO presence compared to 76% on Airbnb. The market composite score is 42.2 out of 100, with revenue growth scoring the highest at 71.5, regulation 58.7, investability 63.3, seasonality 49.9, and rental demand 50.4.
Annually, 2025 average monthly revenue was $4,576, up 1.9% from $4,492 in 2024. The 2025 annual ADR was $306, up from $303 in 2024.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 67% | $274 | $4,538 |
| Feb | 84% | $296 | $5,333 |
| Mar | 81% | $321 | $6,375 |
| Apr | 54% | $292 | $4,491 |
| May | 47% | $248 | $3,360 |
| Jun | 57% | $258 | $3,696 |
| Jul | 60% | $246 | $3,920 |
| Aug | 46% | $220 | $2,923 |
| Sep | 38% | $194 | $2,064 |
| Oct | 53% | $208 | $2,541 |
| Nov | 62% | $242 | $3,407 |
| Dec | 62% | $285 | $4,122 |
Top Short-Term Rental Operators in Marco Island
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Marco Island Vacation Properties | 532 | 12,541 | ★ 4.69 |
| 2 | Evolve | 265 | 7,592 | ★ 4.49 |
| 3 | Kelli Swanson | 236 | 1,662 | ★ 4.63 |
| 4 | Vacasa | 199 | 3,825 | ★ 4.51 |
| 5 | Mike Z Team | 146 | 1,344 | ★ 4.44 |
What Kind of STR Should I Buy in Marco Island?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,560 |
| 2 bed | 3,691 |
| 3 bed | 3,422 |
| 4 bed | 1,206 |
| 5 bed | 300 |
ADR by Property Tier
| Entire Home | $315 |
| Luxury | $511 |
| Professionally Managed | $368 |
Revenue by Dwelling Type
| Apartment | $3,150 |
| Entire Place | $4,261 |
| House | $4,931 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 19% |
| vrbo | 24% |
| both | 57.1% |
Investment Analysis
Marco Island offers a premium Gulf Coast investment opportunity, though the total composite score of 42.2 reflects meaningful seasonality and market-level challenges. The revenue growth score of 71.5 is the strongest dimension, reflecting consistent annual revenue growth from $2,296/month in 2017 to $4,576 in 2025. The typical home value is $855,636, with a median sale price of $972,500 at the April 2026 snapshot. Properties have been selling at approximately 109% of list price (sale-to-list ratio 1.09), though the median 93 days to pending suggests a deliberate, non-distressed sales process with 724 units actively listed.
Based on the April 2026 monthly revenue of $5,242, annualized gross revenue approximates $62,904, a gross yield of approximately 7.3% on the Zillow typical home value of $855,636. Using the 2025 annual average of $4,576/month, annualized gross revenue was approximately $54,912, a gross yield of approximately 6.4% on typical home value. The April 2026 figure represents the tail of peak season and will overstate full-year performance.
Rate tier data shows meaningful professional management premium. The all-listing April 2026 ADR was $360. Entire-home listings averaged $365, essentially at market. Professionally managed listings averaged $420/night, a 17% premium over market. Luxury-tier properties averaged $630/night, approximately 75% above the market average.
At the listing-type revenue level, houses averaged $5,999/month, approximately 14% above the all-listing average of $5,242. Entire-place listings averaged $5,305/month. Apartments averaged $4,187/month.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Marco Island rentals an average of 71 days in advance, approximately 10 weeks ahead of their stay, the longest lead time in this processing wave. This extended planning horizon reflects the snowbird market dynamic: northern and Canadian visitors planning extended winter stays book two to three months in advance for January-through-March dates. The average length of stay is approximately 6 nights per booking.
For operators, the 71-day lead window means that high-season January, February, and March dates fill primarily in October and November. Operators who open inventory and set pricing for winter peak well before Thanksgiving position themselves to capture the bulk of advance snowbird demand. Last-minute bookings exist in this market but typically occur at lower rates and for shorter stays than the high-value advance winter bookings.
The 6-night average stay is consistent with the common HOA-imposed 7-night minimum in many Marco Island condo buildings, which rounds down when operators allow 6-night bookings for gaps. Operators in buildings with 30-day minimums will see very different booking patterns.
Short-Term Rental Regulations
Short-term rentals on Marco Island operate under a streamlined regulatory framework following a significant 2023 change. Marco Island voters approved a Short-Term Rental Registration Program in 2022 and the City Council adopted it, but Florida Senate Bill 250 (2023), which bars municipalities within 100 miles of Hurricane Ian’s landfall from adopting more restrictive land-development regulations, rendered the city’s registration ordinance null and void. Marco Island subsequently removed the ordinance. The city currently has no STR registration requirement or city-level fire inspection mandate.
Operators must comply with state and county requirements: a Florida Department of Business and Professional Regulation (DBPR) Vacation Rental license, a Florida Department of Revenue sales tax registration, and a Collier County Tax Collector registration for tourist development tax purposes.
Transient stays of six months or less are taxed at a combined 11%: a 5% Collier County Tourist Development Tax plus a 6% Florida state sales and use tax. The county tax is remitted monthly or quarterly to the county; the state sales tax to the Florida Department of Revenue.
Florida law prohibits cities from banning STRs or regulating minimum stay length and frequency. There is no city night cap, no owner-occupancy requirement, and no primary-residence requirement. The practical constraints for many Marco Island properties are condominium and HOA governing documents, which commonly impose minimum rental terms of 7, 14, or 30 days and per-year rental-frequency caps that vary by building. Review HOA documents before purchasing for STR use.
Enforcement is classified as minimal under the current state-preemption framework.
Market Comparison
The national STR occupancy median is approximately 55% and the median ADR approximately $220. Marco Island’s April 2026 occupancy of 50.3% is below the national median in a shoulder/early-summer month; peak-season occupancy in February (84.4%) substantially exceeds the national median. The all-listing ADR of $360 is well above the national median at 64% premium. Luxury-tier ADR of $630 is more than triple the national median.
The revenue growth score of 71.5 is a top-tier reading, consistent with a market that has grown from $2,296/month average in 2017 to $4,576 in 2025. The overall composite score of 42.2 is held down by low rental demand (50.4) and seasonality (49.9) scores, reflecting the concentrated winter demand pattern.
Property managers are moderately concentrated. The top five operators manage a combined 1,378 listings, approximately 13.5% of the 10,195-listing market. Marco Island Vacation Properties leads with 532 listings (5.2% market share) and a 4.69 average guest rating across 12,541 reviews. Evolve manages 265 listings (4.49 rating, 7,592 reviews). Kelli Swanson manages 236 listings (4.63 rating). Vacasa manages 199 listings (4.51 rating, 3,825 reviews) and Mike Z Team manages 146 listings (4.44 rating).
Frequently Asked Questions About Marco Island, Florida
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What is the investment yield for a Marco Island short-term rental?
Who are the top property managers on Marco Island?
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