Lutz, Florida Short-Term Rental Market
Lutz, in the Tampa Bay area STR market, averaged $147 ADR, 51.8% occupancy and $2,124 monthly revenue in September 2026.
Quick Answer: Lutz, Florida is an active short-term rental market. average occupancy in the Tampa market area is 52%. average monthly revenue in the Tampa market area is $2,124. average daily rate in the Tampa market area is $147. the top operator in the Tampa market area is Evolve with 141 listings. market score is 56/100 (grade C).
Market data reflects the Tampa regional market, which includes Lutz. Regulations, taxes, and permit details below are specific to Lutz.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lutz is an unincorporated suburban community of 27,106 residents straddling northern Hillsborough and southern Pasco counties, about 15 miles north of downtown Tampa. The performance figures on this page describe the Tampa Bay area STR market, a Hillsborough County centered region that includes Lutz and Tampa. Rental data is tracked at that shared level rather than uniquely for each town, so every performance number here reflects the region. In September 2026, the Tampa Bay area STR market averaged an ADR of $147, occupancy of 51.8% and average monthly revenue of $2,124 per listing. Compared with September 2025, occupancy rose 5.9%, ADR rose 2.2% and revenue rose 3.3%. Entire homes commanded an ADR of $158, and luxury listings reached $274. By property type, houses averaged $2,358 in monthly revenue, entire places averaged $2,251 and apartments averaged $1,753. Listing counts by bedroom size, booking channel and listing type are tracked at a shared regional level rather than uniquely for Lutz, so this profile omits them. Looking at the longer arc, the first nine months of 2026 averaged 60.8% occupancy, a $172 ADR and $2,942 in monthly revenue, which is close to the full 2025 figures of 61.6%, $168 and $2,946. September is the seasonal low point for the region, so the latest month reads softer than the year to date. Lutz itself is primarily a residential bedroom community rather than a standalone tourist destination. Visitor demand is largely overflow and day-trip traffic tied to greater Tampa Bay, with draws such as Tampa Premium Outlets, Lake Park, ZooTampa at Lowry Park and Brooker Creek Preserve. No Lutz-only visitor count is published. Business and relocation traffic along the I-275 and Veterans Expressway corridor adds to demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 75% |
| Mar | 76% |
| Apr | 61% |
| May | 59% |
| Jun | 62% |
| Jul | 64% |
| Aug | 59% |
| Sep | 55% |
| Oct | 61% |
| Nov | 61% |
| Dec | 65% |
Month-by-month nightly rates and revenue figures for Lutz are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Tampa market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Tampa market as a whole, which includes Lutz, so these counts are not Lutz-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 141 | 4,612 | ★ 4.54 |
| 2 | Sailport Waterfront Suites | 90 | 239 | ★ 4.28 |
| 3 | Emperor Rentals | 68 | 5,087 | ★ 4.83 |
| 4 | One Stone Property Group | 67 | 4,521 | ★ 4.61 |
| 5 | Bojano Stays | 61 | 121 | ★ 4.05 |
What Kind of STR Should I Buy in Lutz?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lutz are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 54.2% |
| vrbo | 5.3% |
| both | 40.5% |
Home Value Trends (Lutz)
Typical home values, median sale prices, and the 10-year price trend for Lutz are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lutz — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Lutz. Because Lutz is unincorporated, rules come from Hillsborough County, with a small portion in Pasco County, and from Florida state law rather than a city ordinance. Florida largely preempts local governments from banning short-term rentals or regulating their duration and frequency. Operators need a Florida DBPR vacation rental license, filed on form DR-1 and renewed annually, plus a Hillsborough County business tax receipt. The permit cost is listed at $350, and the state license generally runs from about $150 to $350 depending on unit count and whether it covers a full or half year. There is no separate county STR registration. Rentals of 7 days or less are only permitted in residential or commercial zones approved for transient accommodations, so owners should confirm zoning with the Hillsborough County Land Development office. Renting in a non-approved zone can result in fines. The small Pasco County portion of Lutz follows Pasco rules. There is no owner-occupancy requirement, no primary residence requirement and no cap on nights per year. On taxes, hosts collect the 6% Florida sales tax, the 1.5% Hillsborough County discretionary sales surtax and the 6% Hillsborough Tourist Development Tax, for a combined transient lodging tax of about 13.5%. Airbnb and VRBO collect some of these automatically. Enforcement is rated minimal, is complaint driven and centers on zoning compliance and tax remittance. No Lutz or Hillsborough specific STR ordinance changes have been identified, and the Tourist Development Tax has remained at 6% since August 1, 2019. The profile was last updated in June 2026.
Market Comparison
In September 2026, the Tampa Bay area STR market ran at 51.8% occupancy and a $147 ADR. Occupancy reaches 75.9% in March, and professionally managed listings at $185 and luxury listings at $274 sit well above the all-listings ADR. Year over year momentum is a bright spot, with occupancy up 5.9%, ADR up 2.2% and revenue up 3.3%. The regional market score components also show strong rental demand at 82.1 and seasonality at 78.8, with revenue growth lower at 41.3. Top operator names are tracked at a shared regional level rather than uniquely for Lutz, so this profile omits them. Lutz suits investors who want a suburban location near a large metro, with moderate entry prices by Tampa Bay standards and light enforcement, rather than a destination resort play.
Frequently Asked Questions About Lutz, Florida
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