Marathon, Florida Short-Term Rental Market
CMarket Score 57/100
Quick Answer: Marathon, Florida is an active short-term rental market. average occupancy is 59%. average monthly revenue is $8,623. average daily rate is $528. the top operator is Vacasa with 337 listings. market score is 57/100 (grade C).
Avg Monthly Revenue
$8,623
↑ 2.6% YoY
59%
Occupancy
↓ 2.7% YoY
$528
Avg Daily Rate
↑ 6.7% YoY
$313
RevPAR
↑ 3.8% YoY
83.3 days avg lead time4.8 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation57
Seasonality61
Investability68
Rental Demand60
Revenue Growth88
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $390 | $6,385 |
| Feb | 80% | $417 | $7,537 |
| Mar | 78% | $444 | $8,831 |
| Apr | 59% | $421 | $6,805 |
| May | 59% | $380 | $5,903 |
| Jun | 68% | $391 | $6,513 |
| Jul | 68% | $383 | $6,724 |
| Aug | 50% | $358 | $5,024 |
| Sep | 40% | $341 | $3,927 |
| Oct | 52% | $364 | $4,669 |
| Nov | 58% | $390 | $5,353 |
| Dec | 61% | $434 | $6,434 |
Top Short-Term Rental Operators in Marathon
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 337 | 21,234 | ★ 4.55 |
| 2 | Vacation Rentals of the Florida Keys LLC. | 232 | 4,472 | ★ 4.68 |
| 3 | Brightwild | 208 | 14,851 | ★ 4.62 |
| 4 | Last Key | 156 | 8,230 | ★ 4.89 |
| 5 | Wendy Zintsmaster and Team | 133 | 5,749 | ★ 4.81 |
What Kind of STR Should I Buy in Marathon?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,569 |
| 2 bed | 3,517 |
| 3 bed | 2,339 |
| 4 bed | 1,067 |
| 5 bed | 539 |
ADR by Property Tier
| Entire Home | $532 |
| Luxury | $1,049 |
| Professionally Managed | $664 |
Revenue by Dwelling Type
| House | $9,382 |
| Apartment | $8,151 |
| Entire Place | $8,670 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 16.8% |
| vrbo | 24.6% |
| both | 58.6% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Analyze My Property →Home Value Trends (Marathon)
Typical Home Value
$824,970
Days to Pending
69
Analyze Marathon Rentals
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